Consumer use and attitudes towards plastic bags
消费者行为Consumerattitudes(PPT27张)

AttitudeToward-the-
Ad Model
A model that proposes that a consumer forms various feelings (affects)
and judgments (cognitions) as the result
of exposure to an advertisement, which, in
• Tricomponent Attitude Model • Multiattribute Attitude Model • Attitude-Toward-the-Ad Model
A Simple Representation of the Tricomponent Attitude Model
The Fishbein Model
• The Basic Formula:
– Where:
Aijk = ΣβijkIik
• i = attribute
• j = brand
• k = coБайду номын сангаасsumer
• I = the importance weight given attribute I by consumer k
Communicating the Absence of Undesirable Attributes
This Ad Attempts to Change Consumers’ Attitude by ?
Multiattribute Attitude Models
consumer use and attitudes towands plastic bags

Pollution
Since bags are difficult to break down so land needs lots of space to put them down, and land can't recover for a long time. Therefore, they affect the land sustainable use.
Background information
In the past
is made of
Bamboo
Now high density polyethylene
is made of
Background information
In our daily life
green bags
pollution
governments
Consumer use and attitudes towands plastic bags
Class : IT-2 Name: Selena Tammy
Outline of main points background information about plastic bags benefits and shortcomings of using plastic bags measures to be taken to reduce plastic bag use recommendations upon reduction use of plastic bags conclusion on the topic of plastic bags
Benefits
fares of plastic bags
shortcomings
消费者行为08Consumer attitudes

8 - 13
A Simplified Version of the Theory of Reasoned Action - Figure 8.5
8 - 14
Discussion Question
• Now use the theory of reasoned action to describe your attitude toward your college/university when deciding on which school to attend.
Brands
8 - 19
Changing the Basic Motivational Function
• Utilitarian • Ego-defensive • Value-expressive • Knowledge
8 - 20
Swiffer Appeals to Utilitarian Function
Chapter 8 Consumer Attitude Formation and Change
Consumer Behavior, Ninth Edition
Schiffman & Kanuk
Chapter Outline
• What Are Attitudes? • Structural Models of Attitudes • Attitude Formation • Strategies of Attitude Changes • Behavior Can Precede or Follow Attitude
Form Attitude
Form Attitude
8 - 23
Cognitive Dissonance
消费观念 英语作文

消费观念英语作文Title: Evolution of Consumer Perspectives。
In today's globalized and rapidly changing world, consumer perspectives play a pivotal role in shaping economies, industries, and societies. From traditional values to modern preferences, the evolution of consumer attitudes towards consumption reflects broader cultural, economic, and technological shifts. In this essay, we will explore the multifaceted nature of consumer perspectivesand their implications.To begin with, it is essential to acknowledge the profound impact of cultural influences on consumer behavior. Cultural values, norms, and traditions significantly shape individuals' preferences and attitudes towards consumption. For instance, in collectivist societies, where communityand family values are paramount, consumers may prioritize purchases that benefit their social networks rather than solely focusing on individual desires. Conversely, inindividualistic cultures, such as many Western societies, consumer behavior tends to be more self-oriented, emphasizing personal choice and expression.Furthermore, economic factors play a crucial role in shaping consumer perspectives. Income levels, wealth distribution, and economic stability profoundly influence purchasing power and consumption patterns. In affluent societies, consumers may prioritize luxury and convenience, while in economically disadvantaged communities,individuals may adopt more frugal spending habits, focusing on essential needs rather than discretionary items. Moreover, economic fluctuations and crises cansignificantly impact consumer confidence and behavior, leading to shifts in spending priorities and consumption patterns.The rapid advancement of technology has also revolutionized consumer perspectives in recent decades. The rise of e-commerce, social media, and digital marketing has transformed the way people discover, evaluate, and purchase products and services. Today, consumers have unprecedentedaccess to information, enabling them to make more informed choices and seek personalized experiences. Moreover, the proliferation of smartphones and mobile apps hasfacilitated on-the-go shopping and seamless transactions, further reshaping consumer expectations and behaviors.Environmental sustainability has emerged as a defining factor in contemporary consumer perspectives. Growing awareness of environmental issues, such as climate change and resource depletion, has led to a surge in demand for eco-friendly products and ethical brands. Consumers are increasingly scrutinizing companies' practices and supply chains, favoring businesses that demonstrate a commitment to environmental stewardship and social responsibility. As a result, sustainability has become a key differentiator for brands seeking to attract conscientious consumers and drive long-term growth.In conclusion, consumer perspectives are dynamic and multifaceted, influenced by cultural, economic, technological, and environmental factors. Understanding these evolving attitudes is essential for businesses,policymakers, and marketers seeking to meet the diverse needs and preferences of consumers worldwide. By embracing innovation, sustainability, and inclusivity, companies can forge deeper connections with their target audiences and drive positive social change. As consumers continue to evolve, so too must our approach to meeting their ever-changing needs and aspirations.。
关于人们购物态度的四级英语作文

