数据分析案例PPT模板
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• Disparate reporting systems
http://PPT模板
Eyeblaster Analytics
http://PPT模板
• Making data actionable • Metrics for real business objectives • Reliability
At the click of a button
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Back
Predefined
Custom
• Full Campaign Summary slide deck in standard PPT format • Visual representation of campaign performance data
Campaign Monitor your window to the campaign
http://PPT模板
One-click Reporting
Back to Solutions slide
http://PPT模板
• Actionable insights at your fingertips • Prepare to impress
” Is there anything you can not do? Digital Design Professional
http://PPT模板
Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
Custom Report Builder & Service
Back
Predefined
Custom
• Select the metrics you need • Mix delivery, engagement and conversion data in one
report
• All delivered in flat Excel • Copy and paste the data to other sources
http://PPT模板
Pain Points
• Overwhelming amount and variety of data
Hard to draw quality conclusions
• Multi-channel campaigns
Offline vs online Digital channels (search , display, mobile) Ad serving platforms
• Selected Eyeblaster benchmarks embedded for comparison
Eyeblaster benchmark sample
http://PPT模板
Custom Report Builder (CRB)
Back to Solutions slide
http://PPT模板
Metrics for Business Objectives
Delivery
Impressions Clicks Unique Site/Publisher overlap
Engagement
Dwell Interaction Expansion Video playback
http://PPT模板
Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
http://PPT模板
Plug-in for Excel
Data Feeds Service
http://PPT模板
Campaign Monitor
Back to Solutions slide
http://PPT模板
• Campaign insights in real time • At-a-glance monitoring of key campaign data
“ We've taken the one-click PowerPoint summary and Excel data and made it our own for the client’s main campaigns this holiday season. We've received great feedback on these results, and it ” takes us far less time to pull everything together. Alexia Paterson, MediaCom, Media Executive
• Freedom to create any report you want, instantly • The real solution to flexibility • A superb new user experience
Mix & Match
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.
http://PPT模板
Hewlett Packard: 2008
“Amazing execution. Clear calls to
action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,.
曲线科技PPT模板
PPT模板
PPT模板
http://PPT模板
Agenda
• Industry Challenges • Eyeblaster Analytics – Key Components • Campaign Monitor • One-click Reporting • Report Generator • Custom Report Builder • Plug-in for Excel • Data Feeds Service
ROI
Cost Conversion tags
Site Overlap
Back to Metrics slide
• Accurately measure unique users by each publisher • When do publishers overlap to deliver multiple impressions to same
Define required format
Define filtering options
http://PPT模板
Your list of custom reports available on-line
Plug-in for Excel
• Advanced analytics for experienced users
http://PPT模板
Stands out in the crowd
• Ease of use complements innovation • Get it ad hoc or scheduled • Significant time saved • Use metrics available only in the CRB • Analysis made easy!
http://Pቤተ መጻሕፍቲ ባይዱT模板
Report Generator
Back to Solutions slide
http://PPT模板
• A complete campaign analysis package • Witness your data come to life
Made to measure
h©ttp2:0//0P8PTE模ye板blaster. All rights reserved
Custom Reporting Service
Back to Solutions slide
Define data structure
Tailored reports built for unique needs
h©ttp2:0//0P8PTE模ye板blaster. All rights reserved
How it Works
Back to Metrics slide
http://PPT模板
Day of the week
On average, weekday Dwell Time is 10 seconds longer than weekends*
Campaign Ready, Set, Go
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Back
Predefined
Custom
• Instant access to Key Performance Indicators • View all campaigns at a glance • Detect problems quickly and easily • Gain control with real-time data
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Back
Predefined
Custom
• 23 predefined reports, grouped into 8 simple categories • For agencies, publishers and creative shops
Back to Solutions slide
http://PPT模板
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Slice and Dice
Predefined
Back
Custom
• Perform exploratory, advanced analysis • