大众进口汽车“新甲壳虫·品鉴经典”新书发布会

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德国大众汽车“甲壳虫”系列广告文案

德国大众汽车“甲壳虫”系列广告文案之一：想想小的好处我们的小车不再是个新奇事物了。

不会再有一大群人试图挤进里边。

不会再有加油工问汽油往那里加。

不会再有人感到其形状古怪了。

事实上，很多驾驶我们的“廉价小汽车”的人已经认识到它的许多优点并非笑话，如1加仑汽油可跑32英里，可以节省一半汽油；用不着防冻装置；一副轮胎可跑4万英里。

也许一旦你习惯了金龟车的节省，就不再认为小是缺点了。

尤其当你挤进狭小的停车场时，当你支付那笔少量的保险金时，当你支付修理帐单时，或者当你用旧大众换新大众时，请想想小的好处。

之二：我们的车鼻为什么粗短上翻？我们的车鼻为何粗短上翻？VW（volkswagen）不需要很长的前盖，因为引擎在汽车后部。

这比长鼻子车多出几个好处。

很明显的，这造成较短的车身。

因此你可以穿梭于车阵中，同时可以在拥挤的停车空间内进出自如。

在前进时，撞凹叶子板的机会几乎等于零。

因为VW的短鼻子，你能看到自己鼻子下面的道路。

重要的是，VW的每项设计都很有道理，包括我们作的修改。

除非你对VW已注意了很多年，否则你大概不了解我们那换档的同步装置，或是我们那声音小，马力大的引擎，或是我们那3012项其他改变。

由外表看，VW一成不变；在内部，日新月异。

这正是VW折旧低，并且年复一年绝不落伍的原因，包括车鼻子和一切。

之三：柠檬这辆“甲壳虫”未赶上装船货运。

仪器板上放置杂物处的镀层受到损伤，这是一定要更换的。

你或许没注意到，但检查员克朗诺注意到了。

在我们设在沃尔夫斯堡的工厂中有3389位工作人员，其唯一的任务就是：在生产过程中的每一个阶段，都会去检查“甲壳虫”。

（每天生产3000辆“甲壳虫”，而检查员比生产的车还多。

）每辆车的避雷器都要检查（绝不作抽查），每辆车的挡风玻璃也要经过详细的检查。

大众车经常会因肉眼看不出来的表面抓痕而无法通过。

最后的检查实在了不起！“甲壳虫”的检查员把每辆新车像流水般送上车辆检查台，通过总计189处的检查点，再飞快地直开自动刹车台，每50辆甲壳虫中总会有一辆被人说“通不过”。