关于人们购物态度的四级英语作文英文回答:Consumer Shopping Attitudes.Consumer shopping attitudes refer to the beliefs, preferences, and behaviors that individuals exhibit when making purchases. These attitudes are influenced by various factors, including demographics, cultural background, individual psychology, and marketing strategies. Understanding consumer shopping attitudes is crucial for businesses to develop effective marketing campaigns and product offerings that resonate with their target audience.Types of Consumer Shopping Attitudes.There are several different types of consumer shopping attitudes, each with its own characteristics:Cognitive attitudes: These attitudes are based onconsumers' knowledge and beliefs about a product or service. They may include perceptions about the product's quality, value, or features.Affective attitudes: These attitudes are based on consumers' emotional responses to a product or service.They may involve feelings of liking, dislike, or indifference.Behavioral attitudes: These attitudes are based on consumers' past experiences with a product or service. They may influence their likelihood to repurchase or recommend the product to others.Influences on Consumer Shopping Attitudes.As mentioned earlier, consumer shopping attitudes are influenced by a variety of factors, including:Demographics: Age, gender, income, education, andsocial class can all influence shopping attitudes.Cultural background: Cultural values, beliefs, and norms can shape how consumers view different products and services.Individual psychology: Personality traits, needs, and motivations can also play a role in shaping shopping attitudes.Marketing strategies: Marketing campaigns, advertising, and promotions can all influence consumer attitudes towards a particular product or brand.Implications for Businesses.Understanding consumer shopping attitudes is essential for businesses to develop effective marketing strategies.By identifying the attitudes that are most relevant totheir target audience, businesses can tailor their messaging and product offerings accordingly. Some key implications include:Product development: Businesses can develop productsthat meet the needs and preferences of their target audience.Marketing campaigns: Businesses can create marketing campaigns that resonate with the emotional responses and cognitive beliefs of their target audience.Pricing strategies: Businesses can set prices that are perceived as fair and reasonable by their target audience.Distribution channels: Businesses can choosedistribution channels that align with the shopping preferences of their target audience.中文回答:消费者购物态度。
对名族品牌的态度英语作文

When discussing the attitude towards national brands,its essential to consider the multifaceted nature of this topic.National brands hold a special place in the hearts of many consumers,as they often represent the cultural identity,economic strength,and innovation of a country.Here are some key points that could be explored in an essay on this subject:1.Cultural Significance:National brands are often seen as ambassadors of a countrys culture and values.They can evoke a sense of pride and belonging among consumers, which can be a powerful motivator for supporting these brands.2.Economic Impact:The success of national brands can have a significant impact on a countrys economy.They can create jobs,contribute to the GDP,and increase the countrys competitiveness in the global market.3.Innovation and Quality:National brands are often at the forefront of innovation, reflecting the latest trends and technologies.Consumers may have a higher expectation of quality from these brands,as they are seen as representing the best that a country has to offer.4.Consumer Loyalty:There is often a strong sense of loyalty among consumers towards national brands.This loyalty can be a result of personal experiences,emotional connections,or simply a preference for supporting local businesses.5.Global Competition:In the context of globalization,national brands face stiff competition from international brands.This competition can be both a challenge and an opportunity,as it can push national brands to improve and innovate to maintain their market share.6.Marketing and Branding:The way national brands are marketed and branded can greatly influence consumer perception.A strong brand identity and effective marketing strategies can help national brands stand out and compete with international counterparts.7.Challenges and Criticisms:Despite their advantages,national brands can also face criticism and challenges.Issues such as quality control,ethical practices,and environmental impact can affect a brands reputation and consumer trust.8.Future Outlook:The future of national brands is often tied to the countrys economic policies,global trade relations,and the ability to adapt to changing consumer preferences. Its important for national brands to stay relevant and continue to innovate to remain competitive.9.Case Studies:Including case studies of successful national brands can provide concrete examples of how these brands have navigated the challenges and opportunities of the market.10.Conclusion:The conclusion of the essay should summarize the key points and provide a final perspective on the importance of national brands in the global economy and their role in shaping consumer attitudes and preferences.When writing an essay on this topic,its important to approach it with a balanced view, acknowledging both the strengths and the challenges that national brands face.This will provide a comprehensive understanding of the topic and allow for a more nuanced discussion.。
英语作文消费观念

英语作文消费观念Consumer Attitude towards Consumption。
Consumer attitude towards consumption plays a crucial role in shaping the economy and society. It refers to the beliefs, feelings, and behaviors that consumers have towards purchasing and using goods and services. A positive and responsible consumer attitude can lead to sustainable consumption and a healthier economy, while a negative attitude can result in overconsumption, waste, and environmental degradation.First and foremost, consumer attitude towards consumption is influenced by various factors such as cultural, social, and personal values. Cultural values and traditions can shape the way people view consumption, with some cultures placing a high value on frugality and others on materialism. Social factors such as peer pressure and social status also play a role in shaping consumer attitudes. For example, in a society where conspicuousconsumption is highly valued, individuals may feel pressured to spend beyond their means in order to maintain a certain social status. Personal values and beliefs, such as environmental consciousness and ethical considerations, can also influence consumer attitudes towards consumption.In recent years, there has been a shift towards more responsible and sustainable consumption. This is driven by a growing awareness of the environmental and social impact of consumer behavior. Many consumers are now more mindful of the products they purchase, opting for environmentally friendly and ethically sourced goods. This shift in consumer attitude has led to the rise of sustainable and ethical brands, as well as the popularity of second-hand and thrift shopping. Furthermore, the concept of minimalism has gained traction as a response to the overconsumption and waste associated with consumer culture.However, it is important to note that consumer attitude towards consumption is not uniform and can vary greatly among different demographics. For example, younger generations may be more inclined towards sustainable andethical consumption, while older generations may have different priorities and values. Additionally, consumer attitude can be influenced by economic factors such as income level and financial stability. Those with lower incomes may have a more pragmatic attitude towards consumption, focusing on meeting basic needs rather than ethical considerations.In order to promote a more positive consumer attitude towards consumption, it is important for businesses, governments, and organizations to play a role. Businesses can adopt sustainable and ethical practices, offering transparent information about their products and supply chains. Governments can implement policies and regulations that promote sustainable consumption, such as incentivesfor eco-friendly products and recycling initiatives. Organizations and non-profits can also play a role in educating and empowering consumers to make more responsible choices.In conclusion, consumer attitude towards consumption is a complex and multifaceted issue that is influenced byvarious factors. A positive and responsible attitude can lead to sustainable consumption and a healthier economy, while a negative attitude can result in overconsumption, waste, and environmental degradation. It is important for individuals, businesses, and governments to work together in promoting a more positive consumer attitude towards consumption in order to create a more sustainable and equitable society.。
中国消费态度英文作文

