2019-世纪商务英语阅读四版基础篇2Unit3-文档资料
新世纪大学英语综合教程4第四册Unit 3 Knowledge
words to tostaucdqeunitrse
most now? Why?
3. According to your personal experience, which
way do you think is the most efficient to acquire knowledge?
4. In your opinion, is attending class necessary in acquiring knowledge?
reading, learning and writing.
The author suggests that an
understanding of the limitation of
3
10~11 one’s knowledge will encourage one to pursue and challenge truth
that qualifies him to write. (F )
Finally, the author came to realize that it is his writing that gives him the skill to acquire knowledge.
8. “Essay” is a word from Latin, meaning “to try”. (F )
10. Maybe we can never really grasp truth although it is out there. ( T)
Directions: Scan the text for the proper words to fill in the blanks.
1. Writing doesn’t close things off , it opens things up . 2. In your own personal quests for knowledge, you must
新世纪商务英语综合教程2 Unit3
Activation
What do you expect to achieve from university study?
degree, certificate knowledge
job opportunity
friends
social status
find truth
Warm-up
Background
Warm-up
Background
Detailed Reading
TEXT I
Imagination is not to be divorced from the facts: it is a way of illuminating the facts. It works by eliciting the general principles which apply to the facts, as they exist, and then by an intellectual survey of alternative possibilities which are consistent with those principles. It enables men to construct an intellectual vision of a new world, and it preserves the zest of life by the suggestion of satisfying purposes. Youth is imaginative, and if the imagination be strengthened by discipline this energy of imagination can in great measure be preserved through life. The tragedy of the world is that those who are imaginative have but slight experience, and those who are experienced have feeble imaginations.
国际商务英语阅读教程(第四版)
Unit 1~2 Mercantilism重商主义Trade surplus 贸易顺差Quota and tariff配额和关税Zero-sum game零和博弈Positive-sum game常和博弈The theory of absolute advantage绝对优势理论The theory of comparative advantage 比较优势理论Factor endowments要素禀赋理论Product life cycle 产品生命周期Economies of scale 规模经济First mover advantage先占优势Barrier to entry进入(市场)壁垒Porter’s diamond theory波特的钻石理论National competitive advantage国家竞争优势The department of commerce 商务部Letter of credit信用证Draft /bill of exchange 汇票bill of lading B/L 提单Sight draft即期汇票Time draft 远期汇票Banker ‘s acceptance 银行承兑Trade acceptance商业承兑汇票Countertrade 对等贸易Barter 易货贸易Switch trading 转手贸易Offset 抵消Counter purchase 互购贸易Compensation trade 补偿贸易1.波特钻石理论的主要内容①Factor endowments ②Firm strategy, structure, and rivalry③ Demand conditions ④Relating and supporting industries2.对等贸易的主要类型和优缺点①Types of countertradeCountertrade has evolved into a diverse set of activities that can be categorized as five distinct types of trading arrangements: barter, counter purchase, offset, switch trading, and compensation or buyback②The pros and cons of countertrade优：① The main attraction of countertrade is that it can give a firm a way to finance an export deal when other means are not available.② Thus if a firm is unwilling to enter into a countertrade agreement, it may lose an export opportunity to a competitor that is willing to make a countertrade agreement.缺：① Countertrade contracts may involve the exchange of unusable or poor-quality goods that the firm cannot dispose of profitably② In addition, even if the goods it receives are of high quality, the firm still needs to dispose of them profitably.Unit 3Strategic alliance 战略联盟Licensing 许可证Joint venture 合资经营Contracting 承包经营Partnership 合资人Return on investment 投资回报率Franchising 特许经营Contract manufacturing 生产承包Management contracting 管理承包1.许可贸易的优缺点优：①The basic advantage in licensing as contrasted to other approaches is theease and low cost of entering a foreign market.②Licensing is also advantageous in that it can be used to test a foreignmarket without the risk of capital loss should the market not be receptive to the manufacturer’s product.缺：①The greatest disadvantages to the licensor are that a potential competitoris set up.②There is a lack of control over production and marketing.