介绍香水营销计划ppt英文

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CHANEL公司及产品英文介绍 ppt课件

Three
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3
the History of Development
1913~1915
Miss Coco Chanel perfume(睫毛膏) in1913,and set up the company in 1915 in U.S.
1991
CHANEL made the words: fashion passes, style remains.
To serve people who pursue the fashion
To expand marketing channel
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the Influence on China
1
CHANEL launched timely the newest fashion color, with the international trend synchronization, give the latest, the fastest fashion information to Chinese consumers.
1995
CHANEL landed in China and established for thousands of sales outlets.
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1997 CHANEL won the title “The Chinese market best-selling brands” which is Issued by the National Bureau of Statistics.
With its famous brand appeal, affinitive price and
convenient channel, CHANEL continues its fast

DAISY香水策划书

DAISY香水策划书英文回答：Executive Summary。

DAISY is a new fragrance that captures the essence of a modern, confident, and alluring woman. It is a luminous and floral scent that embodies the joy and vibrancy of a sunlit meadow.Target Audience。

DAISY is targeted at women aged 25-45 who are looking for a fragrance that is both feminine and sophisticated. These women are confident, successful, and have a zest for life. They appreciate the finer things in life and are always looking for ways to enhance their style.Brand Positioning。

DAISY is positioned as a luxury fragrance that is synonymous with femininity, confidence, and joy. It is a scent that is perfect for any occasion, whether it's a special event or a casual day out.Fragrance Profile。

DAISY is a luminous and floral scent that opens with sparkling notes of grapefruit and wild strawberry. Theheart of the fragrance is a bouquet of white flowers, including jasmine, gardenia, and orange blossom. The base notes are composed of warm and musky notes, such as sandalwood, amber, and musk.Packaging。

香水广告英语PPT

love bite
成员：崔靖晨张文思孙璐田颖
商务英语3班
Key message
Our product is an upmarket perfume,named love bite.It is produced by a well-known fashion house.
Special features

1.Love bite is different from almost perfume,it reveals elegent temperament,strong women,but not simple delicate fragrance great lady,she includes a real brave and bold,but also has a unique style of women. 2.The smell is mixed with May rose and jasmine,it has great originality of dissemination of the fragrance smell. 3.Love bite is timeless and will shock and amaze people with its lasting scent.
Target audience

It aimed at aged 25-40 who enjoy luxury and sophisitication.
Advertisement

It is not a journey ,every journey ends,but we go on.The world turns ,we turn with it plans disappear,dreams take over,but wherever I go ,there you are .My luck,my fate,my future,my love bite.

英语PPT 香水广告

Unique selling points

bines luxurious and low-key features. pletely break the traditional spl.
4.Perform the charm of graceful women.I 5.It will be endorsed by Oil Lee.

1.Love bite is different from almost perfume,it reveals elegent temperament,strong women,but not simple delicate fragrance great lady,she includes a real brave and bold,but also has a unique style of women. 2.The smell is mixed with May rose and jasmine,it has great originality of dissemination of the fragrance smell. 3.Love bite is timeless and will shock and amaze people with its lasting scent.
journey turn with wherever I future,my
Promotion

Now we launch a sales promotion campaign.We provide free samples so that you can try our perfume on your skin before you buy. If you buy two bottles of our perfume,we will largess a box of facial mask.

香水知识的介绍(英文版)PPT课件

equivalent to the men’s fragrance.
5. Eaufraiche（花露水）
(1)the concentration of perfume（香水浓度）:
1%-3%
(2)the persistence of aroma（香气持久度）：
about an hour
TWO The most famous brands of perfume
(1) the concentration of perfume（香水浓度）:
10%-15%
(2) the persistence of aroma about 5 hours （香气持久度）：
Suitable occasions: go out in ordinary days It can help keep body odor in check.(抑制体味)
15%-25%
(2) the persistence of aroma about 5 to 7
（香气持久度）：
hours
Suitable occasions: on formal occasions The aroma is very rich.(香气浓郁)
2. Eau de Parfum（香水）
No.1 Chanel N°5 （香奈儿5号香水）Coco Chanel
The scents consist of the mixture of more than 80 ingredients. （香味由80 多种成分混合而成）
No.2 Lancome: miracle （兰蔻奇迹香水）
No.3 Estee Lauder：pleasures bloom （雅诗兰黛欢沁香水）

