商务英语口语教材presentation

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商务英语课presentation：MONEY

Paper money was introduced in China as Feiqian, or "flying money," when tea merchants in the Tang Dynasty wished to safely transfer their profits. They purchased vouchers from liaison offices organized by the provincial governments. These vouchers served to guarantee cash when presented in the province. The first printed paper money was introduced in the Song Dynasty. The design of the print money showed a rabbit kissing a needle. The popularity of paper money was revived in the 19th century under Western influence.
Prior to the use of currency, the Chinese used the method of bartering, or the exchange of goods without the use of currency or money. The bartering system was in place from 9000 to 6000 B.C. The Chinese bartered with livestock and later used crops left over from harvest.

商务口语-Presentation

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1. 说话时声音有力。感觉自己声音似乎能产生有感染力的磁场。
2. 说话之前，先考虑一下对方的感受。
3. 每天有意识，真诚地赞美别人三次以上。
4. 不用训斥，指责的口吻跟别人说话。
5. 控制住不要让自己做出为自己辩护的第一反应。 6.不管任何方面,每天必须至少做一次“进步一
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初级商务英语听说 unit 10 presentations

B Listen to the dialogue again. Pay attention to the language functions carried in the dialogue and put them in the order by which you hear. C Role-play. Take the roles in the above dialogue. Work in pairs and practice closing the presentation by using the following alternatives in the language focus.
B Listen to the passage again and answer the following questions. You may use the sentences in the language focus as reference.
3.3Figures and graphs — Sales performance of a company Tim Mason is a retail consultant in a supermarket. After greeting guests and setting agendas he is now illustrating the sales performance of the company. He uses figures and graphs in the illustration. A Listen to the following extract from Tim s presentation and fill in the blanks with the figure you hear.

商务英语BEP106c_presentations

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Gunter’s bad version: Here at PharmaTek not only are we devoted to improving patients’ quality of lives. Simultaneously, we are committed to protecting the environment. That’s why the high-potency production center has adopted state-of-the-art “green” technology and advanced international production techniques. What do you think? It sounds like Gunter has maybe had too much coffee or forgotten to take out his chewing gum, doesn’t it? So what are the main problems with Gunter’s speech? First of all, he doesn’t clearly enunciate or pronounce his words, does he? All of us can relate to Gunter’s problem: When you’re speaking a foreign language, you should actually slow your speech down and do your best to speak clearly. But it’s tempting to speed up and blend words together so that you can hide any problems you might have with your pronunciation. However, doing this makes your speech hard to understand. Gunter’s bad version: Here at PharmaTek not only are we devoted to improving patients’ quality of lives. It’s almost impossible to clearly make out “not only are we,” isn’t it? After a little coaching, Gunter does a much better job. Let’s listen to his improved version. Here at PharmaTek, // not only are we completely devoted // to improving patients’ quality of life ... The words are much more clearly enunciated, aren’t they? Now, let’s go back to Gunter’s bad example again. What other problems were there with his speech? Gunter’s bad version: That’s why the high-potency production center has adopted state-of-the-art “green” technology and advanced international production techniques. In addition to poor enunciation, Gunter is speaking too fast, isn’t he? Contrary to popular belief, it’s actually quite hard to change the speed at which you speak. The rate at which you actually produce syllables or parts of words is called “articulation rate.” For most speakers it is fixed, that is, it doesn’t change very much, even if they try. So what does it mean when it sounds like someone is speaking too fast? Well, what it actually means is that they are making fewer pauses. Making more pauses can be very good for your speech. When you listen to a politician or to a trained speaker, you find that they pause more frequently. Also, the length of the pauses is longer than normal. This gives the impression that

