商务英语讲义-unit-nine
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商务英语讲义unitnine
Sample Letter: An application letter
for the entry-level work (Cont.)
International Trade Practice and Commerce). I believe that I have the knowledge base that will enable me to be productive now. Moreover, I can build upon this base through practical experience.
Sample Letter A: An application letter for the entry-level work (Cont.)
These highlights and the additional evidence reviewed in the enclosed resume present my case for a career in the accounting department. May I have an interview to continue my presentation? Please call 8765432 or write to the above address. I could be in your office at your convenience to talk about working for ABC.
Business English
Unit Nine
王华玲 wanghualing75@
Business Writing
Letter of Application
Sample Letter: An application letter for the entry-level work
体验商务英语3-unit-9-课件PPT课件
完整版课件
13
Market leader book three
Unit nine Money
Lesson two
language review listening: making loans
完整版课件
Market leader book three
Unit nine Money
Lesson two Language review: trends
The Saudi prince 沙特王子 Netscape Communication网景通讯公司 Claude Monet(1840-1926)克洛德·莫奈
完整版课件
Market leader book three
Unit nine Money
Lesson one Skills: Dealing with figures
4
Gain, improve, increase, rise
5
4
halve
2
6
完整版课件
Level off
Market leader book three
Unit nine Money
Lesson two
Vocabulary:
Language review: trends
7
8
peak
plummet
Verb Decline Decrease double Drop Fall Fluctuate Gain Halve Improve Increase来自NounA decline
A
decrease a
doubling a
drop
a
fall
a
fluctuation a
世纪商务英语口译教程Unit 9
拓展练习 Directions: A few students will be asked to prepare presentations of about 300
Directions: Listen to the speech and interpret what you have heard whenever the speaker pauses.
How to make effective presentation 成功演讲技巧 ( 3 )
要使演讲成功，光开好头还不行，还得把各个部分有机地串联起来。否则， 纵使每个部分都是珍珠，没有一根线把它们串起来，演讲也不能算得上成功。因 此，在不同部分之间过渡时，我们需要一些连接词把它们衔接起来。下面介绍一 些有用的短语和句子结构：
It is + adj. + that 是一种虚拟语气的句式，因此如果中间的形容词是necessary, important 等等，不必译成“必要的/重要的是……”, 而是在主句谓语动词前加上“应 该”、“必须”、“务必”、“要”等词。如：
It is necessary that all parties involved negotiate on an equal footing in order to find a satisfactory solution to the problem.
Directions: Listen to the speech and interpret what you have heard whenever the speaker pauses.
Warming-up 热身准备 中国国际商务发展论坛 高举……的旗帜
China International Business Development Forum to hold high the banner of ...
商务英语基础Unit9EstablishingBusinessRelations
❖ Listening ❖ Speaking ❖ Business Reading ❖ Grammar ❖ Practice Exercises ❖ Homework
Listening （A)
1. This is John Carter calling from Toys International Company Limited.
Mr. Carter: I see. Would you tell me whom I should
_c_o_n6t_a_c_t_ then?
Mr. Zhang: Yes. Yonghe Trading Company represents us in
your __r_e7g_i_o_n_. You may contact Mr. Li Ming, the __s_a8le_s___ manager.
Unit 9 Establishing Business Ring Business Relations
The Source of the Clients’ Information and Details
1. Bank 2. Business Organizations such as Chamber of Commerce in Foreign Countries, Chinese Commercial Counsellor’s Office in Foreign Countries, Business Houses of the Same Trade etc. .
5. It’s really nice talking to you.
Listening （B)
Mr. Carter：Hello, Mr. Zhang? Mr. Zhang: Yes, ___1w_h_o_’_s that? Mr. Carter: This is John Carter calling from
Listening （A)
1. This is John Carter calling from Toys International Company Limited.
Mr. Carter: I see. Would you tell me whom I should
_c_o_n6t_a_c_t_ then?