迪奥香水的策划(终)ppt课件

六、媒体战略 1、广告媒体投放时间 2012年10月——2013年元月，为期三个月。 2、广告费用制作费：100万元，广告费：1000万 3、以电视广告为主要媒介，杂志广告为铺，外加网站推广。 4、媒介安排必须兼顾千人成本及毛收视率。 5、电视广告电视广告要考虑频道的收视率以及受众的特征，迪奥真我香水以高消费、高素质的消费者为主，选择的频道的受众要和迪奥真我香水的目标消费者一致。而且广告在电视上投放的时间也要与迪奥真我香水的目标消费者的作息时间相符合，这样才能将广告的效果最大化。广告推出产品头两个月以15秒电视广告为主，30秒电视广告为铺。后四个月广告投放频率逐渐减少，主打15秒广告。（另附：电视广告媒体投放细表） 6、杂志选择翻看《瑞丽时尚美容》、《时尚》、《伊周》等以中青年白领为主要对象的杂志，会发现杂志版面最好的位置往往是被各大奢侈品的广告所占据。当然迪奥真我香水的平面广告也要选择这些各大时尚的最好版面，让读者在阅读习惯中受到迪奥真我香水广告冲击，加深影响力。
广告媒体方面：所投放媒体的读者率广告注目率（接触率）广告的有效接触率（报纸的精读率）
（3）广告对消费者心理的影响模式广告到达消费者后，消费者会产生相应的心理和行为过程，这一过程表现为：注意（Awareness）、认知（Knowledge）、喜好(Liking)、选择（Preference）、确信（Conviction）和购买（Purchase），可大概表达为如下模型：
7、网站推广迪奥香水利用当前最便捷、高效、覆盖范围最广泛的网络进行市场推广，制定了一系列的网络推广策略，方便更多的消费者了解迪奥的香水产品，同网易）进行产品宣传，比如网站首页广告、视频广告。网络上投放香水广告比电视广告要便宜，但取得的效益更加突出。

香水知识的介绍(英文版)