中国消费态度英文作文英文:As a Chinese consumer, I believe that our attitudes towards consumption have undergone significant changes in recent years. On one hand, we have become more rational and cautious in our spending habits. We are no longer as impulsive as we used to be, and we tend to do more research and compare prices before making a purchase. This is partly due to the rise of e-commerce platforms, which have made it easier for us to access information and compare prices.On the other hand, we have also become more willing to pay for quality and value. We are no longer satisfied with just buying cheap products, and we are willing to spend more money on products that are better designed, better made, and more environmentally friendly. This is partly due to the growing middle class in China, who have more disposable income and are more discerning in their tastes.Overall, I think that Chinese consumers are becoming more sophisticated and discerning in their attitudestowards consumption. We are no longer satisfied with just buying cheap and low-quality products, and we are willingto pay more for products that offer better quality and value.中文:作为一个中国消费者,我认为我们的消费态度在近年来发生了重大变化。
人们对购物的不同态度作文

人们对购物的不同态度作文英文回答:Shopping is a ubiquitous activity that has become an integral part of modern society. It encompasses a wide range of behaviors and attitudes, and individuals exhibit diverse motivations and preferences when engaging in this practice.One prominent perspective is that shopping is primarily a means of acquiring necessary goods and services. For these individuals, the focus is on fulfilling basic needs and ensuring their well-being. They prioritize functionality, durability, and value for money. The act of shopping is often perceived as a chore or an obligation, and they prefer to minimize the time and effort involved.In contrast, others view shopping as a form of entertainment and self-expression. They derive pleasure and satisfaction from the process of browsing, selecting, andpurchasing items. These individuals place a high value on aesthetics, brand reputation, and unique experiences. They are often willing to spend more money and time on shopping, as it is an integral part of their lifestyle and identity.Furthermore, some individuals view shopping as a way of connecting with others. Shopping malls, retail stores, and online platforms can serve as social spaces where people interact, exchange ideas, and build relationships. For these individuals, shopping is not merely a transactional experience but also a social activity that fosters a sense of community.The psychological factors that influence people's shopping attitudes are complex and multifaceted. Factors such as personality traits, cultural norms, and social status can all play a role in shaping these attitudes. For example, individuals who are high in sensation-seeking may be more likely to engage in impulsive shopping, while those who value conformity may be more influenced by social trends and expectations.Additionally, the advent of e-commerce and online shopping has had a significant impact on people's shopping behavior. The convenience, accessibility, and variety offered by online platforms have made shopping more accessible and enjoyable for many individuals. However, concerns about privacy, product quality, and the lack of social interaction can also affect attitudes towards online shopping.In summary, people's attitudes towards shopping vary widely, reflecting different motivations, preferences, and psychological factors. Some view shopping primarily as a means of acquiring necessities, while others engage in it for entertainment, self-expression, or social connection. The rise of e-commerce has further diversified shopping habits and attitudes, offering both benefits and challenges for consumers.中文回答:人们对购物的不同态度。
对当代大学生消费观的看法英语作文

对当代大学生消费观的看法英语作文Title: Thoughts on the Consumption Outlook of Contemporary College StudentsIn recent years, the consumption outlook of contemporary college students has attracted extensive attention from various sectors of society. With the improvement of living standards and the enrichment of consumer goods, college students are faced with more choices in terms of consumption. However, the phenomenon of irrational consumption among college students has also emerged, which has aroused concern.On the one hand, the consumption concept of contemporary college students has changed significantly compared to previous generations. With the influence of consumerism and materialism, many college students tend to pursue luxury goods and brand-name products in order to show off their social status and enhance their self-worth. In addition, the prevalence of online shopping platforms has made it more convenient for college students to make impulsive purchases, leading to excessive consumption and financial burden.On the other hand, there are still many college students who have a rational and frugal attitude towards consumption. Theyare aware of the importance of saving money and budgeting wisely, and they are not easily swayed by external temptations. These students have a strong awareness of financial management and are cautious in their consumption behavior, which is commendable.In my opinion, it is important for college students to cultivate a healthy consumption outlook. On the one hand, they should learn to distinguish between needs and wants, and prioritize their spending on essential items such as tuition fees and living expenses. On the other hand, they should develop a habit of saving money and investing in their future, rather than squandering their resources on temporary pleasures.Furthermore, colleges and universities should also play a role in guiding and educating students on the importance of rational consumption. By organizing financial management workshops, promoting the concept of sustainable consumption, and providing students with practical skills in budgeting and saving, colleges can help students develop a positive attitude towards consumption and avoid falling into the trap of excessive spending.In conclusion, the consumption outlook of contemporary college students is a complex issue that requires attention andreflection from all sectors of society. By promoting the values of rational consumption, financial management, and sustainable development, we can help college students make informed and responsible choices in their consumption behavior, and lay a solid foundation for their future success.。
建议改变消费观念英语作文