商务英语Presentation完整版

What is important when job-sharing?As we all know, job-sharing with less work stress and have more free time. However, what is important when job-sharing? As far as I am concerned, the first thing is to find someone you like as your partner. Only when you find someone you like can you have more passion and strength to work. What’s more，organize and plan how you share the work is also important . You need careful planning to play to each other’s different strengths. You also need to share the work responsibility in equality. Besides, communication is also an important factor to consider when job-sharing .You should try your best to communicate with your partner .As long as you all communicate well, everything will be solved more easily. At last but not least, you must learn to coordinate with the other person.All in all, to find someone you like as your partner，organize and plan the work ，communication and coordinate with the other person are important when job-sharing.What is important when working from home?As we all know, working from home with less work stress and have more time with children. However, what is important when working from home? As far as I am concerned, the first thing is to set up office space in the house. Only by doing this can you have a good environment to work. In a good space to work, you can more relax and efficiently. It's a good idea to set a timetable to plan your working hours and your breaks. So you can have a regular hours to work and relax. What’s more, you also should keep your cellphone is on so that your colleagues and client can reach you as though you are in office. At last but not least, you must learn to refuse some friends' invite when you are working. Such as go shopping and for lunching.All in all, to set up office space, set a timetable keep your cellphone is on and refuse some friends' invite is important when work from home.What is important when setting up your own business?As we all know, if you are a sole trader then you are self-employed and set up on your own. On one hand, you take all the profit, on the other hand, if you go bankrupt, you will lose everything. However, what is important when setting up your own business? As far as I am concerned, the first thing is to add plenty business experience before setting up your own business .When you have plenty of experience ,you can understand many challenges in this and make correct decisions. Besides, a brave heart and positive attitude is also an important factor .Because when setting up your ownbusiness, you will face many kinds of difficulties and challenges. But you must to face them and to overcome them. At last but not least, you should knowing your customers well.You can hand out some questionnaires to find out what the customers want and need.All in all, plenty business experience，a brave heart and positive attitude and knowing your customers well is important when setting up your own business .What is important when your business is a partnership?As everybody knows that partnership means that you are self-employed and start the business with another person .On one hand, you share the pressure, on the other hand, you might disagree on strategy. However, what is important when your business is a partnership? As far as I am concerned, the first thing is to find someone you like as your partner. Only when you find someone you like can you have more passion and strength to work. What’s more，organize and plan how you share the work is also important . You need careful planning to play to each other’s different strengths. You also need to share the work responsibility in equality. Besides, communication is also an important factor to consider when job-sharing .You should try your best to communicate with yourpartner. As long as you all communicate well, everything will be solved more easily. At last but not least, you must learn to coordinate with the other person.All in all, to find someone you like as your partner，organize and plan the business work ，communication and coordinate with the other person are important when your business is a partnership.What is important when placing a newspaper advert?As we all know, newspaper advert is a kind of advert which is convenient and cheap. Every day we can find many kinds of newspaper advert .However, what is important when placing a newspaper advert? As far as I am concerned, the first thing is to make sure your target customers can focus on your advert .So you should choose appropriate type of newspaper to place your advert .Only by doing this can you attract more target customers to read your advert. What’s more, it's a good idea to buy a big page to outstand your advert. Though, it will spend more money. But it will contribute to more people find you advert easily. At last but not least, you should make full preparations when you decide to placing a newspaper advert .You should modify the advert information again and again so that they are totally correct and perfect.All in all, make sure your target customers can focus on your advert, buy a big page to outstand your advert and modify the advert information is important when placing a newspaper advert.What is important when selecting applicants for a job?As we all know, everyday there many employers are selecting applicants for their company .However, what is important when selecting applicants for a job? As far as I am concerned, the first thing is the applicants' personal qualities. Applicants who have good personality can serve the company better. They can obey the rules of company well. What's more, the first impression of the applicants is also significant. Though there is an English saying like this: Don’t judge a person by his appearance. However, the facial and gesture can show the applicants ‘attitude. And we can through their performance at present to know whether they make full preparation. At last but not least, we can ask them whether have previous experience of the job they apply for. Because if they have experience then they can be involved in this job more quickly.All in all, the applicants' personal qualities, the first impression of the applicants and previous experience is important when selecting applicants for a job.What is important when arranging in-house training?As we all know, in-house training is a common way of training.Maybe many people think it's easy to arrange in-house training. In fact, there are many things you must consider when arranging in-house training. As far as I am concerned, The first thing is the training needs of staff. The object of training is the staff. Only when we know and meet their requirements, can we improve their knowledge and skills needed for higher quality performance and more effective work. Otherwise, it will be purposeless and a waste of time.The second thing to remember is the quality and influence of the trainer. To make the training effective, the trainer plays a very important role. A qualified trainer with great influence can make the training more professional, appealing and convincing. Since most staff nowadays are quite busy, they will not attend a training offered by an obscure, inexperienced and non-professional trainer.In addition to that, length of training should be well-planned. It cannot be too long or too short. A lengthy training may be tedious and exhaustive; while too short training may be fruitless.. ..。