Introduction to Perfume KnowledgePerfume, also known as fragrance or scent, is a liquid substance that emits a pleasant aroma. It is typically applied to the skin or clothing to enhance one's personal scent and can also be used to freshen up a room or add a pleasant fragrance to objects such as furniture or curtains. Perfumes have been used for thousands of years, with the earliest recorded use dating back to ancient Egypt and Mesopotamia.There are four main types of perfumes, each with its own concentration of fragrant oils:1. Parfum (or Perfume Extract): This is the strongest type of perfume, with a concentration of 2030% fragrant oils. It is the most expensive and longestlasting type of perfume.2. Eau de Parfum: This type of perfume has a concentration of 1520% fragrant oils. It is less expensive than parfum but still has a strong and longlasting scent.3. Eau de Toilette: This type of perfume has a concentration of 515% fragrant oils. It is less expensive than eau de parfum and has a lighter, more refreshing scent.4. Eau de Cologne: This type of perfume has a concentration of 24% fragrant oils. It is the most affordable type of perfume and has a very light, refreshing scent.When choosing a perfume, it is important to consider the scent, the concentration of fragrant oils, and the occasion for which it will be worn. Some perfumes are better suitedfor everyday wear, while others are more appropriate for special occasions. It is also important to consider the season and the climate, as some perfumes may be too strong or too light for certain weather conditions.In conclusion, perfume is a personal and subjective choice. It is important to choose a perfume that you love and that makes you feel confident and beautiful. With so many different types and scents available, there is sure to be a perfume that is perfect for you.Understanding Perfume NotesTop notes are the first scents that you smell when you apply a perfume. They are usually light and refreshing, and they evaporate quickly. Common top notes include citrus fruits, herbs, and light florals.Middle notes, also known as heart notes, are the main scents of the perfume. They emerge after the top notes have evaporated and provide the body of the perfume. Common middle notes include flowers, spices, and woods.Base notes are the last scents that you smell when you apply a perfume. They are usually heavy and rich, and theylast the longest. Common base notes include musk, amber, and vanilla.When choosing a perfume, it is important to consider all three notes. The top notes will give you an initial impression of the scent, the middle notes will provide the main body of the scent, and the base notes will provide the lasting impression.Perfume Storage and ApplicationProper storage and application of perfume can help to prolong its life and ensure that you get the most out of your fragrance.Perfume should be stored in a cool, dark place away from direct sunlight and heat. Exposure to sunlight and heat can cause the perfume to degrade and change in scent.When applying perfume, it is best to apply it to pulse points such as the wrists, neck, and behind the ears. These areas emit heat, which helps to diffuse the scent of the perfume. It is also important to apply perfume to clean, dry skin. Oily or sweaty skin can alter the scent of the perfume.In conclusion, perfume is a personal and subjective choice. It is important to choose a perfume that you love and that makes you feel confident and beautiful. With so many different types and scents available, there is sure to be a perfume that is perfect for you. Understanding the differentnotes and proper storage and application techniques can help you get the most out of your fragrance.The Art of Perfume LayeringWhen layering perfumes, it is important to consider the concentration of the fragrances. It is best to start with lighter scents and gradually add stronger scents to achieve the desired balance. Additionally, it is important to test the layered fragrance on your skin to ensure that it smells the way you want it to.Perfume Allergies and SensitivitiesWhile perfumes can be a delightful addition to your personal grooming routine, they can also cause allergies and sensitivities in some individuals. Common symptoms of perfume allergies include headaches, dizziness, nausea, and skin irritation.If you experience any of these symptoms after using a perfume, it is important to discontinue use immediately and consult with a healthcare professional. To avoid perfume allergies and sensitivities, it is best to choose perfumes with natural or hypoallergenic ingredients and to test new fragrances on a small patch of skin before applying them to larger areas.ConclusionPerfume is a personal and subjective choice that can enhance your personal scent and boost your confidence. By understanding the different types of perfumes, the art of perfume layering, and how to properly store and apply perfume, you can choose a fragrance that is perfect for you. Rememberto consider your personal preferences, the occasion for which you will be wearing the perfume, and any allergies or sensitivities you may have. With the right knowledge and alittle experimentation, you can find a perfume that truly captures your essence and makes you feel beautiful and confident.。

香水销售演讲稿英文范文

Good morning! It is my great pleasure to stand here today and share with you some insights about the world of perfumes. As we all know, the fragrance industry has been growing rapidly in recent years, and it has become an essential part of our daily lives. In this speech, I will introduce you to the fascinating world of perfumes, highlight the benefits of our products, and explain why our brand stands out from the competition.First of all, let's talk about the history of perfumes. Perfumery dates back to ancient times when people used essential oils to scent their bodies and surroundings. Over the centuries, the art of perfumery has evolved, and today we have a vast array of fragrances to choose from. Our brand has been in the industry for decades, and we pride ourselves on our rich heritage and commitment to quality.Now, let's delve into the science behind perfumes. A perfume is a complex mixture of various essential oils, alcohol, and fixatives. The essential oils are derived from plants, flowers, fruits, and spices, and they are responsible for the unique scent of each fragrance. The alcohol serves as a solvent, allowing the essential oils to be mixed together, while the fixatives ensure that the scent lingers on the skin for an extended period.At our brand, we take great care in selecting the finest ingredients to create our perfumes. We work closely with expert perfumers and suppliers to ensure that our products meet the highest standards of quality. Our fragrances are designed to cater to a wide range of tastes, from the fresh and citrusy to the rich and spicy. Whether you prefer a light, floral scent or a bold, woody aroma, we have something for everyone.One of the main advantages of our perfumes is their versatility. Our products can be used for various occasions, from daily wear to special events. Our fragrances are designed to complement your personal style and enhance your natural beauty. Whether you're heading to work, attending a social gathering, or going on a romantic date, our perfumes will help you make a lasting impression.Moreover, our perfumes offer numerous benefits. Firstly, they help boost your mood and make you feel more confident. The right scent can lift your spirits and make you feel relaxed and happy. Secondly, perfumes can help you express your personality and style. By choosing the right fragrance, you can convey your taste and preferences to the world. Lastly, our perfumes are made with natural ingredients, making them safe for your skin and the environment.Now, let's talk about why our brand stands out from the competition. Firstly, our products are unique and one-of-a-kind. We offer a wide range of exclusive fragrances that you won't find anywhere else. Secondly, we prioritize customer satisfaction. Our team is committed to providing excellent service and ensuring that our customers are happy with their purchases. Lastly, we offer competitive pricing and special promotions, making our products accessible to everyone.In conclusion, the world of perfumes is a fascinating and diverse field, and our brand is proud to be a part of it. Our commitment to quality, versatility, and customer satisfaction has made us a leader in the industry. Whether you're a seasoned perfume enthusiast or a beginner, I encourage you to explore our collection and experience the magic of our fragrances.Thank you for your time, and I look forward to answering any questions you may have. Happy shopping!。

