剑桥商务英语 4 授课计划书

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英语教学4p教案模板

英语教学4p教案模板一、课程名称：(适用大部分课程教案)二、授课对象年级：八年级班级：2班学科：英语三、授课时间课时：2课时（每课时45分钟）日期：2023年4月10日四、授课教师教师：张华五、教学目标1、知识与技能目标- 学生能够掌握并运用4P（Product, Price, Place, Promotion）营销理论进行产品介绍。

- 学生能够在实际语境中运用目标语言，如描述产品的特点、价格、销售地点及促销活动。

- 学生能够通过听力、口语、阅读和写作活动，提升英语综合运用能力。

2、过程与方法目标- 通过小组合作、讨论、演示等方式，培养学生的合作精神和解决问题的能力。

- 利用多媒体教学资源，提高学生的学习兴趣，培养其自主学习的习惯。

3、情感态度价值观目标- 培养学生对英语学习的积极态度，增强自信心，激发学习兴趣。

- 培养学生的团队协作意识，提高人际沟通能力。

- 引导学生关注市场营销知识，培养其实践能力。

六、教学重占和难点1、教学重点- 4P营销理论的理解和应用。

- 目标语言（词汇、句型）的掌握和运用。

2、教学难点- 4P理论在实际语境中的应用。

- 学生在口语交流中，如何准确、流利地运用目标语言。

七、教学过程1、导入新课（5分钟）- 教师通过展示一幅含有多种产品的图片，引发学生对产品的思考，如：“What do you see in this picture? Can you guess what the products are?”- 学生观察并分享自己的观点，教师引导学生关注产品的特点、价格、销售地点和促销活动，自然导入4P营销理论。

2、新知讲授（20分钟）- 教师详细讲解4P（Product, Price, Place, Promotion）营销理论，通过示例、图表等形式，让学生更好地理解和掌握。

- 教师针对每个P，给出相应的词汇、句型，让学生学习并模仿运用，如描述产品特点、价格、销售地点及促销活动。

book4unit3教学计划

Unit 3 A taste of English humourTeaching goals1. Target languageverbal, nonverbal, mime, farce, pancakes, mountainous, whisperb. I think how short life is and how long the universe has lasted. P222. Ability goalsEnable the students to talk about some types of English humour and Chinese humour.3. Learning ability goalsa. Help the students learn how to talk about some types of English and Chinese humour, and then find their differences.b. Let the students listen, read, and then imitate the jokes, so that they can realize that humour is to let people to be optimistic about everything around.Teaching important pointsHelp the students learn how to understand and enjoy English humors.Teaching difficult pointsHelp the students know the differences between English and Chinese in humours. Teaching methodsUsing pictures, discussion, reading and imitation.Teaching aidsA recorder and a projector.The First Period:Rreading(NONVERBAL HUMOUR)AimsTo help students develop their reading ability.To help students learn about English humour.ProceduresI. Warming upWarming up by defining “Humour”What is “Humour”? Does any one of you know anything about humour? Look at the sreen and read the definition of Humour from the Internet.Whose job ...?This is the story about four people named Everybody,Somebody, Anybody and Nobody.There was an important job to be done,and Everybody was sure that Somebody would do it.Anybody could have done it, but Nobody did it.Somebody got angry about thatbecause it was Everybody´s job.Everybody thought Anybody could do it,but Nobody realised that Everybody wouldn´t do it.It ended up that Everybody blamed SomebodyWhen Nobody did what Anybody could have doneII. Pre-readingTelling the truth—Why do you like to laugh at?I like to laugh at cartoons,for they’re lovely and fun.I like to laugh at fairy tales. They are amusing and interesting.Many years ago there lived an Emperor who was so exceedingly fond of fine new clothes that he spent vast sums of money on dress. T o him clothes meant more than anything else in the world. He took no interest in his army, nor did he care to go to the theatre, or to drive about in his state coach, unless it was to display his new clothes. He had different robes for every single hour of the day.III. Reading1. Reading aloud to the recordingNow please listen and read aloud to the recording of the text NONVERBAL HUMOUR. Pay attention to the pronunciation of each word and the pauses between the thought groups. I will play the tape twice and you shall read aloud twice, too.2. Reading and underliningNext you are to read and underline all the useful expressions or collocations in the passage. Copy them to your notebook after class as homework.3. Reading to identify the topic sentence of each paragrapSkim the text and identify the topic sentence of each paragraph. You may find it either at the beginning, the middle or the end of the paragraph.4. Reading and transferring informationAs you have read the text times, you can surely tell which sentences are difficult to understand. Now put your questions concerning the difficult points to me the teacher. IV. Closing downClosing down by doing exercisesTo end the lesson you are to do the comprehending exercises No. 1and 2 on pages 18 and 19.Closing down by watching a silent movie by Charlie ChaplinDo you like watching movies? Do you like humourous movies? Now let’s watch a silenthumourous movie by Charlie Chaplin. It’s Charlie Chaplin's fi rst film: Making a Living Closing down by reading about Charlie ChaplinTo end the period we shall read an article about Charlie Chaplin. Now look at the screen and read it aloud with me.。

商务英语大赛商业计划书

商务英语大赛商业计划书Subject: Business English Competition - Business Plan PresentationDear Judges and Fellow Participants,I am thrilled to present my business plan as part of the Business English Competition. My proposal aims to address a significant market need and capitalize on emerging trends in the industry. I have carefully crafted this plan to demonstrate the viability, sustainability, and profitability of the business idea.The business plan encompasses a comprehensive analysis of the market, target audience, competition, financial projections, marketing strategy, and operational framework. Through meticulous research and strategic planning, I have outlined a roadmap for success and growth.I believe that my business plan embodies innovation, creativity, and a deep understanding of the market dynamics. It is designed to not only meet the needs of the customers but also to create value and generate sustainable revenue streams.I am excited to present my business plan to the esteemed panel of judges and my fellow participants. I look forward to the opportunity to showcase my entrepreneurial vision, critical thinking skills, and strategic acumen in this competition.Thank you for considering my entry, and I am eager to engage in constructive feedback and discussions to further refine and enhance my business plan.Best regards,[Your Name]。

新编剑桥商务英语module-4教学内容

mailshots TV commercials
word of mouth brochures,
Sample
newspaper adverts banners
spam
1. Pizza delivery firms often do _m__a_il_s_h_o_ts_ in the local area. It’s cheap but lots of people probably throw the leaflet away.
•- have a memorable domain name
•- email campaigns (spam)
•- send out a monthly newsletter
•- have competitions or give something for free
2. Listen again and choose the best ending A, B or C for each sentence 1 – 5.
Module 4
4.1 Advertising
Types of advertising
A
Vocabulary
B
Advertising on the web
Listening
A short
C
presentation Speaking
D
Advertising standards
Reading
Vocabulary: Types of advertising
4. People use b_r_o_c_h_u_r_e_s_ less and less because they can just go online if they want to find out what’s available.

