FACEBOOK商业模式简要分析英文版)
facebook商业模式分析
Facebook商业模式分析创始人： Michael Arrington公司: FaceBook成立日期: 2004年2月4日资产结构: 由 Peter Thiel andAccel合伙人共同成立雇员: 32个在帕拉阿图,4个在波士顿总部: 帕拉阿图Facebook是一个社会化网络站点。
它于2004年2月4日上线。
Facebook的创始人是MarkZuckerberg，他是哈佛大学的学生，之前毕业于Asdsley高中。
最初，网站的注册仅限于哈佛学院（译者注：哈佛大学的本科生部）的学生。
在之后的两个月内，注册扩展到波士顿地区的其他高校（波士顿学院 BostonCollege、波士顿大学 Boston University、麻省理工学院 MIT、特福茨大学Tufts）以及罗切斯特大学 Rochester、斯坦福 Stanford、纽约大学NYU、西北大学和所有的长春藤名校。
第二年，很多其他学校也被加入进来。
最终，在全球范围内有一个大学后缀电子邮箱的人（如.edu,等）都可以注册。
之后，在Facebook中也可以建立起高中和公司的社会化网络。
而从2006年9月11日起，任何用户输入有效电子邮件地址和自己的年龄段，即可加入。
用户可以选择加入一个或多个网络，比如中学的、公司的、或地区的。
据2007年7月数据，Facebook在所有以服务于大学生为主要业务的网站中，拥有最多的用户：三千四百万活跃用户（包括在非大学网络中的用户）。
从2006年9月到2007年9月间，该网站在全美网站中的排名由第60名上升至第7名。
同时Facebook是美国排名第一的照片分享站点，每天上载八百五十万张照片。
这甚至超过其他专门的照片分享站点，如Flickr。
网站的名字Facebook来自传统的纸质“花名册”。
通常美国的大学和预科学校把这种印有学校社区所有成员的“花名册”发放给新来的学生和教职员工，帮助大家认识学校的其他成员。
运营状况网站对用户是免费的，其收入来自广告。
facebook商业计划书
facebook商业计划书篇一：facebook的商业模式分析facebook的商业模式分析Facebook是一个社交网路服务网站，于20XX年2月4日上线。
从20XX年9月到20XX年9月间，该网站在全美网站中的排名由第60名上升至第7名。
同时Facebook是美国排名第一的照片分享站点，每天上载八百五十万张照片。
随着用户数量增加，Facebook的目标已经指向另外一个领域：互联网搜索。
主要功能：墙、捅、状态、礼物、活动、视频、市场、标识语言、应用程序经营产品：墙（Thewall）墙就是用户档案页上的留言板。
礼物（Gift）20XX年2月，Facebook新增了“礼物”功能。
朋友们可以互送“礼物”一些由前苹果设计师SusanKare设计的有趣的小图标。
礼物从Facebook的虚拟礼品店选择，赠送时附上一条消息。
收到的礼物以及所附的消息会显示在收礼中。
之后，Facebook每天推出一款新礼物，大多数都是限量版，或只是限期供应。
用户个人有Facebook用户都可以使用这个功能。
目前是免费的。
捅（Pokes）Facebook提供一个“捅（Poke）”别的用户的功能，让用户可以给别人发送一个“Poke”。
状态（States）状态，让用户向他们的朋友和Facebook社区显示他们现在在哪里、做什么。
活动（Events）Facebook活动的功能帮助用户通知朋友们将发生的活动，帮助用户组织线下的社交活动。
第三方应用：windowsLivemessenger、Hesine、Twitter、FriendFeed、zohoonlineoffice、TodoList、FacebookToolbarforFirefox、LiveUploadtoFacebook市场20XX年5月，Facebook推出Facebook市场。
用户可以免费发布下列分类广告：售卖二手货、租房、工作，等。
供求两方均可发布。
所有Facebook用户都可以使用这个功能。
facebook盈利模式解析
facebook盈利模式解析文章分类:Java编程facebook怎么赚钱？facebook盈利模式解析facebook, 赚钱, 盈利, 模式, 解析据说Facebook现在全球注册会员有6000多万，网站流量也排名全球前10了，这样的网站赚钱是不难的，难的是用简单的商业模式持续的赚大钱。
无论是Facebook在网站上面搞搞电子商务卖卖商品也好，搞搞网络招聘卖卖人头也好，搞搞游戏卖卖道具也好，都能赚钱，但是这些商业模式有问题：1、无论是电子商务、网络招聘、网络游戏或者其他的什么商业模式，都是划分具体的用户群体去赚特定人群的钱，无形之中，潜在客户就少了一大半，Facebook 坐拥6000万会员，商业模式的覆盖面必须广，去赚小众的钱就是个失败的商业模式。
2、进入特定的分众领域，以Facebook这样的通用SNS网站来说，竞争力根本不及专业的垂直网站，你做电子商务做不过ebay，做网络招聘做不过monster，做网络游戏做不过爆雪，都只能吃点残羹冷炙。
