商务英语写作 4 订单与确认函 课堂
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buyer ▼ Hope for further order
本讲义供嘉铭公司内训专用
8
When you are unable to accept the order, you should reply in time either to decline the order or to make a counter-offer. The letter of this kind usually covers these contents:
本讲义供嘉铭公司内训专用
4
To be effective
? Correct ? Clear ? Concise ? Complete ? Concise ? Courteous
本讲义供嘉铭公司内训专用
5
How to write an effective order letter ？
? Order letters usually follow the following steps in writing ▼Open with reference to some previous contacts such as catalogue, or phone call, exhibition or trade fair, etc. This helps the reader find out the intention of the letter. ▼Describe the order ▼Mention payment and delivery ▼Express courtesy
本讲义供嘉铭公司内训专用
9
Sample Analysis
Letter A PlacinFra Baidu bibliotek Order for Tea
Dear Mr. Keynold:
From the samples sent us on July 6th, we have made selections and have the pleasure of handing you the following order, CIF Keelung:
▼Thanks for the order ▼ Proper reasons to decline the order with regret ▼ Recommendation of other items as a replacement
or presentation of counter-offer ▼ Hope to serve the buyer in future.
本讲义供嘉铭公司内训专用
7
The letter usually contains the following parts: ▼Thanks for the order ▼ Favorable comment on the items required ▼Assurance of your best attention ▼Other items which may be of interest to the
本讲义供嘉铭公司内训专用
6
Confirmation letters 确认函
? When a company receives an order letter or order form, it often responds with a confirmation letter. Confirmation letter also uses direct order of writing. It must be clear and specific about what is being confirmed or what is being changed.
BUSINESS WRITING
商务英语写作
1
Chapter 4 Orders and Confirmation Letters
订单与确认函
2
Orders 订单
? An order in trade is defined as “a request by a customer for a company to supply goods or service ”. It is the result of anoffer or a counter-offer with a positive acceptance. An order letter is important and widely used to complete a transaction. Order letters need to be clear and concise to avoid confusion. Besides sufficient information must be provided so that there will be no further questions about the order.
500 chests West Lake Longjing Tea – U S$ 2,000 500 sacks Lijiang Languiren Tea – US $ 2,200
本讲义供嘉铭公司内训专用
10
We have already applied for import license and letter of credit for this order and will inform you the reference numbers of both as soon as our applications have been approved by the government agencies concerned.
本讲义供嘉铭公司内训专用
3
Questions？
? What is an order？ a request by a customer for a company to supply goods or service
? Good-new or bad news？ Good-new
? How to get an order？ offer and counter-offer 报盘及还盘
本讲义供嘉铭公司内训专用
8
When you are unable to accept the order, you should reply in time either to decline the order or to make a counter-offer. The letter of this kind usually covers these contents:
本讲义供嘉铭公司内训专用
4
To be effective
? Correct ? Clear ? Concise ? Complete ? Concise ? Courteous
本讲义供嘉铭公司内训专用
5
How to write an effective order letter ？
? Order letters usually follow the following steps in writing ▼Open with reference to some previous contacts such as catalogue, or phone call, exhibition or trade fair, etc. This helps the reader find out the intention of the letter. ▼Describe the order ▼Mention payment and delivery ▼Express courtesy
本讲义供嘉铭公司内训专用
9
Sample Analysis
Letter A PlacinFra Baidu bibliotek Order for Tea
Dear Mr. Keynold:
From the samples sent us on July 6th, we have made selections and have the pleasure of handing you the following order, CIF Keelung:
▼Thanks for the order ▼ Proper reasons to decline the order with regret ▼ Recommendation of other items as a replacement
or presentation of counter-offer ▼ Hope to serve the buyer in future.
本讲义供嘉铭公司内训专用
7
The letter usually contains the following parts: ▼Thanks for the order ▼ Favorable comment on the items required ▼Assurance of your best attention ▼Other items which may be of interest to the
本讲义供嘉铭公司内训专用
6
Confirmation letters 确认函
? When a company receives an order letter or order form, it often responds with a confirmation letter. Confirmation letter also uses direct order of writing. It must be clear and specific about what is being confirmed or what is being changed.
BUSINESS WRITING
商务英语写作
1
Chapter 4 Orders and Confirmation Letters
订单与确认函
2
Orders 订单
? An order in trade is defined as “a request by a customer for a company to supply goods or service ”. It is the result of anoffer or a counter-offer with a positive acceptance. An order letter is important and widely used to complete a transaction. Order letters need to be clear and concise to avoid confusion. Besides sufficient information must be provided so that there will be no further questions about the order.
500 chests West Lake Longjing Tea – U S$ 2,000 500 sacks Lijiang Languiren Tea – US $ 2,200
本讲义供嘉铭公司内训专用
10
We have already applied for import license and letter of credit for this order and will inform you the reference numbers of both as soon as our applications have been approved by the government agencies concerned.
本讲义供嘉铭公司内训专用
3
Questions？
? What is an order？ a request by a customer for a company to supply goods or service
? Good-new or bad news？ Good-new
? How to get an order？ offer and counter-offer 报盘及还盘