世界知名品牌香水中英文介绍幻灯片PPT

• 旭日初升解释：早晨的太阳刚刚从东方升起。比喻充满活力、生气勃勃的景象。出处：?诗经·邶风·匏有苦叶?：“旭日始旦。〞
•she believes she can create her own future, as long as you own her, nothing is impossible.
• the design of Coeur Joie is to memory
the end of war, the bottle body is hollow(空的) heart. • This fragrance presents the young breath, and wins the love of the young, lively and gentle women. • It reflects the post war women • eager to seek the outside classical smell taste.
• Chinese spokesperson:
• Zhou Xun
• She became the Chanel girl in 2021.
Other perfumes
• Coco Chanel(可可香奈儿香水) • Coco Chanel ever said “Chance is my soul.
after, Florence uses Elizabeth Arden(伊丽莎白·雅顿 ) as her name. • Brand Name: Beauty Salon(美容沙龙)also calls Red Door Salon(红门沙龙). • Mrs. Arden passed away in1966, American Life Magazine assess her • as "one of the most important American in 20 Century“. • Florence ever got the award of the queen.

经典广告案例——香水广告 ppt课件

11
古奇——FLORA（花之舞）
主题：甜甜的味道表现元素：女孩花海阳光奇怪的风概念主题：女孩低着头，仿佛在沉思，顿时，豁然开朗，抬头，风起，而玫瑰花海波涛涌动，漩涡般传开，阳光照耀，给女孩镀上一层金黄色的光芒，风停了，而花不止，我们的脑海里还充斥着刚才那个充满魅力的身影，勇往直前，却带点妩媚动人，花之舞，独有的韵味
16
兰蔻——璀璨珍爱
主题：珍爱广告语：The Fragrance For Treasured Moments （献给那段值得珍惜的美好时光）艺术主题：沉旧的背景，仿佛一张古老的照片，男女主角若干年后终于在桥上相遇，这是一份极致淡雅的爱恋，越是淡雅越是持久珍贵，这就是珍爱，璀璨之香、如宝石般的晶莹剔透的爱。
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迪奥两则广告小结
对于迪奥这两则香水广告，触感一直是他们强调的重点，亦是他们坚持不变的传统。两则广告尽管表达的主题不同，但广告都充满梦幻（虚幻）气息，并且广告中的模特都拥有柔滑的触感，美丽的肌肤以及迷人的芳香，恰巧这些都是女性锲而不舍地追求所在，因此，这两则广告能够轻而易举得到抓住广告受众（不论男女）的眼球。迪奥针对消费者的这一诉求，推出的广告无不淋漓尽致的表现 “触感”这一特质。
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迪奥——Addict（沉迷）
主题：admit it(承认它吧) 广告语： Dior Addict The now fragrance from Dior
沉迷于迪奥的人香味都来自于迪奥艺术构思:夜雨朦胧，一轮明月，霓虹的剪影，使得背景充满糜烂的气息，模特只着抹胸沉溺在细雨当中，雨滴遍布身上，湿漉漉的短发一缕缕将脸颊遮掩，女人小嘴微张, 双眼半闭，一脸沉醉，糜烂的气息平添一抹香艳......奢华使人沉迷,糜烂使人自甘沉溺,这就是迪奥Addict香水的魅力所在，你不得不承认。