Mr. Zhang: Yes. Yonghe Trading Company represents us in
your __r_e7g_i_o_n_. You may contact Mr. Li Ming, the __s_a8le_s___ manager.
Unit 9 Establishing Business Ring Business Relations
The Source of the Clients’ Information and Details
1. Bank 2. Business Organizations such as Chamber of Commerce in Foreign Countries, Chinese Commercial Counsellor’s Office in Foreign Countries, Business Houses of the Same Trade etc. .
5. It’s really nice talking to you.
Listening （B)
Mr. Carter：Hello, Mr. Zhang? Mr. Zhang: Yes, ___1w_h_o_’_s that? Mr. Carter: This is John Carter calling from
商务交际英语听说unit9
Unit 9 Company Introduction 21.to introduce a company’s structure重点：1、New words2、phrases3、listening难点：Difficult words Explanation and listeningUnit 9 Company Introduction1. Warm-up2. to introduce a company’s structureRecite new words第一课时Step1 new words1.On behalf of 为了…的利益He spoke on behalf of the plan.他为这项计划辩护。
At the airport he read an address of welcome on behalf of the association. 在机场上他代表该协会致了欢迎词。
I'm writing on behalf of my mother to express her thanks for your gift.我代表我母亲写信, 对你的礼物表示感谢。
2. in charge of 负责The teacher is in charge of the class.这位教师负责这个班。
I'll be in charge of the whole factory next week when the director is away. 下周厂长不在时, 我将负责整个工厂。
The cook is in charge of the kitchen helper.这位厨师负责管理厨工。
Pilfering has stopped entirely since they put Angus in charge of the stores. 自从他们让安格斯掌管商店以来, 小偷小摸就杜绝了。
商务英语基础-Unit-9-Establishing-Business-Relations
The following may be useful: Here is our sample room. We are interested in… find a good market How about…? Shall we talk about the details…? …
Business Reading
2. Where can you obtain all the information possible about the firm you are about to do business with? Answer
3. What is the three Cs of credit? Answer
2. Banks, the Chamber of Commerce, the Chinese Commercial Counselor’s Office in foreign countries or other inquiry agencies.
3. Character, Capacity and Capital
Business Reading
(4)Translation
1. The establishment of business relations is very important in foreign trade.
贸易关系的建立在外贸业务中很重要。
2. Everyone knows that status inquires are important and necessary in trade activities.
Business Reading
(3)Filling Game
relation financial reputation procedure available represented obtain inquiry
Business Reading
2. Where can you obtain all the information possible about the firm you are about to do business with? Answer
3. What is the three Cs of credit? Answer
2. Banks, the Chamber of Commerce, the Chinese Commercial Counselor’s Office in foreign countries or other inquiry agencies.