③There may be incomplete market exploration.Unit 4Foreign direct investment 外国直接投资Small and medium-sized firms 中小企业Horizontal FDI 横向外国直接投资Vertical FDI 纵向外国直接投资Product life cycle 产品生命周期Backward vertical FDI 后移纵向外国直接投资Forward vertical FDI 前移纵向外国直接投资Transportation costs 运输成本Market impediments 市场阻碍Market power 市场力量Oligopoly 寡头垄断Specialized assets 特殊资产1.影响横向对外投资的因素①Transportation costs ②Market imperfections④Following competitors ④The product life cycle2.What are the impediments to the sale of know-how?①Licensing may result in a firm’s giving away its technological know-how to a potential foreign competitor.②Licensing does not give a firm the tight control over manufacturing, marketing, and strategy in a foreign country that may be required to profitably exploit tis advantage in know-how.③A firm’s know-how may not be amenable to licensing.Unit 5Bretton Woods System 布雷顿森林体系Fixed exchange rate 固定汇率制OPEC 石油输出国组织Organization of the Petroleum Exporting Countries Floating exchange rate regime 浮动汇率制Plaza Accord 和平广场协议Louvre Accord 卢浮宫协议Foreign exchange market 外汇市场European Monetary System 欧洲货币体系EMSExchange Rate Mechanism 汇率机制ERMEuropean Currency Unit欧元 ECUTrade deficit贸易赤字Real interest 实际利息Balance of payment 收支平衡表Forward market 期货市场Swaps 掉期交易1. 布雷顿森林体系/固定汇率制瓦解的主要原因As the only currency that could be converted into gold, and as the currency that served as the reference point for all others①It was financed by an increase in the money supply, which, in turn, led to a rise in price inflation from less than 4percent in 1966 to dose to 9 percent by 1968②The rise in government spending had stimulated the economy③Gave rise to speculation in the foreign exchange market that the dollar would be devalued④Weakening dollars lose its credibility.2. What are the reasons for the unexpected rise in the dollar between 1980 and 1985, and what are the reasons for the rapid fall of the US dollar between 1985 and 1987?The reasons for the unexpected rise in the value of the dollar between 1980 and 1985:①Strong economic growth in the US attracted heavy inflows of capital from foreign investors seeking high returns on capital assets.②High real interest rate attracted foreign investors seeking high vellums on financial assets③Political turmoil in other parts of the world.The reasons for 1985 and 1987：The fall in the value of the dollar between 1985 and 198 was caused by a combination of government intervention and market forces.Unit 6Common law 普通法Code civil law 成文法Roman law 罗马法Industrial property right 工业产权Act of god 不可抗力Element forces of nature 天灾自然因素Arbitration 仲裁Conciliation 调节Litigation 诉讼World court at the Hague 海牙国际法庭Tribunals for arbitration 仲裁庭U.N. convention on the Recognition and Enforcement of ForeignArbitral/Awards 联合国承认和执行外国仲裁裁决公约International Chamber of commerce 国际商会1. What are the differences between two legal systems in solving commercial disputes?①Under common law, commercial disputes are subject to laws which may be applied to either civil or commercial disputes since there is no specific recognition of commercial problems as such.②Code law differs in that there is a separate code specifically designed for business2. What are the procedures used by formal arbitration organizations? The usual arbitration procedure is for the parties involved to select a disinterested and informed party or parties as referee to determine the merits of the case and make a judgment that both parties agree to honor.Unit 7Intellectual property rights 知识产权Trade mark copyright, patents, trade secrets 商标权，版权，专利权，商业秘密Intangible assets, tangible assets 无形资产，有形资产Trademark registration 商标注册Generic terms 通称Infringement 侵权GATT 关贸总协定General Agreement on Tariffs and Trade1. What does intellectual property right consist of?①It consists of the products of individual’s minds—products that result from intellectual, creative processes.②Trademarks, copyrights and patents are all forms of intellectual propertyUnit 8The TRIPS agreement 与贸易有关的知识产权协议Need Hierarchy 需求层次理论Self-reference criterion 自我参考标准The adoption process 接纳过程理论High-context cultures 高背景文化Low-context cultures 低背景文化Poly-chromic time 多元化时间观Mono-chromic time 单一性时间观Perception 观念1. What are the characteristics of culture?