大众汽车达克罗标准TL217

Group standard TL 233Issue 2016-10 Class. No.:50223Descriptors:corrosion protection, surface protection, zinc, aluminum flake, zinc flake, base coat, top coat, organiccoating, t330, t350, t630, t650Non-Electrolytically Applied Zinc Flake Coatings with an Organic Top Coat Surface Protection RequirementsPrefaceIn contrast to the surface protection (Ofl) types specified in Technical Supply SpecificationTL 180 1) and TL 245 2), this TL describes a coating system which ensures the functional character‐istics of components, e.g., the color and/or corrosion protection, additionally by means of a consis‐tent organic top coat with a greater coating thickness.For new designs, if fasteners with a metric ISO thread are used, the use of surface protection types as per TL 180 1) (black) or TL 245 2) (silver) is preferred.For spring clamps on fuel hoses, coatings as per TL 134 3) must be used.Previous issuesTL 233: 1982-09, 1983-02, 1991-05, 1992-06, 1993-11, 1998-02, 2003-09, 2003-11, 2010-11, 2016-09ChangesThe following changes have been made to TL 233: 2016-09:–Correction in attachment 1 of appendix A "Released surface protection systems"1)TL 180 – Non-Electrolytically Applied Zinc Flake Coatings with a Black Top Coat; Surface Protection Requirements2)TL 245 – Non-Electrolytically Applied Zinc Flake Coatings; Surface Protection Requirements3)TL 134 – Non-Electrolytically Applied Zinc Flake Coatings with Organic Coating for Increased Corrosion Protection Requirements;Requirements and TestingAlways use the latest version of this standard.This electronically generated standard is authentic and valid without signature.The English translation is believed to be accurate. In case of discrepancies, the German version is alone authoritative and controlling.Page 1 of 10All rights reserved. No part of this document may be provided to third parties or reproduced without the prior consent of one of the Volkswagen Group’s Standards departments.© Volkswagen Aktiengesellschaft VWNORM-2015-07d Q U E L L E : N O L I SPage 2TL 233: 2016-10ScopeThis standard defines requirements and tests of surface protection types comprising non-electrical‐ly applied zinc flake coatings, with an additional organic top coat, on iron materials.The coating systems as per this standard can be used at temperatures up to a maximum of 180 °C.Because, with proper pretreatment, no risk of hydrogen embrittlement arises as a result of the coating process, this coating is also suited as corrosion protection for hardened and high-strength steel parts with tensile strength values ≥ 1 000 MPa or surface hardness values > 320 HV (Vickers hardness). The individual coats are applied primarily using a dip-spinning method.Coatings as per this standard are not suited for components with an electrically conducting function (e.g., ground connections).Designation Depending on the protection class and on the lubricant content (see table 1), a distinction is made between four surface protection types for the coating system as per this standard, which are desig‐nated with the following codes as per the specifications in Volkswagen standard VW 13750, sec‐tion "Designation":Ofl-t330Ofl-t350Ofl-t630Ofl-t650Requirements Appearance of the top coat, lubricant additive, and protection classThe surface protection types of the coating system must meet the requirements specified in table 1.The released protection systems are listed in appendix A.Table 1 – Appearance, lubricant additive, and protection classa)If a silver appearance of the top coat is required, the code for the surface protection type is expanded with the addendum "silver."This applies to other color specifications as well.Basic requirementsApproval of first supply and changes as per VW 011551 2 33.1 3.2Page 3TL 233: 2016-10Avoidance of hazardous substances as per VW 91101.At least ten parts (depending on size) are required for complete testing. For the initial-sample re‐lease of small parts, ≥ 50 kg of specimens must be produced (e.g., for fasteners).Unless certain sections of a part marked in the drawing are excluded from the surface coating, the entire surface of the parts must have the required surface protection with the specified properties.The protective coatings must not have any pores, cracks, damage, or other flaws impairing corro‐sion protection and/or the specified appearance. The coating systems must firmly adhere to the base metal and must not peel off or crack under elastic deformation.The coating system must be free of any flaws and excess material that have a negative impact on the part's function. The production process must be designed and controlled in such a way that the use properties of the finished part are not impaired.If the coated components are properly installed, the coating must not be damaged in any way that would negatively affect the function and/or would reduce the specified corrosion protection.For metric ISO threads as per VW 11611, after the coating process, the zero line for outer threads must not be crossed, and the zero line for inner threads must not be undershot. For fasteners with a metric thread, the coefficients of friction as per VW 01129 must be complied with (applies only to Ofl-t330 and Ofl-t630).Because the coating temperatures may have effects on the properties of materials, it must be checked whether coating can be carried out using solvent-based or water-based zinc flake coat‐ings, depending on the component. The baking temperature for solvent-based zinc flake coatings is usually 200 °C to 250 °C. A temperature of 300 °C is necessary for water-based zinc flake coat‐ings. The requirements in the drawing or master data list always apply to the coated component.The selection of manufacturer and surface protection types, as well as the coating method, must be agreed upon with the appropriate department in each case (e.g., GQL-M, N/GQ-L, I/GQ-L) on a part-specific basis before use.Requirements for mechanical fastenersFor mechanical fasteners with the following characteristics, the coating system must be released on an application-specific basis:–Parts with a metric ISO thread ≤ M8 with specific requirements regarding the loosening tor‐ques of the connection if temperatures > 80 °C occur–Outer threads ≤ M6 and inner threads –Force applied by triple square as per VW 01043, < N8–Hexalobular socket as per VW 01048, < T30–Hexagon socket, nominal size < 5 as per DIN 475-1 or product standards –Cross recess as per DIN EN ISO 4757, < H3Base metalThe surface of the base metal being coated must be bright. The surface must be cleaned to ensure that it can be coated. For hardened and high-strength steel parts with tensile strength values > 1 000 MPa, alkaline or mechanical cleaning (e.g., by abrasive blasting) must always be carried out before the coating process.The application of fine-crystal zinc phosphating (coating weight of 1 g/m 2 to 3 g/m 2) is permissible.3.3 3.4Page 4TL 233: 2016-10Coating system Composition of the dry filmComposition of the dry film: See the International Material Data System (IMDS).Coating layers Layer structure of the coating systemThe coating system consists of a base coat (inorganic zinc flake coating) and a top coat (organic coating).NOTE 1: The required number of layers also depends on the coating method and on the coating material.Base coatThe base coat consists of an inorganic matrix with at least 70% zinc flakes and up to 10% alumi‐num flakes by mass. The use of zinc with a globular structure is permissible. The use of zinc dust is prohibited.3.53.5.1 3.5.23.5.2.1 3.5.2.1.1Page 5TL 233: 2016-10Top coatTop coat without lubricantThe organic epoxy resin coating without lubricant must contain a maximum of 5% lubricant (PTFE)by mass.Top coat with lubricantThe organic epoxy resin coating must have 25% to 30% lubricant (PTFE) by mass.Total thickness of the coating system Requirements for Ofl-t330 and Ofl-t350The minimum coating thickness is 6 µm (of which 3 µm must be the inorganic zinc flake coating).The coating thickness must not exceed a maximum of 25 µm.Requirements for Ofl-t630 and Ofl-t650The minimum coating thickness is 10 µm (of which 6 µm must be the inorganic zinc flake coating).The coating thickness must not exceed a maximum of 25 µm.ExceptionsFor threaded parts, the specifications apply only to the head, or to face surfaces and wrench bear‐ing surfaces.If more stringent corrosion protection requirements (compared to the basic requirements) areagreed to in the drawing or master data list, then greater coating thicknesses are also permissible (e.g., for spring clamps).Tests Adhesion and ductility of the coating system Cross-cut test Procedure as per DIN EN ISO 2409; requirement: characteristic value ≤ 1When performing the cross-cut test, a spacing of 1 mm must be maintained between cuts.NOTE 2: For small components or those with complex geometry, a single-blade manual cutting tool is preferred. If no cross-cut test can be performed due to the component's size or geometry, a single cut or two intersecting cuts are permissible. If even a single cut cannot be made, only the tape test as per section 4.1.2 must be carried out.Tape testA scribing line based on DIN EN ISO 17872 must be applied if the component dimensions allow for this. After this, adhesive tape with a bond strength of (10 ±1) N per 25 mm of width is used. This tape is firmly pressed by hand onto the surface and then pulled off with a sudden motion perpen‐dicular to the surface. The coating must not peel off over a large area when the tape is removed 3.5.2.1.2 3.5.33.5.3.1 3.5.3.2 3.5.3.3 44.14.1.1 4.1.2Page 6TL 233: 2016-10(particle diameter ≤ 1 mm). Small particles of the coating adhering to the tape are permissible (≤ 5% of the test surface).NOTE 3: Suitable adhesive tape for this test is, e.g., tesaband 4657 4).Ductility testThe coating must not flake off when springs are expanded or compressed as intended, or when spring washers are bent during assembly, or when spring clamps are opened to their maximum diameter.Coating thickness The coating thickness is measured using a microscopic method as per DIN EN ISO 1463 and DIN EN ISO 2064; the location of the measuring points and tolerance zone positions for threaded parts with a metric ISO thread are specified in DIN EN ISO 10683.NOTE 4: For bulk products, the edge areas constitute a weak point; a check on the existing edge coverage in the microsection is recommended.Testing corrosion properties Neutral salt spray test General informationThe neutral salt spray test must be performed as per DIN EN ISO 9227.For bolts and nuts, the test requirements apply only to the head, face surface, and/or wrench bear‐ing surfaces. For threaded parts and thread-like parts, e.g., tap-end studs, they apply to the face surfaces. Less stringent requirements apply in the threaded area. These are specified in list items1. to 4. below.1.Evaluation of coating corrosion (applicable to all surface protection types)After 120 h, coating corrosion up to a maximum degree of change S5 as per DIN 34804 is per‐missible, with and without thermal conditioning (heat aging in recirculated air) for 96 h at 180 °C.Coating corrosion is not evaluated in the area of threads.2.Evaluation of base metal corrosion for Ofl-t330 and Ofl-t350 (interior)After 240 h, no base metal corrosion and no corrosion creepage along the scribe line must oc‐cur, with and without thermal conditioning (heat aging in recirculated air) for 96 h at 180 °C.A less stringent requirement of 120 h applies in the threaded area.3.Evaluation of base metal corrosion for Ofl-t630 and Ofl-t650 (exterior)After 480 h, no base metal corrosion and no corrosion creepage along the scribe line must oc‐cur, with and without thermal conditioning (heat aging in recirculated air) for 96 h at 180 °C.A less stringent requirement of 240 h applies in the threaded area.4.Evaluation of base metal corrosion for spring clamps (Ofl-650)4.1.3 4.2 4.34.3.14.3.1.1 4)tesaband 4657 is the manufacturer's product designation, produced by tesa SE.This information is only intended for informational purposes for the users of this in-house standard. This does not signify an en‐dorsement of the mentioned product by the Volkswagen Group. Equivalent products may be used if it can be verified that they lead to the same results.Page 7TL 233: 2016-10Unless surface protection as per TL 134 5) is required, the following applies:The parts must be opened to their maximum diameter five times using spring-clamp pliers be‐fore the start of the salt spray test.For pre-opened spring clamps without a clip, the contact points for the pliers and the latching areas are exempt from the evaluation.After 720 h, no base metal corrosion and no corrosion creepage along the scribe line must oc‐cur, with and without thermal conditioning (heat aging in recirculated air) for 96 h at 180 °C.NOTE 5: For reliable fulfillment of corrosion protection specifications, a coating system with at least two base coat layers and two top coat layers is usually necessary for spring clamps.Testing in the condensation atmosphere with constant humidity (CH)Testing in the CH standard atmosphere as per DIN EN ISO 6270-2Requirement: After 240 h, there must not be any blisters or other coating detachments, and no base metal corrosion. After subsequent acclimatization for 24 h at (23 ±2) °C, the requirements specified in section 4.1 must still be met.Resistance to test media The test for resistance to test media is only required for the release of new coating systems. This test is usually carried out on coated test sheets (see table 2 for the test scope). As part of the initial sample inspection, it is also permissible to verify the resistance to test media with a certificate is‐sued by the coating material manufacturer.Testing is carried out as per the relevant part of standard series DIN EN ISO 2812. The evaluation is performed as per DIN EN ISO 4628-1. For test media and requirements, see table 2.4.3.2 4.4 5)TL 134 – Non-Electrolytically Applied Zinc Flake Coatings with Organic Coating for Increased Corrosion Protection Requirements;Requirements and TestingPage 8TL 233: 2016-10Table 25Applicable documentsThe following documents cited in this standard are necessary to its application.Some of the cited documents are translations from the German original. The translations of Ger‐man terms in such documents may differ from those used in this standard, resulting in terminologi‐cal inconsistency.Standards whose titles are given in German may be available only in German. Editions in other languages may be available from the institution issuing the standard.TL 52146Central Hydraulic System Fluid; Lubricant RequirementsTL 52185Reference Engine Oil SAE 5W-30 for Testing of Compatibility with Re‐spect to Elastomer Materials; Lubricant RequirementsTL 766Brake Fluid; Material RequirementsTL 774Ethylene-Glycol-Based Coolant Additive; Materials RequirementsTL 788Diesel Fuel; Fuel RequirementsVW 01043Multipoint Socket Profile; Drive Shape for Threaded PartsVW 01048Hexalobular Socket Profile; Drive Shape for Threaded PartsVW 01129Limit Values for Coefficients of Friction; Mechanical Fasteners with Met‐ric ISO ThreadsVW 01155Vehicle Parts; Approval of First Supply and ChangesPage 9TL 233: 2016-10 VW 11611Metric ISO Thread; Limit Dimensions with Protective Coating for MediumTolerance Class; External Threads 6gh / Internal Threads 6HVW 13750Surface Protection for Metal Parts; Surface Protection Types, Codes VW 91101Environmental Standard for Vehicles; Vehicle Parts, Materials, Operat‐ing Fluids; Avoidance of Hazardous SubstancesDIN 34804Fasteners - Change of appearance of black surfacesDIN 475-1Widths across flats for bolts, screws, valves and fittingsDIN EN 228Automotive fuels - Unleaded petrol - Requirements and test methods DIN EN ISO 10683Fasteners - Non-electrolytically applied zinc flake coatingsDIN EN ISO 1463Metallic and oxide coatings - Measurement of coating thickness - Micro‐scopical methodDIN EN ISO 17872Paints and varnishes - Guidelines for the introduction of scribe marksthrough coatings on metallic panels for corrosion testingDIN EN ISO 2064Metallic and other non-organic coatings - Definitions and conventionsconcerning the measurement of thicknessDIN EN ISO 2409Paints and varnishes - Cross-cut testDIN EN ISO 2812Parts 1 to 5: Paints and Varnishes – Determination of Resistance to Liq‐uidsDIN EN ISO 2812-3Paints and varnishes - Determination of resistance to liquids - Part 3:Method using an absorbent mediumDIN EN ISO 2812-4Paints and varnishes - Determination of resistance to liquids - Part 4:Spotting methodsDIN EN ISO 4628-1Paints and varnishes - Evaluation of degradation of coatings - Designa‐tion of quantity and size of defects, and of intensity of uniform changesin appearance - Part 1: General introduction and designation system DIN EN ISO 4757Cross recesses for screwsDIN EN ISO 6270-2Paints and varnishes - Determination of resistance to humidity - Part 2:Procedure for exposing test specimens in condensation-water atmos‐pheresDIN EN ISO 9227Corrosion tests in artificial atmospheres - Salt spray testsPage 10TL 233: 2016-10Appendix A (informative)Released surface protection systemsCoating materials will be added to appendix A when the supplier demonstrates to the person re‐sponsible in each case, by means of tested parts and inspection reports, that its coatings meet the requirements in TL 233. The Volkswagen Group reserves the right to perform counter-checks. Released protection systems are listed in attachment 1 of appendix A.。