建议改变消费观念英语作文Transforming Consumer Behaviour for a Sustainable Future.In today's world, consumer behaviour plays a pivotalrole in shaping our economic, social, and environmental landscapes. As individuals, our choices and preferenceshave a profound impact on the resources we consume, the waste we generate, and the sustainability of our planet. Therefore, it is imperative to reconsider our consumption habits and adopt a more sustainable approach to consumption.The current consumer culture is characterised by ahyper-focus on material possession and instantgratification. Marketing strategies often encourage impulse buys and the pursuit of the latest trends, leading to a culture of disposability and overconsumption. This mindset has given rise to numerous problems, including resource depletion, environmental pollution, and climate change.To address these issues, we need to adopt a more conscious and responsible approach to consumption. We must shift our focus from quantity to quality, valuing products that are durable, repairable, and made from sustainable materials. By purchasing items that are well-made and long-lasting, we can reduce waste and lower our environmental footprint.Moreover, we should aim to reduce our dependency on single-use plastics and other non-renewable resources. By choosing reusable alternatives, such as cloth bags, metal straws, and refillable water bottles, we can significantly reduce our plastic waste. Additionally, we can support companies that are committed to sustainability by purchasing their products and services.Furthermore, we need to adopt a more mindful attitude towards food consumption. Wasteful practices, such as overcatering and food wastage, contribute significantly to environmental degradation. By planning our meals, practising portion control, and composting organic waste, we can reduce our food waste and contribute to a moresustainable food system.Additionally, we should encourage a culture of repair and reuse. Instead of discarding broken items, we should explore options for repairing them or finding new uses for them. This not only reduces waste but also fosters a more creative and resourceful mindset.To foster these changes, it is essential to raise awareness and educate individuals about the impacts of their consumption habits. Governments, businesses, and communities should collaborate to promote sustainable consumption practices through education, incentives, and policy measures.In conclusion, changing our consumption habits is crucial for achieving a sustainable future. By adopting a more conscious and responsible approach to consumption, we can reduce waste, conserve resources, and protect our planet. It is time for us to reimagine consumption and create a more harmonious relationship between humanity and the natural world.。
消费观念的英语作文

消费观念的英语作文Title: Evolving Consumer Perspectives: A Reflection on Changing Consumption Patterns。
In today's dynamic world, consumer perspectives on consumption have undergone significant transformations. This shift is influenced by various factors such as technological advancements, socio-economic changes, and evolving cultural norms. In this essay, we delve into the changing landscape of consumer attitudes towards consumption.First and foremost, technological advancements have revolutionized the way consumers perceive and engage with products and services. The rise of e-commerce platforms has made shopping more convenient and accessible, allowing consumers to browse and purchase goods with a simple click. This shift towards online shopping reflects a desire for efficiency and convenience among consumers, as they seek to streamline their purchasing experiences in the digital age.Moreover, social media has emerged as a powerful influencer in shaping consumer preferences and behaviors. Platforms like Instagram, TikTok, and YouTube have transformed into virtual marketplaces, where influencers and brands collaborate to showcase products and endorse trends. As a result, consumers are exposed to a myriad of products and lifestyle choices, leading to a more diverse and eclectic consumption culture.Additionally, changing socio-economic dynamics have played a significant role in reshaping consumer perspectives. Economic fluctuations, income disparities, and globalization have influenced consumer spending habits, with individuals becoming more conscious of their purchasing decisions. The rise of ethical consumerism, for instance, reflects a growing awareness of sustainability and social responsibility among consumers, who prioritize environmentally-friendly and ethically-sourced products.Furthermore, cultural shifts have contributed to the evolution of consumer attitudes towards consumption. Associeties become more diverse and interconnected, consumers are exposed to a multitude of cultural influences, leading to greater heterogeneity in consumption patterns. This cultural fusion has resulted in the emergence of niche markets catering to specific tastes and preferences, fostering a sense of individuality and self-expression among consumers.In light of these changes, businesses must adapt and innovate to meet the evolving needs and preferences of consumers. This requires a deep understanding of consumer behavior and market trends, as well as a commitment to delivering value and relevance in an increasingly competitive landscape. Companies that embrace consumer-centric approaches and prioritize customer satisfaction are more likely to thrive in today's fast-paced and dynamic market environment.In conclusion, the landscape of consumer perspectives on consumption is continually evolving, driven by technological, socio-economic, and cultural factors. As consumers become more empowered and discerning, businessesmust adapt and innovate to remain competitive and relevant in the ever-changing marketplace. By understanding and responding to the shifting needs and preferences of consumers, companies can forge stronger connections and drive sustainable growth in the digital age.。
对消费观的态度英语作文