①It is not innate, but learned②The various facts of culture are interrelated-touch a culture in one place andeverything else is affected.③It is shared by the members of a group and defines the boundaries betweendifferent groups.2. What are the main contents of Need Hierarchy theory?①Self-actualization ②Esteem ③Social ④Safety ⑤Physiological3. What is the concept of adoption process? How many stages will a person undergo before he can finally purchase a new product?Adoption process─through which an individual passes from the time of his or her first knowledge of an innovation to the time of adopting or purchase of the innovation.These stages are as follows: ①awareness ②interest ③evaluation④trial ⑤adoption4. What are the adopter categories? What is the feature for early adopter?Adopter categories are classifications of individuals within a market on the basis of their innovativeness. They include innovators、early adopters, the early majority, the late majority and laggards.The future for early adopter: They tend to be younger, have higher social status and in a more favorable financial position than later adopter. They must be responsive to mass-media information sources and must learn about innovation form these sourcesbecause they cannot simply copy the behavior of earlier adopters.Unit 9Organizational behavior组织行为学Multinational Corporation 跨国公司Maquiladoras 马基拉朵拉工厂Parochialism 地方主义NAFTA 北美自由贸易协定North American Free Trade AgreementKluckhohn-Strudtbeck framework 克拉克洪─斯托特柏克构架Hofstede framework 霍夫斯诺德构架BRICS 金砖五国巴西俄罗斯印度中国南非APEC 亚太经合组织Asia-Pacific Economic Cooperation1. Identify the sic cultural dimensions in the Kluckhohn-strodtbeck framework.①Relationship to the environment ②time orientation③nature of people ④Activity orientation⑤focus of responsibility ⑥conception of space2. Explain the dimensions of national culture in Hofstede framework.①Individualism versus collectivism②power distance③uncertainty avoidance④masculinity versus femininity。
世纪商务英语阅读第四版(基础篇2)Unit 4
大连理工大学出版社
Reading Skill Focus
Scanning is used to obtain specific information from a piece of text. For example, use scanning to find a particular number in a telephone directory. Sometimes you can use both reading methods. After you have skimmed a piece of text to decide whether the text is of interest, you may wish to use scanning techniques to locate specific information.
大连理工大学出版社
Reading Skill Focus
1. What is the main idea of the passage?
(
B
)
A. Scientists are worried about New York City. B. Logging is destroying the rainforests. C. Governments make money from logging. D. Salmon are an endangered species. 2. How many species of salmon have become ( extinct in BC? D ) A. 27 B. 31 C. 137 D. 142
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Reading Skill Focus
世纪商务英语阅读教程2-(基础篇)unit-2PPT课件
3
Reading Skill Focus
Reading Long Sentences
Long sentences are usually complicated and difficult to understand. They often consist of one or several of the following sentence elements:
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第五版 （基础篇II）
总主编：刘杰英 主 编：余金好 王洗薇 王显辉 审 校：Chuck Thode
1
Unit 2 Career Management
The career management process begins with setting goals or objectives. To be specific about your goals, you need to be fully aware of your talents and abilities and have adequate knowledge of career opportunities. Career management is a continuing process that is a necessity for adapting to the changing demands of the business world. The outcome of successful career management should include personal fulfillment, work/life balance, goal achievement and financial security.
世纪商务英语阅读教程(专业篇II)
especially , current assets.
Financial Management
The Financing Decision
Insurance
Insurance Performance
Receive premiums as revenues from policyholders. Generate profits by investing. Make payments as compensation to policyholders.
Financial Management
The Dividend Decision
◇ The dividend decision is the third important decision.
◇ The dividend decision includes the percentage of earnings for cash dividends.
★ People buy old age insurance to support themselves after they retire.
Insurance
Reasons for Insurance
Losses sometimes unavoidably occur in one’s life because of various reasons.
in a car accident.