IATA AHM目录

Airport Handling ManualEffective 1 January—31 December 201838NOTICEDISCLAIMER. The information contained in thispublication is subject to constant review in the lightof changing government requirements and regula-tions. No subscriber or other reader should act onthe basis of any such information without referringto applicable laws and regulations and/or withouttak ing appropriate professional advice. Althoughevery effort has been made to ensure accuracy, theInternational Air Transport Association shall not beheld responsible for any loss or damage caused byerrors, omissions, misprints or misinterpretation ofthe contents hereof. Furthermore, the InternationalAir Transport Association expressly disclaims anyand all liability to any person or entity, whether apurchaser of this publication or not, in respect ofanything done or omitted, and the consequencesof anything done or omitted, by any such person orentity in reliance on the contents of this publication.Opinions expressed in advertisements appearing inthis publication are the advertiser’s opinions and donot necessarily reflect those of IATA. The mentionof specific companies or products in advertisementdoes not imply that they are endorsed or recom-mended by IATA in preference to others of a simi-lar nature which are not mentioned or advertised.© International Air Transport Association. AllRights Reserved. No part of this publication maybe reproduced, recast, reformatted or trans-mitted in any form by any means, electronic ormechanical, including photocopying, record-ing or any information storage and retrieval sys-tem, without the prior written permission from:Senior Vice PresidentAirport, Passenger, Cargo and SecurityInternational Air Transport Association800 Place VictoriaP.O. Box 113Montreal, QuebecCANADA H4Z 1M1Airport Handling ManualMaterial No.: 9343-38ISBN 978-92-9229-505-9© 2017 International Air Transport Association. All rights reserved.TABLE OF CONTENTSPage Preface (xv)Introduction (xvii)General (1)AHM001Chapter0—Record of Revisions (1)AHM011Standard Classification and Numbering for Members Airport Handling Manuals (2)AHM012Office Function Designators for Airport Passenger and Baggage Handling (30)AHM020Guidelines for the Establishment of Airline Operators Committees (31)AHM021Guidelines for Establishing Aircraft Ground Times (34)AHM050Aircraft Emergency Procedures (35)AHM070E-Invoicing Standards (53)Chapter1—PASSENGER HANDLING (91)AHM100Chapter1—Record of Revisions (91)AHM110Involuntary Change of Carrier,Routing,Class or Type of Fare (92)AHM112Denied Boarding Compensation (98)AHM120Inadmissible Passengers and Deportees (99)AHM140Items Removed from a Passenger's Possession by Security Personnel (101)AHM141Hold Loading of Duty-Free Goods (102)AHM170Dangerous Goods in Passenger Baggage (103)AHM176Recommendations for the Handling of Passengers with Reduced Mobility(PRM) (105)AHM176A Acceptance and Carriage of Passengers with Reduced Mobility(PRM) (106)AHM180Carriage of Passengers with Communicable Diseases (114)AHM181General Guidelines for Passenger Agents in Case of SuspectedCommunicable Disease (115)Chapter2—BAGGAGE HANDLING (117)AHM200Chapter2—Record of Revisions (117)AHM210Local Baggage Committees (118)AHM211Airport Operating Rules (124)Airport Handling ManualPageChapter2—BAGGAGE HANDLING(continued)AHM212Interline Connecting Time Intervals—Passenger and Checked Baggage (126)AHM213Form of Interline Baggage Tags (128)AHM214Use of the10Digit Licence Plate (135)AHM215Found and Unclaimed Checked Baggage (136)AHM216On-Hand Baggage Summary Tag (138)AHM217Forwarding Mishandled Baggage (139)AHM218Dangerous Goods in Passengers'Baggage (141)AHM219Acceptance of Firearms and Other Weapons and Small Calibre Ammunition (142)AHM221Acceptance of Power Driven Wheelchairs or Other Battery Powered Mobility Aidsas Checked Baggage (143)AHM222Passenger/Baggage Reconciliation Procedures (144)AHM223Licence Plate Fallback Sortation Tags (151)AHM224Baggage Taken in Error (154)AHM225Baggage Irregularity Report (156)AHM226Tracing Unchecked Baggage and Handling Damage to Checked and UncheckedBaggage (159)AHM230Baggage Theft and Pilferage Prevention (161)AHM231Carriage of Carry-On Baggage (164)AHM232Handling of Security Removed Items (168)AHM240Baggage Codes for Identifying ULD Contents and/or Bulk-Loaded Baggage (169)Chapter3—CARGO/MAIL HANDLING (171)AHM300Chapter3—Record of Revisions (171)AHM310Preparation for Loading of Cargo (172)AHM311Securing of Load (174)AHM312Collection Sacks and Bags (177)AHM320Handling of Damaged Cargo (178)AHM321Handling of Pilfered Cargo (179)AHM322Handling Wet Cargo (180)AHM330Handling Perishable Cargo (182)AHM331Handling and Protection of Valuable Cargo (184)AHM332Handling and Stowage of Live Animals (188)AHM333Handling of Human Remains (190)Table of ContentsPageChapter3—CARGO/MAIL HANDLING(continued)AHM340Acceptance Standards for the Interchange of Transferred Unit Load Devices (191)AHM345Handling of Battery Operated Wheelchairs/Mobility AIDS as Checked Baggage (197)AHM350Mail Handling (199)AHM351Mail Documents (203)AHM353Handling of Found Mail (218)AHM354Handling of Damaged Mail (219)AHM355Mail Security (220)AHM356Mail Safety (221)AHM357Mail Irregularity Message (222)AHM360Company Mail (224)AHM380Aircraft Documents Stowage (225)AHM381Special Load—Notification to Captain(General) (226)AHM382Special Load—Notification to Captain(EDP Format and NOTOC Service) (231)AHM383Special Load—Notification to Captain(EDP NOTOC Summary) (243)AHM384NOTOC Message(NTM) (246)Chapter4—AIRCRAFT HANDLING AND LOADING (251)AHM400Chapter4—Record of Revisions (251)AHM411Provision and Carriage of Loading Accessories (252)AHM420Tagging of Unit Load Devices (253)AHM421Storage of Unit Load Devices (263)AHM422Control of Transferred Unit Load Devices (268)AHM423Unit Load Device Stock Check Message (273)AHM424Unit Load Device Control Message (275)AHM425Continued Airworthiness of Unit Load Devices (279)AHM426ULD Buildup and Breakdown (283)AHM427ULD Transportation (292)AHM430Operating of Aircraft Doors (295)AHM431Aircraft Ground Stability—Tipping (296)AHM440Potable Water Servicing (297)AHM441Aircraft Toilet Servicing (309)Airport Handling ManualPageChapter4—AIRCRAFT HANDLING AND LOADING(continued)AHM450Standardisation of Gravity Forces against which Load must be Restrained (310)AHM451Technical Malfunctions Limiting Load on Aircraft (311)AHM453Handling/Bulk Loading of Heavy Items (312)AHM454Handling and Loading of Big Overhang Items (313)AHM455Non CLS Restrained ULD (316)AHM460Guidelines for Turnround Plan (323)AHM462Safe Operating Practices in Aircraft Handling (324)AHM463Safety Considerations for Aircraft Movement Operations (337)AHM465Foreign Object Damage(FOD)Prevention Program (340)Chapter5—LOAD CONTROL (343)AHM500Chapter5—Record of Revisions (343)AHM501Terms and Definitions (345)AHM503Recommended Requirements for a New Departure Control System (351)AHM504Departure Control System Evaluation Checklist (356)AHM505Designation of Aircraft Holds,Compartments,Bays and Cabin (362)AHM510Handling/Load Information Codes to be Used on Traffic Documents and Messages (368)AHM513Aircraft Structural Loading Limitations (377)AHM514EDP Loading Instruction/Report (388)AHM515Manual Loading Instruction/Report (404)AHM516Manual Loadsheet (416)AHM517EDP Loadsheet (430)AHM518ACARS Transmitted Loadsheet (439)AHM519Balance Calculation Methods (446)AHM520Aircraft Equipped with a CG Targeting System (451)AHM530Weights for Passengers and Baggage (452)AHM531Procedure for Establishing Standard Weights for Passengers and Baggage (453)AHM533Passengers Occupying Crew Seats (459)AHM534Weight Control of Load (460)AHM536Equipment in Compartments Procedure (461)AHM537Ballast (466)Table of ContentsPageChapter5—LOAD CONTROL(continued)AHM540Aircraft Unit Load Device—Weight and Balance Control (467)AHM550Pilot in Command's Approval of the Loadsheet (468)AHM551Last Minute Changes on Loadsheet (469)AHM561Departure Control System,Carrier's Approval Procedures (471)AHM562Semi-Permanent Data Exchange Message(DEM) (473)AHM564Migration from AHM560to AHM565 (480)AHM565EDP Semi-Permanent Data Exchange for New Generation Departure Control Systems (500)AHM570Automated Information Exchange between Check-in and Load Control Systems (602)AHM571Passenger and Baggage Details for Weight and Balance Report(PWR) (608)AHM580Unit Load Device/Bulk Load Weight Statement (613)AHM581Unit Load Device/Bulk Load Weight Signal (615)AHM583Loadmessage (619)AHM587Container/Pallet Distribution Message (623)AHM588Statistical Load Summary (628)AHM590Load Control Procedures and Loading Supervision Responsibilities (631)AHM591Weight and Balance Load Control and Loading Supervision Training and Qualifications (635)Chapter6—MANAGEMENT AND SAFETY (641)AHM600Chapter6—Record of Revisions (641)AHM610Guidelines for a Safety Management System (642)AHM611Airside Personnel:Responsibilities,Training and Qualifications (657)AHM612Airside Performance Evaluation Program (664)AHM615Quality Management System (683)AHM616Human Factors Program (715)AHM619Guidelines for Producing Emergency Response Plan(s) (731)AHM620Guidelines for an Emergency Management System (733)AHM621Security Management (736)AHM633Guidelines for the Handling of Emergencies Requiring the Evacuation of an Aircraft During Ground Handling (743)AHM650Ramp Incident/Accident Reporting (745)AHM652Recommendations for Airside Safety Investigations (750)AHM660Carrier Guidelines for Calculating Aircraft Ground Accident Costs (759)Airport Handling ManualChapter7—AIRCRAFT MOVEMENT CONTROL (761)AHM700Chapter7—Record