而且这种专业领域，你Facebook 根本没有积累，你需要花多么大的代价才能摸清楚这里面的水有多深呀。
3、你做这些垂直领域的生意，其实就是和Facebook平台上面的开发商在抢生意，这是一个大忌，会破坏整个Facebook平台的商业生态链条。
而这个大忌，校内网正在不遗余力的去犯。
那Facebook怎么办？靠广告吗？广告是一条路，但光靠广告不行。
Facebook在2007年广告收入是1.45亿美元。
这个收入水平和Yahoo这样的门户网站无法相提并论，也远远不足以盈利和上市。
其实在网络广告市场，已经被证明的广告模式只有两种：搜索引擎的关键字广告和媒体网站的媒体广告，也就是Google模式和Yahoo模式，或者说国内的百度模式和新浪模式。
前者依靠拍卖广告关键字赚钱，后者依靠网络媒体内容平台传播影响力。
而Facebook的精准广告投放只能依靠CPC（每点击成本）来计费，而我们知道Google的adsense收入是非常可怜的，他的主要广告收入来自竞价排名。
FACEBOOK的商业计划书
FACEBOOK的商业计划书1. 引言Facebook是全球最大的社交网络平台之一，拥有数十亿的用户。
公司成立于2004年，由马克·扎克伯格创立。
起初，Facebook只是一个面向大学生的在线社交平台，但随着时间的推移，它逐渐发展为一个全球性的社交媒体巨头。
本文将对Facebook的商业计划进行详细分析，并探讨其未来的发展潜力。
2. 公司概述2.1 公司背景Facebook总部位于美国加利福尼亚州的门洛帕克市。
公司采用了高度创新的商业模式，通过在线社交网络提供丰富的社交体验和广告服务，帮助企业和个人建立品牌、推广产品，并与用户建立联系。
2.2 产品和服务Facebook的核心产品是其社交网络平台，用户可以创建个人资料、添加朋友、分享内容等。
此外，Facebook还提供广告服务，允许企业在其平台上展示广告，并根据用户的兴趣和行为进行精确投放。
2.3 用户群体Facebook的用户群体非常广泛，包括各个年龄段和职业背景的人士。
根据最新统计，Facebook的月活跃用户达到了数十亿。
3. 商业模式3.1 广告收入Facebook的主要收入来源是广告收入。
该公司依靠它巨大的用户基础和高度精确的广告定位功能，为广告商提供了一个理想的广告平台。
企业可以在Facebook上创建广告，选择特定的目标受众，并根据点击次数或展示次数向Facebook支付费用。
3.2 数据销售Facebook还通过出售用户数据来获取收入。
虽然这引起了一些隐私争议，但Facebook确实拥有大量用户数据，这为市场调研和目标广告提供了巨大的价值。
公司可以将用户数据以匿名的方式出售给第三方公司，以便对消费者行为和偏好进行分析。
3.3 其他收入来源除了广告收入和数据销售之外，Facebook还通过一些额外的服务和功能获取收入。
例如，Facebook提供付费游戏和应用程序，允许用户购买虚拟货币或增值服务。
此外，Facebook还与其他公司合作，共享收入，例如与电商公司合作，在其平台上销售商品。
facebook的商业模式及未来发展趋势
facebook的商业模式及未来发展趋势Facebook是全球最大的社交网络平台之一，其用户数量已经超过20亿，影响力巨大。
Facebook的商业模式也因此成为了业界研究的热点之一。
本文将从广告、数据和AI三个方面对Facebook 的商业模式进行分析，并对其未来发展趋势进行探讨。
一、广告目前，Facebook的主要收入来源是广告。
根据2019年的财报数据，广告收入约占总收入的98%。
Facebook的广告模式主要包括以下几种：1. CPC（cost per click）模式：广告主只需在用户点击广告链接时才需支付费用。
2. CPM（cost per mile）模式：广告主需要在广告展示一千次时支付费用。
3. CPA（cost per action）模式：广告主只需当用户执行特定的操作时才需支付费用。
Facebook的广告投放定位高度精准，可以基于用户的兴趣、年龄、性别、地理位置等信息为用户提供个性化的广告。
同时，Facebook还可以通过用户行为数据和广告主的反馈信息对广告效果进行实时监测和调整，为广告主提供更加精细的服务。
未来，Facebook将继续加强广告精准度和效果监测能力，同时进一步拓展新的广告模式和渠道，例如AR/VR广告、游戏内广告以及社交电商等，以提升广告收入的质量和多样性。
二、数据Facebook有着全球最为庞大和详细的用户数据储备，这也是其商业价值的基础之一。
通过数百亿的用户行为数据和广告主反馈数据，Facebook可以实现数据挖掘、分析和预测，并为其广告主、开发者和其他业务合作伙伴提供数据支持和解决方案。
未来，随着AI和大数据技术的不断发展，Facebook将进一步挖掘和利用用户数据资源，开发和推出更加智能化的数据产品和服务，满足广告主和其他客户的个性化需求。
三、AIAI技术是近年来Facebook的重点投入领域之一。
Facebook已经推出了基于AI技术的多项应用，例如面部识别、人工智能助手M等，为用户提供更加智能化的服务和体验。