国际商务英语Chapter 13 Business Presentation

Multipurpose Presentations
❖ Presentations, however, usually have more than one purpose. A presentation to employees may be announced as an informative session on new regulations, but in fact may also be an all out effort to persuade workers to buy into the new shares.
Specific presentation situations
❖ Sales ❖ Training ❖ Image Building ❖ Motivation Presentations ❖ Interviews
Sales
❖ Probably the single largest category of presentations is the sales scenario. Though throughout life we are "selling" ourselves to teachers, prospective mates, neighbors, or colleagues, in the business world, we are most often selling our products, services, or ideas.
Persuasive Presentations
❖ These are the presentations in which you attempt to convince the audience to buy your product or service, to support your goals or concepts, or to change their minds or attitudes. Persuasive presentations, which are sometimes called transactional, are often motivational.

商务英语口语实训(上册)Unit08 Exhibition[精]

Unit Eight Exhibition
产品展会
Part one Warm-up:
(1)What should be taken into consideration when you are going to hold a product launch? Discuss this topic with your partners in groups.
Key Word(s)： product launch 产品发布
We need to finalize the next product launch. 我们需要最后确定新产品的推出。
Many customers would attend the product launch.很多客户将会参加产品发布会。
We have built up a user-friendly and reliable taxi booking system.建立一套方便使用及可靠的的士预约系统。
Key Word(s)：
people-oriented/ people foremost以人为本
"People-oriented, good faith service" is our business philosophy. “以人为本、诚信服务”是我们的经营理念。
Our product is your best choice to improve the brand image of your business. 我们的产品将是您企业提升品牌形象的最佳选择。
Key Word(s)：welcome to buy
We have each kind of granite. Welcome to select and purchase. 我们有各类花岗岩，欢迎选购。