of Revisions (761)AHM710Standards for Message Formats (762)AHM711Standards for Message Corrections (764)AHM730Codes to be Used in Aircraft Movement and Diversion Messages (765)AHM731Enhanced Reporting on ATFM Delays by the Use of Sub Codes (771)AHM780Aircraft Movement Message (774)AHM781Aircraft Diversion Message (786)AHM782Fuel Monitoring Message (790)AHM783Request Information Message (795)AHM784Gate Message (797)AHM785Aircraft Initiated Movement Message(MVA) (802)AHM790Operational Aircraft Registration(OAR)Message (807)Chapter8—GROUND HANDLING AGREEMENTS (811)AHM800Chapter8—Record of Revisions (811)AHM801Introduction to and Comments on IATA Standard Ground Handling Agreement(SGHA) (812)AHM803Service Level Agreement Example (817)AHM810IATA Standard Ground Handling Agreement (828)AHM811Yellow Pages (871)AHM813Truck Handling (872)AHM815Standard Transportation Documents Service Main Agreement (873)AHM817Standard Training Agreement (887)AHM830Ground Handling Charge Note (891)AHM840Model Agreement for Electronic Data Interchange(EDI) (894)Chapter9—AIRPORT HANDLING GROUND SUPPORT EQUIPMENT SPECIFICATIONS (911)AHM900Chapter9—Record of Revisions (911)AHM901Functional Specifications (914)AHM904Aircraft Servicing Points and System Requirements (915)AIRBUS A300B2320-/B4/C4 (917)A300F4-600/-600C4 (920)A310–200/200C/300 (926)A318 (930)A319 (933)Table of ContentsPageChapter9—AIRPORT HANDLING GROUND SUPPORT EQUIPMENT SPECIFICATIONS(continued) AHM904Aircraft Doors,Servicing Points and System Requirements for the Use of Ground Support Equipment(continued)A320 (936)A321 (940)A330-200F (943)A330-300 (948)A340-200 (951)A340-300 (955)A340-500 (959)A340-600 (962)Airbus350900passenger (965)AIRBUS A380-800/-800F (996)ATR42100/200 (999)ATR72 (1000)AVRO RJ70 (1001)AVRO RJ85 (1002)AVRO RJ100 (1003)B727-200 (1004)B737–200/200C (1008)B737-300,400,-500 (1010)B737-400 (1013)B737-500 (1015)B737-600,-700,-700C (1017)B737-700 (1020)B737-800 (1022)B737-900 (1026)B747–100SF/200C/200F (1028)B747–400/400C (1030)B757–200 (1038)B757–300 (1040)Airport Handling ManualPageChapter9—AIRPORT HANDLING GROUND SUPPORT EQUIPMENT SPECIFICATIONS(continued) AHM904Aircraft Doors,Servicing Points and System Requirements for the Use of Ground Support Equipment(continued)B767—200/200ER (1041)B767—300/300ER (1044)B767—400ER (1048)B777–200/200LR (1051)B777–300/300ER (1055)Boeing787800passenger (1059)BAe ATP(J61) (1067)Bombardier CS100 (1068)Bombardier CS300 (1072)CL-65(CRJ100/200) (1076)DC8–40/50F SERIES (1077)DC8–61/61F (1079)DC8–62/62F (1081)DC8–63/63F (1083)DC9–15/21 (1085)DC9–32 (1086)DC9–41 (1087)DC9–51 (1088)DC10–10/10CF (1089)DC10–30/40,30/40CF (1091)EMBRAER EMB-135Regional Models (1092)EMBRAER EMB-145Regional Models (1094)Embraer170 (1096)Embraer175 (1098)Embraer190 (1100)Embraer195 (1102)FOKKER50(F27Mk050) (1104)FOKKER50(F27Mk0502) (1106)Chapter9—AIRPORT HANDLING GROUND SUPPORT EQUIPMENT SPECIFICATIONS(continued) AHM904Aircraft Doors,Servicing Points and System Requirements for the Use of Ground Support Equipment(continued)FOKKER70(F28Mk0070) (1108)FOKKER100(F28Mk0100) (1110)FOKKER100(F28Mk0100) (1112)IL-76T (1114)MD-11 (1116)MD–80SERIES (1118)SAAB2000 (1119)SAAB SF-340 (1120)TU-204 (1122)AHM905Reference Material for Civil Aircraft Ground Support Equipment (1125)AHM905A Cross Reference of IATA Documents with SAE,CEN,and ISO (1129)AHM909Summary of Unit Load Device Capacity and Dimensions (1131)AHM910Basic Requirements for Aircraft Ground Support Equipment (1132)AHM911Ground Support Equipment Requirements for Compatibility with Aircraft Unit Load Devices (1136)AHM912Standard Forklift Pockets Dimensions and Characteristics for Forkliftable General Support Equipment (1138)AHM913Basic Safety Requirements for Aircraft Ground Support Equipment (1140)AHM914Compatibility of Ground Support Equipment with Aircraft Types (1145)AHM915Standard Controls (1147)AHM916Basic Requirements for Towing Vehicle Interface(HITCH) (1161)AHM917Basic Minimum Preventive Maintenance Program/Schedule (1162)AHM920Functional Specification for Self-Propelled Telescopic Passenger Stairs (1164)AHM920A Functional Specification for Towed Passenger Stairs (1167)AHM921Functional Specification for Boarding/De-Boarding Vehicle for Passengers withReduced Mobility(PRM) (1169)AHM922Basic Requirements for Passenger Boarding Bridge Aircraft Interface (1174)AHM923Functional Specification for Elevating Passenger Transfer Vehicle (1180)AHM924Functional Specification for Heavy Item Lift Platform (1183)AHM925Functional Specification for a Self-Propelled Conveyor-Belt Loader (1184)AHM925A Functional Specification for a Self-Propelled Ground Based in-Plane LoadingSystem for Bulk Cargo (1187)Chapter9—AIRPORT HANDLING GROUND SUPPORT EQUIPMENT SPECIFICATIONS(continued) AHM925B Functional Specification for a Towed Conveyor-Belt Loader (1190)AHM926Functional Specification for Upper Deck Catering Vehicle (1193)AHM927Functional Specification for Main Deck Catering Vehicle (1197)AHM930Functional Specification for an Upper Deck Container/Pallet Loader (1201)AHM931Functional Specification for Lower Deck Container/Pallet Loader (1203)AHM932Functional Specification for a Main Deck Container/Pallet Loader (1206)AHM933Functional Specification of a Powered Extension Platform to Lower Deck/Container/ Pallet Loader (1209)AHM934Functional Specification for a Narrow Body Lower Deck Single Platform Loader (1211)AHM934A Functional Specification for a Single Platform Slave Loader Bed for Lower DeckLoading Operations (1213)AHM936Functional Specification for a Container Loader Transporter (1215)AHM938Functional Specification for a Large Capacity Freighter and Combi Aircraft TailStanchion (1218)AHM939Functional Specification for a Transfer Platform Lift (1220)AHM941Functional Specification for Equipment Used for Establishing the Weight of aULD/BULK Load (1222)AHM942Functional Specification for Storage Equipment Used for Unit Load Devices (1224)AHM950Functional Specification for an Airport Passenger Bus (1225)AHM951Functional Specification for a Crew Transportation Vehicle (1227)AHM953Functional Specifications for a Valuable Cargo Vehicle (1229)AHM954Functional Specification for an Aircraft Washing Machine (1230)AHM955Functional Specification for an Aircraft Nose Gear Towbar Tractor (1232)AHM956Functional Specification for Main Gear Towbarless Tractor (1235)AHM957Functional Specification for Nose Gear Towbarless Tractor (1237)AHM958Functional Specification for an Aircraft Towbar (1240)AHM960Functional Specification for Unit Load Device Transport Vehicle (1242)AHM961Functional Specification for a Roller System for Unit Load Device Transportation on Trucks (1245)AHM962Functional Specification for a Rollerised Platform for the Transportation of Twenty Foot Unit Load Devices that Interfaces with Trucks Equipped to Accept Freight ContainersComplying with ISO668:1988 (1247)AHM963Functional Specification for a Baggage/Cargo Cart (1249)AHM965Functional Specification for a Lower Deck Container Turntable Dolly (1250)AHM966Functional Specification for a Pallet Dolly (1252)Chapter9—AIRPORT HANDLING GROUND SUPPORT EQUIPMENT SPECIFICATIONS(continued) AHM967Functional Specification for a Twenty Foot Unit Load Device Dolly (1254)AHM968Functional Specification for Ramp Equipment Tractors (1256)AHM969Functional Specification for a Pallet/Container Transporter (1257)AHM970Functional Specification for a Self-Propelled Potable Water Vehicle with Rear orFront Servicing (1259)AHM971Functional Specification for a Self-Propelled Lavatory Service Vehicle with Rear orFront Servicing (1262)AHM972Functional Specifications for a Ground Power Unit for Aircraft Electrical System (1265)AHM973Functional Specification for a Towed Aircraft Ground Heater (1269)AHM974Functional Specification for Aircraft Air Conditioning(Cooling)Unit (1272)AHM975Functional Specifications for Self-Propelled Aircraft De-Icing/Anti-Icing Unit (1274)AHM976Functional Specifications for an Air Start Unit (1278)AHM977Functional Specification for a Towed De-Icing/Anti-Icing Unit (1280)AHM978Functional Specification for a Towed Lavatory Service Cart (1283)AHM979Functional Specification for a Towed Boarding/De-Boarding Device for Passengers with Reduced Mobility(PRM)for Commuter-Type Aircraft (1285)AHM980Functional Specification for a Self-Propelled Petrol/Diesel Refueling Vehicle forGround Support Equipment (1287)AHM981Functional Specification for a Towed Potable Water Service Cart (1289)AHM990Guidelines for Preventative Maintenance of Aircraft Towbars (1291)AHM994Criteria for Consideration of the Investment in Ground Support Equipment (1292)AHM995Basic Unit Load Device Handling System Requirements (1296)AHM997Functional Specification for Sub-Freezing Aircraft Air Conditioning Unit (1298)Chapter10—ENVIRONMENTAL SPECIFICATIONS FOR GROUND HANDLING OPERATIONS (1301)AHM1000Chapter10—Record of Revisions (1301)AHM1001Environmental Specifications for Ground Handling Operations (1302)AHM1002Environmental Impact on the Use of Ground Support Equipment (1303)AHM1003GSE Environmental Quality Audit (1305)AHM1004Guidelines for Calculating GSE Exhaust Emissions (1307)AHM1005Guidelines for an Environmental Management System (1308)Chapter11—GROUND OPERATIONS TRAINING PROGRAM (1311)AHM1100Chapter11—Record of Revisions (1311)AHM1110Ground Operations Training Program (1312)Appendix A—References (1347)Appendix B—Glossary (1379)Alphabetical List of AHM Titles (1387)IATA Strategic Partners..............................................................................................................................SP–1。