对消费观的态度英语作文I think everyone has their own attitude towards consumption. Some people believe in spending money on experiences rather than material possessions. They value travel, dining out, and attending events over buying the latest gadgets or designer clothes.For others, consumption is a way to express their identity and status. They enjoy showing off their wealth through luxury cars, designer handbags, and expensive jewelry. For them, what they own is a reflection of their success and social standing.There are also people who are very frugal and mindful of their spending. They prioritize saving money, living a simple lifestyle, and avoiding unnecessary purchases. They believe in the importance of financial security and being prepared for the future.On the other hand, some individuals are prone toimpulse buying and overspending. They may use shopping as a way to cope with stress or fill an emotional void. They often struggle with managing their finances and may accumulate debt as a result of their spending habits.In my opinion, it's important to find a balance in our attitude towards consumption. We should prioritize spending on things that bring us genuine happiness and fulfillment, while being mindful of our financial well-being. It's okay to treat ourselves occasionally, but we should also be responsible and considerate in our spending habits.。
英语作文消费观模板

英语作文消费观模板Consumer Attitude Model。
Consumer attitude towards consumption is a complex and multifaceted phenomenon that has been the subject of extensive research and analysis in the field of marketing and consumer behavior. The consumer attitude model provides a framework for understanding the factors that influence consumers' attitudes towards consumption and the subsequent impact on their purchasing behavior.The consumer attitude model is based on the premise that consumers' attitudes towards consumption are influenced by a variety of factors, including their beliefs, values, emotions, and past experiences. These factors can be categorized into three main components: cognitive, affective, and conative.The cognitive component of the consumer attitude model refers to consumers' beliefs and perceptions about a product or service. This component is influenced by factors such as the product's features, quality, price, and brand reputation. Consumers' beliefs and perceptions about a product or service can have a significant impact on their attitudes towards consumption and their purchasing behavior. For example, if a consumer believes that a product is of high quality and offers good value for money, they are more likely to have a positive attitude towards consumption and be inclined to purchase the product.The affective component of the consumer attitude model refers to consumers' emotions and feelings towards a product or service. This component is influenced by factors such as the product's design, packaging, and advertising. Consumers' emotions and feelings towards a product or service can also have a significant impact on their attitudes towards consumption and their purchasing behavior. For example, if a product's design and packaging evoke positive emotions in consumers, they are more likely to have a favorable attitude towards consumption and be more inclined to purchase the product.The conative component of the consumer attitude model refers to consumers' intentions and actions towards a product or service. This component is influenced byfactors such as the product's availability, accessibility, and convenience. Consumers' intentions and actions towards a product or service are also influenced by their attitudes and emotions towards consumption. For example, if a product is readily available and easily accessible to consumers, they are more likely to act on their positive attitudes towards consumption and make a purchase.In addition to these three main components, the consumer attitude model also takes into account the influence of external factors on consumers' attitudes towards consumption. These external factors can include social and cultural norms, peer pressure, and marketing influences. For example, social and cultural norms can play a significant role in shaping consumers' attitudes towards consumption, as can peer pressure and the influence of marketing messages and promotions.Overall, the consumer attitude model provides a comprehensive framework for understanding the complex and multifaceted nature of consumers' attitudes towards consumption and the factors that influence their purchasing behavior. By taking into account the cognitive, affective, and conative components of consumers' attitudes, as well as the influence of external factors, marketers and businesses can gain valuable insights into consumers' behavior and develop more effective strategies for engaging with and satisfying their target audience.。
中国消费态度英文作文

中国消费态度英文作文英文:As a Chinese consumer, I believe that our attitudes towards consumption have undergone significant changes in recent years. In the past, we tended to focus onpracticality and price when making purchasing decisions. However, with the improvement of living standards and the rise of the middle class, we are now more willing to spend money on quality and brand recognition.For example, when it comes to buying clothes, many Chinese consumers used to prioritize affordability over style. However, now we are more likely to choose higher-end brands and pay a premium for their products. This is partly due to the influence of social media and the desire to project a certain image to others.Another factor that has influenced our consumption attitudes is the increasing awareness of environmental andsocial issues. More and more consumers are now willing to pay extra for products that are environmentally friendly or socially responsible. For example, many Chinese consumers now choose to buy organic food or products that are made using sustainable materials.Overall, I believe that Chinese consumers are becoming more sophisticated and discerning in their purchasing decisions. We are no longer solely focused on practicality and price, but are also taking into consideration factors such as quality, brand recognition, and social responsibility.中文:作为一个中国消费者,我认为我们的消费态度在近年来发生了重大变化。
消费生活态度的作文

消费生活态度的作文英文回答:Consumer Attitudes towards Life.Consumer attitudes towards life can vary greatly depending on individual preferences, cultural influences, and personal values. Some people adopt a minimalist lifestyle, focusing on essential needs and avoiding excessive consumption. Others may have a more materialistic approach, constantly seeking new products and experiences to enhance their lives.For those who embrace minimalism, the emphasis is on simplicity, frugality, and sustainability. They prioritize experiences over material possessions and aim to live with less clutter and waste. Minimalists often practice mindful consumption, carefully considering the environmental and social impact of their purchases. They may choose to buy second-hand items, repair and reuse products, or supportethical and sustainable brands.On the other hand, there are individuals who have a more materialistic mindset. They believe that acquiring possessions and indulging in luxury goods can bring happiness and social status. For them, consumption is a way to express their identity, showcase their achievements, and keep up with the latest trends. Materialistic consumers may be more prone to impulse buying, seeking instant gratification through acquiring new things.中文回答:消费者对待生活的态度因个人偏好、文化影响和个人价值观的不同而有所差异。
31. 广告对消费者行为的影响英语作文