剑桥商务英语 4 授课计划书

2007 — 2008 学年第 2 学期授课计划系（部门）教研室英语专业教研室课程名称课程代码课程类别总学时总学分讲授学时实践学时授课教师辅导教师无授课班级采用教材/参考书《新编剑桥商务英语中级》（第二版）编著者Lan Wood, Paul Sanderson, Anne Williams, Catrin Lloyd-Jones 出版社英国Summertown出版社授权，经济科学出版社出版教研室主任签名：年月日系主任签名：年月日周次星期授课内容（章节，主要内容）教学形式学时备注1 一Introduction 讲授+实践 2二Unit 7a Injuries at work. 讲授+实践 2四Unit 7a How safe is your workplace? 讲授+实践 22 一Unit 7a Self–study and Exam practice 讲授+实践 2 二Case Study 讲授+实践 2 四Unit 7b Know your rights. 讲授+实践 23 一Unit 7b Problems at work. 讲授+实践 2 二Unit 7b Self–study and Exam practice 讲授+实践 2 四Case Study 讲授+实践 24 一Step into Business world unit 16 讲授+实践 2 二Exam Focus: Speaking 讲授+实践 2 四Unit 8a Claiming expenses 讲授+实践5 一Unit 8a A new expenses claims system 讲授+实践 2 二Unit 8a Self–study and Exam practice 讲授+实践 2 四Case Study 讲授+实践 26 一Unit 8b Airline services 讲授+实践 2二Unit 8b Flying high with cheap frills 讲授+实践 2 四Unit 8b Self–study and Exam practice 讲授+实践 2 7 一Case Study 讲授+实践 2二Step into Business world unit 17 讲授+实践 2 四Exam Focus: Reading 讲授+实践 2 8 一Sample Test—Preliminary 讲授+实践 2二Sample Test—Explaining 讲授+实践 2 四Unit 9a Benefits & How flexible benefits work? 讲授+实践 2 9 一Unit 9a The advantages of flexible benefits 讲授+实践 2二Unit 9a Self–study and Exam practice 讲授+实践 2 四Case Study 讲授+实践 2 10 一Unit 9b The role of appraisals 讲授+实践 2二Unit 9b Monitoring performance 讲授+实践 2 四Unit 9b Self–study and Exam practice 讲授+实践 2 11 一Case Study 讲授+实践 2二Step into Business world unit 18 讲授+实践 2 四Exam Focus: Writing 讲授+实践 2 12 一Unit 10a The marketing mix 讲授+实践 2二Unit 10a Promotions that failed 讲授+实践 2 四Unit 10a Self–study and Exam practice 讲授+实践 2 13 一Case Study 讲授+实践 2二Unit 10b Choosing the right product 讲授+实践 2 四Unit 10b Entering the market 讲授+实践 2 14 一Unit 10b Self–study and Exam practice 讲授+实践 2二Case Study 讲授+实践 2 四Step into Business world unit 19 讲授+实践 2 15 一Exam Focus: Listening 讲授+实践 2二Sample Test—Vantage 讲授+实践 2 四Sample Test—Explaining 讲授+实践 2 16 一Step into Business world unit 20 讲授+实践 2二Revision of Units 7-10&revision for the final exam 讲授+实践 2 四Speaking test 讲授+实践 2考核形式：考试课程成绩：总评成绩= 期末考试成绩（80 %）+ 平时成绩（ 20%）。

经典剑桥商务英语4-Unit-7-case-study--KGV-Europe.ppt

40 pounds per month
• The reason that why people more likely to buy goods from medium-sized stores.
• high rent
• renovation
• other costs
18 ~ 25： dance music 35% pop/rock 30%
CASE STUDY
KGV Europe
Managers List
• Managing Director---------------------Mike • Secretary--------------------------------May • Financial Director --------------------Hanna • Advertising Department Director -----Linda • Marketing Department Director ----Trina • Marketing Department vice Director-------------
• We knew that our company is a traditional high-
street music retailer. We have 65 stores-eight of
these are megastores.
ቤተ መጻሕፍቲ ባይዱ
• 41-60
60 pounds per month
• 18-25
Daisy, Susan
The conference process
• 1. To analyse the latest investigation reports.

新编剑桥商务英语初级第4单元TPI 课件

Key Points
be（get） stuck：
在该文中意思是“被困住”。
stuck 是 stick的过去分词。如： I was stuck in the traffic in London.
The little girl has been stuck in the elevator for 3 hours.
Key Points
flood the market 像洪水般充斥市场
flood 用作动词，含有比喻意义，表示“充斥：以丰富或过多的东西充满”。
如： Cheap foreign goods are flooding the market.
Text Structure Analysis
Topic sentence The Fashion industry in Europe is facing its biggest crisis in recent history.
Useful Words and Expressions 1. import [im'pɔ:t, 'impɔ:t] 2. export [ik'spɔ:t, 'eks-, 'ekspɔ:t] 3. competitor [kəm'petitə] 4. wholesaler 5. warehouse 6. audio product 7. ban 8. fashion industry crisis
clothes
衣服、衣物
复数名词(无单数形式)，谓语动词用复数。意义与 clothing相近，但意义比较具体。其前不可加不定冠词，也不可加数词，但可用 some，these， those， many，few 等词修饰。

新编剑桥商务英语Unit4专题培训课件

1. Listen to someone who runs a web-business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Which techniques does he mention? - use search engines to put your name at the top of the listings •- get links on other sites •- through a site review •- get free advertising
4.1 Advertising
Types of advertising
A
Vocabulary
B
Advertising on the web
Listening
A short
C
presentation Speaking
D
Advertising standards
Reading
Types of Advertising
• What’s the product or company? • Who will most likely be interested
in the ad? • In what way is it advertised? • What’s the purpose of each ad?
Types of Advertising
6. I suppose it’s good if you’re looking for a job locally and _n_e_w_s_p_a_p_e_r_a_d_v_e_r_t_s_ are relatively cheap.