Facebook商业模式
Facebook商业模式探秘(翻译的不好的地方大家指正~)来源：凌士予的日志Facebook商业模式探秘 Recently, Facebook has been in the news in connection with its membership, identity phishing and privacy concerns. It is one of the best-known social networking sites (with more users in the West than Bebo, Disney's Club Penguin, Friendster, Hi5, LinkedIn and MySpace) and has a membership claimed to be in excess of 90 million.In spite of this, very little is known about the people and organisations behind the site and the revenue streams underpinning its existence.最近，关于Facebook的会员制，用户信息被盗及隐私保护等相关问题时常见诸报端。
Facebook是世界上最大的交友社区网站之一（在西方，它的规模比Bebo,迪斯尼企鹅俱乐部，Freindster,Hi5, LinkedIn 和 Myspace这些著名交友网站都大），据称它拥有超过9000万会员。
尽管如此，关于这个网站背后的人，这些人的组织及组织的利润组成等支持这个网站运作的关键信息却少有人知。
Facebook has tried to emulated Google's advert placement services, but sourcesin advertising say that is far from clear whether the targeted advertising approach makes sense on general social networking sites where the algorithms driving ad placement do not necessarily do a very effective job of placing relevant ads on user's home pages.Facebook试图效仿谷歌投放网络广告，但是广告商方面认为在大型社交网站向客户群投放广告的方法不一定可行，因为算法驱动的广告投放并不一定能保证将广告投放到产品相关客户的主页上。
facebook怎么赚钱？facebook盈利模式解析
facebook怎么赚钱？facebook盈利模式解析facebook怎么赚钱？facebook盈利模式解析facebook, 赚钱, 盈利, 模式, 解析据说Facebook现在全球注册会员有6000多万，网站流量也排名全球前10了，这样的网站赚钱是不难的，难的是用简单的商业模式持续的赚大钱。
无论是Facebook在网站上面搞搞电子商务卖卖商品也好，搞搞网络招聘卖卖人头也好，搞搞游戏卖卖道具也好，都能赚钱，但是这些商业模式有问题：1、无论是电子商务、网络招聘、网络游戏或者其他的什么商业模式，都是划分具体的用户群体去赚特定人群的钱，无形之中，潜在客户就少了一大半，Facebook坐拥6000万会员，商业模式的覆盖面必须广，去赚小众的钱就是个失败的商业模式。
2、进入特定的分众领域，以Facebook这样的通用SNS网站来说，竞争力根本不及专业的垂直网站，你做电子商务做不过ebay，做网络招聘做不过monster，做网络游戏做不过爆雪，都只能吃点残羹冷炙。
而且这种专业领域，你Facebook根本没有积累，你需要花多么大的代价才能摸清楚这里面的水有多深呀。
3、你做这些垂直领域的生意，其实就是和Facebook平台上面的开发商在抢生意，这是一个大忌，会破坏整个Facebook平台的商业生态链条。
而这个大忌，校内网正在不遗余力的去犯。
那Facebook怎么办？靠广告吗？广告是一条路，但光靠广告不行。
Facebook在2007年广告收入是1.45亿美元。
这个收入水平和Yahoo这样的门户网站无法相提并论，也远远不足以盈利和上市。
其实在网络广告市场，已经被证明的广告模式只有两种：搜索引擎的关键字广告和媒体网站的媒体广告，也就是Google模式和Yahoo模式，或者说国内的百度模式和新浪模式。
前者依靠拍卖广告关键字赚钱，后者依靠网络媒体内容平台传播影响力。
而Facebook的精准广告投放只能依靠CPC（每点击成本）来计费，而我们知道Google的adsense收入是非常可怜的，他的主要广告收入来自竞价排名。
facebook案例分析
二、 facebook的价值网络
三、 Facebook的商业模式
1.战略目标 2.目标用户 3.产品和服务 4.盈利模式 5.核心能力
1.墙 2.捅 3.状态 4.礼物 5.活动
1.厂67家..视 市赞频 场助 2.网8络.直广播频告道 3.与其他平台开发商分