The Influence of Advertising on Consumer BehaviorAdvertising plays a significant role in shaping consumer behavior by influencing their preferences, choices, and purchasing decisions. It has the power to create a demand for products, build brand image, and persuade consumers to buy certain goods or services. This essay will discuss the impact of advertising on consumer behavior.Firstly, advertising creates awareness and knowledge about products and services. Through various media channels such as television, radio, internet, and billboards, companies promote their offerings to consumers. This exposure enables consumers to become familiar with different brands and their features, leading to an increase in their knowledge about the products available in the market. As a result, consumers are more likely to consider and purchase products they are aware of, and advertising plays a crucial role in creating this awareness.Moreover, advertising influences consumer preferences and choices. By presenting products in an appealing and persuasive manner, advertising can shape consumer perceptions and attitudes towards certain brands. For example, a well-crafted advertisement can create a positive image of a product, leading consumers to develop a preference for it over other similar offerings. Additionally, advertising often associates products with desirable qualities or lifestyles, influencing consumers to choose products that align with their aspirations and values.Furthermore, advertising impacts consumers' purchasing decisions. Through persuasive techniques such as emotional appeals, celebrity endorsements, and social proof, advertising can influence consumers to make buying decisions. For instance, a celebrity endorsement can create a sense of trust and credibility, leading consumers to purchase products endorsed by their favorite personalities. Additionally, limited-time offers and discounts highlighted in advertisements can prompt consumers to make immediate purchase decisions.However, it is important to note that advertising can also have negative effects on consumer behavior. For example, misleading ordeceptive advertising can lead to dissatisfaction and distrust among consumers. Moreover, excessive exposure to advertising can create unrealistic expectations and desires, leading to impulsive and unnecessary purchases.In conclusion, advertising has a profound influence on consumer behavior by creating awareness, shaping preferences, and influencing purchasing decisions. While advertising can be a powerful tool for businesses to promote their products, it is essential for advertisers to uphold ethical standards and provide accurate information to consumers. Ultimately, consumers should critically evaluate advertisements and make informed decisions based on their needs and preferences.。
对待高消费的态度英语作文

对待高消费的态度英语作文Attitudes Towards High ConsumptionIn contemporary society, high consumption—characterized by spending on expensive goods and services—often evokes a range of attitudes and opinions. These attitudes reflect varying perspectives on personal finance, social status, and environmental responsibility.One common attitude towards high consumption is that it signifies success and affluence. For many, purchasing luxury items or enjoying high-end experiences serves as a tangible indicator of financial achievement. This perspective often celebrates high consumption as a reward for hard work and a mark of social status. It can also stimulate economic activity, as increased spending drives demand for premium products and services, benefiting businesses and the economy.However, there is a growing recognition of the negativeconsequences associated with high consumption. Critics argue that excessive spending can lead to financial instability if individuals live beyond their means, accumulating debt in the process. Additionally, high consumption is frequently linked to environmental concerns. The production and disposal of luxury goods can contribute to resource depletion, pollution, and waste. As awareness of these issues rises, many advocate for more sustainable consumption practices, emphasizing the importance of reducing waste, opting for eco-friendly products, and supporting ethical brands.Furthermore, cultural attitudes towards high consumption can vary significantly. In some cultures, spending on luxury items is deeply ingrained and celebrated, while in others, frugality and modesty are more highly valued. These cultural differences shape how people view and engage in high consumption, influencing social norms and personal spending habits.In conclusion, attitudes towards high consumption arecomplex and diverse. While high consumption can symbolize success and drive economic growth, it also poses challenges related to financial management and environmental sustainability. Adopting a balanced approach that considers both personal desires and broader social and environmental impacts can help individuals make more thoughtful and responsible consumption choices. By doing so, we can navigate the benefits and drawbacks of high consumption in a way that aligns with our values and contributes to a more sustainable future.。
消费者行为学中英文对照外文翻译文献