新视野商务英语视听说(上)第四版授课计划

新视野商务英语视听说(上)第四版授课计划全文共3篇示例，供读者参考篇1New Horizon College English Video-audio-oral Course: My Plan for SuccessAs an English major, the New Horizon College English Video-audio-oral Course is a core part of my studies. This integrated skills course focuses on developing our listening, speaking, reading, writing, and translation abilities through a multi-media approach. Book 4 of the series represents the highest level and covers some seriously advanced content. But with the right strategy, I'm confident I can excel.The textbook itself is quite intimidating at first glance. It's a massive 300+ page tome packed with long passages, complex vocabulary, and extremely technical topics across business, science, culture, and more. Without proper preparation, those readings could easily go over my head. That's why my plan is to thoroughly preview each text before class.I'll start by skimming the title, subheadings, charts, and illustrations to get the gist. Then I'll identify any vocabulary I'munfamiliar with and copy those words into my Anki flashcard app for review. Looking up definitions and example sentences for new terms will give me crucial context. If there are any especially knotty phrases or concepts, I'll do some supplementary research online as well.With that initial work done, I should have enough background knowledge to then go through and read the entire passage slowly and carefully. I'll make annotations as I go, circling keywords and jotting down my own translation notes in the margins. Any sections I still can't fully grasp, I'll mark with a question mark so I can raise those points during the class lecture and discussion.Speaking of class, showing up prepared is only half the battle. I also need to stay engaged during every lesson. Actively listening, taking thorough notes, and volunteering answers whenever possible will solidify my comprehension. If I miss something, I'll raise my hand right away to get clarification rather than letting that gap in understanding persist.When it comes to homework, I won't just rush through it last minute. Instead, I'll set aside dedicated time each week to go through all of the textbook exercises methodically. For the listening activities, I'll use quality noise-cancelling headphonesand repeat each audio clip multiple times if needed until I've transcribed it in full.The speaking tasks will likely be some of the most challenging, pushing me to discuss complex topics with precise vocabulary and smooth delivery. But getting reps in through pair work, presentations, and mock translations will only improve my fluency. I may even set up language exchange sessions with students from other majors to get extra practice thinking on my feet.As for written assignments like essays and reports, I'll go through multiple drafts with heavy self-editing. Running each iteration through grammar and plagiarism checkers will help me identify and correct errors before final submission. I may also book video consultations with my professor during virtual office hours to get their input while I'm revising.Outside of our normal coursework, I'm considering joining some English clubs on campus as well. Being part of a regular conversation group or debate team could really take my practical communications skills to new heights.Finally, throughout this entire process, I'll leverage various study resources and tech tools to maximize my efficiency. In addition to my tried-and-true flashcard app, outlining softwarecould visualize my notes more effectively. Automated transcription services may expedite the listening exercises. And for translation practice, premium dictionaries and corpus databases will be extremely valuable.Overall, successfully completing New Horizon Book 4 is going to require disciplined self-study habits, active engagement during class, meticulous homework efforts, and a willingness to constantly practice across all skills through diverse activities and supplementary resources. It's a heavy workload, no doubt. But I'm motivated and have a clear roadmap to follow. If I execute this plan diligently, I'm confident I can emerge from the course with advanced English proficiency.篇2Course Plan for New Horizon College EnglishVideo-audio-oral Course (Book 4) 4th EditionAs a third-year university student majoring in business, I'm really looking forward to taking the New Horizon College English Video-audio-oral Course this semester. This acclaimed series has helped countless Chinese students like myself improve our English proficiency, especially when it comes to listening, speaking, and understanding authentic business situations.The course materials are divided into 10 units, each covering relevant topics in the business world such as company profiles, business travel, trade, marketing, and workplace communication. Unit 1 kicks off by introducing different types of companies and organizations. I expect to learn plenty of vocabulary related to corporate structures, operations, and culture.In Unit 2, we'll dive into the realm of business travel. As a business professional, traveling for work is almost a certainty these days. This unit will equip me with useful language for booking flights and hotels, navigating airports, handling travel issues, and understanding travel advisories. The dialogues are super practical!Trade is the focus of Unit 3, including international trade practices, customs procedures, shipping, and payments. With China being the world's largest trader of goods, mastering this terminology and grasping the nuances of trade negotiations will be immensely beneficial. I can use what I learn here to explore business opportunities across borders.Unit 4 concentrates on the marketing mix - you know, product, price, place, and promotion. As marketing is a core business function, discussing real-world case studies and analyzing effective marketing campaigns will be really intriguing.I'll learn things like conducting market research, identifying target consumers, and designing promotional strategies.In Unit 5, the spotlight shifts to workplace communication and relationships. This unit covers interpersonal skills like networking, teamwork, business etiquette, and dealing with conflict. With English as the global language of business, it's crucial to communicate adeptly and professionally across cultures. The video clips demonstrating business meetings, negotiations, and client presentations will be invaluable.Units 6 and 7 examine financial management from corporate and personal finance angles. As a future business leader, understanding essential accounting terms, financial analysis, budgeting, and investment planning is a must. These units will build my vocabulary and help me comprehend complex financial data and reports. Very practical information! resources is the topic of Unit 8 - recruiting, training, evaluating performance, and managing personnel. It discusses key HR issues businesses face like staff turnover, diversity, and work-life balance. With the global workforce becoming increasingly mobile, cross-cultural HR management is also emphasized. This unit will offer insights into cultivating a productive and motivated workforce.Unit 9 delves into the world of entrepreneurship and business startups. Having an entrepreneurial mindset is so valued nowadays, so learning about developing a business plan, securing funding, and managing risks will be extremely useful. The case studies on successful entrepreneurs who disrupted industries with innovative ideas should prove really inspirational! Maybe I'll start my own company someday.The final Unit 10 is all about business ethics, social responsibility, and sustainability. As companies face growing scrutiny over their environmental and social impacts, business ethics is becoming a core priority. We'll examine corporate codes of conduct, environmental protection, community engagement, and maintaining a corporate conscience. Discussing ethical dilemmas and analyzing real case studies will give me better decision-making skills as a future business leader.In summary, I have high expectations for this New Horizon course. The combination of textbooks, audio materials, and video resources promises to be incredibly enriching. Through this course, I'll strengthen my business communication abilities while also expanding my knowledge of essential international business concepts. Plus, working on case studies, debates, and presentations will provide plenty of opportunities to practiceexpressing myself in English. I'm ready to take my English skills to new heights!篇3New Horizon Business English Listening & Speaking (Vol. 1) 4th Ed. Course PlanAs an international business student, mastering business English communication skills is crucial for success. The New Horizon textbook is an excellent resource, combining theoretical knowledge with practical application. This course plan outlines my strategy for effectively utilizing the textbook and achieving proficiency in business English listening and speaking.Unit 1: Business Communication BasicsThis foundational unit covers essential elements of business communication, including formal and informal styles, email etiquette, and cultural awareness. Completing the warm-up activities will help me understand the importance of clear and concise communication in the business world.Unit 2: Introducing YourselfIntroducing oneself confidently is a critical skill in networking and job interviews. I will practice the modeldialogues and role-plays, focusing on proper intonation, body language, and professional demeanor. The listening exercises will improve my comprehension of various accents.Unit 3: Making InquiriesLearning to make inquiries politely and effectively is invaluable. I will study the language structures for different types of inquiries, such as requesting information, clarifying details, and following up. The case studies will provide real-world scenarios to apply these skills.Unit 4: Understanding Business ReportsBusiness reports are a common form of communication, and this unit will enhance my ability to comprehend and discuss them. I will learn vocabulary related to data analysis, practice note-taking strategies, and participate in group discussions to interpret report findings.Unit 5: Negotiating EffectivelyNegotiation is a vital aspect of business, and this unit equips me with the necessary language and techniques. I will analyze negotiation strategies, practice persuasive language, androle-play negotiation scenarios. Studying the cultural notes will help me navigate cross-cultural negotiations.Unit 6: Making PresentationsDelivering compelling presentations is an essential skill in the business world. This unit covers organizational strategies, visual aid design, and effective delivery techniques. I will prepare and present a mock business proposal, incorporating feedback from peers and the instructor.Unit 7: Participating in MeetingsMeetings are a common occurrence in the corporate environment, and this unit prepares me to participate actively. I will learn meeting vocabulary, practice turn-taking strategies, and engage in simulated meetings, assuming various roles such as the chairperson or note-taker.Unit 8: Socializing and NetworkingBuilding professional relationships is crucial for career advancement. This unit focuses on small talk, networking etiquette, and navigating social situations. I will participate in role-plays and analyze case studies to develop confidence and cultural awareness in social settings.Unit 9: Telephoning in BusinessTelephoning skills are indispensable in the modern business world. I will learn telephone vocabulary, practice leavingmessages, and conduct mock telephone conversations. The listening exercises will help me understand different accents and contexts.Unit 10: Applying for JobsThis unit equips me with the necessary skills for job hunting, including writing effective resumes and cover letters. I will practice answering common interview questions, conduct mock interviews, and receive feedback for improvement.Unit 11: Understanding Business NewsStaying updated with business news is essential for informed decision-making. This unit enhances my ability to comprehend and discuss business news articles and broadcasts. I will practice note-taking, summarizing, and participating in group discussions.Unit 12: Business Across CulturesOperating in a global business environment requires cultural awareness and sensitivity. This unit explores cultural differences in communication styles, business etiquette, and negotiation tactics. I will analyze case studies, participate in role-plays, and develop strategies for effective cross-cultural communication.Supplementary Activities:Language Lab Practice: I will regularly visit the language lab to practice listening comprehension, pronunciation, and speaking fluency using the accompanying audio and video materials.Business English Club: Joining the Business English Club will provide opportunities for conversation practice, guest speaker events, and networking with like-minded individuals.Industry Immersion: Attending industry events, networking sessions, and job fairs will allow me to apply my business English skills in real-world settings and gain valuable experience.Peer Collaboration: Forming study groups and engaging in peer feedback will enhance my learning experience and provide diverse perspectives on business communication scenarios.Professional Mentorship: Seeking guidance from experienced professionals or alumni will offer insights into industry-specific communication challenges and strategies.By diligently following this course plan and actively participating in supplementary activities, I am confident in developing the necessary business English communication skills to excel in the global marketplace. The New Horizon textbook, combined with practical application and continuousimprovement, will pave the way for a successful career in international business.。