Insurance
The Importance of Insurance
国际商务英语阅读教程(第四版)-期末复习
Unit 1~2Mercantilism 重商主义 Neomeicantilist 新重商主义者Trade surplus 贸易顺差Quota and tariff 配额和关税Government intervention 政府干预Zero-sum game 零和博弈Positive-sum game 常和博弈The theory of absolute advantage 绝对优势理论The theory of comparative advantage 比较优势理论Factor endowments 要素禀赋理论Product life cycle 产品生命周期（+theory ……理论）Economies of scale 规模经济Diminishing returns 收益递减规律Green revolution 绿色革命Voluntary restriction 自动出口限制Deposit 佣金First mover advantage 先占优势Barrier to entry 进入(市场)壁垒Porter’s diamond theory 波特的钻石理论National competitive advantage 国家竞争优势The department of commerce 商务部Letter of credit 信用证Draft /bill of exchange 汇票bill of lading B/L 提单Sight draft 即期汇票Time draft 远期汇票Banker ‘s acceptance 银行承兑（+bill …汇票）Trade acceptance 商业承兑汇票Countertrade 对等贸易Barter 易货贸易Switch trading 转手贸易Offset 抵消Counter purchase 互购贸易Compensation trade 补偿贸易Mercantilism suggests that it is in a country’s best interest to maintain a trade surplus -- to export more than it imports（重商主义就是保持贸易顺差以实现一国的最大利益---出口超过进口）Mercantilism advocates government intervention(介入) to achieve a surplus in the balance of trade （重商主义主张政府介入以便实现对外贸易顺差）It views trade as a zero-sum game - one in which a gain by one country results in a loss by another （将贸易看成零和博弈，一个国家收益一个国家受损）Absolute Advantage 绝对优势Adam Smith argued that a country has an absolute advantage in the production of a product when it is more efficient than any other country in producing it亚当斯密认为一个国家生产一种商品比其他任何国家效率都高时存在绝对优势According to Smith, countries should specialize in the production of goods for which they have an absolute advantage and then trade these goods for the goods produced by other countries 按照亚当斯密的说法，各国应该专门生产具有绝对优势的商品，然后用他们交换其他国家生产的商品The Benefit（好处） of Absolute Advantage and Free TradeThe Principle for International Division of Labor–Absolute Advantage 国际分工的原则---绝对优势The Consequence（结果） of Division of Labor and Free Trade 分工的结果和自由贸易1. To Production: the Flow of the Factor of Production 生产要素的流动； the Efficiency of Factor Distribution 要素分配效率；the Quantity of Production 产品质量。
世纪商务英语综合教程专业篇II Unit3
Unit 3
Company Development
CONTENTS
Lead-in Text A
Text B
Translation Skills Knowledge Links
Real Life Practice
Practical Writing Time for Fun
Unit 3
Company Development
Unit 3
Company Development
Text A
He wondered whether he could bring the Western approach to branding to China, and offer professional-looking signs to Chinese businesses. He investigated further, and discovered
Unit 3
Company Development
Text A
Starting out Wang Zhongjun began his career in art and graphic design, and he spent several years
living and working in the US.
Unit 3
Company Development
Lead-in
2. Spot Dictation Listen to the passage and fill in the blanks with the missing information.
largest chain of hamburger fast food The McDonald’s Corporation is the world’s ___________ restaurants, serving around 68 million customers daily in 119 countries. Headquartered in barbecue restaurant operated by the United States, the company began in 1940 as a _________________
新世纪商务英语综合教程第二册课后答案unit3
商务英语综合教程2 unit3 答案Part FiveLanguage Focus○1.○2.1. poses2. reconcile3. invested with4. committed (himself) to5. accustomed to6.arose (partly) from7. engaged (herself) in8. articulate9. grappled with 10. in terms of 11. elicit 12. applied to 13. range 14. derived from 15. drew (heavily) on 16. assess 17. divorced from 18. consists in 19. no matter what 20. is (not) consistent with○3○41. broken2. trembling3. crying4. burning5.smiling6. frightened7. approving8. approved9. cleaning 10. parkedComprehensive Practice○1Fill in each of the following blanks with an appropriate word.1. how2. that3. where4. encountered5. on6. it7. choose8. on9. engaged 10.degree 11.with 12. school 13. with 14. finance 15. men 16.even 17.the○2Fill in the blanks with the following adverbs from the texts. Consult your dictionaries when necessary.1.effectively2.practically3. passively4. increasingly5. potentially6. seemingly7. rarely8. occasionally9.expressly 10.Ultimately 11.merely 12.collectively 13.inevitably 14.Barely 15.repeatedly○3Translation the following into English, using words and phrased given in brackets.1. Education is the acquisition of the art of the utilization of knowledge.2. The function of a university is to enable students to shed details in favor of general principles.3. The Harvard Business School pioneered the “case method”, in which students evaluate and debate a dilemma a company encountered in real business situations.4. The transition from finance chief to business-school lecturer isn’t always easy. There are some prerequisities for CFOs-turned-lecturers. It’s important to have an “excellent reputation”in the field, be good with people and, most important, be able to engage with students.5. But many of you are now wondering how these commitments fit with a career choice. Is it necessary to decide between remunerative work and meaningful work? If it were to be either/or, which would you choose? Is there a way to have both?