3. Character, Capacity and Capital
Business Reading
(4)Translation
1. The establishment of business relations is very important in foreign trade.
贸易关系的建立在外贸业务中很重要。
2. Everyone knows that status inquires are important and necessary in trade activities.
Business Reading
(3)Filling Game
relation financial reputation procedure available represented obtain inquiry
外贸英语函电课件 unit nine
2018年6月10日 外贸英语函电 3
Specimen Letters（信函样例）
Letter 1. Seller’s Simple Confirmation (卖方的简 单确认) 见P116 Letter 2. Seller Accept Buyer’s Order (卖方接受 买方订货) 见P116 Letter 3. Buyer’s Confirmation (买方确认) 见P117
2018年6月10日
外贸英语函电
2
2. Contract (签约) 1) Purchase Contract and Sales Contract 2) Purchase Confirmations or Sales Confirmation 正式的商务合同的行文经常由三个部分 组成：约首、约文和约尾。
Unit Nine Acceptance and Contract 接受与签约
2018年6月10日 外贸英语函电 1
Brief Introduction（业务简介）
1. Acceptance (接受) 接受是买方或卖方经过相互协商后，无条件地同 意愿意按照已达成的条款签订协议。 接收函一经生效，买卖双方合同关系就此成立 。
Letter 7.8-119
2018年6月10日
外贸英语函电
6
2018年6月10日 外贸英语函电 4
Letter 4. Confirmation (确认) 见117-118
Letter 5. Sending and Countersigning the Contract (寄合同要求会签) 见P118
2018年6月10日
外贸英语函电
5
Letter 6. Countersigning and Returning the Contract (会签后寄回合同) 见P118
Specimen Letters（信函样例）
Letter 1. Seller’s Simple Confirmation (卖方的简 单确认) 见P116 Letter 2. Seller Accept Buyer’s Order (卖方接受 买方订货) 见P116 Letter 3. Buyer’s Confirmation (买方确认) 见P117
2018年6月10日
外贸英语函电
2
2. Contract (签约) 1) Purchase Contract and Sales Contract 2) Purchase Confirmations or Sales Confirmation 正式的商务合同的行文经常由三个部分 组成：约首、约文和约尾。
Unit Nine Acceptance and Contract 接受与签约
2018年6月10日 外贸英语函电 1
Brief Introduction（业务简介）
1. Acceptance (接受) 接受是买方或卖方经过相互协商后，无条件地同 意愿意按照已达成的条款签订协议。 接收函一经生效，买卖双方合同关系就此成立 。
Letter 7.8-119
2018年6月10日
外贸英语函电
6
2018年6月10日 外贸英语函电 4
Letter 4. Confirmation (确认) 见117-118
Letter 5. Sending and Countersigning the Contract (寄合同要求会签) 见P118
2018年6月10日
外贸英语函电
5
Letter 6. Countersigning and Returning the Contract (会签后寄回合同) 见P118
实用商务英语写作教程 Unit9 Business Reports(商务报告)
2) Long Reports
A long report may contain many reports of varying lengths and types. The format outlined below is one of the most frequently adopted structures for long business reports. It is important that readers have a clear idea of the components it contains. Also important to note is that this outline below can be identical to the contents page of a formal report. For that purpose, all readers have to do is to add page numbers on the right to each item in the major framework. Also, if need be, readers can alter or replace most of the items in this outline to suit your actual report requirements.
Business report is an orderly, objective message used to convey information from one organizational area to another to assist in decision-making or problem-solving.
商务英语9
9.2 China must cut farming population, says OECD • China's rural population will have to fall by tens and possibly hundreds of millions in coming decades if farmers' incomes are to rise to match living standards in the mainland's increasingly prosperous cities, according to a report by the Operation for Economic Co-operation and Development.
A Brief Introduction to This Unit
• China's economic growth in the year of 2003 reflected three features :strong growth in the industry sector, rapid expanding of import and export, and the great contribution of investment to China's booming economy. • Some economic analysts worried that China's economy might have been overheated in 2003 due to the overinvestment in some sectors like the auto and steel sectors.
商务英语9
Chapter 9 Product
Background case
• • • • Who are the consumers of Pampers? What are the main products of Pampers? Why has Pampers expanded its product range? How can Pampers produce products catering to the Chinese market? • Who are the competitors of Pampers mentioned in the text?
• Upmarket Stretch • Two-Way Stretch
P&G’s Quest for WOW Design
• Since 1837, P&G has built a rich heritage of touching consumers’ lives with brands that make life a little better every day.
– Durability and Tangibility Classification: • Nondurable goods • Durable goods • Services
– Consumer-Goods Classification:
• Convenience goods
– Staples – Impulse goods – Emergency goods
About Product
• How can we define product? • Product is an item that ideally satisfies a market’s want or need.
Background case
• • • • Who are the consumers of Pampers? What are the main products of Pampers? Why has Pampers expanded its product range? How can Pampers produce products catering to the Chinese market? • Who are the competitors of Pampers mentioned in the text?
• Upmarket Stretch • Two-Way Stretch
P&G’s Quest for WOW Design
• Since 1837, P&G has built a rich heritage of touching consumers’ lives with brands that make life a little better every day.