《商务英语口语》ModuleFour——模块四教学设计

通过师生的双边互动，实现知识教学、能力培养等教学目标，又培养学生的文化素养，让学生在做中学。同时，在教学设计环节中，坚持有效教学的原则，既设计了课内学生的自我评价和课外学习质量的自我评价视野，突出了能力主线这一教学最基本的要素。
通过师生的双边互动，实现知识教学、能力培养等教学目标，又培养学生的文化素养，让学生在做中学。同时，在教学设计环节中，坚持有效教学的原则，既设计了课内学生的自我评价和课外学习质量的自我评价视野，突出了能力主线这一教学最基本的要素。
情景二：Phone Appointment电话预约
课程名称
商务英语口语教程
教学准备（教具、课件、图片、资料等）
1
[1].实用英语读写教程，2012.
[2]商光美.大学生就业指导与职业生涯规划，2010.
[3]视频
教学方法
和步骤
（含运用何种现代化教学辅助手段）
教学方法：
1、任务驱动行动导向教学法；
2、情景创设。角色扮演；
2、了解自我介绍的构成要素和表达习惯。
对自我介绍文化素养进行现场阐述
8
分钟
任务四
课内评价
现场提问学生，自我介绍的文化内涵
学生自我剖析、自我阐述
5分钟
综合评价
各小组打分和教师的参考分值
2
分钟
教学后记
本课程采用情景模拟和模版卡片式语言教学以及小组讨论教学法，整个教学活动由一系列学习任务活动构成，由行动指令进行导向，在活动中以学生为主体，强调学生的学习主体地位，把学生能力培养主线贯穿于整个教学环节；既有教师的教，又有学生的做。
学时：32
第2-学时
教学内容
情景二：Phone Appointment电话预约
课型