2010年一月份Facebook的独立IP访问量为1.34亿，而Yahoo的则 为1.32亿，Facebook已经超越Yahoo成为美国第二大网站，仅次 于位于第一的Google。 2012年2月1日，Facebook正式向美国证券交易委员会(SEC)提 出首次公开发行(IPO)申请，目标融资规模达50亿美元。
据Facebook称在10亿用户中，有5.26亿人在3月份为每日 均上线的活跃用户，大约有4.88亿人还使用过Facebook的 移动产品。
facebook的设计原则：
1.尽可能的使用开源软件，并且在需要优化的时候进行优化 2.Unix 哲学。包括，模块化原则；整合化原则；清晰化原则等 3.任何组件具备扩展性 4.最小化故障影响 5.简化，简化，简化！
七、Facebook的资本模式分析
1、facebook融资全程回顾
2、facebook资本模式的相关要素分析
（1）、资本运作原因或动机 （2）、资本运作团队 （3）、融资方式和渠道 （4）、资本运作特点 （5）、最新资本运作动态
3、历次融资以及当前IPO产生的重大影响分析
1 扩充了企业资本规模，提高了企业竞争实力
1、Facebook的企业文化
2、企业人才管理机制
1.新人就是一个祼人，哪怕你原来是CEO
2. 人才的内部进阶流动自由
Facebook的主要盈利模式
昂冒平者炙捕僻炸娄乌勾令妨绊弦倡寄屑棉拎牟羡拄缺杯逊喻旗堰壮滑疑菌员很软扫偿理壹惋线损古选马硕科悸海稚Facebook的主要盈利模式Facebook在英语里的意思是“花名册”，一个专门记录新生信息的小册子。
在每年开学的时候，每个新生都会将自己的照片和其他个人信息登入Facebook。
但是在2004年2月，哈佛大学的几个学生终于发现这个方式太麻烦，现在已经有了方便、快捷的互联网，为什么不在互联网上建一个Facebook呢？最早的Facebook只是对哈佛大学新生开放的，但是创始人们很快发现，在短短的3周时间里，Facebook很快拥有了超过6000名的用户，他们就开始重视Facebook的商业价值了。
根据去年12月份的数据，Facebook已经对全美超过2500座大学的大学生们开放，用户数超过940万。
在去年9月2日，Facebook开通了中学生版的Facebook，在很短的时间内，就拥有了几万名用户。
今年，它对全球包括加拿大、澳大利亚在内的十几个英语国家的大学生开放，走出了它的开拓国际市场之旅。
根据国外的报刊杂志的报道，从三个方面介绍Facebook的基本情况：Facebook网站功能、用户特征和facebook 盈利模式是什么？用户特征Facebook可以认为是专门针对大学生开放的SNS网站，注册用户必须拥有一个带有“.edu”后缀的电子邮件地址（一般而言，用户所在的学院一般都会为学生开通这样的邮箱）或者注册IP地址必须可以追溯到某个具体的学校。
这样，就能够保证注册用户都是大学生，保证网络环境的真实和纯洁。
所谓的真实是指每一个注册的帐号都对应着一个真实的人，而在线的用户一般都是用自己的真实姓名，真实的照片。
结交的朋友一般自己熟悉的或者是自己的朋友的朋友。
而用户一般都会注意自己的隐私，将自己的一些资料设定为好友可见，二度好友可见，保密等等。
在Facebook，大学生们可以在上面展示个人的风采，并且结识到很多朋友。
facebook介绍【英文版】
CONCLUSION
By now it should be clear that Facebook is a giant social networking site providing a large, diverse array of services and features. It is also a reflection of and platform for the thoughts, actions, creativity, and learning of a large and learning of a large and learning of a large cross-section of humanity. How people use the site is very individual, and keeping their experiences on the site positive depends a great deal on how they use it and interact with others on it. This is just as true for young Facebook users as it is for grownup ones.
For users, the announcement could mean many more ads on Facebook. For advertisers, the effort offers a chance to reach more users in more places.
A lot of people have Facebook! Look!!