通过做和学习,人们获得了信仰和态度,进而影响他们的购买行为。信念是描述一个人掌握了某些东西。信念可能是基于知识、意见、或信任,他们可能或不可能带有情感变化。当然,制造商们对人们的信念是非常感兴趣的,这关系到他们所提供的产品和服务。这些信念构成对产品和品牌形象的构想,和人们行为的自己的偶像。如果一些信仰是错误的,消费者会抑制购买,制造商会希望通过举办一个活动来纠正这些信仰。对全球性的制造商尤其重要的事实是,买家对他们是品牌或产品通常持有不同的信仰,这主要是基于一个国家的文化起源。研究发现,例如产品的类型随着产地的不同而发生变化。消费者想要知道这些汽车在哪里生产而不是润滑油是来自哪里的。另外,原产地的态度可以随时间变化;比如日本,在第二次世界大战前其汽车质量是很差的。
选择性扭曲。即使注意刺激也不是市场营销者所要传递的意思,在消费品的购买中,受选择性扭曲的作用,人们会忽视所喜爱品牌的的缺点和其它品牌的优点。人们又选择地将某些信息加以扭曲,是指符合自己的意向,不幸的是,市场营销者对选择性扭曲却无能为力。
选择性保留。人们忘记了很多他们学习过的东西,但是倾向于保留信息,以此支持他们的态度和信仰。因为选择性保留,我们都有可能记住关于这个产品好的而且是我们所喜欢的信息,我们会忘记提到产品中所提到的竞争产品的优点。选择保留解释了为什么商家用戏剧和重复方式对目标观众传递信息。
动机。在任何特定时间一个人有很多需求。有些需要是生理上的,从生理状态产生的张力如饥饿、干渴、不适。其他需求心理;他们引起的紧张心理状态如需要识别、尊重、归属感。当一个人的动机强烈到足够的等级就会产生需求。一个动机是一个需求,也就是说他能够驱使人去积极的采取行动。
购买动机是使消费者做出购买某种商品决策的内在驱动力,是引起购买行为的前提,也就是引起行为的原由。具体包括以下几个方面:
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Consumer use and attitudes towards plastic bags1. Introduction1.1BackgroundIn the past, if people wanted to buy commodity, taking special tools that were made of bamboos and other materials was necessary. This was inconvenient. For the purpose of convenience, Hill (2005) pointed out that plastic bags were a common means of carrying merchandise, which were manufactured from high density polyethylene and aimed to be used once, free of charge. They were instruments that were used for collecting things in bulk. With the development of society, plastic bags have been playing an important role in our daily life. Stores offera variety of products to meet customer demands. Nevertheless, plasticbags cause serious environment pollutions due to world wide use.According to Harvard dictionary(2008), environment refers to ‘the nature which a plant or animal lives.’ As a result, environment pollutions are harmful to human’s health and affects people’s life.However, governments encourage consumers to use green bags that are defined as 'bags can be long lasting used rather than throwing them away'.(Ramp, 2011)1.2PurposeThe purpose of this report is to investigate the situation of using plastic bags in Nanchang City, China, and as well as to examineconsumer attitudes towards plastic bag use.1.3 ScopeThe report focuses on investigating the local attitude towards plastic bag use, as well as measures consumers are taking to reduce the use of plastic bags. Furthermore, the report looks at people’s behavior when dealing with plastic shopping bags. It also examines the effects of plastic bags on environment.1.4 MethodA survey was conducted of 60 people in the Nanchang city. Thesurvey was carried out between 26th and 29th of April, 2011. The questionnaire contained 10 items which were divided into two main sections. The first section contained questions about the respondents and general use of plastic bags. The second part contained separate questions for business organizations about their attitudes towards plastic bags and measures to be taken to reduce plastic shopping bag use.2. Survey findings2.1 Respondent profileA total of 24 men and 36 women were surveyed. More than a half of people (59%) fell in age between 18-25 years old, of these 63% were women and 37% were men from those 60 respondents. More than half ofrespondents were general consumers. And the others were business organization members.2.2 General consumer’s behavior2Figure 1 shows the percentage of plastic bags is used on average every day in Nanchang City. The majority of respondents (70.4%) mostly use between one and two plastic bags per day. Another respondents(23.7%) use three to four bags every day. In contrast, there is a tiny majority of people (1.3%) who use more than six bags. While only a small percentage of respondents(1.7%) never use plastic bags.Consumers go shopping at a supermarket, open markets, grocery shops, and other places. Most of them (40%) do supermarket shopping, and the others (30%) use open markets to shop. 18% of customers likes shopping at grocery shops, while only a small minority of people (12%) of them frequently go to other places to buy goods.2.3 General respondent’s opinions about using plastic bagsThe main reasons given by consumers for using plastic bags are convenience (87%) followed by light quality of bags (73%), and low price of bags production (65%). Only several respondents don’t use bags as a reason.A small proportion of respondents take bags from home when they go shopping, while others (62%) do shopping after working.Respondents who still use plastic shopping bags after governments published the commands regarding the cost of bags.There are only 5 respondents who believe that the acceptable fees for plastic bags is 1 yuan, but they don’t want to use any kinds of expensivebags. A total of 40 consumers think that plastic bags’ charge of 0.2 Yuan is acceptable. Whereas 9 customers are willing to pay 0.4 Yuan every bag, followed by 6 respondents accept 0.5 yuan of the bags' fare.2.4 Means to deal with plastic bagsFigure 5 shows the means of how people deal with plastic bags every day in Nanchang. There are several ways to handle bags which are produced by consumers in their daily life.Nearly a third of respondents (38.3%) report that they regard shopping bags as rubbish bags. The result from the Xiamen plastic bags survey (2007), which is executed in Xiamen University about reduction use of plastic bags in 2007, also have a similar result in which only a small proportion of respondents (11.7%) recycle use plastic bags, which can be used for several times. Similarly, there is a small percentage(5%) of customers who use other means to settle shopping bags.2.5 Measures to solve problems of environment imposed by bagsFigure 6 shows the probability of respondents to reduce the plastic bag use. According to Figure 6, most of consumers(43%) are likely to reduce consumption of plastic bags and change their habits to take bags from home. However, there is a small amount of respondents(9%) that probably do not cut down the use of bags.Measures to be taken to reduce the plastic bag use: recycling, reuse, educating people, and charging money for bags.Encouraging people to recycle bags and use them less is given as one of measures by 22.9% of respondents, while 20% of respondents reuse bags to make a reduction of bags use. At the same time, 17% of respondents believe that stressing the dangers to consumers is a good method to educate people. The opinion of the rest of them is charging money for users to decrease the bags use.3. Discussion3.1Age and convenience factorsThe age group 18 to 40 is over represented(45% of all respondents) having different responses. The vast majority of people (87%) claim that conveniency