– Durability and Tangibility Classification: • Nondurable goods • Durable goods • Services
– Consumer-Goods Classification:
• Convenience goods
– Staples – Impulse goods – Emergency goods
About Product
• How can we define product? • Product is an item that ideally satisfies a market’s want or need.
商务英语课件-Unit-9-Negotiating-the-Price
每公吨
100
美元
CIF纽约
Unit quantity Unit price Employed currency Trade term
USD 100 per M/T CIF New York
3. Translate these quotations into Chinese
1) AUD100per dozen EXW Guangzhou 2) CAD200per kilogram FCA Guangzhou 3) EUR137 per set FOB Shanghai 4) JPY597 per unit FAS Shanghai 5) HKD167 CFR Hong Kong 6) SGD463 per metric ton CIF Singapore 7) USD 800 per set CPT Geneva 8) SFr 2629 per kilogram CIP Geneva 9) USD 1 000 M/T CIF C3 London 10) 10) EUR 317 per piece DES Marseilles 11) GBP 500 per unit DEQ London 12) EUR 386 per metric ton Delivered at 5 Maple Road, Bonn, Duty Paid
Trade terms are key elements of international contracts of sale, since they tell the parties what to do with respect to:
♦ delivery terms ( carriage of the goods from the seller to the buyer and division of costs and risks between the parties) ;
商务英语写作课件 Unit 9 Compensation
Activity 8
I am sorry to hear the bad news from you. / I apologize for the bad news. The only excuse I can offer is the extreme pressure under which we have been working and a recent worker shortage in the factory. We will pay our most careful attention to assure / promise
UNIT 9
Compensation
Activity 1
1 given
2 reparation
3 service 4 happens 5 complain 6 letters
7 Reject 8 Accept
Key phrases
1. refuse = reject 2. raise claims 提出索赔 3. be sorry to hear… = regret to hear 4. only excuse 唯一的借口 5. extreme pressure 巨大的压力
Grammar :Relative Clauses 关系从句
P145 可细分为限制性以及非限制性两种
Activity 11
1.The only excuse which we can offer is the extreme pressure of worker shortage. 2.That tall girl, who is standing at the gate of the building, is the secretary of the company. 3.Please give me the files that the manager needs.
国际商务礼仪 Unit 9 Dining Etiquette
Enquire from the host/ hostess about dress code for the function invited
Abide by local customs/ religious practices of host/ hostess
Men should assist ladies to be seated by pulling out the chair
Business Dining and Tipping
Tipping
Tipping is a fundamental part of service industries today and is a “reward” for services performed for guests and clients.
☺ The guests respond by taking a sip of their drinks - but never emptying the glass.
Business Drinking and Toasting Customs
Business Toasting
☺The person being toasted does not drink to himself.
Business Drinking and Toasting Customs
Business Drinking
When drinking alcohol, always hold your drink in your left hand.
This enables you to shake someone’s hand with your right hand.
商务英语入门第九章_外教社修订版
9
Chapter
Electronic Commerce
What Is E-Commerce?
Advantages of E-Commerce over Store Retail
— Lower Costs ✓Real Estate This one is a no-brainer. An e-commerce merchant does not need a prominent physical location.
9
Chapter
Electronic Commerce
Lead-in activities
Have you ever bought anything through the Internet? If you have, why do you decide to shop online? If you have not, what are the reasons for you not trying to do so?
9
Chapter
Electronic Commerce
What Is E-Commerce?
— E-Commerce is expected to boom beyond limits in the near future, and it will play a major role in the way that small, medium and large companies conduct business either with their consumers or other businesses.
and insecure. — The goods are not plentiful enough.
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Introduction
You should begin working on the application letter when you are hunting a job. Although employers invite you to send a resume, they also expect you to include a letter of application. It is known that a resume contains information related to the job’s requirements and the applicant’s qualifications, but what is the purpose of a letter of application? A letter of application is based on the resume and further interprets the resume in terms of employer benefits. Therefore, it should be persuasive and should be written inductively. Since its purpose is to persuade people, a letter of application uses the same sequence of parts as a sales letter. The following procedure is used in most successful efforts:
Sample Letter: An application letter
for the entry-level work (Cont.)