商务英语presentation

商务英语presentationChapter6 closing the negotiation谈判的终局阶段Introduction:After the preparation, bidding and bargaining comes the closing period of negotiation. To reach an agreement the parties have to experience the two phases of making the deal and formally signing the contract. Through the bargaining process, both parties are gradually agreeing on some points and they are trying to make the deal from their own perspective. Once the agreement is settled, the contracts have to be written out and the economic contract should be signed in a formal way. This chapter discusses some points of closing the negotiation, introduces some tactics towards agreement, gives some tips on contract signing and negotiation summary. In this chapter you’ll learn:Who makes the decision to close;When it is time to close;Tactics towards agreement;Tips on contract signing;Summary of the negotiation.6.1 closing the deal 结束谈判6.1.1 who makes the decision 谁来作决定The difference between a successful and an unsuccessful negotiator is the ability to close a deal when it has reached its maximum level of distributing “enough”among all participants. The deal is best closed when the agenda has been exhausted.Buyers usually have the say as to when a deal will be closed, but they can be encouraged to do so by savvy sellers. This is why every sales force in the world has its “closing specialist”whose job is to convince the buyer that “enough”has been had and it’s time to transact the deal. International negotiations differ only in the fact that the buyer/investor is usually much better informed than a standard customer. Both buyer and seller have an equal chance to close the deal, and the more proactive the decision maker is, the greater chance of controlling the process he’ll have.6.1.2 when is it time to close 什么时候结束To determine if it’s time for closure, here are some questions to ask either directly or indirectly:1)Have all points of the agenda been discussed?2)Have the technical aspects of the deal been reviewed?3)Have the local and international laws applicable to thedeal been researched?4)Are all active parties to the deal logistically capable ofperforming their functions?5)Is the time line set for the deal realistic?6)Do all parties recognize the short and long-termconsequences of the deal?7)Are all parties in agreement as to the language and termsof the deal?8)Do all the parties to the deal trust each other?9)Do all potential signatories have the requisite authority toact on their company’s behalf?Sometimes the appropriate response to an offer laid on the negotiating table is “no”. Declining a deal, and doing so in the proper manner, is sometimes the Silver Medal of international business, not ideal, but respectable. Declining the deal must be done with the greatest diplomacy because this potential for future dealings is very important. You may have no intentions of ever dealing with these particular counterparts in the future, but maintaining your reputation within the international business community for levelheaded dealings is important.6.2 tactics towards agreement 达成协议的策略6.2.1 recessing 休会By recessing we mean taking a short break during which each party moves out of the negotiation forum to reconsider the progress of the negotiation, and to reconsider its own position; or breaking off until a later session. Recessing is such an important device that the method of using it deserves to be examined. When do we use it? How do we arrange it? How do we restart?At what rime should we use our recess?1.At the end of a phase in the negotiations. That is:●when exploration is completed, before the start of thebidding;●after bids have been tables, before getting down tobargaining and●If possible at the time when shape of settlementbecomes clear.2.Before issue identification. It is strongly advocated toopen negotiations in a manner designed to breed co-operation to mutual advantage. But this strategy needs to be checked before becoming too deeply embroiled. If in doubt, take a recess.3.When nearing an impasse. As long as we aim towardsagreements, such a recess can be used to look for meanstogether to tackle the problem that is facing the parties in their negotiation.Under these conditions, great advantages can be gained from using the recess not for the parties to separate but for the parties to mix. Sub-groups of technical people, commercial people and financial people from either side are aiming to obtain some constructive move for the negotiations as a whole.4、team maintenance needs. When the members of the partyneed to review their effectiveness as a team.5. Breaking a trough. When concentration has lapsed andneeds regenerating.What is the recommended procedure to get a recess?1.State the need for a recess. “I think it would help ourjoint progress if we took a short recess now.”2.Summarize and look forward. “we’re seeking to findways to agree on the price/discount issues, and I suggest that we both look to see if we can see new ways to cope with the issue.”3.Agree on the duration of the recess. “…Would fifteenminutes be agreeable?”4.Avoid fresh issues. If others want to insert anythingfurther, ask them to wait until after the recess.During the recess, the main items for consideration by a party will be obvious discussions about how to handle the next stage, calculations on matters that have been discussed, reviews of the team’s performance, or fresh plans for the rest of the negotiation.After the recess, the meeting is re-opened with a miniature version of the steps that are taken to open a negotiation.1.A few moments of ice-breaking, as we again attune ourwavelengths.2.re-state the progress made on agreed plan3.Confirm rest of agreed plan or suggest/agree changes toit.4.Re-opening statements, defining positions and interests asthey are now perceived and paving the way to further creative development.Recessing is potentially a very influential device. Disciplined use can make it a device that helps us towards profitable co-operation.6.2.3 setting deadlines规定最后期限Defining the time by which a negotiation meeting must havefinished (“I am booked on the 11; 40plane”); or the deadline for a series of negotiations (“I’m instructed to offer this to ABC Company if we cannot agree before 14 March”). These are seen as threats; they can cause resentment and counter-aggression.However, if the deadline is agreed upon by the two parties (not simply imposed by one of them)then the atmosphere becomes more collaborative. Contrast the first quotation above and the following:“It would be a great help to me if we were able to conclude this meeting in time to catch the11:40 plane. Would it be all right with you if we aim to move at that speed?”There