商务英语阅读名词解释

1. The bank had doubled profits

in the past year via a string of

successful mergers, but on

Apr. 21 it reported that its

securities portfolio had

unrealized losses of nearly

$131 million. 在过去一年中

银行已经通过一系列成功的

合并双倍盈利，但在4月21

日却传出报告说证券投资组

合造成近一亿三千一百万美

元的损失。

2. We’re considering strategies

that make the most sense if

rates are going up much

more aggressively and

sooner than anticipated.如

果利率继续以超出我们想象

的强劲势头增长，我们就要考

虑最明智的决策。

3. But benchmarking

employees, and then paying

them different rates, can turn

out to be a minefield if

handled badly. 但是仅仅用

一种单一的标准来衡量员工，

然后以此对他们进行区分奖

励，一旦操作有误很可能造

成恶劣后果。

4. But the growing shortage of

executive talent may make

the gro wth assumptions

written into many business

plans over-optimistic. 但是日

渐匮乏的管理人才使得商业

计划书对未来经济增长的假

设显得过于乐观了。

5. Alternati v ely, advertisers can

choose to use

“spokescharacters”.

O w ens-Corning has used the

P ink P anther for nearl y20

years to endorse its

insulation products, and

Metropolitan Life has used

the P eanuts gang to promote

its insurance policies.

Another way advertisers

protect themselves is by

using deceased celebrities.

Through the w onders of

technology, televi s ion

viewers see screen legends

John Wayne pitching Coors

beer and Fred Astaire

dancing with a Dirt Devil

vacuum cleaner. 此外，作为

一项选择，广告主不一定非要

用真人来促销产品，而可以选

择一个“代言人”（不一定是

真实的人，可以是动画人物，

甚至可以是动物）。例如，奥

弗恩斯*科宁用粉红豹来促

销其粉红色的绝缘材料已有

20 多年;大都会人寿保险公

司用花生少年来促销其保险

政策。广告主保护自己的方法

之一就是减少名人的运用。例

如，通过神奇的技术，电视观

众看到了荧幕传奇任务约翰*

威尼叫卖科拉斯啤酒的镜

头，还看到了弗莱特*阿斯泰

尔与一台名叫清洁助手的吸

尘器一起跳舞的情形。

6. In China, as a result of the

economic reforms and

market opening measures,

SME s have enjoyed

remarkable development and

have grown to become an

important force in

contributing towards

sustained and rapid growth

of the Chinese economic.在

中国，由于经济改革和市场开

发等措施，中小企业有了越来

越大的发展，逐渐演变为中

国得以可持续快速发展的中

坚力量。

7. Many underestimate the

cost of local staff.

Chinese graduates often

have an inflated view of

their own, complain some

foreign managers.

Multinationals are also

competing for talent with

China’s domestic

companies, which need to

improve the quality of

their people as thei r

markets open to foreign

rivals.许多人低估了本土雇

员的成本。一些国外的经理抱

怨说，中国的毕业生常常过分

地夸大自身的价值。不少跨

国公司也在和中国本土的公

司竞争人才，这就意味着中国

公司同样应当提高员工的素

质，因为中国市场已经向国外

的竞争者开放了。

8. A fairly obvious cultural

divide that has been much

studied is the one between,

on the one hand, the

countries of North America

and north-west E urope,

where management is

largely based on analysis,

rationality, logic and systems,

and, on the other, the Latin

cultures of southern E urope

and South America, where

personal relations, intuition,

emotion and sensitivity are of

much greater importance.一

方面，北美和欧洲西北部的管

理方式大都是基于分析、理

性、逻辑和系统;而另一方面，

在南欧和南美的拉丁文化中，

人际关系、直觉、情感和敏感

性则更为重要。这两种明显

的文化划分已经被广为研究。