International Trade Practice and Commerce). I believe that I have the knowledge base that will enable me to be productive now. Moreover, I can build upon this base through practical experience.
As I am seeking my first job, I must use my grade point record at Beijing University to prove my work attitude. My 4.6 overall average (on 5.0 basis) placed me in the top ten percent of the graduating class. I also worked diligently in student associations. My experience as a member of the Society for the Advancement of Management and a member of Youth Volunteer Association develops my personal skill. I would bring these work habits with me to ABC Express, Inc.
商务英语讲义-unit-nine
Business English
Unit Nine
王华玲 wanghualing75@
Business Writing
Letter of Application
Sample Letter: An application letter for the entry-level work
The degree in Finance I will receive in June has provided me with an in-depth understanding of the field as well as an overall view of the major areas of business. As an applied economics major, I studied all the functional fields (Management, Marketing, Finance, Accounting, and Finance Management Information System) as well as the other core business subjects (Business Communicu please review my qualifications for work in your training program? My thorough education and related experience have prepared me for an entry-level position in the accounting department.
Sample Letter A: An application letter for the entry-level work (Cont.)
These highlights and the additional evidence reviewed in the enclosed resume present my case for a career in the accounting department. May I have an interview to continue my presentation? Please call 8765432 or write to the above address. I could be in your office at your convenience to talk about working for ABC.
246 Lanjin Road Dalian 116025 March 12, 2004
Mr. Mark Jennings Personnel Director ABC Express, Inc. 1234 Xinghai Street Dalian 116025
Sample Letter: An application letter for the entry-level work (Cont.)
Introduction
You should begin working on the application letter when you are hunting a job. Although employers invite you to send a resume, they also expect you to include a letter of application. It is known that a resume contains information related to the job’s requirements and the applicant’s qualifications, but what is the purpose of a letter of application? A letter of application is based on the resume and further interprets the resume in terms of employer benefits. Therefore, it should be persuasive and should be written inductively. Since its purpose is to persuade people, a letter of application uses the same sequence of parts as a sales letter. The following procedure is used in most successful efforts:
Sample Letter: An application letter
for the entry-level work (Cont.)
International Trade Practice and Commerce). I believe that I have the knowledge base that will enable me to be productive now. Moreover, I can build upon this base through practical experience.
As I am seeking my first job, I must use my grade point record at Beijing University to prove my work attitude. My 4.6 overall average (on 5.0 basis) placed me in the top ten percent of the graduating class. I also worked diligently in student associations. My experience as a member of the Society for the Advancement of Management and a member of Youth Volunteer Association develops my personal skill. I would bring these work habits with me to ABC Express, Inc.
商务英语讲义-unit-nine
Business English
Unit Nine
王华玲 wanghualing75@
Business Writing
Letter of Application
Sample Letter: An application letter for the entry-level work
The degree in Finance I will receive in June has provided me with an in-depth understanding of the field as well as an overall view of the major areas of business. As an applied economics major, I studied all the functional fields (Management, Marketing, Finance, Accounting, and Finance Management Information System) as well as the other core business subjects (Business Communicu please review my qualifications for work in your training program? My thorough education and related experience have prepared me for an entry-level position in the accounting department.
Sample Letter A: An application letter for the entry-level work (Cont.)
These highlights and the additional evidence reviewed in the enclosed resume present my case for a career in the accounting department. May I have an interview to continue my presentation? Please call 8765432 or write to the above address. I could be in your office at your convenience to talk about working for ABC.
246 Lanjin Road Dalian 116025 March 12, 2004
Mr. Mark Jennings Personnel Director ABC Express, Inc. 1234 Xinghai Street Dalian 116025
Sample Letter: An application letter for the entry-level work (Cont.)