商务英语期末报告

Report on the strategy of how soundblaster can improve on their success by the consultancy

Introduction:

The aim of this report is to help Soundblaster band to win, to obtain the very good sales in the release. Based on the analysis of the actuality of the band, the band the existing problems, and put forward the corresponding strategies to solve these problems, and to help promote their popularity of the band and music sales, make this band conforms to the trend of The Times, in the fierce competition.

Findings:

Through our investigation and study, found that：

（1）the band's style is too old, not keep up with the trend of the society, also did not form their own unique style. Singer's dress clothing modelling is outdated and can't shine at the moment, the audience to make people feel they seem to still stay in 2003. And the band takes the style of the course did not cater to consumer to the pursuit of novel and fashionable consumption psychology, so the band can't attract new fans. This is one of the reasons for the band failure gradually.

（2）the mass media in society five-star rating, the band had only

one star, shows that the band's popularity low, need to win the audience likes. Soundblaster band in 2001 issued by recording the Soundblaster I sold 3.5 m letters copies, records, issued in 2003, has achieved very good results, sales of up to 5.1 m letters copies. Due to the record of selling, let the band received encouraging, followed by the band next year and immediately launched their new album. Victory in the first two band is a little slack, still immersed in the victory of the former, there is no timely sum up experience lesson, after the release of this album, let the fans are disappointed, so the record sales of only 3.1 m letters copies. This is more than twice before any long sales are lower, the result for the band arrived huge blow. Band over the next three years, therefore, they issued the first two albums were summarized successful experience as well as thoughtful third release defeat reason, after preparation, finally with the band they think most prepared to record the talk to the world "in 2007, back in the line of sight of people, they attempt to pass the record once again attracted the attention of people, but this time the situation even more. This record again make fans deep disappointment, making this record sales of only 2.9 m letters copies. In the face of this result, the band also bear more heavy blow again. This time, they clearly realized that the only think on their own way unable to solve the problem of music sales have been down this, consulting professionals, so I hope we can give them some good advice, help the band get rid of the trouble.