期末商务英语试卷A卷.doc

上海应用技术学院2009-2010学年第1学期

《大学英语3A-商务英语》期(末)(A)试卷

课程代码：B11101D3 学分：2 考试时间：100 分钟

课程序号：5551\5580\5610\5639 _____________________________

班级：____________ 学号： _______________ 姓名： _______________

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试卷共8页，请先查看试卷有无缺页，然后答题。

Part I Term Translation (20%)

Section A: Translate the following terms into Chinese.

1.career ladder

2.high staff turnover

3.Matrix Organization

4.Fortune 500 list of the worlds largest corporations

5.market share

Section B: Translate the following terms into English*

6.净利润

7.前沿

8.性价比

9.库存控制

10.商誉赔偿金

Part II Reading Comprehension (40% )

Questions 11-17

Read these sentences and the three company plans below. Which company does each sentence describe ? For each sentence mark one letter (A9 B or C) on your Answer Sheet.

Example

To combine its operations in different parts of the world will save a lot of money for the company. Answer: B

11.The company has businesses in four continents of the world・

12.The company has appointed a new manager in charge of medicines.

13.New automobiles will be developed in its program centers・

14.A reform is being carried out in its organizations.

15.Goods for hair protection makes a lot of money for the company.

16.It tries to be more ready to meet the needs of the customers・

17.The company is made up of fourteen sub-companies all over the world.

A.FORD

To save up to $3 billion a year, Ford is merging its manufacturing, sales, and product development operations in North America and Europe and eventually in Latino America and Asia. And in a move toward a more horizontal organization the company is setting up five program centers with worldwide responsibility in developing new cars and trucks.

B.IBM

Big Blue is reorganizing its marketing and sales operations into 14 worldwide industry groups, such as banking, retail, and insurance .In moving away from an organization based on geography, IBM hopes to eliminate turf wars and make it more responsive to customers・

C.BMS

Bristol-Meyers Squibb is revamping （改造）its consumer busi ness by appointing a new chief responsible for its worldwide consumer medicines business such as Bufferin （百月艮宁）and Excedrin ・ The 11, 400 million U・S・ dollars Drug Company also has formed a new unit with worldwide responsibility for its Clairol and other hair-carc products.

Questions 18-20

Read this text about the problem of Barclays Bank・ Choose the correct title for each paragraph from the box below・ For each paragraph （2-4） mark one letter （A-D） on your Answer Sheet. Do not mark any letter twice.

The New Look

When Sir John Quinton, then chainnan of Barclays Bank, was given his marching orders last April, Britain^ biggest bank thought it had found the scapegoat （替罪羊）for its sudden fall from grace and profits. Andrew Buxton, the bank's managing director and an offspring of its founding families, was a pointed chairman and chief executive, with effect from January 1st of next yea匚It seemed a glorious victory for good business management. Is the problem solve do certainly not.

No sooner had Mr. Buxton been appointed chairman and chief executive than big shareholders and quite a few board members began quietly to question his ability to do both jobs at once・ Now, weeks before he is due to move up, the questions arc louder. Many wish the bank had seized the opportunity