More Advertising, More Dollars （盈利模式）
FACEBOOK商业模式简要分析英文版
FACEBOOK商业模式简要分析英文版Facebook Business Model Brief AnalysisIntroduction:In this article, we will provide a concise analysis of the business model of Facebook. It will delve into the core components and strategies that contribute to the success of this social media giant. We will examine various aspects of its business model, including its key revenue streams and partnerships.Overview:Facebook, founded by Mark Zuckerberg in 2004, has evolved into one of the most powerful and influential companies globally. With over 2.8 billion monthly active users, it has become the largest social networking platform in the world.Core Components of Facebook's Business Model:1. User Value Proposition:Facebook offers a compelling value proposition to its users, enabling them to connect and share content with friends, family, and communities. It provides a free platform that allows users to create profiles, share posts, photos, and videos, and engage with others through comments and likes.2. Data Collection and Analysis:One of the foundations of Facebook's business model is its ability to collect and analyze user data. This data includes demographic information,interests, and user preferences. Facebook leverages this data to offer targeted advertising solutions to businesses.3. Advertising Revenue:Advertising forms the primary revenue stream for Facebook. Through its advanced targeting capabilities, businesses can reach their desired audience with precision. Facebook offers a range of ad formats, including sponsored posts, videos, and carousel ads. This targeted advertising approach has contributed significantly to the company's robust financial performance.4. Developer Platform and Partnerships:Facebook allows third-party developers to create apps and games using its platform. By providing access to its vast user base, developers can leverage Facebook's reach to promote their products or services. This developer ecosystem fosters innovation and enhances user engagement on the platform.5. Strategic Acquisitions:Facebook has made several strategic acquisitions to expand its business model and diversify its offerings. Notable acquisitions include Instagram, WhatsApp, and Oculus VR. These acquisitions not only broaden Facebook's user base but also help to eliminate potential competition and strengthen its market position.Challenges and Future Developments:1. Privacy Concerns:Facebook has faced significant backlash regarding user privacy and data breaches. These challenges have necessitated the company to invest heavily in strengthening data protection measures and implementing stricter privacy policies to regain user trust.2. Regulation and Antitrust Concerns:Facebook's dominant market position has raised concerns about its influence and potential monopolistic practices. Regulatory bodies worldwide are scrutinizing the company, which may lead to stricter regulations and potential antitrust actions in the future.3. Expansion into new Markets:To sustain growth, Facebook continues to explore new opportunities. It is making efforts to expand its presence in emerging markets by implementing initiatives such as Facebook Lite, which caters to users with limited internet access. Additionally, the company is investing in virtual reality and augmented reality technologies to unlock new revenue streams.Conclusion:Facebook's business model has revolutionized the way people connect and share information globally. With a vast user base, powerful data analytics capabilities, and targeted advertising solutions, the company has solidified its position as a leading player in the social media industry. While facing challenges regarding privacy and regulatory concerns, Facebook's ability to adapt and innovate remains key to its future success.(Note: The word count of the article is approximately 555 words. If you require additional content, please let me know, and I will be glad to expand on any specific sections.)。
小企业如何利用社会化媒体Facebook篇双语版
Social networks社会化网络FacebookFacebookFacebook for businessFacebook商业化Facebook has become the most widely recognized name in social networks. Social networks allow people to join, and “friend” members or invite others to join and then share and exchange information.在社会化网络中，Facebook是最著名，最为大家所熟知的社会化网络。
人们在社会化网络中可以添加或“朋友”某人或者邀请某人加入，然后分享和交换信息。
The tools that run social networks have some tremendous business applications when you understand what’s behind them.如果你熟知这些社会化网络工具，你就会发现其背后有着很多商业用途。
Networking has always been an important marketing skill and online networking bares some similarities with a set of power tools. A lot has been publicized about social networks used by teens and dating services, but it’s the application of the tools that you need to focus on to understand the business value of participating in a network such as Facebook.人际关系网一直都是一个重要的营销技巧，而社会化网络工具也赋予了网络关系网与人际关系网的众多相似之处。
facebook商业模式
董敬醒 姚童 孙选晴
是一个企业满足消费者需求的系统，这 个系统组织管理企业的各种资源（资金、 原材料、人力资源、作业方式、销售方 式、信息、品牌和知识产权、 企业所处 的环境、创新力，又称输入变量），形 成能够提供消费者无法自力而必须购买 的产品和服务（输出变量），因而具有 自己能复制但不被别人复制的特性。
在综合了各种概念的共性的基础上，提出了一个包含十个要素的参考模型。
价值主张 消费者目标群体
分销渠道
成本结构
价值链 收入模型
客户关系Why does Facebook succeed?