○4Interpret following passage in EUniversities will need to adapt to the changing opportunities that the changing world brings. In the future, education is going to be much more of a lifelong demand. We are seeing already the end of what one might call the fuel tank model of education, where people fill themselves up with knowledge when they are young, gradually deplete their knowledge as they work through a lifetime, then retire. The opportunities to deliver knowledge to people who are thousands of miles away are greatlymagnified by the Internet. So the work of teaching—who we teach and how we teach them—will change.Hence, I am firmly convinced that if in one era the wealth and success of a society depended on how well it grew food, and if in another era, the wealth and success of a society depended on how well it produced and used steel, in the world that we are headed into , the wealth and success of a society will depend on how it produces and how it used knowledge. And I am firmly convinced there will be no more important institutions to this new world than universities. The most enduring tradition of university is that we are forever young, forever committed to renewing ourselves. That must be the work of universities around this world. Writing skills○11. Wordy Many unskilled workers without training in a particular job are unemployed and do not have any work.Concise Many unskilled workers are unemployed.2. wordy Critical-care nurses must have steady nerves to care for patients who are critically ill and very sick.Concise Critical-care nurses must have steady nerves to help patients who are very sick.3. wordy Because the circumstances surrounding the cancellation of classes were murky and unclear, the editor of the student newspaperassigned a staff reporter to investigate and file a report on the circumstances.Concise Because the circumstances leading to the cancellation of classes were unclear, the editor to the student newspaper assigned a staffer to investigate and report the story.4. wordy Some Vietnam veterans coming back to the United States after their tours of duty in Vietnam had problems in readjusting again to life in America.Concise Some Vietnam veterans had problems in readjusting to life in America.5. wordy The peace talks progressed forward.Concise The peace talks progressed.6. wordy John and his brother are competing together in the running games.Concise John and his brother are competing in the running games.7. wordy This is the place where I left him.Concise This is where I left him.8. wordy That was the time when I hit a home run.Concise That was the time I hit a home run.9.wordy The reason I want to take that class is because the professor is supposed to be very eloquent.Concise The reason I want to take that class is that the professor issupposed to be very eloquent.10. wordy Mary repeated the question again slowly so that Jim would understand.Concise Mary repeated the question slowly so that Jim would understand. ○2cross out the redundant word in each of the following sentences1. performance2. again3. identical or the same4. enough or sufficient5. back6. forward7.together8.new 9 together 10 two。
世纪商务英语阅读第四版(基础篇2)Unit 5
大连理工大学出版社
Human Resources Management
Undoubtedly, recruitment of employees directly influences the efficiency of an organization. So, during the recruiting process, preparations for interview questions and a formal interview should be done seriously. In addition to HR content, you are going to learn more about skimming in this unit.
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Reading Skill Focus
Sample 2
Read the following paragraphs quickly and choose the most suitable headings for paragraphs 1-4. There’re more headings than you will need.
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Human Resources Management
Reading Skill Focus
Comprehensive Reading Practical Reading Words and Expressions
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CENTURY BUSINESS ENGLISH 世纪商务英语
阅读教程（基础篇2）（第四版）
主编：王洗薇
大连理工大学出版社
Unit Five Human Resources Management
世纪商务英语-外贸函电unit 3 Inquiry
精品文档 LOGO
Part One
1. An Inquiry and Reply (1)
An inquiry is a request for information on goods. When business people intend to import a product, they send out an inquiry to an exporter. It may ask for a quotation or an offer for the goods they wish to buy or simply request for some general information regarding these goods. An inquiry can be made by written correspondence, such as a letter, telegram, telex, fax, e-mail or verbally by talk in person. Inquiries from regular customers may be very simple in content, in which only the name and/or specifications of the commodity will be mentioned. Other inquiries may include great details such as the name of the commodity, quality, specifications, quantity, terms of price, terms of payment, time of shipment, packing method, etc. required by the buyer so as to enable the seller to make proper offers.