香水营销策划方案英语

香水营销策划方案英语Executive Summary:This marketing plan outlines a strategy to promote a new perfume brand in the international market. The focus will be on creating a unique brand image, targeting specific customer segments, and implementing effective marketing tactics to generate brand awareness and drive sales. The perfume brand aims to position itself as a luxurious and sophisticated fragrance for both men and women.1. Situation Analysis:1.1 Market Overview:The global perfume industry is a multi-billion-dollar market with significant growth potential. Consumers around the world have a strong desire for personal fragrance products, making it a highly competitive market. The key players in the industry are established brands with strong brand equity and customer loyalty.1.2 Company Overview:Our company is a newly-established perfume brand that aims to disrupt the market with unique and high-quality fragrances. Our team consists of experienced perfumers and marketers who understand the industry, consumer preferences, and current market trends.1.3 SWOT Analysis:Strengths:- Unique and high-quality fragrance formulations.- Experienced team of perfumers and marketers.- Strong brand vision and positioning.Weaknesses:- Lack of brand awareness in the market.- Limited distribution channels.- Initial financial constraints.Opportunities:- Increasing global demand for luxury fragrance products.- Growing emerging markets with untapped potential.- Online retail platforms for broader reach.Threats:- Strong competition from established brands.- Economic downturn affecting consumer spending.- Counterfeit products.2. Marketing Objectives:2.1 Brand Awareness:- Increase brand awareness by 30% within the first year of launch through effective marketing communications.- Establish the brand as a luxury fragrance option for both men and women.2.2 Market Penetration:- Achieve a 10% market share within the target consumer segments by the end of the second year.- Increase sales volume by 20% annually.2.3 Customer Loyalty:- Build a loyal customer base by offering exclusive discounts, promotions, and rewards programs.- Increase customer retention by 15% per year.3. Target Market:The perfume brand will target two primary customer segments:3.1 Millennials:- Age: 18-34 years- Characteristics: Fashion-conscious, tech-savvy, experimental, socially conscious- Motivations: Self-expression, uniqueness, personal branding3.2 Affluent Adults:- Age: 35-55 years- Characteristics: Sophisticated, distinguished, financially stable- Motivations: Luxury, elegance, status symbol4. Marketing Strategy:4.1 Brand Positioning:- Position the perfume brand as a luxury fragrance option for individuals who appreciate sophistication and elegance.- Emphasize the unique scent compositions and high-quality ingredients used in the fragrance.4.2 Brand Name and Logo:- Develop a brand name that reflects the essence and vision of the fragrance.- Create a distinctive and visually appealing logo that represents the brand's identity.4.3 Product Strategy:- Develop a range of fragrances for both men and women, offering a variety of scent profiles to cater to diverse preferences.- Highlight the use of premium ingredients and the craftsmanship of skilled perfumers.4.4 Pricing Strategy:- Adopt a premium pricing strategy to position the perfume brand as a luxury product.- Offer special bundles and discounts during the initial launch phase to attract price-sensitive consumers.4.5 Distribution Strategy:- Initially, focus on exclusive partnerships with luxury department stores and high-end boutique perfume retailers.- Explore online retail platforms and social media channels for broader reach and accessibility.4.6 Marketing Communications:- Utilize digital marketing channels such as social media, influencers, and online advertising to create brand awareness and engage with the target audience.- Collaborate with fashion brands and influencers for product placements and endorsements.4.7 Public Relations:- Organize press releases and media events to generate publicity and raise brand visibility.- Participate in renowned industry exhibitions and trade shows to showcase the brand's offerings.5. Marketing Tactics:5.1 Social Media Marketing:- Develop a strong presence on popular social media platforms such as Instagram, Facebook, and Twitter.- Regularly post high-quality visual content, engaging captions, and behind-the-scenes footage to captivate the target audience.5.2 Influencer Marketing:- Collaborate with fashion and lifestyle influencers to promote the perfume brand through sponsored content and product placements.- Leverage influencers' large and engaged follower base to generate brand awareness and drive sales.5.3 Online Advertising:- Utilize targeted online advertising campaigns to reach the desired customer segments.- Display ads on relevant websites, search engines, and social media platforms.5.4 Public Relations:- Develop relationships with beauty and lifestyle editors, bloggers, and influencers to secure features and reviews in popular publications.- Arrange media interviews and press releases to generate publicity.5.5 Product Launch Events:- Organize exclusive product launch events in key markets to create buzz and generate media coverage.- Invite industry influencers, media representatives, and potential customers to experience the fragrance firsthand.6. Budget and Evaluation:6.1 Budget Allocation:- Marketing and advertising: 50%- Product development and production: 30%- Distribution and logistics: 10%- Public relations and events: 10%6.2 Evaluation Metrics:- Brand awareness: Measure through surveys, social media engagement, and website traffic. - Sales volume: Track through point-of-sale systems and online sales platforms.- Customer loyalty: Monitor through customer retention rates and repeat purchase behavior.7. Conclusion:This marketing plan outlines a comprehensive strategy to introduce and promote a new perfume brand globally. By leveraging strong brand positioning, effective marketing tactics, and targeted customer segmentation, the perfume brand aims to establish itself as a luxury fragrance option for discerning consumers. Continuous evaluation and adjustment of the marketing strategies will be crucial to ensure success in the competitive and dynamic perfume industry.。