Facebook模式又可以称为SNS模式(全称Social Networking Services)，即社会性网络服务，旨在帮助人们 建立社会性网络的互联网应用服务，简单的说，也就是建 立起一个网络社交服务平台。用户在Facebook这个平台上， 可以创建属于自己的一个专区，并可以在里面分享自己的 照片、个人兴趣以及生活点 滴，可以寻找、联络身边的好 友并且互动，可以畅玩各种网络游戏，可以体验无数开发 商提供的各种应用和服务，你甚至还可以进行在线交易， 关键是：这里面的一切基本上都是真实的，并且这里面的 一切基本上都是免费的。
Facebook的商业模式剖析
Facebook的商业模式剖析随着互联网的发展和普及，社交媒体逐渐成为人们日常生活中不可或缺的一部分。
其中最为著名的当属Facebook，这个全球知名的社交网络平台已成为无数企业、品牌进行网络营销的重要渠道之一。
今天，我们就来剖析一下Facebook的商业模式，看看它是如何在庞大的用户群体和精确的广告投放上获得丰厚收益的。
1. 用户数据是王道在Facebook的商业模式中，用户数据是核心资源。
Facebook的用户数量庞大，全球用户数已达到20亿，其中中国大陆、朝鲜和伊朗等国家和地区禁止使用。
每个用户在平台上的行为和信息数据都被Facebook收集、筛选和储存。
这些数据包括用户的个人信息、兴趣爱好、搜索信息、朋友关系等等。
这些用户数据的收集和利用是Facebook获得收益的重要源泉。
Facebook通过利用用户数据研究用户行为，了解用户需求，推出更精准的广告投放方案，并向广告主出售精准的用户群体。
同时，通过分析每个用户的行为和需求，Facebook能够为用户提供更符合其兴趣和需求的内容，提升用户体验。
2. 广告收入是主要盈利来源广告是Facebook最主要的收入来源，也是其商业模式的核心。
首先，Facebook通过大量的广告投放来获取收益。
在Facebook上，广告主可以通过广告平台向特定用户的目标受众投放广告。
这比传统广告更为准确，能够帮助广告主更快地找到潜在客户。
此外，Facebook还通过出售用户数据，收集广告费用。
其次，Facebook还通过小商家、自营活动等方式，从中提取差价。
Facebook在平台上为商家提供了线上商店、小商家营销平台等功能，帮助商家更好地推销产品和服务。
商家通过这些渠道获得的收益，同样也为Facebook带来收入。
3. 设计用户粘性，强化平台体验Facebook通过充分发挥社交网络的特点，逐渐形成了一个强大的用户社群。
它借助社交网络的特性，提供了朋友分享、实时消息、语音视频通话等功能，大大增强了用户的粘性。
Facebook营销指南(英文版)
HOW TO MAKE MONEYWITHBrought to you by:Using Facebook To Drive Massive Traffic To Your WebsiteFacebook is quickly becoming a marketer’s best friend. Not only can you profit off of your profile, Facebook has now made it possible to profit off of what’s called “Facebook Ads”, formally “Facebook Fliers.”We are going to go over how to gain plenty of traffic to your website by using both free and paid techniques on Facebook. This section might seem quite lengthy, but in my view, I see Facebook as becoming larger than MySpace with more and more opportunity for the small guys, us.Facebook AdsFacebook Ads, formally Facebook Fliers are getting a lot of attention around the Internet. Since Facebook started offering advertising solutions, it seems their way of providing value to the marketer has improved with every update. At first, they had a program called Facebook Fliers. The basic concept of Facebook Fliers was you paid for per thousand impressions. While this was a good concept, it didn’t work as well as it was supposed to. The current program being used is called Facebook Ads, which has the option of paying per click or per impression. The targeting, pricing, and setup seemed to improve with Facebooks newest creation. The general consensus found with everyone I have spoke to is they are experiencing much better results using CPC versus CPM.While this may seem simple through Facebooks interface, it amazes me how many people setup Ads that have no relevance or USP. (Unique selling point) One factor that you need to remember is the majority of people you are going to be marketing to are college students. An advertisement that requires the user to purchase a high ticket item or do anything that requires anything too extensive would probably not do well on Facebook. For this reason, I recommend doing heavy research into what a college student needs and wants. I prefer to market for college offers, financing, laptops, iPods, auctions, and jobs. You do not have to be limited to those niches, but that is a good start.Let’s get into how to setup a great Ad, step-by-stepStep 1 – Enter your website – Have a catchy URL - nothing boring.Be sure you don’t use any affiliate links or networks that are banned by Facebook. Doing this could get your Facebook Ad account banned right away! Use affiliate link cloakers or have your subdomain URL redirect to your affiliate link, but don’t use direct affiliate links.Step 2- Choose the audience you want your advertisement to seen byA great thing about Facebook Ads is you can laser target the users that actually see your advertisement. This feature allows for you to send tons of pre-qualified visitors toyour website rather than users that have no interest at all in viewing what your website has to offer.Step 3 – Create your advertisementThis is the most important part in the whole process; this is what will be seen by each one of your prospects. You need to have something that is catchy, flashy, and will grab your user’s attention. The reason why it needs to be this way is because your prospects have no intention at clicking on your ad when they logon Facebook. They are there to simply chat with friends, send messages, and do social networking activities. Your job is to distract them by creating a gripping advertisement.Title:Come up with some type of interesting offer related to your niche. For my niche, low price auctions I choose “Want an iPhone for cheap?” College kids are in a craze over iPhones right now, and on top of that they love low prices.Body: I compared the auction site I am promoting to eBay. I describe that we have the lowest bids and lowest fees. College kids generally hate high fees and high prices, so I figured this line would get their attention.Photo:Who hasn’t seen an iPhone yet? It’s like the universal sign of a fun gadget now. By uploading this photo, I am grabbing their attention to look at my ad right away.Unique Selling Point:You always need to make sure your advertisements has a unique selling point, otherwise it will be hard to achieve a good conversion rate. If you simply would have just said “Come check out this new auction site!! Come sign up today!!” What