are positive implications for setting a deadline for the negotiations. The setting of a deadline helps to concentrate the mind, the energy, the effort, and the speed of achievement.There is, however, a negative influence if either party feels a deadline has been imposed too early.6.2.3 full disclosure / the straightforward statement 摊牌Literally, this means complete readiness to give to the other party all one’s information. In practice, there will always ne some elements people are unwilling to disclose and some other elements they are unable to disclose. We therefore have to interpret”full disclosure” as meaning the disclosure of 90 per cent of what we perceive.There are some negotiators whose character is strongly inclined towards openness and frankness. This pattern of behavior can be highly productive, inducing the other party to respond and to cooperate. “Full disclosure” then becomes an advantage, providing that it is used in conjunction with all the skills of negotiation towards agreement. It is, of course, a fatal disadvantage when “full disclosure” is offered to others whose sole interest lies in their own advantage. The straightforward statement that one cannot offer the full price asked, or cannot afford to wait the full delivery time, if true, is constructive. It is an element of full disclosure and it enables the parties together to concentrate on the problem and to search for solutions.The same tactic, “all I’ve got is 60 per cent…” can of course be differently used by one party to get independent advantage.6.2.4 Lubrication/ The Golf Club 联络感情Lubrication is an art. It may be more or less subtle. It is not necessarily the same as bribery. There are plenty of different ways of offering inducements to negotiators. In form and extent, the pattern varies from one region to another and it needs local expertise to manage the process. In some cultures lubrication is an essential ingredient from negotiating towards agreement. It is an ingredient the skilled negotiator must provide for, even when he himself is not the right person to handle it.The Golf Club is a tactic to be used at times when the teams are reaching stalemate and progress is interrupted. The tactic is for the team leaders to agree to meet informally in some environment that encourages mutual trust and openness.For many people that atmosphere of mutual trust and respect is found in the Golf Club. For Englishmen, it is found in the Gentlemen’s Club. For Finns, it is in the sauna. For Japanese, it is found in the bathhouse.This tactic has positive advantages in refreshing the cooperative spirit between the parties, in enabling them torecognize issues in common, and in providing time and opportunity for new initiatives to develop.One disadvantage is that the team leaders are seen to be operating independently of their respective teams. But if used sparingly, it is a productive tactic.6.2.5 the study group 各个击破When the negotiations between teams get bogged down, it is then helpful to set up a sub-group. For example, when matters are reaching an impasse over delivery, then the production people from the suppliers can form a sub-group with one or two members of the purchasers to find means of resolving the delivery problem to their mutual advantage.At the same time the main parties are freed to concentrate on other aspects of the negotiations or to give time to their other duties.6.3 tips on contract signing 签约过程应注意的问题When both sides have reached an agreement on the main items, it should have a written form of a contract or an agreement.A contract is a written agreement between the two tradingsides in order to itemize the right and obligations of both parties. Once signed, it has legal force. Therefore we should pay close attention to the signing of contract, discuss every item quite seriously and in a very detailed way. The following are some tips on signing a contract.6.3.1 the draft of the contract 合同文本的起草After the two sides reach an agreement on the main items of the trading comes the drafting of the contract period. There is the problem of who will take the task of making the draft. Generally speaking, the side that makes the draft will be in a positive position of the whole deal, so the focus should be more on the side who makes the draft. If one side cannot control making draft, they should at least be involved with the other side for this process.6.3.2 examination of the qualification of the contract signer and its trading items, scope and process 对签约人资格及交易条款、范围和过程的审查A disqualified contract signer is surely a problem to the negotiation. It means the contract be signed is invalid. Therefore a thorough examination should be done to the contract signer. Find out whether the other side is eligible to do this deal, see his business licence, know his businessoperating range and check his capabilities of undertaking business activities.The trading items, scope and its process should also answer for the law. To ensure the validity of the contract it must go through legitimate format and perfect procedures. All the contracts that need specific procedures or the approval of a governing body must be reported for approval and the corresponding procedures need to be carried out for the contract to get signed.6.3.3 Contract articles must be rigid and through合同的条款必须严密、详细For the sake of effective implementation of the contract, it is a must to give thorough stipulation of the main articles concerning the trading process or damages are very likely to occur. The main articles are items about the product quality, quantity, time and place of delivery, method of delivery, time limit of delivery and the liabilities against the contract or agreement.In real practice there are many such cases of the damages caused by ambiguous contract articles. For example, arestaurant signed a contract with a vegetable company. The contract includes only a few words, specifically, “Chinese cabbages of 20000kilograms”. Finally at the time of delivery, it turned out that half of the cabbages rotted during transportation. In this case, the buyer has to suffer all the damages because there is not a single word mentioned concerning the quality of goods in the contract.6.3.4 the contract signing ceremony 合同的缔约或签字仪式For some important negotiation, especially international business negotiation, the location of the contract signing is important. The reason is that the signing site of the contract can normally decide which country’s laws are adopted to settle the disputes. According to international convention, the courthouse or arbitration organization could make the adjudication or arbitration based on the law of the country where the contract is signed should any dispute arise.。