香水介绍英文展示

By English 2011 快19 第三组
The best man walked to the bridesmaid
and
gave her a note reads:
… English By
2011 快19 第三组
“Be patient, find me”
By English 2011 快19 第三组
Finally，she found him
With flavor of the ‘perfect love’
He knelt down and saiபைடு நூலகம், “Marry me!”
By English 2011 快19 第三组
Lovers all's well that ends well
By English 2011 快19 第三组
By English 2011 快19 第三组
◆ Slogan
❤Perfect love❤ Forever promise ，Forever happiness
❤Perfect love❤ The best for you ！！
By English 2011 快19 第三组
Show time
By English 2011 快19 第三组
By English 2011 快19 第三组
Perfect
love
By English 2011 快19 第三组
• Round crystal bottle
◆
• A fairly sited at the top • pink
• From fresh fruits &flowers
◆ Presentation

香水情人节广告策划书英文

香水情人节广告策划书英文Introduction:Valentine's Day is a special occasion when love is celebrated, and what better way to express your feelings than with the power of scent? This strategic advertising plan aims to promote "Euphoria," the ultimate fragrance that captures the essence of love and passion. Our innovative campaign will engage consumers emotionally, create a memorable brand experience, and increase sales during the Valentine's Day season.Objective:To position "Euphoria" as the preferred fragrance for Valentine's Day, capturing the hearts and minds of consumers and increasing brand recognition and sales.Target Audience:1. Women aged 18-35, seeking a fragrance that embodies love, sensuality, and passion.2. Men aged 20-40, looking for a unique and thoughtful gift to express their love.Key Message:"Euphoria" is the perfect fragrance to celebrate love, sensuality, and passion, making it an ideal Valentine's Day gift. Its intoxicating scent evokes emotions, ignites the senses, and creates unforgettable memories.Creative Concept:1. Emotional Connection:We will leverage the emotional aspect of love and romance, highlighting how "Euphoria" connects on a deeper level. This will be portrayed through a series of heartwarming stories that showcase how the fragrance enhances special moments shared by couples.2. Sensual Imagery:The campaign will use visually striking imagery to evoke desire and captivate the audience. We will collaborate with renowned fashion photographers to create captivating photographs and videos that showcase the allure and seduction the fragrance offers.3. Customized Fragrance Bottles:To enhance personalization, each purchase of "Euphoria" will include a complimentary engraving service, allowing couples to add a special touch to their gifts. This will strengthen the emotional value of the fragrance and encourage thoughtful purchases.4. Online Engagement:A dedicated microsite will be created, offering an interactive and immersive brand experience. Users can explore the fragrance's notes, watch romantic short films, and participate in a "love story" contest, where they can share their own narratives and win exclusive prizes.Media Channels and Tactics:1. Television:High-impact, emotionally-driven television commercials will be aired during prime time slots on channels popular amongst our target audience. The commercials will feature beautifully shot romantic narratives, showcasing how "Euphoria" elevates a couple's love.2. Digital Marketing:Utilizing social media platforms, we will create buzz around "Euphoria." Engaging content, such as teaser videos, behind-the-scenes footage, and tutorials, will be released on Instagram, Facebook, and YouTube, generating anticipation and conversation among users.3. Influencer Partnerships:Collaborations with popular influencers, including couples' lifestyle bloggers, relationship experts, and fashionistas, will help amplify the fragrance's message. Their testimonials and recommendations will be shared across various social media channels, providing credibility and increasing brand awareness.4. Print Advertisements:Strategically placed print ads will run in high-end fashion magazines, lifestyle publications, and newspapers. These ads will feature captivating imagery and compelling copy, encouraging readers to experience the sensuality and passion of "Euphoria."Results Evaluation:1. Social Media Engagement: Monitor the engagement and interaction metrics on social media platforms to assess the campaign's effectiveness in generating buzz, increasing followers, and fostering brand loyalty.2. Sales Performance: Compare sales figures during the Valentine's Day period with previous years to assess the campaign's impact on revenue.3. Website Traffic: Analyze website traffic, including the number of unique visitors, time spent on the site, and conversion rates, to evaluate the success of the microsite's engagement.4. Customer Feedback: Conduct post-campaign surveys and interviews to gauge customer satisfaction, brand perception, and purchase intent.Budget Allocation:1. Television Commercials: 30%2. Digital Marketing: 25%3. Influencer Partnerships: 20%4. Print Advertisements: 15%5. Website Development and Maintenance: 5%6. Miscellaneous (Events, PR, Engraving Service): 5%Conclusion:The "Euphoria" Valentine's Day campaign aims to create a strong emotional connection with our target audience, elevating the fragrance's position as the ultimate expression of love and passion. By engaging consumers through captivating storytelling, customized experiences, and strategic media placement, we are confident in achieving our objectives and enhancing brand recognition and sales during this special season of love.。