【浪漫情人,不见不散】大众Lamando汽车上市发布会暨共享凌度魅力之夜活动策划方案

次数
60秒、120秒专题、录播片
多频滚动字幕多频道挂角
静屏 EPG调音/调频
演奏会后至10 月中旬
高清导视
浙江/湖南卫视切播
71个频道 71个频道高清导视 36个频道
每天6次
20：00-22：00 20:00-21:30
20：00-22：00 00:00-06:00 24
h
内容
60秒冠名企业宣传片； 60秒冠名企业形象片； 120秒山根良子专题片；
“三位一体”与“互动”是娱乐营销不同于以往营销活动的最显著的特点。
利用明星资源，造就社会热点事件，提升项目的知名度与美誉度；
把握事件营销契机，宣传树立项目形象；提升品牌价值认同；
利用活动营销可以带来：
1.进一步提升冠名企业的知名度与美誉度，树立良好的市场口碑；
2.提高到访客量，聚集人气，通过口碑宣传树立冠名企业形象；
h
6
新品发布会计划
宣传计划
产品宣传推广目的
用亮点营销来打造4S市场近年来首场的蓝色典雅高贵的开幕；
h
7
新品发布会计划
宣传计划宣传活动内容一览表
前期造势
定位
密集宣传
主题
通告新闻发布会
通告发布
·全方位宣传 ·电视、户外等
h
上市准备
持续发酵活动现场执行
8
新品发布会计划
宣传计划
宣传造势
时间：2014年8月中旬—2014年10月中旬宣传目标：通过媒体推广获得演出讯息。对发布会进行预热宣传，主要以数字电视和户外为主，通过专题报道，为本次发布会造势。
h
27
活动现场执行
执行案例卡
2015年2月28日梅赛德斯贺新春车展 2015年1月26日 lomando新车上市发布会 2015年1月25日上海大众发布会 2015年1月8日 2015年新品机车发布会 2014年12月8日保时捷俱乐部年度晚宴 2014年12月8日哈雷戴维森机车诱惑主题展览