will convince someone to sign up for the auction site you are promoting? There is really nothing convincing to that statement. By me changing the whole approach of the ad to gear it toward iPhone and picking one up cheap by winning an auction, I’ve put a unique point in the person’s mindset. Creating good advertisements has a lot to do with getting into the person’s mind to figure out what they NEED and highly WANT.Step 4: Setup the right budgetSplit testing:Any professional marketer knows they key to succeeding is by testing their advertisements. This is no difference in what we are doing; you must test your offers! A new marketer might think they have a great offer and set their daily budget to $200-$300, which is a lot of money to them. Well, what if the offer the novice marketer thought was going to do well turned out to do horrible? They are out almost their entire marketing budget. I have seen this happen to many marketers and I hate to see it happen.There is nothing wrong with setting a 5-10 dollar budget the first day with 3 different ads to see which one does best.You also want to be able to have multiple landing pages for your visitor to land on. Put a statcounter code on these pages to see which ones are getting the most hits. You can sign up for free statcounter codes that will be invisible on your landing pages at . I use them for over 50 projects and have had great results. Schedule: I prefer to run my advertisements from Saturday until Thursday. In my tests, I have come to the conclusion that Fridays and Sundays are not the greatest days for Internet Marketing. It seems like many people do not bother poking around the Internet and are out doing other activities. During the week and Saturday’s are generally my best days for profits. Schedule your ads accordingly to your peak times. Budget Management:Be sure to manage your budget across many offers. Do not put all your eggs in one basket. Successful marketers have a lot going on that equals them to being successful. Do not be discouraged if one of your offers do not work, just cross it out and move on to the next one.Driving Traffic Using Your Free Profile and Creating Free GroupsThe great thing about Facebook is that the program is always encouraging networking. Whether it is through groups, applications, notifications, messages, or any other process, Facebook is always encouraging its users to get involved. By taking the initiative to creating an interesting and creative profile much like you would on MySpace, you can use your profile to gain thousands of friends from all over. You can then use the power of your profile to create what’s called “Facebook Notes” , “EventInvitations”, “Groups”, and so much more. With just a couple of clicks you can send out notes, groups, and messages to every single one of your friends.For a marketer,Facebook Groups are a dream come true. Now, it does take a bit of work in the beginning, but after a while users will invite their own friends, then those users invite, etc. Groups on Facebook are extremely viral if created properly. Follow me on the next page as I show you a great example of a website using facebook groups to its full potential.Here’s a great example of the webmaster for , a Clemson fan site, using Facebook groups to drive Clemson fans to his website:Now, I posted this group for a couple of reasons:First, notice their website is getting free exposure to thousands of members.Second, notice the group type is open, meaning anyone can join at anytime. Third,notice the group officer and admin – these are the people that can send out a mass message to everyone in the group and change around the content in the group. This part is important because once a week or month you could have a mass “newsletter message” sent out to promote your website or new product.The potential of Facebook groups is huge!Let’s go over the steps to creating a profitable and popular Facebook group:1.Create a good niche group that students will like2.Research other groups to be sure there is a good “market” for your group.3.Fill in the group with good content and pictures4.Be sure to find some activity officers and admins to help promote the group5.Keep the group active in order to keep the members interested6.Promote your website, products, and services gently. Do not force sell yourproduct.That’s it. The potential of Facebook groups is seriously huge and best of all it’s FREE!Facebook is very up with new techniques, technology, and ideas. I highly suggest that if you want to profit from their innovative ideas, that you stay side-by-side with them and keep as up-to-date as possible with their ever evolving Web 2.0 social network that is gaining tens of thousands of new members a day from people of all age, gender, and social classes. There are many people that firmly hold the belief that Facebook will one day grow larger and much more popular than MySpace, only time will tell.Finding Fortune on Facebook Will Show You...How To Build Your Facebook Marketing StrategyFrom The Ground Up!Ways to Understand the Unique Marketing MindSet Involved In Facebook Marketing!How To Use Social Ads To Boost Your Sales!How To Use New Changes To Facebook To YourAdvantage!Find Out What The Real Facebook El Dorado Is!Get Your Copy Now For ONLY $17!"Discover How An 18 Year Old College Drop Out Now Kicks Back & Rakes in a 5 Figure IncomeWhilst Playing on Facebook..."。