世纪商务英语 阅读教程 专业篇1 第四版
世纪商务英语阅读教程专业篇1 第四版Unit 1 for sale 出售的 advertising 广告、登广告 auditing 审核、审计investment 投资 at no cost 免费 facility location 厂址选择 life assurance 人寿保险 marketing effort 行销努力 auditor 审计人员 tangible product 有形产品 process 流程 quality standards 质量标准 standard product 标准产品 drawback 缺点 implement 贯彻 Unit3 product pricing 产品定价 custom-designed 定制的 promotions 促销 marketing mix 市场营销推广组合 registry 注册、登记处 unit cost 单位成本 charge 要价 international trade 国际贸易 price elasticity 价格弹性 junk mail 垃圾邮件 warehouse 仓库 profit-maximization 利润最大化 sales strategy 推销战略 inventory 存货管理、存货清单 revenue 税收 at regular price 按正常价 ISO 国际标准化组织segmentation 市场细分、分割 Unit5 Internal Audit 内部审查 demand curve 需求曲线 retailer 零售商 final product 最终成品 skim pricing 撇脂定价allowance 让利 freight bill 运费单 launch (新产品)投产 trade deal 贸易协定 shipping 装运 distribution 分销渠道 corporate image 企业形象 target date 预订日期 domestic price 本土价格、国内价reseller 转卖人 modular 模块化的格 stimulate 刺激 Gap Analysis 差距分析 penetration pricing 渗透定价 sales force 销售力量 certify 保证 positioning 目标市场定位 rational appeal 理性诉求 zero-defect 零瑕疵的 targeting 目标市场选择 lead 线索registrar 注册人员 gross profit 毛利 wholesaler 批发商 quality control 质量控制 fixed and variable 固定成本和变push money 提成、推销员奖励management 管理动成本 point of sale 卖点 wholesaler 批发商 costs 花费voucher 票券、代金券 finished product 成品 dumping 倾销 approach 准备Unit2 current price 市价 dump bin 垃圾箱 product 产品 market share 市场份额 promotional mix 营销推广组合 wholesale 批发 pricing 定价 leverage 杠杆作用、手段 real estate 房地产 sales volume 销售量 formula 公式intangible product 无形产品 profit margin 利润率 trade-in 以旧物换折价换取同类development cycle 发展周期 Unit4 新物的交易 service 服务 product 产品 continuity program 继续订货 warranty 担保 manufacturer 制造业者prospect 寻找(客户) growth cycle 生长周期 market research 市场调查coupon 息票、赠券 declining cycle 下降周期 marketing plan 营销推广计划deal loader 厂家对零售商的奖励 marketing strategy 市场策略 product marketing 产品推广 brand equity 品牌价值 retail 零售 brand 品牌 closing 结束 discount 折扣 marketing 市场营销 hard-sell 硬销售 commodity 商品media planning 媒体计划 self-liquidating 自我清偿 market segment 市场份额 image-building 形象塑造 unit6 non-standard product 非标准产physical evidence 实体坏境 net净值品 people 人员 inventory财产清册 goods 商品placement 放置 current asset流动资产 downturn 低迷周期 target market 目标市场 Master Budget总预算 market target 市场目标 public relations 公共关系 cost of goods sold 已售产品成品 maturity cycle 成熟周期distribution channel 配销渠道 revenue年收入 introduction cycle 引入周期generic 非商标的 liquidity流动性expenditure费用 Managing Director总经理 casualty insurance意外事故保险 finance筹措资金 Bankruptcy破产 combined certificate联合凭证current liabilities ratio流动负债率 Capital资金 B/L提单 budget预算sole proprietorship独资(经营) Premium保险费 creditor债权人 asset资产original policy正本保单 financing mix融资组合 obligation义务disability insurance伤残保险 profitability盈利能力 transfer转让unemployment insurance失业保investment decision投资决定 proprietorship 所有权险debtor借方 profit利润 policy保险单 dividend红利 supervise监督insure投保 cash dividend现金分红 voice发言权 beneficiary受益人finished goods成品 general partner普通合伙人 property insurance财产保险 investment proposal投资建议 risk风险 insurance certificate保险凭证ratio比率 liability责任 heir继承人 overhead营业费用 limited partner有限责任股东 insurer继承人 capital project资本项目 health insurance健康保险 brokerage经纪业务 work-in-progress工作中的进展 invest投资 old-age insurance养老保险 creation of value资产成本 fringe benefit额外福利open policy/open cover预约保险 gross总额 unlimited liability无限责任Unit10 fixed asset固定资产 permit许可证 arbitration仲裁 stock dividend 股息分红 proprietor所有证 termination终止 dept capital债务资金 legal entity法律实体 executory contract执行合同 dividend decision股利决策board of director理事会cash现金 Unit 8cash flow现金流量 equity股东dividend-payout股息分配 venture企业depreciation折旧 franchiser特许investment decision投资决策 exclusive right独占权利demand需求 guaranteed loan保证贷款shareholder股东 fund基金opportunity cost机会成本 exclusive独占的profitability ratio盈利率 franchisee授权人prospective acquisition预期收益 brand image品牌stock 库存 participation loan组合贷款allocation配置 loan贷款raw material原材料 restriction限制issued share capital已发行股份provision条款资金 franchise(ing)许可financing decision融资决策 direct loan直接贷款unit7 Unit 9supplier供应厂商 L/C信用证partnership合伙企业 coverage 承保范围grocery杂货店 reimbursement 偿还articles of partnership合伙企业的insurance policy保单章程 insurance declaration 保险申明lease租用 insure 投保license许可;执照 insured被保险人entity实体 policyholder投保人。