香水销售演讲稿范文英语

Good morning/afternoon! It is a great pleasure to stand before you today to talk about one of the most enchanting and personal products in the world – perfume. As we all know, scent has the power to evoke emotions, transport us to different places, and leave a lasting impression. Today, I am here to introduce to you a collection of exquisite perfumes that are not just fragrances, but stories, memories, and experiences encapsulated in a bottle.Title: Unveiling the Essence of Elegance – Discover Our Exclusive Perfume CollectionIntroduction:Let us embark on a journey of olfactory discovery as we explore the world of fragrances. From the sweet whispers of floral notes to the bold statements of musk and leather, our collection caters to every taste and occasion. Whether you are looking for a subtle everyday scent or a statement piece for a special event, we have something that will captivate your senses and reflect your unique personality.The Art of Perfumery:Firstly, let me take you through the art of perfumery. Perfumers are the alchemists of the beauty industry, blending a symphony of scents to create something magical. They use a complex combination of natural and synthetic ingredients, known as "notes," to craft perfumes that can last from a few hours to several days.Our Collection:1. Elysium – The Garden of Delights:Our Elysium collection is inspired by the serene beauty of gardens. It features a bouquet of fresh, crisp notes like cucumber, green apple, and lily of the valley, wrapped in a heart of jasmine and peony, andfinished with a touch of musk. Elysium is perfect for those who appreciate the natural elegance of flora.2. Seduction – The Night's Embrace:Seduction is a bold and captivating fragrance designed for the confident and the adventurous. A blend of vanilla, caramel, and sandalwood creates a warm, inviting scent that is as intoxicating as it is luxurious. This is the perfect choice for a romantic evening or a night out on the town.3. Eternity – Timeless Grace:Eternity is a sophisticated and timeless scent that transcends seasons and trends. It combines the richness of amber, the sharpness of pepper, and the subtle sweetness of vanilla to create a fragrance that is both mysterious and familiar. Eternity is for those who value elegance and sophistication.4. Mystique – The Enigma Unveiled:Mystique is a fragrance that speaks to the enigmatic side of our nature.A blend of bergamot, cedarwood, and leather, it evokes a sense ofintrigue and allure. It is ideal for those who wish to make a statement and leave a lasting impression.Conclusion:In conclusion, perfume is more than just a fragrance; it is a statement of who you are and how you wish to be perceived. Our exclusivecollection offers a range of options that cater to every mood and occasion. We invite you to come and experience the magic of our perfumes, and let us help you find the essence that best represents your unique spirit.Thank you for your time and attention. We look forward to welcoming you to our store, where the world of scent awaits to enchant and delightyour senses.The End。