facebook商业模式分析ppt课件
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Things you can do on Facebook
Keep in touch with your old friends and meet new ones
• Private and public messaging options • Keep tabs on what your friends do via their News feed • Find former schoolmates using the search feature • User groups let you discuss with others who share your interests
Access a wealth of applications made for all purposes • Fun, interactive applications • Applications that let you publish content (photos, videos, notes,…) • Applications linked to other platforms (Flickr, Pownce, Twitter,…)
As of Sept. 25th 2007, with 42 million active users, FaceBook is the second largest social networking site globally after MySpace
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Source: Facebook
03.10.2007 – Facebook study
Retain your privacy
• Control what strangers and friends may see and read about you
FaceBook商业模式精讲
Facebook发展历程
07-09年
2007年5月24日，Facebook推出应用编程接口（API）。通 过这个API，第三方软件开发者可以开发在Facebook网站运 行的应用程序。这被称为Facebook开放平台。7月， Facebook完成了第一次对其他公司的收购，从Blake Ross和 JoeHewitt手中收购了Parakey。 2008年6月，Facebook推出简体中文版本，该页面由志愿者 用户免费翻译而成，向中文用户开放，同时Facebook还向中 国香港和中国台湾用户推出繁体中文版本。 2009年8月10日，facebook宣布收购web服务公司 friendfeed继续向用户提供和好友分享和互联的最好工具。 12月，Facebook的独立人次达到了4.69亿，与上月相比整整 增加了3100万人次。Facebook一个月内Barack Obama and Mark Zuckerberg增加的新用户量相当于雅虎一年所增加的 用户量，
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Facebook与人人比较
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Facebook与人人比较
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Facebook启迪
启迪我们
Facebook的成功对于互联网运营商进入互联网战略以及发展，具有极 强的借鉴意义。 • 一体化运作模式
线上线下一体化运作模式对于互联网的销售具有相当的可移植性。 它帮助我们吸引住用户的脚步并能够长期留住用户，在用户心里留下对 网站强烈的印象。 • 高纯度用户概念
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Facebook商业模式
主要功能：墙、捅、状态、礼物、活动、视频、市场、标识语言、应 用程序 目标客户：以服务于大学生为主要业务的网站，拥有最多的用户—— 高达3400 万活跃用户（包括在非大学网络中的用户） 核心竞争力 1）真实性为前提、以人为中心的所带来的社会化营销网络 2）向已存在的实体社区提供辅助的网络在线服务 3）限制用户注册来创建理想的在线服务 4）集合一系列被渗透的微社区 5）通过用户群和广告商建立强大的品牌效应 6）以电子邮件为主的上市策略 7）平台策略，公开页面源代码，寻求第三方合作 企业文化：facebook的企业文化不是科技导向型的，而是有需要做事 时，人们才会去做。大部分时间他们不会参考书面经验或咨询专家什么 才是‘正确的做法’，他们只是坐下来，写代码，把问题搞定但是这样 做也会导致一些问题，比如bug过多，在产品制造环节出现问题等，“ 这时他们会回来解决这些问题，然后再扑向下一个任务。
FACEBOOK商业模式简要分析(英文版)(ppt 49页)
More than 42 million active users as of Sept. 25th 2007: the second largest networking site
Growth: 270% between June 2006 and June 2007
The number of active users has doubled since Facebook expanded registration to include users outside US campuses in Sept. 2006
Access a wealth of applications made for all purposes • Fun, interactive applications • Applications that let you publish content (photos, videos, notes,…) • Applications linked to other platforms (Flickr, Pownce, Twitter,…)
Retain your privacy
• Control what strangers and friends may see and read about you
03.10.2007 – Facebook study
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Explosive growth that accelerated in 2006
Conclusion
03.10.2007 – Facebook study
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5
Things you can do on Facebook
Keep in touch with your old friends and meet new ones
• Private and public messaging options • Keep tabs on what your friends do via their News feed • Find former schoolmates using the search feature • User groups let you discuss with others who share your interests
As of Sept. 25th 2007, with 42 million active users, FaceBook is the second largest social networking site globally after MySpace
Source: Facebook
03.10.2007 – Facebook study
03.10.2007 – Facebook study
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Summary
Facebook: key facts and figures Facebook revenue model Measuring social media: 2 business cases
University students: exchange and collaborate Bloggers: communicate and get feedback
Keep them informed about what you do
• Update your status • Share your pictures, blog messages and videos • Promote events you are organizing or planning to attend
Facebook: the “social media” revolution A study and analysis of the phenomenon
Paris, October 3rd 2007
03.10.2007 – Facebook study
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Since September 11, 2006, it has been available for any email address globally, but the interface is in English only
On May 24, 2007, Facebook launched the Facebook Platform (f8) which provides a framework for developers (anyone) to create applications that interact with core Facebook features
Initially, the membership was restricted to students of Harvard University, and subsequently expanded to other US and Canadian colleges then to European and Asian colleges (email addresses with .edu)
Conclusion
03.10.2007 – Facebபைடு நூலகம்ok study
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History
In February 2004, Facebook was created by Mark Zuckerberg (with Dustin Moskovitz, Chris Hughes and 2 other Harvard students)
Conclusion
03.10.2007 – Facebook study
3
Summary
Facebook: key facts and figures Facebook revenue model Measuring social media: 2 business cases
University students: exchange and collaborate Bloggers: communicate and get feedback
Retain your privacy
• Control what strangers and friends may see and read about you
03.10.2007 – Facebook study
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Explosive growth that accelerated in 2006