DIN EN 10283

Previous editions DIN 17445: 1969-02, 1984-11 DIN EN 10283: 1998-12
Normen-Download-Beuth-Andritz AG-KdNr.144972-LfNr.4980066001-2010-07-15 11:39
2
EUROPEAN STANDARD NORME EUROPÉENNE EUROPÄISCHE NORM
Normen-Download-Beuth-Andritz AG-KdNr.144972-LfNr.4980066001-2010-07-15 11:39
EUROPEAN COMMITTEE FOR STANDARDIZATION COMITÉ EUROPÉEN DE NORMALISATION EUROPÄISCHES KOMITEE FÜR NORMUNG
English price group 11 www.din.de www.beuth.de
!$i-s"
06.10 1701080
DIN EN 10283:2010-06
A comma is used as the decimal marker.
National foreword
This standard has been prepared by Technical Committee ECISS/TC 111 “Steel castings and forgings” (Secretariat: AFNOR, France). The responsible German body involved in its preparation was the Normenausschuss Eisen und Stahl (Iron and Steel Standards Committee), Working Committee NA 021-00-11 AA Stahlguss.

新甲壳虫轿车培训教材

新甲壳虫新甲壳虫轿车培训教材新甲壳虫是一款从概念车出发全新设计的车辆，且仍拥有经典甲壳虫的风格。

除了其特有的造型外，与原来的甲壳虫相比几乎没有共同之处。

新甲壳虫是一款A4平台上开发的车辆。

新甲壳虫所用技术车身和安全性全镀锌车身安全型转向柱，高度和长度可调驾驶员安全气囊，副驾驶员安全气囊和侧面安全气囊燃爆式安全带收紧器针对碰撞优化过的制动踏板机构动力总成1.9升TDI发动机. 66kw2.0升汽油发动机. 85kw1.781升四缸涡轮增压汽油发动机. 110kw5档手动变速箱和4档自动变速箱动力总成的平衡式悬架电气系统和装备带有无线遥控功能的中央门锁防盗报警装置（发动机盖及车内）第三代电子防盗锁系统电动车窗升降器手动空调电动天窗(选装)自动控制后导流板电动制动真空泵自动间隔刮水及自动防眩车内后视镜底盘前轴为麦弗逊式弹簧支柱车轴助力转向系统带稳定杆式后轴ABS带ESP电子稳定系统205/55R16车轮车辆尺寸结构比较:新甲壳虫和高尔夫IV同属于A级平台车辆但是，在新甲壳虫上有针对性进行了精细调整，例如发动机性能，地板总成设计，变速箱和底盘调整等外型尺寸总高度A 1498mm前轮距B 1508mm后轮距B 1494mm总宽度C 1724mm轴距D 2508mm 总长度E 4081mm 转弯直径 10.9m 行李箱容积 209L/527L新甲壳虫的空气动力学特性已得到优化风阻系数降到0.38 老甲壳虫的风阻0.48车身结构车身结构满足最高安全标准的要求。

通过应用现代化工艺技术（如激光焊法，粘接技术或无铆钉），新甲壳虫的车身刚度达到了较高的水平。

安全气囊如果前部碰撞严重到一定程度且碰撞力作用在60度角以内，那么方向盘和仪表板内的安全气囊就会触发侧面安全气囊由对应的碰撞传感器单独触发（取决于在左侧或右侧碰撞）。

前座安全气囊控制单元装于中央通道前部内。

侧面安全气囊传感器装于对应的前座椅地毯下。

车辆撞击以56km/h撞击例子如下安全气囊触发后示意图安全气囊元件位置介绍驾驶员安全气囊安全气囊控制单元碰撞传感器副驾驶员安全气囊侧面安全气囊侧面安全气囊碰撞传感器安全气囊电子元件介绍电子传感器机械传感器电子传感器G179传感器G180传感器N153安全带N154安全带N95气囊（驾驶员）N131副气囊N199 侧气囊N200侧气囊安全带触发器安全带触发器检测灯电泵继电器舒适控制单元拆卸前座椅拆卸前座椅之前，必须接触车门锁或车身以便释放身体上静电，因为维修时人体上的静电可能导致侧面安全气囊触发。

进口大众华轩甲壳虫LOMO版上市发布会主持人串词

甲壳虫生日会，经典“虫”新乐——甲壳虫LOMO版上市发布会（嘉宾签到时）暖场（主持人提醒）尊敬的各位来宾，欢迎来到进口大众百事达华轩2013甲壳虫生日会，经典"虫"新乐——甲壳虫LOMO版上市发布会现场！在这里，我们特别准备了蛋糕DIY、摆拍写真等活动，大家可以尽情到活动区体验。

同时，现场为您准备了精致的茶歇，您可以在玩乐之余，放心享用。

愿您度过一个愉快的下午，谢谢！（活动开始前）主持人温馨提醒（画外音）14:55尊敬的各位来宾，这里是进口大众百事达华轩2013甲壳虫生日会，经典"虫"新乐——甲壳虫LOMO版上市发布会现场，欢迎您的光临！我们的甲壳虫生日会暨甲壳虫LOMO版车发布将于5分钟后正式开始，请您暂时放下手中的DIY工具和拍照活动，尽快到观礼区，谢谢！（活动开始）01.主持人开场尊敬的各位来宾：大家下午好！欢迎大家来到甲壳虫生日会，经典“虫”新乐——甲壳虫LOMO 版上市发布会现场。

我是今天的主持人XXX，非常荣幸在这春暖花开的时节与各位甲壳虫车主相聚在这里，一起庆祝甲壳虫75周年生日，一起见证新甲壳虫LOMO版的正式亮相。

75年，对于“甲壳虫”来说，是一段曲折而辉煌的历史。

1933年德国的保时捷博士设计了一种类似甲壳虫外形的汽车。

他最大限度地发挥了甲壳虫的长处，使其成为同类车中之王，“甲壳虫”也成为该车的代名词。

1938年，大众推出了经过进一步改型的“38”系列车型，它装载的空冷直列4缸986毫升排量发动机能输出24马力的功率，车重750公斤。

这款坚实且具有与众不同外型的车，就是“甲壳虫”汽车的鼻祖。

1939年，甲壳虫汽车车首次在公众面前亮相；1947年，第一批甲壳虫出现在德国汽车销售商的展厅中，全年制造了8987辆甲壳虫，并第一次出口到荷兰；1998年，新甲壳虫诞生，在墨西哥生产，供应全世界。

2013年，甲壳虫迎来了75岁的生日，全新一代甲壳虫怒放“虫”生！各位嘉宾，在这个天朗气清的日子里，我们相聚在这里，共庆甲壳虫75岁华诞，祝福甲壳虫生日快乐，在新的一年里能够再创辉煌！（蛋糕推出）02.（主持人串场）有奖问答为了庆祝“甲壳虫”诞生75周年，我们特别准备的有奖问答互动环节，请各位积极参加，答对的嘉宾将获得由我们百事达华轩赠送的精美礼品一份哦！下面，有奖问答开始，请听第一题：第一题：甲壳虫起源于哪个国家？（B 德国）A.美国B德国 C 日本恭喜你答对了，有请工作人员送上··一份。