剑桥商务英语》授课教案Unit 4

Unit 4(a) TelephoningI. Teaching Objectives:i. To practise telephoning language (including leavinf and taking messages) ii. To practise listening for gist and specific informationII. Materials needed: Cassette –Pass Cambridge BEC PreliminaryIII. Teaching Process:i.Unit overview·Getting throughListening1: Ss listen to six telephone calls and match the cards with the correct descriptions.Speaking: Ss produce appropriate responses to telephone phrases. Ss then listen again to identify the actual responses used in the calls.Language focus: Ss review will for immediate decisions, offers andpromises. Ss then do a matching exercises with phraseswill.Reading: Ss find a telephone conversation in a maze.Speaking: Ss select two items from the maze to make their own telephone conversation.·Reasons for calling:Listening 2: Ss listen to a telephone receptionist take a message and note down the information before listeing ahain for specific phrases.Speaking: Ss do an information – gap ativity, giving and taking telephone messages.·Self-studyReading: Ordering exercise (telephone conversation).Gap – fill exercise (telephone conversation).Exam practice: Multiple – choice reading comprehension exercise.ii.Detailed study of this unitStep1 Getting throughWarmer: T asks Ss about their current use of English for telephoning. Lead a brief discussion of the problems. Ss experience in this area.我找…I’d like to speak to…Can I speak to…?我是…请找…This is…speaking. I’d like to speak to …您是哪位?Who’s calling / speaking, please?May I have your name?Who’s calling?This is Betty speaking.Betty from London.Can I speak to William Grogan, please?Ex 1. Ss listen to six phone calls and identify their content.Notes:Cosmetic products 化妆品D. The caller will phone again later because the other person is notavailable.Ex.2 Ss work in pairs to produce suitable responses. Ss are expected to suggest any possible answers. Ss then listen to the cassette again and compare with what the speakers actually said.Note:1. I’ll put you throu gh.Please put me through to…2. Can I take a message?Leave a message.3. Could I have extension 184, please?Please give me extension…4. He should be available after lunch.Ex.3 Ss match the statements and responses.Step 3. ReadingSs do the telephone language maze in pairs. T first ensures the task is clear to Ss by starting the maze as a full group activity: T asks Ss which squares on the first line would be possible to start a conversation ending with ―Fine, Mr. Murphy. I’ll give him your message.‖T then asks Ss to scan the rest of the maze to look for names which recur to help them to eliminate some of the options. Ss then find the only route which leads to the end of the maze. Ss role-play the dialogue. II.Reasons for calling.Step 1. ListeningEx.1 Ss listen to a telephone conversation and complete the phone messageform.Note: the Health and Safety Council 健康与安全委员会the First Aid Course 急救课课程Ex.2 Before Ss listen again for the relevant telephone phrases, T asks Ss to predict the language.1.Could you spell…?2.I’m calling about…3.Sorry, did you say…? So, that’s…Step 2. SpeakingSs work in pairs and use the activity sheets on page 125 and 129 to give and take telephone messages. They should check each othe r’s messages at the end of the activity. T may wish to have Ss role-play their conversations to the rest of the group.II. Self—studyHelp Ss finish self—study exercises.Unit 4b Internal communicationI. Teaching Objectives:i. To practise writing memos and e-mailsii. To practise making requests and talking about obligationII. Materials needed: Cassette –Pass Cambridge BEC PreliminaryIII. Teaching Process:i.Unit overview·Memos, notes and noticesWarmer: T quickly elicits differences between memos, notes and notices.Reading: Ss scan memos etc. for general information and answer questions.Ss brainstorm differences between memos, notes and notices.Language focus: Ss review the language of requests and obligation/necessity.Speaking: Ss exchange informaton about internal communication in their own companies.·Writing memos:Listening: Ss take notes from a telephone conversation.Language focus: Ss review language of requests in memos.Writing: Ss write a memo from their notes.·Writing e-mails:Spaking: Ss practise saying e-mail and website addresses.Writing: Ss write an e-mail from written stimuli.Listening: Ss take notes from a telephone conversation.Writing: Ss write an e-mail from their notes.·Self-studyWriting: Ss turn a memo into a personal note.Ss write a short note from written stimuli.Exam practice: Memo writing (writing Test Part 1)ii.Detailed study of this unitStep 1.Memos, notes and noticesWarmer :T quickly brainstorms the basic differences between memos, notes and notices. Answers can include very basic information about purpose and use.. Ex.1 ReadingSs quickly scan the various forms of communication to get some general information about the company, its markets and activities. Ss are free to interpret the information as they wish.Notes:1.Meeting with Veronique Loboeuf cancelled = Meeting with Veronique Loboeuf has been cancelled. 便条的写作个是没有备忘录那么正式规范，可以使用受字母缩写词和缩略此，还可以省略主语、助动词、冠词等。

剑桥商务英语学习计划大学

剑桥商务英语学习计划大学To prepare for the BEC exam, it is important to have a well-structured study plan and to dedicate enough time to practice and improve your language skills. In this article, we will outline a comprehensive study plan for BEC, covering all aspects of the exam, including reading, writing, speaking, and listening.1. Set Clear GoalsThe first step in preparing for the BEC exam is to set clear goals. This includes deciding on which level of the exam you want to take (Preliminary, Vantage, or Higher) and what score you aim to achieve. It is also important to have a clear understanding of your current language proficiency level and to identify your strengths and weaknesses.2. Familiarize Yourself with the Exam FormatBefore you start preparing for the BEC exam, it is essential to familiarize yourself with the exam format. This includes understanding the structure of the exam, the types of questions you can expect, and the assessment criteria. This will help you to focus your study efforts and to tailor your preparation to the specific requirements of the exam.3. Build Your VocabularyVocabulary is a key component of the BEC exam, and it is important to build a strong business-related vocabulary. To do this, you can use a variety of resources, such as business English textbooks, online vocabulary exercises, and flashcards. It is also helpful to read business news articles, reports, and case studies to familiarize yourself with business-related terminology.4. Improve Your Reading SkillsThe reading section of the BEC exam assesses your ability to understand and interpret business-related texts. To improve your reading skills, you can practice by reading business articles, reports, and case studies, and by answering comprehension questions. You can also work on your skimming and scanning skills to quickly identify key information in a text.5. Enhance Your Writing SkillsThe writing section of the BEC exam requires you to write business-related texts, such as emails, reports, and proposals. To enhance your writing skills, it is important to practice writing different types of business documents and to pay attention to aspects such as structure, tone, and language use. You can also benefit from getting feedback on your writing from a tutor or a language exchange partner.6. Develop Your Speaking SkillsThe speaking section of the BEC exam assesses your ability to communicate effectively in a business context. To develop your speaking skills, you can practice speaking with a language partner, participate in business English conversation classes, and record yourself speaking and then reviewing it to identify areas for improvement. It is also helpful to practice giving presentations and participating in business meetings.7. Hone Your Listening SkillsThe listening section of the BEC exam assesses your ability to understand spoken English in a business context. To improve your listening skills, you can listen to business-related podcasts, news reports, and interviews, and practice listening to different accents and speech styles. You can also work on listening for specific information and taking notes while listening.8. Practice Past PapersOne of the most effective ways to prepare for the BEC exam is to practice past papers. This will help you to familiarize yourself with the types of questions you can expect, to build your confidence, and to identify areas for improvement. You can also benefit from analyzing the sample answers provided in the past papers to understand what is expected in the exam.9. Seek Feedback and SupportThroughout your preparation for the BEC exam, it is important to seek feedback and support. This can come from a tutor, a language exchange partner, or a study group. Getting feedback on your language skills, receiving guidance on your study plan, and having support from others can significantly enhance your preparation and increase your chances of success in the exam.10. Stay Consistent and MotivatedPreparing for the BEC exam requires consistency and motivation. It is important to set a study schedule that allows you to dedicate enough time to practice and improve your language skills. You can also stay motivated by setting short-term and long-term goals, tracking your progress, and rewarding yourself for reaching milestones in your preparation. In conclusion, the key to success in the BEC exam is to have a well-structured study plan, to dedicate enough time to practice and improve your language skills, and to seek support and feedback throughout your preparation. By following the comprehensive study plan outlined in this article, you can effectively prepare for the exam and achieve your desired score, opening up new opportunities for your career development.。