商务英语presentation——advertising

商务英语presentation——advertisingToday, our group will give a presentation of advertising. It includes four main parts, introduction, types, cases study and summary. Firstly, I will introduce advertising briefly. Introduction defineAdvertising, as a mean of propaganda, is intended for passing information to the public through some form of media.There are three elements, advertising targets, personalized information and consumer psychology that constitute an ad.The essence of advertising is propagation, the soul advertising is creativity.design principles1、真实性truth The content of the advertising should correspond to facts.2、社会性socialization The ad is for the general public.3、针对性targeted4、感召性appeal Absolutely, a good advertising will inspire audience to buy the product.5、简明性simplicity6、艺术性artistry Successful ads can deliver a kind of advertising culture to the public, which decides the artistry of the ads.Only by following the above advertisers can design a high-quality ad.Features1. A propagation toolAdvertising is a propagation tool, aimed to convey the information of a commodity from the production of goods or the operating agency to consumers.2. Need to payFor example, if an advertiser want to advertise on TV, he need to pay a fee to the TV station.3. PersuasiveAdvertising activity is persuasive.4. purposeful, planned5. beneficialAdvertising is not only beneficial for advertisers, but also for target object, which enables consumers obtain useful information.Now I will introduce the types of advertising, and analyze the advantages and disadvantage of some of those.Types of advertising以内容为依据（take content as the classification basis）:ads can be divided intoCommercials (product ads, brand advertising) public advertising以形式为依据(take form as the basis)：ads can be classified intoTV commercialsPaper media(newspaper, magazine, mailshots, leaflets, brochures)Outdoor advertising (banners, billboard)Online advertisingWord of mouthSpamSampleNow let’s concentrate on TV commercials.TV commercials:merits1. large coverage and high penetration(普及率)Because television has already walked into millions of households, watching TV occupies a large part of people’s leisure time.2.strong impact and punch(感染力)Radio-visual integration makes the comprehensive expression stronger than other static ads.3. close to life4. affinity; a strong visual effect; high credibility; social trustAs the saying goes, “seeing is believing”（眼见为实）. TV ads provide the public with a visual representation of the product, which increase the credibility of it.Because viewers can see the image of the product clearly, they can evaluate the commodities in a deep extent on their own.We always have such a feeling, when a company or a commodity is approved to advertise on TV, it must be reputable.5. PerceptualIt can build brand image through endowing products with feelings, culture and taste.6. efficientIt makes quick product promotion and popularity enhancing possible.demerits1. time limits It is obvious that the State Administration of Radio Film and Television of China （SARFT) and the TV station will restrict the time of advertising, as a result, only a small amount of information can be involved.2. a small amount of information3. cost a lot It also takes a lot of money and time to advertise on TV.4. complicated to manufacture5. difficult to grasp the effect And because w e can’t forecast the viewership, it is difficult for us to grasp the effect.Then let’s move to outdoor advetising.Outdoor advertising:·Merits:1、colorful expressionCommon outdoor advertising has colorful expressions, including billboards, LED light boxes, neon light billboards, balloons and so on.2、targeted It can be targeted to consumers from a particular region.3、strong visual impact It also has a strong visual impact4、long time and it can be sited for a long time5、easy to receive It is easy for the public to receive.·Demerits:1、small coverage It can merely be saw by people in a particular region.2、difficult to evaluate The effect of outdoor advertising is difficult to evaluate.( TV commercials can be evaluated by viewership, online advertising can be evaluated by the amount of views, but )we never know how many people view the billboards.At last, we will discuss online advertising.Online advertising:Internet is a totally new advertising media, and online advertising is a high-tech way to release ads online where it can be delivered to the users.Merits：Online advertising shows excellence on the following aspects1、large coverage Since the beginning of 21th century,computers have come into millions of families, Internet has also spread widely. The amount of netizen all over the world hase ascended to 2.2 billion, so online advertising has a large coverage.2、No time limits, lasting effect When a person view a web page, ads may be showed all the time.There is no time limit like TV commercials, as a result, it has a lasting effect.3、Flexible, strong interactivity There are several expressions to advertise online, such as static pictures showing on the website or interlinkage and so on. On the Interne, people also can search what they want, which has a strong interactivity.4、targeted People go to different websites may have different needs,advertisers can advertise on particular websites according to the product’s targeted people.5、Low cost It is no fee to creat a website, what the companies need to pay is to employ excellent technical staff.Next part, my partner will show some creative advertising.Cases studySummaryWith the development of market economy, advertising has progressed rapidly, and we can forecast that it will keep this trend. But not all types of advertising have favorable trends. According to the current status of the advertising industry, ads on TV and paper media has decreased. On the contrary, online advertising has considerable development prospects. Online advertising is a kind of low-investment but high-profit propagations. Companies and manufactures can think over it, and increase the investment in the development of online ads. The advertisers may taste the sweetness of advertising, however, the most important thing is not to release advertising, but to improve the quality of products. The companies should not take the branch for the root(本末倒置).。