5-10长安新闻发布会ppt稿

手提袋
会议手册
礼品
指示牌
宣传刀旗
上市仪式活动道具
户外宣传一
户外宣传二
新闻发布会
•时间: AM 9:30—10：00
•地点: 主活动场地 •设想: 主持人的一段开场白后,长安汽车南京分公司的总经理为大家做了致辞,宣布新闻发布会正式开始，拉开了活动的帷幕。
（会议内容详见附件）
新标准新技术
新镭蒙在整车技术上，打破传统，应用国际新理念和技术，轿车在安全、空间、外观、配置上全新标准，并应用轿车技术对各项细节进行精细处理，打造了一辆新高品质的微车。
靓丽
时尚外观
全球最具独特和靓丽时尚的小型车外观设计，整
体造型线条优美，具有浓厚的欧式风格，同时又在车尾等处融入东方文化中“微笑”、“平安” 等元素，贴近中国人的审美意趣
节目流程
小提琴演奏（省歌舞团）模特走秀（汽车专业模特）敦煌柔术表演（广州战士杂技团）女高音独唱《好日子》（战旗歌舞团）
活动记录
•活动中，将安排专业摄影师拍摄照片
•结束后，制作完备的精美留念册十套
•如果客户有需要，我们也可以安排摄影人员全程录象，
剪辑制作DVD
宣传建议
新闻发布会前后媒体宣传支持
必邀人员
1、邀请长安汽车集团公司相关部门领导
2、邀请长安汽车南京公司领导 3、邀请长安汽车四川分销中心领导
4、邀请相关经销单位领导。
5、邀请专业媒体（商报、华西、四川电视台、成都电视台）
（5月15日前向所有邀请人员发送请柬）
邀请建议
媒体（四川）：平面媒体：四川日报、华西都市报、成都商报、成都晚报、天府早报、蓉城导报、新潮、现代汽车杂志、车迷世界杂志广播媒体：四川电视台、成都电视台、成都有线电视台长安汽车四川省销售服务商：（略）详细邀请名单请长安汽车四川分销中心公司补充。

大众汽车甲壳虫广告分析

❖ 甲壳虫广告采用强化定位的方法。强化定位是指企业一旦成为市场领导者后，还应不断地加强产品在消费者心目中的印象，以确保第一的地位。甲壳虫自1934年生产以来，已经以形似甲壳虫的造型在消费者心确立了深刻的形象，同时在它发展的过程中准建确立了其一定的形象概念，当甲壳虫在制作广告中，不断加强消费者对它原有的定位，在此定位之上加深新的概念。甲壳虫广告向消费者传达了它在同价位、同定义的产品中无可代替的地位。由此可见甲壳虫同时采用了实体定位的方法。所谓实体定位就是在广告宣传中突出产品的新价值，强调本品牌与同类产品的不同之处以及能够给消费者带来的更大利益。在“昆虫”广告中，充分展示了甲壳虫的灵敏度、时尚度和经久不衰的流线型车型，力求在消费者心中巩固其市场定位、品名定位、品质定位和功效定位。
❖ 各媒介的广告规格为：（1）网络：制作广告视频，在新浪，淘宝，中关村等等网页上定制页面广告。（2）报纸：5.1 至 5.7 在汽车周刊中发布一整版的广告。接下来减小为 1/2D 版面。（3）杂志：《汽车杂志》上采用 16 开的版面。其他杂志可以放在杂志的最后一面，也可以放在封二，采用 16 开整面广告。
❖ 效果：
❖ 甲壳虫汽车以昆虫为对象，为汽车广告开创了一个新视角，与以往总是美女、香车的广告产生了很大的差别，广告表现采用反传统、新颖的手法将甲壳虫的性能表现的淋漓尽致，让消费者耳目一新，对甲壳虫汽车有了一全新的认识，而且整个广告很贴切产品个性，有利于产品形象的培养。甲壳虫汽车小巧可爱，色彩艳丽，傻傻的、憨憨的形象在本次的广告中完全被打破，让消费者对甲壳虫汽车产生一种时尚动感、安全敏捷的感觉，使其更加的引领时尚潮流，吸引更多消费者的目光。
5.媒体选择
❖ 新款甲壳虫广告发布的媒介以网络广告为主，这类消费者一般比较关注网络。而且，网络上投放广告比电视广告要便宜。取得的效益更加突出。同时在各大报纸，如《上海日报》《深圳日报》《北京日报》《广州日报》《浙江日报》等的汽车周刊中，刊登广告；在《汽车杂志》上刊登一整篇的关于甲壳虫性能、外观、价格以及甲壳虫的相对于其他车的优势的文章。采用 16 开的版面，杂志广告全部放在封二，采用 16 开整面广告。以专业角度肯定甲壳虫从车型到性能的显著提高。在娱乐杂志、精英杂志等高级白领可以看到的杂志上投放广告，吸引高消费者注意力，增加甲壳虫的品牌知名度，提高其市场定位。

大众汽车集团潜在供应商评价

keep moving
2.3.1审核条款
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表格说明：（1）PV 过程责任；（必须有一名相关的负责人对过程负责）（2）ZI 以目标为导向；（考虑到顾客要求为前提，以目标为过程导向）（3）KO 沟通；（重要的信息及时全面的提供给相关人员）（4）RI 以风险为导向；（识别过程中的风险并加以考虑）（5）阴影部分提问：具有产品和过程特殊风险的带“ * ”的提问；（6）带“ ** ”的提问：在潜力分析（P1）范围内至少要提问
POT：潜在供应商评价
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Please tell me
合同中是否包含质量协议？是否必须通过TS16949或VDA6.1认证才可进入SOP 为什么在供应商选择阶段不采用VA（过程审核和产品
审核）?
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2.1评价对象
采购部门确定的零组件及相关过程
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2.3.2评价方法
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2.3.3报告和整改计划
大众
报告、整改计划
组织
SOP前主动提交
有义务
发订单
组织
实
施
通
（约
过
定
自
时间
审
内）
验证
相应措施
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2.3.4场所放行
场所放行
未知的供应商（申请者）未知的场所和技术竞标厂商
Sop: start of production
keep moving

一汽-大众全新CC上市发布会-新产品发布(中英文)PPT课件

上海车展 Shanghai Auto Show
全新CC微电影杀青 Finish Mini-movie
6月份 June
全新CC上市发布会 New CC Launch Ceremony
9月份Sep
汽车界Motor-dom
北京电影节（至0428） Beijing Film Festival( April)
• 传播规划：Communication Plan
上市前期：电影节及电影研讨会，由表及里 Pre-Launch: Film Festival and Workshop
上市期：全新CC星光大道首映 Launch: New CC Launch Ceremony
上市后期：电影发布会 After-Launch: Film Launch
of Stars
Stars
Premiere on HongKong Cultural Center
夜游维多利亚港 /海上观星 Night Travel Victoria Harbour Sea Star Observation
2020/3/28
可编辑
7
首映礼主会场New CC Launch Ceremony Site
2020/3/28
可编辑
3
活动策略Strategy
• 传播策略Communication Strategy
延续CC娱乐营销的传播策略，形成一汽-大众CC独有的品牌标签。
Take the ‘glamour comes standard ‘into the future, set the CC apart from others products.
2020/3/28
可编辑
12
创意方向一Direction one

汽车slogan文案全集

目录汽车品牌口号收集 (2)1．千里马 (3)2．别克 (4)3．东南菱帅 (5)4．上海大众 (5)5．奥迪AUDI (7)6．新甲壳虫New Beatle (8)7．高尔夫GOLF (8)8．夏朗SHARAN (9)9．捷达JETTA (9)10．宝莱BORA (9)11．高尔GOL (10)12。

马自达福美来323 (10)13．马自达6 Mazda6 (10)14．福美来 (10)15．宝马BMW (11)16。

梅塞德斯——奔驰Mercedes-Benz (12)17。

沃尔沃VOLVO (13)18．日产汽车NISSAN (13)19．丰田汽车TOYOTA (14)20。

吉普anywhere i can reach__jeep (15)21．绅宝SAAB (15)22．福特 (15)23．雪佛兰CHEVROLET (16)24。

现代汽车HYUNDAI (16)25．威乐VELA (17)26．本田 (18)27。

东风雪铁龙 (19)28．中华轿车Brilliance Auto (20)29。

奇瑞 (20)30。

菲亚特 (21)31．三菱欧蓝德OUTLANDER (21)32。

红旗 (22)33．吉利 (22)34．华普汽车MAPLE AUTOMOBILE (22)35．江淮瑞风REFINE (22)36．Sovereign (23)37。