剑桥国际英语教程修订版第4册教学设计

剑桥国际英语教程修订版第4册教学设计前言剑桥国际英语教程修订版第4册是一套经典的英语教材，适用于拥有一定英语基础的学习者。

本篇文档旨在介绍该教材的教学设计，以帮助教师更好地掌握教学内容和方法。

教学目标本教学设计旨在让学生实现以下目标：1.进一步提高英语听、说、读、写的能力。

2.学习并掌握英语相关的语法知识。

3.掌握一定量的英语词汇和语言表达方式。

4.能够阅读和理解英语口语、书面语等不同形式的英文文本。

教学内容和方法教学内容本教学设计的教学内容主要涵盖以下几个方面：1.英语基础语法知识掌握：包括句型种类、动词时态、语态、虚拟语气等等。

2.掌握英语词汇：通过各种各样的练习，帮助学生掌握一定量的英语词汇。

3.英语阅读能力提高：通过课外阅读等多种方式，提高学生的英语阅读能力。

4.英语口语和写作能力提高：通过编写作文、故事等多种方式，提高学生的英语口语和写作能力。

教学方法1.趣味游戏法：通过设计各种各样的英语游戏，提高学生的英语听说能力。

2.群体讨论法：通过给学生设计一些问题，让他们进行讨论。

这种方式可以提高学生的合作能力和口语表达能力。

3.互动式授课法：在课堂上，教师可以通过互动式的授课方式，让学生参与课堂教学活动，提高他们的学习兴趣。

4.实践教学法：通过实践性教学环节的设置，让学生更好地掌握英语知识。

教学评价本教学设计采取多种方式进行评价：1.语法知识测试：通过分析学生对英语语法知识的掌握情况，确定学生的语法学习水平。

2.词汇测试：通过分析学生的英语词汇掌握情况，确定学生的词汇学习水平。

3.平时作业：通过平时作业评分，了解学生的英语口语、写作、阅读基础能力。

4.期末考试：通过期末考试，对学生的英语听说读写能力和语法知识掌握情况进行综合测试。

总结本教学设计旨在帮助教师更好地掌握剑桥国际英语教程修订版第4册的教学方法和内容，以使学生能够更好地提高英语能力。

本教学设计采用多种教学方式进行教学，并采用多种方式进行教学评价。

《Unit 4 Corporate Culture Language Practice》教学设计教学

《Corporate Culture Language Practice》教学设计方案（第一课时）一、教学目标1. 学生能够理解并使用基本的商务英语词汇和表达方式。

2. 学生能够理解和欣赏不同企业文化之间的差异。

3. 学生能够提高自我管理，沟通技巧，团队合作精神。

二、教学重难点1. 理解和使用商务英语词汇和表达方式。

2. 理解并欣赏不同企业文化之间的差异。

3. 培养团队合作和沟通能力。

三、教学准备1. 准备一些基本的商务英语词汇和表达方式，制作PPT和教学卡片。

2. 准备一些关于不同企业文化的视频或图片。

3. 提前邀请学生分组，每组选定一个企业文化进行讨论。

4. 制作教学评估表，以便了解学生的学习情况和反馈。

四、教学过程：本节课的教学目标是让学生了解企业文化的语言实践，通过各种活动和任务，使学生能够运用英语语言来表达企业文化。

以下是具体的教学过程：1. 导入：首先，通过介绍企业文化的概念和重要性，让学生了解企业文化的基本知识，激发学生的学习兴趣。

2. 语言点讲解：讲解一些与企业相关的英语词汇和表达方式，例如公司的名称、标志、产品、管理理念等。

让学生能够理解并使用这些词汇和表达方式。

3. 小组讨论：将学生分成小组，让他们讨论自己所在公司或行业的文化特点，并尝试用英语表达出来。

教师可以在过程中给予指导和帮助。

4. 角色扮演：让学生扮演不同的角色，例如公司领导、员工、客户等，进行对话练习，表达企业文化。

教师可以在过程中给予反馈和评价。

5. 案例分析：通过一些实际的企业文化案例，让学生了解企业文化在不同行业和公司中的表现形式，并尝试分析其优缺点。

6. 实践活动：组织学生到企业参观，了解企业文化在实际工作环境中的应用，并尝试用英语进行交流。

教师可以在过程中给予指导和建议。

7. 总结回顾：在课程结束前，回顾本节课的重点内容，让学生总结自己在本节课中学到的知识和技能，并鼓励他们在实际生活中运用所学知识。

8. 作业布置：让学生根据本节课所学内容，写一篇关于自己所在公司企业文化的英语作文，或者进行一次企业文化的英语演讲。

KB4教学计划

剑桥少儿国际4级教学计划课程概述：剑桥少儿国际4级共16次，4课时/ 次，64课时，学习8单元。

课时安排：每6课时学1个单元，共计48课时教学检测：每2个单元安排1次诊断测试（共四次）；每4单元后安排模块综合测试（即期中，期末测试）共计18课时语法知识包括：形容词，副词的转换，形容词比较级，最高级（多音节形容词比较级,最高级），副词的比较级和最高级动词一般过去时态的变化（规则和不规则动词), 序数词，形容词性物主代词，名词性物主代词。