商务英语 presentation

商务英语Presentation一、引言商务英语Presentation是商务活动中非常重要的一部分，它可以用于向客户、合作伙伴或同事展示产品、服务或工作成果。

一场成功的Presentation可以提高企业形象，促进合作关系的发展，因此掌握商务英语Presentation的技巧至关重要。

二、准备工作1. 确定目标：在开始Presentation之前，首先要明确Presentation 的目标。

是想要销售产品？展示公司业绩？还是向合作伙伴介绍新的合作方案？2. 收集资料：在确定了Presentation的目标之后，需要收集相关资料和数据。

这些资料和数据应当真实可靠，能够支持Presentation的内容和观点。

3. 制定大纲：根据收集到的资料和数据，制定Presentation的大纲。

大纲应当清晰明了，包含引言、主体和结论三个部分。

4. 准备PPT：商务英语Presentation通常需要用到PPT辅助展示，因此在准备阶段需要制作精美的PPT。

PPT的内容应当简洁明了，配合Presentation的大纲。

三、语言表达1. 使用简洁明了的语言：商务英语Presentation的语言应当简洁明了，避免使用过于复杂的词汇和句式。

简单明了的语言能够更好地传达信息，也更容易理解和接受。

2. 尊重听众：在Presentation时，应当尊重听众的文化背景和语言习惯。

如果是面向国际客户或合作伙伴，还需要考虑语言的翻译和传达效果。

3. 控制语速和音量：在Presentation时，需要控制语速和音量，保持稳定和流畅的语音，使听众能够清晰地听到每个词语。

四、形体语言1. 笔挺的站姿：在Presentation时，需要保持笔挺的站姿，表现出自信和专业的形象。

站姿应当稳定，不要摇晃或者晃动。

2. 自然的手势：适当的手势可以增强语言的表达效果，但是手势要自然，不要过于夸张或者僵硬。

应当根据语言和内容进行适当的手势辅助。

3. 眼神交流：与听众进行眼神交流是非常重要的，能够增强沟通和互动效果。

商务英语课程课件(Unit 6 Business Presentations)

Tips to help your presentation skills
Know what you are going to say - make sure that you have practised and revised the content where necessary so that you are able to make a confident and polished presentation on the day. Practice with handouts and props - if you are using handouts or other props in your presentation, practice with them as part of your preparation so that your presentation flows. .

6.1. 2 Listen to the presentation and complete the sheet below
according to the information you hear.
In this part you are going to listen to a presentation introduction and a presentation given by Allan Swales about his company called Cultural Study Tour . Now listen and try to finish the exercises while listening.
◆ Warm-up Practice ◆ Listening Task ◆ Speaking Task

商务英语PRESENTATION

商务英语presentation 演讲稿1.起始部分：My presentation is about electronic commerce and our life ,when is comes to shopping and business ,to a large extent,I think that electronic commerce has been a must for our life.So I choose this topic to have a discuss with you,(第一张) I will talk about four part of contents.The first part is about the definition of the e-commerce,and I will let you know what is electronic e-commerce. The second part is concerning the classification of e-commerce,in this part,you will learn several models of e-commerce ,in the third part you will have a knowledge of the transactional process of e-commerce.In the last, I would like to weigh the pros and cons of e-commerce with you,and Share one of my shopping experiences with you.2.(第二张)The definition of e-commerceMaybe we're not familiar with e-commerce enough,because it is no longer a face to face, watching the real goods, relying on paper-based documents (including cash ) for transactions.But through the network, an array of products through online information, improve logistics and distribution systems and to facilitate secure financial settlement of transactions .now i give you several key words about e-commerce,and i think you will know what is e-commerce.Through the key words we can find that e-commerce is an advanced trading in information technology. E-commerce has created a virtual market exchange places. E-commerce is "Modern Information Technology" and "business" of the collection and E-commerce is a concept, rather than the simple use of electronic facilities are completed and business activities.3.(第三张) So we can conclude that-----4（第四张）N ow I will introduce several common models of e-commerce to you,the first type is b2b,it means that---,and I list some representatives for you,such as -----5.(第五张) I guess many of you have an experience of shopping on line ,but do you know the whole process of e-commerce?Now I give you a chart to learn the process.the first step is customer orders,then orders accepted,then Inquires the goods inventory，then Confirmed that it is available,then Generate sales single,then Confirm the outbound,,and few days latter,you will receive your goods.6.(第七，八张)Advantages and disadvantages of e-commerceNowthat we have already known some information of e-commerce,in here I would like to weigh the pros and cons of e-commerce with you,and Share some of my shopping experiences with you.l have listed some advantages by some phrases,let's see it.----------As we all know,everything has two sides and e-commerce is not an exception,take the model of b2c or c2c for example ,and you are the customer ，what do you think is the disadvantages of e-commerce ? Now let's list some disadvantages of e-commerce .-----I have several experiences of shopping online,generally speaking i think e-commerce is convenient for us,and we can quickly choose the goods that we want .but i also meet some troubles,for example ,on one occasion, i bought a pair of shoes online ,but when i got the shoes,i found it is a little bigger,on another occasion,i bought a T-shirt ,and the T-shirt in picture ,which is not corresponding to the real good.of course i have some successful experiences,make or mar,it mainly depends on you.。