世纪商务英语阅读第四版(基础篇2)Unit 7
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当我们试图找到某个具体信息时，通常不需要通篇仔细阅 读。要做的只是快速找到这个信息在文中所处的位置。找 到具体位置之后，再集中精力仔细阅读此处。 由于本文一开头便说明了文章讲的是state ofLouisiana， 因此要回答第1 题，我们只 要找到mean annual temperature 就会找到答案。注意问题中的mean 和 average 同义，都表示“平均的”，因此第1题的答案是 67 degrees Fahrenheit。 回答第2 题时，应快速查找到关键信息minimum rainfall 所处的大致位置。仔细阅 读这一部分内容后得知答案为 in autumn。
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Reading Skill Focus
Comprehensive Reading Practical Reading Words and Expressions
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Reading Skill Focus
Scanning (2)
CENTURY BUSINESS ENGLISH 世纪商务英语
阅读教程（基础篇2）（第四版）
主编：王洗薇
大连理工大学出版社
Unit 7
Teamwork
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In working units, a positive relationship with colleagues is essential to your success. Text A in this unit will give you some suggestions on how to establish a meaningful working relationship with your boss, which means more advancement opportunities for you. Moreover, Text B gives suggestions on maintaining a strong team sense among co-workers, but before that, you may have to accept the competition among employees, which is more prevalent now. In Practical Reading you will read eight practical tips on team building, which is very thoughtful. Besides, you will continue to learn how to scan read passages further.
世纪商务英语阅读第四版基础篇Unit9
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Reading Skill Focus
What can be inferred from this passage? A. All kinds of animal companionship have soothing results. B. Men love pets because pets are the only animals they can fondle. C. Talking to pets benefits heart-attack victims. D. The interesting findings are unbelievable to those who are with pets.
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Reading Skill Focus
while there is a rise in blood pressure when people talk to each other，there is no rise
when they talk to pets. This suggests that animal companionship—uncritical， nonjudgmental—has soothing results(安慰作 用). Another point: men seem to fondle(抚 弄)their pets as much as women do—
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Reading Skill Focus Comprehensive Reading
Practical Reading Words and Expressions
世纪商务英语综合教程三第四版Unit 3 Advertising
Unit 3
Advertising
Lead-in
3 Spot Dictation Listen to the passage and fill in the missing information. potential Advertising and promotions is bringing a service to the attention of 1 ________ carried and current customers. Advertising and promotions is best 2 _________ out by implementing an advertising and promotions plan. The goals of the plan should strategies depend very much on the overall goals and 3____________ of the organization, Marketing analysis and the results of the 4 _________________. target The plan usually includes what 5__________ markets you want to reach, what features 6 ____________ and benefits you want to convey to them, how you will convey it to campaign them (this is often called your advertising 7____________), who is responsible to carry out the various activities in the plan and how much money is budgeted for this effort.
世纪商务英语阅读教程2 (基础篇)unit 2
美国的经济是以基本的私有企业和市场导向经济为架构的， 在这种经济中， 生产什么东西， 很大程度上由 消费者最喜欢消费的货品和服务来决定。
Reading Skill Focus
B:Let’s Try
2. In the American economy, the concept of private property embraces not only the ownership of productive resources but also certain rights, including the right to determine the price of a product or to make a free contract with another private individual.