情态动词邀请和请求的表达。

词汇知识包括：课程，地点，形容词（比较级，最高级）副词（比较级，最高级），过去时态的动词，序数词，人称代词，短语动词，食物及餐具。

教学中通过大量的阅读、听力材料学习使用相关的语法和词汇知识，并辅以专项语法和词汇练习帮助学生巩固所学语言知识和技能，实现学用结合的教学目标。

课本结构单元知识结构安排第一部分Part 1,2,3 新单词学习第二部分Part 4, 5, 6, 7 句型呈现和操练第三部分Part8, 9, 10 语法呈现和听说练习第四部分Part 11, 12, 13, 14 语法读，写训练第五部分Part 15, 16 语音学习第六部分part 17 学生互练，词汇，语法复现第七部分故事阅读课次单元名称单元目标语言单元目标要求第1次Unit Hello! 重点录音：：P1 Look, think and answer.P5 Listen and say the name.词汇：doctor, uncle, aunt, farmer, teacher, nurse, driver,hospital, farm, country, weekend, strong, straight,clever, never重点句型：1. She never works at night.2. She likes working at the weekend.3. Does Uncle Fred work in the morning?4. What does Aunt May like doing?1.能表达家人一天的生活2.学习使用never, always 表达日常生活3复习上册学习的句型: have got, can第2-3次Unit 1Back to school重点录音：P1 Look, think and answer.难点：长相的表达has got, have gotlike /enjoy 表达喜好词汇: boring, difficult, exciting, easy, quick, slow,busy, careful, terrible重点短语：be busy with, be careful at重点句型:1. The child with straight, blonde hairthinks Art’s boring.2.She’s the teacher who’s playing the guitar.3.Do you think Maths is exciting?语音：区别/e/ /i:/1.能够表达对学校的课程态度；2.能够使用with 表达人物长相；3.能够使用who指定图中的人物；第4-5次Unit2Good Sports重点录音：P16 Look, think and answer.P18 Listen and check.词汇: badly, well, quickly, slowly, careful, quietly,easily, happily, outside, inside, climb, sail, drop,skate, skip, place重点句型：1. How are they running?2.They are running quickly.3.What do you want to do?4.I want to go swimming and cycling.5.A place where you can learn to skate.语音：Counting Syllables.1. 能够理解形容词与副词的转换2. 能够使用how对动作进行提问3. 能够使用副词对动作进行回答。

剑桥幼儿第四册课时计划

Unit1 Favourite places 5lessonsWordspurpleCanadaTheU SABritain Australia fridge rodeo rider thief money Senten cesGet on your bikes. Come along to the park. Let ’s have arace.We ‘re going to our favorite place.Let ’s ride around the pond and up and down the hill.Then let ’s sit in the shade and drink some lemona de.Where ’s Toronto/ Los Angeles/ London/Syd ney? I don ’t know I think it ’s in Canada/….I‘m Christine/Erica/Stuart/Neil from California/…. My favorite place is the beach near our house/the tree house in our garden/the Natural History Museum in Los Angeles/Heathrow Airport in London.a million/a thousand/seven hundred cowboyhatspostersfull ofbatscoins shellsdancing bears rockingchairs 100以内的数字CDs pocketcrab SentencesCome on, let’s go to Hector, he’s a great collector. He’s goteverything.Hishouseis full oftoys.Whatcolourisnumberseventy-three?Tryagain.Have you got the stickers/football pictures/stamps/ soft toys? Monacollectssoft toys.She’sgotthirty.Whatdo youcollect?Howmanyhaveyougot?Throw again. Move thecounter/coin. Say acrazysentence.Namethreethingsyoucanwear.Howoldareyou?meet loveletter cry oak tree surprise candyflossSentences Her favouriteco lour’s pink. Shelikestolaughandsing.She’s mybestfriend.She cannotdance/swim/ride abike.Butshe’smy bestfriend/the oneI reallylike.Who isit?No, you don’t. Yes,youdo.Derek/…likesswimming/…Kate/…doesn’t likeskiing/…I‘mthinkingof agirl/boywho’sgotshortfairhair, …is itStephen/…?No,itisn’tYes, it is. What’syourbestfriend’sname? How oldishe/she ?Has she/hegot a pet?Whatdoeshe/shelike?Unit 4Words 4 lessonsratsinthe baske ton the chair Under the chair In the middle of theworlddark old owls spooky In the middle of the nightSentences What ’s the big/small ghost ’s name? Where is the big ghost ’s pen? Where are the small ghost ’s roller blades? They are under the bed. What colour is it?/are they? When the clock strikes twelve, the ghostsbegin tosing/dance.put down theghost(s).Unit5 At homeWordsstairs wardrobe bookcase hall livingroombedroo m attic Kate’s/Tom’s roombehind umbrellain front of betwee nSentenc esShe is cleanin g her teeth. He iscooking.She iswatchingTV.He issleeping.There’s alittleracoonin myroom.Please, Mum, don’t come in. He is drinking my milk/eating my bread/breaking my toys /using my bed.There ‘s a mess in my room, I think my raccoon won’t leave before June. Don’t tell anybody my little raccoon is just an excuse for the mess in my room.Unit6 Food5 lessons hamburg ers cheeseburgerspeas beans steakstrawber ry yoghurt Ice cream mineralwatermixedsaladapplepiefruit salad maincoursevegetablesdessertsSentences We’re hungry, so hungry. Whatwould youlike?Thatwasgood.What’s fordessert?Thanksforthemeal.You’re welcome . She/He likes fish and chips, sausages, eggs and chips, but she/he doesn’t like veggieburgers.She /He is havingWhat would you like to eat/ to drink/ for dessert?Unit7at the big tree go left.you come toa farm. then go through a wood.go up the hill to a castle. turn rightand go across the bridge. Don’t goto the farm,don’t go to the castle inthe wood. Dig for the treasure.Look at the map/that box. There itis. Let’s open it. It’s full of spiders.Let’s go back. What a stupid hunt. The plan for 5Suggest 7 or 8 lesson.LessonUnit 8 Weekendwords Ants listen to CDs watch TV playcomputer games/table tennis playwith dolls/with friends in your room/in the park bake a cake rideyour bike go swimming/roller-blading zoo food for animalscircus directorsenten ces Let’s go to the swimming pool. No, that’s boring. No,I’ve got an idea. Let’s ave a picnic. Yes, great. Where can we go? To the river. At the weekend,we had a lot of fun.We had a lovely picnic in the sun. there wasEmma/Bill/S/ara/Phil/Linda/Sam/ Peter/Pam. Sarah’s daddy was there too,so we had abarbecue. We had biscuits.The plan for 5 lesson.Unit 10 Magicwords Magic two policemen old manyoung woman teacher otherchildren magic wand recorder sentence Who is it? Who are they? There ‘sa new film on at the cinema. Weneed to go t school. Come on.There’s a man over there. He’slooking for something. Is thisyours? Take this recorder,it’s foryou. It can work some magic ,thisis really true. Catch the thief! Nowwe’ve got you! It’s marvelous tolisten to the magic tune. Whatschool do you go to? Have you gota problem? What’s the name ofyour teacher? I can’t open thedoor. I’ve lost the key and mybody is in there. We’ll help you,we will care. This is why we werelate. We would like to thank somechildren in your class. Move yourbody.The plan for 6 lessonUnit9 Wild animals words Seagull seal polar bear sharkrattlesnake whale giraffeleopard penguin a lion/anelephant plantsYes,I have. No, I haven’t. howThe plan for 6 lessonsExtra unit The colwn’s birthdaywords Zebra tiger traffic signrainbow someone’s birthdaymove your hips sentences Welcome to The Circus of theHappy Animals! What’s Bozodoing over there? Sunday is aspecial day. Can you guesswhy? You’re going swimming?We can stay up late. I haven’tgot a clue. Why are youcrying,Pippa? Let me think.What else Bozo like? Listeneverbody, the colour is OK,butas a birthday present it isn,tvery pleasant. Why don,t yougive him a rainbow? It’s time tocelebrate. Have fun and enjoythis wonderful day.Congratulations! All the best!We hope you liked our musicalplay,The plan for 2-6 lessons。