商务英语听说教程上 Unit 8 Presentations

1) Where do you think the presentation might be taking place? 2) Have you ever given any kind of presentation? 3) What do you think a good presentation is like?
Part B - Task 3 Presentation Tips
*1. You are going to hear five presentation tips given by five business people. Match
each of the tips with corresponding subject.
*Unit 8 Presentations
Pre-listening Listening
Part A Part B
Further Practice Activities
*Look at the photos and discuss the following questions with your partner:
a. Purpose of a presentation b. Preparation before a presentation c. Getting to know your audience
1)__b____ 2)___c___
3)__e____
d. Delivery style of a presentation
g.一致的
8. illustration n.
h.路线图
9. route map 10. refer to 11. disseminate v.
i. intonation n.

BEC高级口语presentation的材料-完美打印版

[转载］BEC高级口语presentation的材料口语具体的考试形式就不多说了,相信大家都知道，这里主要说一下presentation部分经常考的内容。

由于很多同学的专业并不是和商务有关的，因此积累一定的商务知识和素材就十分必要.首先是Marketing，一般presentation部分考官会给三个题目供你选择，可以说必有一道是关于Marketing 的，所以这方面的材料要好好准备。

以下是我当时准备的一些常用材料。

I。

Pricing Strategy1。

the product itself: the cost of producing plus your expecting profit2。

similar products，the rival firms: What are their prices？What are your product’s competitive advantages? In what aspect does your product superior to others？This can add extra value to your product.3.target customer: Whether they are wealthy or not？Can they afford the price?Ex：How to ensure that price levels for new products are set appropriately？○1 The first problem is who your target customers are. Their income，occupation, preference.○2 Do market research to make sure whether your target customers can afford the price level。

BEC中级：口语第二部分(Mini-Presentation)应试技巧

BEC中级：口语第二部分(Mini-Presentation)应试技巧〔商务英语〕中级考试口语第二部分为简短口头陈述(Mini-Presentation)，这部分比第一部分难度增添，要有考生自己的观点并讲究规律和劝告力，快来看看我整理的商务英语中级考试口语第二部分应试技巧，会对你有很大关怀哦!BEC中级：口语第二部分(Mini-Presentation)应试技巧内容简介剑桥商务英语中级口语考试第二部分是一个微型演讲或者说是一个简短的口头陈述(Mini-Presentation)。

整个第二部分的考试时间约为6分钟。

在这一部分，每位考生将被要求就某一主题发表1分钟左右的演讲。

概括来说，在第二部分一开始，主考官会递给每位考生一张信息卡(留意：是不同的信息卡)。

每张信息卡上有A、B、C三个问题。

每个问题后，有两个或三个提示。

考生选择一个话题后，可根据提示组织自己的演讲。

考生选择其中的一个问题发表一个小型演讲。

考生有1分钟的时间同时进行预备。

在预备过程中，主考官会提供空白纸张和铅笔，也就是说，考生可以在预备的过程中做笔记。

预备时间结束，其中一位，即考生B先发表演讲。

B讲完之后，考生A要就考生B演讲的内容进行提问，然后考生B回答。

接下来就是考生A进行演讲。

完毕之后，考生B同样也要就考生A所陈述的内容进行提问，考生A回答。

为了很好地完成这部分的任务，在1分钟内做一个有序的、完好的和有劝告力的演讲，考生需要有比较严密的规律来组织演讲。

应试技巧(1) 考生应快速浏览信息卡，选择最熟识、最有把握的话题，然后根据问题后的提示组织演讲。

(2) 预备时间完毕，主考官要求你发言时，考生应当欣然接受并且适时开始讲话。

不要因为自认为预备缺乏而迟迟不发言。

1分钟过后，考生将失去说话的机会;发言时间缩短之后，考生也会因为输出信息量不够，而不能获得高分。

(3) 在预备期间，考生确定要稍做笔记。

建议考生记下要点，以免在演讲的过程中，由于紧急而遗忘了自己预备要讲的内容。