凯迪拉克 (23)38.荣威 (27)39.MG (28)40.奔腾 (29)41.长安汽车： (29)42.比亚迪 (30)43.东风风神 (30)44.长城汽车 (31)汽车品牌口号收集日系丰田——车到山前必有路，有路就有丰田车丰田新口号——更远、更新。

--TOYOTO以先进技术挑战汽车梦想本田——The Power of Dreams-梦想的力量三菱——Drive@earth:“驰骋地球，关爱地球”日产-shift the future超越未来。

德系梅赛德斯-奔驰——领导时代，驾驭未来宝马——驾乘乐趣，创新极限奥迪——突破科技、启迪未来大众——汽车价值典范大众新口号——处于对企业的爱奔驰戴姆勒——“精益求精，永远领先”和“追求卓越”斯柯达——简单、聪明其他福特——你的世界，从此无界雪铁龙——想在你之前起亚——用心全为你雷诺——让汽车称为一个小家迷你（mini）--她可爱吗？（ISITLOVE?）沃尔沃——For Life 关爱生命，享受生活现代——Drive your way 驾驭你的路标致——Engine to be enjoyed 享受引擎的力量具体车型口号上海别克——当代精神，当代车东风——买我东风车，还你一条龙大众甲壳虫——想想还是小的好桑塔纳——拥有桑塔纳，走遍天下都不怕双龙汽车——世上无难路，只要有双龙南京菲亚特—世界家轿王五十铃汽车—让我们充分掌握能多快好省的运输货物的拖车头吧。

新甲壳虫

新甲壳虫作者：来源：《汽车博览》2011年第06期这是一个拥有两千一百五十万辆销售记录的传奇车型，它几乎就是大众汽车的代名词。

现在，新一代甲壳虫在亚美欧三地同时发布了上海、纽约、柏林，分别代表着大众汽车三个最重要的市场。

在这三个地方同时发布新一代甲壳虫暗示着这款车型将以全世界为家。

这就意味着甲壳虫的设计者们要开发出一款具有高技术含量、敏捷而动感，又能让大多数人买得起的车型，那些创造了高尔夫GTI的工程师们有能力做到这点。

和1998年的甲壳虫相比，新甲壳虫没有一个部件是相同的。

据大众品牌设计总监克劳斯·比绍夫介绍，它可以看作是2005年底特律车展上Ragster概念车设计理念的延续。

新甲壳虫的车身比上代车型宽了84毫米，达到1808毫米；高度降低12毫米，为1486毫米；长度增加152毫米，达到4278毫米。

驾驶室内饰颜色根据车型配置不同有黑色、仿碳纤维色和与车身同色等多种选择。

变长的车身让后排乘客拥有了更加舒展的腿部空间，行李厢容积则从209升提高到了310升。

大众汽车将最新的技术应用到新甲壳虫上。

双氙气大灯搭配着由15个发光二极管组成的日间行驶灯。

可以滑动并且打开的全景天窗能够隔绝阳光中99Z的紫外线和92％的热量。

多个档次的音响系统可供用户选择，从标准型的8喇叭RCD 310型到带有CD转换器、触摸屏并且可以读取SD卡的RCD 510型，导航系统可以选择从带有5英寸触摸屏的RNS 315型到顶级的RNS 510型，它拥有6.5英寸触摸屏、DVD播放器、语音控制功能和30GB容量的硬盘驱动器。

新甲壳虫在燃油效率上紧跟趋势。

对于中国市场，大众汽车将提供1.2升(105马力)、1.4升(160马力)和2.0升(200马力)三种TSI发动机，它们都可选择双离合器变速箱作为搭档。

105马力和140马力的两台TDI发动机则不在中国推出。

在美国市场则有2.5升5缸汽油机和6挡自动变速箱提供。

先进而成熟的大众汽车PQ35平台是新甲壳虫行驶性能的保证。

大众开发流程简介20191018

B认可后，所有零部件供应商必须要进行开模。
0S交样也是大众非常关键的一点，这个时候大众质保部门会全力介入，比如产线试装，各类路况路试，供用首批样件检验和认可，供应商产能评审 2TP等等。
一、开发节点
项目启动 PM
项目产品前提定义 PP PD
项目确认 PF
方案确认 KE
造型决定 DE
一、开发节点
项目启动 PM
项目产品前提定义 PP PD
项目确认 PF
方案确认 KE
造型决定 DE
造型冻结 DF
B 模具工装认可首件样件 BF T0 OTS
批量先期许可批量 LF VFF
试工装 2日零批量市场批量样件生产批量投产投放 PVS BMG 2TP 0S SOP ME
项目启动 PM
项目产品前提定义 PP PD
项目确认 PF
方案确认 KE
造型决定 DE
造型冻结 DF
B 模具工装认可首件样件 BF T0 OTS
批量先期许可批量 LF VFF
试工装 2日零批量市场批量样件生产批量投产投放 PVS BMG 2TP 0S SOP ME
(-27) (-23) (-18)
(-12) (-8) (-6)
(-3) 0
3
批量开发
批量生产准备
KE方案确定: KE主要需要技术产品描述、具体零件的目标成本、预算、造型选定、产品方案验收、开始对车型零件询价、概念样车等。
一、开发节点
项目启动 PM
项目产品前提定义 PP PD
项目确认 PF
第一次免费第二次50f第三次100f第四次200fots送样认可文件ots材料委托ots送样认可文件svwvwfawvw金属材料代用单签字如果需要em委托供应商整改ionioimds批准零部件散件及深度描述表签字te设计工程师qa质保产品工程师mqlnewnewprolims系统输入材料实验大纲样品材料代用申请单emimds批准供应商整改ioniomqlnewnewprolims分供方清单和首批材料报告mql材料工程师tp设计工程师mqs质保委托实验大纲审核实验供应商自检定点pab流程新流程材料实验大纲及要求前移加快认可进度实验大纲审核定点wpab供应商自检实验产品工程师ots功能委托fawvw试验室北京vgcsvwvw试验室ots送样认可文件ots功能委托svwvwfawvw送样清单1

大众广告分析胡杰副本

3.色彩: 应用法则：色相对比。
4.编排：形式：标准式。中轴式
大众广告分析胡杰副本
大众汽车——主题：周到的服务 (别让你的汽车贬值，大众汽车服务。)
大众广告分析胡杰副本
大众汽车——主题：周到的服务 (现在我们关门晚了，大众汽车服务延长开到晚上9点。)
大众广告分析胡杰副本
大众小汽车——7.主题：自适应车灯
大众广告分析-胡杰-副本
2020/11/18
大众广告分析胡杰副本
甲壳虫汽车—— 1.主题：可爱的外型设计
• 主题
｜
视觉元素
｜
可爱的外型设计— 形象联想：小动物、呓呀学语的baby、小植物
意象联想：解产军叔叔、母亲
｜
1. 图形组合（汽车+十二生肖）
表现方法：摄影
变换图形（折叠变换）
｜
2.文字：空间规划：主题一个字形成个点，广告语文字组成个面。使画面点线面空间安排合理。
3.色彩: 应用法则：明度对比。
4.编排：形式：标准式。大中众轴广告式分析胡杰副本
大众汽车——主题：价廉
（POLOS,感觉像90年代的价格.）
大众广告分析胡杰副本
大众汽车——主题：价廉
（ POLOS,感觉像90年代的价格. ）
大众广告分析胡杰副本
大众汽车——主题：价廉
(如果你不为它做…也为它做。新的高尔夫,生态，经济。)
车内暧色与车外冷色形成鲜明对比，突出车个空气清
4.编排：形式：标准式。
图形-产品-标志-广告语
大众广告分析胡杰副本
大众敞篷车——主题：空气好
（带着你的天气）
大众广告分析胡杰副本
—— 大众汽车
3.主题：完美手工制作