is the most important reason of using plastic shopping bags since consumers (73%) suppose that plastic bags’ quality is very light . The result reveals that most of respondents whose age are between 18 and 25 are lazy, and busy with works, so choosing plastic bags is a good wayto carry goods offered by supermarkets or other grocery shops. Therefore, more and more young adults prefer to use bags provided by shops rather than taking bags from home. Nearly two-thirds of customers (65%) state that the working time of supermarket or small shops is quite long, and shops offer bags to them as long as working. Besides, wherever you stay, you can find shops.3.2 Recycle and reuse plastic bagsThe characterization of secondary use which is defined as 'use after carrying goods from the supermarkets to home' (Harvard dictionary, 2008) of plastic bags is based on a survey. The survey results show that 38.3% of bags are used as trash bags, and 23% are reused for packing other products in or outside the home. Therefore, less than a quarter of plastic bags, taken for free at stores, have a secondary use. The distribution of secondary uses is important, since it assists us in identifying the bags that are most likely to fly into public spaces.Plastic bag dealt by 11.7% of respondents is recycle use. Like Xiamen survey (2007), our survey also find that consumers use almost 200 kilograms on average every day; however, the recycle rate of bags is quite low in comparison to other ways of doing with bags. This research seems to indicate that spreading around of bags becomes the main reasons of small percentage of recycle bags. According to figure 8, only 5 respondents thought bags were too light. While a total of 15 consumers considered the bags were very dirty. On the contrary, there was a large amount of respondents (20%) rated spreading around as a reason of low recycle rate. This can possibly be interpreted that consumers are difficulty in recycling bags due to light and disperse bags.3.3 Damage to landfills and wildlifeThe waste survey 2005(Shaldag, 2006) states that thin public bags account for 0.2% of the weight of arriving at landfills. External costs related to land filling plastic bags are conveyed by the landfill tax introduced in July 2007(Ministry of Environmental Protection, 2008). According to several managers of landfills, the risk of plastic bags flying away from the landfill sites to nearby environment is minimal, and depends on the design of the site boundaries. Best practice of landfill can prevent the scattering of bags beyond the site's limits. As to bags, some of them reach the landfills directly and some after secondary use. Research conducted in Australia (Tinney, 2002) reveal similar data on thepercentage of bags that accumulate outdoors in open spaces. To be effective, any policy measures aimed at decreasing this specific environmental problem should succeed in reducing bags use outdoors. The main potential damage to animals associated with bags results from false identification of the bags is food. The inability to digest it may cause clogging of the digestive system, possibly leading to death. According to Shalmon (2008), ‘the size of this po pulation has declined to 25% of its original size within 6 years. It has to be noted that there is no unequivocal evidence that plastic bags are the cause of death.’3.4 Expenses factor of plastic bagsFigure 4 represents some findings. Second-thirds of consumers surveyed are of opinion that the cost of every bag is 0.2 yuan. About 8.3% of respondents have a reception of 1 Yuan. Thus, most of them are not willing to pay for quite expensive bags. In this case, paying for bags can help ease environmental problems caused by bags.4. ConclusionsOn the basis of the findings, the following conclusions have been reached:1. Plastic bags have widely used in Nanchang since shops provide different kinds of products to consumers. A large amount of using plastic bags lead to serious environment pollutions. This report investigates thesituation and measures to be taken to reduce bags use and the influences caused by bags.2. Most people use between one and two bags (70.4%) every daily, only few people never use plastic bags or use more than six bags.3. Most of respondents (87%) consider that using bags is very convenient. This indicates that almost every stores offer plastic bags to consumers.4. 0.2 yuan is an acceptance charge for a great part of consumers as a result of reasonable fees.5. Under half of consumers throw plastic bags away directly instead of recycling and reusing them in terms of low recycle rate.6. The two main bad effects of bags are land and air pollution, and damage to wildlife.8. The most effective measures to reduce plastic bags consumption are recycle and using friendly packing to environment like paper bags and cardboard bags.RecommendationsIt can be recommended that :1.The establishment of government monitoring practices is necessaryfor the situation related to plastic carrier bags.2.The imposition of profits tax on plastic bag manufacturers.3.The initiation of a comprehensive educational programme forconsumers to enable them to learn more about plastics so that they can make environmentally-friendly decisions in their purchases.ernment investments in recycling research to create low-cost andenvironmental harmless technologies for recycling plastics.Bibliography:1.Antle, J., & Heidebrink, G. 1995, ‘Environment and deve lopment:theory and international evidence. Economic Development and Cultural Change’, pp. 603-625.2.Bai, R., 2008, 'Ministry of Environmental Protection', Managing ourenvironment, vol. 3, no. 1, viewed 10 October 2011, http://www.sviva.Gov. il/Environment/Static/Binaries/ModulKvatzim/p0461_1.pdf.3.Barr, S., Gilg, A., & Ford, N., 2001, ‘Differences between householdwaste reduction, reuse and recycling behavior’. Environment Waste Management, pp. 69-74.4.Corral, V., 2001, 'A structural model of reuse and recycling inMexico', Environment and Behavior, pp. 665-696.5.Derksen, L., 2009, ‘CPSC-Consumer Product Safety Commission’,Children still suffocating with plastic bags, vol. 2, no. 3, viewed 10 October 2011, /CPSCPUB/PUBS/5064.html.Goodyear, C., 2007, SF supes vote to ban plastic shopping bags.6.Hassan, M., & Rahman, R., 2000, 'Waste recycling in Malaysia:problems and prospects', Waste Management and Research, pp.320-428.7.Hettige, H., Huq, M., 'Determinants of pollution abatement indeveloping countries', pp. 19-46.Verdo, S., 'Zanzibar islands ban plastic bags', Plastic bags using, vol.1, no. 1, viewed 10 October 2011, /2/hi/africa/6135886.stm。