商务英语口语4教学大纲

Business English Oral Communication Course OutlineI. IntroductionA. Course DescriptionThis course is designed to help students develop their oral communication skills in English. It focuses on the practical aspects of communication in a business setting. Students will learn how to communicate effectively in a variety ofbusiness situations, such as interviews, presentations, negotiations, and meetings.B. Course Objectives1. Increase students’ confidence in speaking English in a business setting.2. Develop students’ ability to communicate effectively in a business environment.3. Develop students’ understanding of the language and cultural conventionsof business communication.4. Develop students’ skills in using appropriate language and expressions in business communication.C. Course Materials1. Textbook: Business English for the21st Century, by Robert A. Hall2. Supplementary materials: Business English magazines, articles, and videosII. Major TopicsA. Introduction to Business Communication1. Overview of Business Communication2. Types of Business Communication3. Principles of Effective Business CommunicationB. Business Writing1. Writing Styles2. Formatting and Layout3. Grammar and VocabularyC. Business Presentations1. Preparing a Presentation2. Delivering a Presentation3. Effective Presentation TechniquesD. Business Negotiations1. Preparing for Negotiations2. Conducting Negotiations3. Strategies for NegotiationsE. Business Meetings1. Planning a Meeting2. Conducting a Meeting3. Effective Meeting TechniquesF. Business Interviews1. Preparing for an Interview2. Conducting an Interview3. Effective Interview TechniquesIII. Course RequirementsA. Class ParticipationStudents are expected to actively participate in class discussions and activities.B. AssignmentsStudents are required to complete weekly assignments, including written assignments, presentations, and role-plays.C. ExamsStudents will take a midterm and a final exam.IV. EvaluationA. Class Participation: 30%B. Assignments: 30%C. Midterm Exam: 20%D. Final Exam: 20%V. ConclusionThis course is designed to help students develop their oral communication skills in English. It focuses on the practical aspects of communication in a business setting. Through this course, students will gain the knowledge and skillsnecessary to communicate effectively in a business environment.。

职场英语四教学方案

教学方案计算机学院《职场英语四》2017版第四门课程《职场英语四》教学方案第一单元：私人谈话：A private conversation1.案例分析：播放英语视频,导入新课2.知识讲授：课文场景的讲解，重点突出句型和短语的基本用法，让学生开口表达；3.课堂练习：①学生模仿英语对话场景；②朗读单词：老师领读单词，读到中间的时候突然说woodman，学生不许说话，不许动，不许露出小白牙，否则的话这名学生要接受“真心话，大冒险”的惩罚。

③记忆单词：利用《职场英语一》所讲的“LTWC”（50秒原则）记忆单词，讲师听写学生单词（不参与者罚抄单词，再不行亲自叫到办公室督促写完）4.知识扩充：①关键句型：简单陈述句的语序（见所发教案）（重点）②核心语法：一般过去时、过去进行时1)一般过去时：参照前面DAY5大纲2)过去进行时：（重点）1.含义：表示过去的某一时间正在进行的动作或行为。

常见的时间状语有at that moment, at 7:00 last night.2.句式应用My wife was cooking at that moment. 我的妻子那时正在做饭。

My wife wasn’t cooking at that moment. 我的妻子那时没在做饭。

Was my wife cooking at that moment? 我的妻子那时正在做饭吗？They were having breakfast at 7 a.m. yesterday. 昨天早上七点他们正在吃早饭。

They weren’t having breakfast at 7 a.m. yesterday. 昨天早上七点他们没在吃早饭。

Were they having breakfast at 7 a.m. yesterday? 昨天早上七点他们正在吃早饭吗？5.课后练习：①肯定句：主+ be(was, were) +动词ing如：He was watching TV at nine last night. 昨天晚上九点他在看电视。

《商务策划师(四级)》培训计划与大纲

《商务策划师（四级）》培训计划与大纲一.培训目标通过专业理论知识学习和操作技能训练，使学员了解商务策划的基本形式，掌握商务策划基本操作原则、步骤、方法，熟悉商务策划的创新方法，掌握界定策划问题的分析技术，具备商务策划师（四级）应具备的独立工作能力。

二.模块设置与培训要求根据培训内容的类别及相互的关联程度，按照理论知识与操作技能非一体化的原则，设置六个培训模块。

模块1 商务策划导论使学员能够掌握界定策划问题的方法，使复杂的问题简单化，使分散的问题集中化；掌握目标管理知识，明确具体地设定职能目标；熟悉项目管理要求，按设定的岗位目标，进行部门“自我控制”。

模块2 创新思维的训练与培养使学员能够掌握问题分析技术，对企业各类资源进行分析评估；掌握企业环境分析方法，分析企业环境状况和自身资源；掌握SWOT分析法，判断企业机会与威胁，综合考虑企业内外各种因素，进行系统评价，学会编制可行性报告。

模块3 创意的规律与技法使学员能进行创造性思考，掌握创意的规律，学会用创意点分析方法，对创意点过滤、加工、组合分析等作业，为编写策划案提供策划创意依据。

模块4 策略思维结构与运用使学员掌握整理策划方案方法，学习整理和分割策划对象，熟悉在策划付诸实施前做好策划日程规划、预测策划执行阶段实际需要人手和时间的程序。

模块5 商务策划的运作程序使学员懂得结合个人岗位职能、职责、工作标准，编写实施计划，掌握培训管理知识，开展对下级员工的操作培训指导工作。

模块6 商务策划的方法使学员能根据目标评估服务流程要求，掌握评估判断分析技能，熟悉目标评估服务流程，辅助开展策划效果评估工作。

三、教学计划安排总课时数：200课时理论知识授课：56理论知识复习：10操作技能授课：80操作技能复习：12操作技能练习：42《商务策划师（四级）》培训大纲一、培训课程的性质、目的和任务《商务策划》是近年来新增的新兴学科——“商务策划管理”的专业课程，也是市场营销、电子商务、工商管理及相关专业的核心课程。

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