世纪商务英语unit-2
market segment non-standard product goods downturn market target maturity cycle introduction cycle for sale investment life assurance tangible product standard product
2-1
Professional Words & Expressions
product wholesale real estate intangible product development cycle service warranty growth cycle declining cycle marketing strategy retail discount commodity
2-1
TASK 1
As soon as you learn the new
words and expressions above, start to
find the definitions in Column B which match the words or phrases in Column A. If you meet any new words in Column B, you may use a dictionary.
2-2
Comprehensive Reading
1 The word product has many definitions. In industry, it means the quantity or total volume; or the products of the manufactures. In agriculture, it means the products of the season or of the farm. In business, it means the commodities offered for sale or a service that is marketed or sold as a commodity.
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Reading Skill Focus
该句首先说“在西方，我们经常通过幽默来 迅速建立良好的关系”，接下来是一个转折， 因此可以推断，后半句的意思应该否定前半句 的说法。因此B 选项是正确的，意思是“全世 界范围来看,这并不是在所有场合下都适合的”。
Logical Connectors Examples
Transition（转折）
Cause and Effect （因 果）
but, however, unfortunately, although, on the contrary, on the other hand
because, since, as a result (of), consequently, thus, therefore
本文第一段谈到了社会文化差异可以用两个术 语“高语境”和“低语境”来表述。第二段解释了 什么是“高语境”。因此，从文章结构来看，下一 段应该介绍什么是“低语境”，所以正确答案为C
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Reading Skill Focus
Challenge 1
B. Challenge Yourself
CENTURY BUSINESS ENGLISH 世纪商务英语
阅读教程（基础篇2）（第四版）
主编：王洗薇
大连理工大学出版社
dutpgz
Unit Three Attitude Towards Work
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Attitude Towards Work
Working attitude is one of those topics that are easy to talk about, tough to do but simple in nature. Confused yet? That’s, the concept is simple but doing is hard. Yet, those who have made the resolution to start working on improving their attitude often meet with success.
Predicting What Comes Next
Making predictions while you are reading is a useful technique that helps you understand a passage better. In a passage, you can often predict what comes next from a sentence, the content of a paragraph, or the structure of a paragraph. You can base your prediction on the grammatical structure of a sentence, linking words, or on the logical development of the content.
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Reading Skill Focus
Sample 2
Read the passage below and decide what the next paragraph is likely to talk about.
The general terms“high context”and“low context”(popularized by Edward Hall) are used to describe broad-brush cultural differences between societies.
to attract customers to their product. The best
products to sell using humor tend to be those that
consumers have to think the least about. Products
that are relatively inexpensive, and often consumable,
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Reading Skill Focus
Challenge 2
Read the passage below about the American way of raising children and choose the best sentence to fill each gap.
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Attitude Towards Work
Reading Skill Focus Comprehensive Reading
Practical Reading Words and Expressions
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Reading Skill Focus
B. B. Candy, food, alcohol, tobacco and toys/entertainment related products have proven to benefit the most from humor in their campaigns.
C. Humor in advertising tends to improve brand recognition, but does not improve product recall, message credibility, or buying intentions.
Reading Skill Focus
A．Guided Practice
Sample 1 Read the sentence below about the use of humor
and decide which sentence is most likely to follow.
can be represented without providing a lot of facts,
and that’s where there’s room for humor.
A
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Reading Skill Focus
A. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced.
The job of raising children is a tough one. Children don’t come with an instruction manual. And each child is different. So parents sometimes pull their hair out in frustration, not knowing what to do. But in raising children—as in all of life— what we do is influenced by our culture. Naturally then, American parents teach their children basic raph below about humor in advertising
and decide which sentence is most likely to follow.
Many of the most memorable ad campaigns
around tend to be funny. Advertisers use this strategy
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Reading Skill Focus
（1） C From infancy, each child may get his or her own room. As children grow,they gain more freedom to make their own choices. Teenagers choose their own forms of entertainment, as well as the friends to share them with.
Supplement （递进）
Contrast （对比） Examplification （举 例） 大连理工大学出版社
furthermore, not only... but also..., moreover, in addition
while, whereas, in contrast for example, for instance, such as
In the West, we often try to build immediate rapport through humor, but of course,________.
A. some claim that humor cannot or should not be explained B. this is not universally seen to be appropriate in all contexts C. humor frequently contains an unexpected, often sudden, shift in
High context refers to societies or groups where people have close connections over a long period of time. Many aspects of cultural behavior are not made explicit because most members know what to do and what to think from years of interaction with each other. Your family is probably an example of a high context environment.