香水销售演讲稿范文英文

Good morning/afternoon/evening! It is a great pleasure to stand before you today to discuss a subject that not only enhances our personal well-being but also adds a touch of elegance to our lives – the art of perfumery. Today, I am here to introduce you to our exquisite range of perfumes and why they should be an essential part of your daily routine.Title: Discover the Essence of Elegance – Our Exclusive Perfume CollectionIntroductionImagine walking into a room and leaving a trail of enchantment behind. That's the power of a perfectly chosen fragrance. A fragrance is more than just a scent; it is a reflection of your personality, your mood, and your style. At [Your Company Name], we understand the significance of this olfactory experience, and we are committed to providing you with the finest quality perfumes that will leave a lasting impression.The Art of PerfumeryPerfumery is an ancient art form that dates back thousands of years. It is an intricate blend of natural and synthetic aromatic compounds that are carefully crafted to evoke emotions and memories. Our perfumers are experts in this craft, using their senses to create scents that are both timeless and contemporary.Our Exclusive CollectionWe are proud to present our exclusive collection of perfumes, each designed to cater to different tastes and occasions. Let me take you through some of our highlights:1. Eau de Parfum – The Ultimate EleganceOur Eau de Parfum range is the epitome of luxury. It offers a higher concentration of aromatic compounds, ensuring that the scent lingers throughout the day. Whether you're attending a business meeting or a romantic evening, our Eau de Parfum will make you feel confident and sophisticated.2. Body Spray – A Quick Fix for Any OccasionFor those who prefer a lighter scent or need a quick refreshment, our body spray collection is perfect. It is easy to apply and can be used on any part of the body. It's ideal for a day at the office or a casual evening out.3. Cologne – The Timeless ClassicA Cologne is a unisex fragrance that has stood the test of time. Our range of colognes offers a fresh and invigorating scent that is perfect for both men and women. It's a timeless choice that never goes out of style.4. Scented Candles – The Cozy AmbianceTo complement our perfume collection, we offer a range of scented candles that can transform any space into a serene and inviting environment. These candles are made with high-quality essential oils and natural waxes, ensuring a clean and pure burn.Why Choose [Your Company Name] Perfumes?- Quality: We use only the finest ingredients to ensure that our perfumes are of the highest quality.- Innovation: Our perfumers are constantly experimenting with new scents and formulations to keep our collection fresh and exciting.- Sustainability: We are committed to sustainable practices and use eco-friendly packaging to minimize our environmental impact.- Customer Satisfaction: Our top priority is your satisfaction. We offer a 100% satisfaction guarantee on all our products.ConclusionIn conclusion, our perfumes are not just a product; they are a journey.A journey that takes you through the complexities of scent, allowing you to express yourself in ways that words alone cannot. We invite you toexplore our collection and find the fragrance that resonates with your soul.Thank you for considering [Your Company Name] for your perfumery needs. We look forward to the opportunity to add a touch of elegance to your life with our exquisite range of perfumes.Thank you.。

Dior促销方案英文版

YouKu is a one of the leading video websites in China . We can cut in advertisements before vision frequency .
PPTV is also another leading video website . The main page will automatically eject advertisements .
China Market Anlysis
Dior
Rapid Development
Huge Consumers
Psychological Comparison China Market Large Markets Variety of Shopping Channels
Scheme 1 : Sample Use
This scheme is aimed at perfumeand cosmetic. There are only 1000 samples . The activity time is only one month. Step 1 : Visit the dior offical website. Step 2 :Complete the application form,including your name, gender, age,address,telepone numeber,email. Step 3 : Pick out 1000 lucky people . Step 4 :Get their samples by message. Step 5 :Interview them about feelings.
Scheme 3 : Online advertisement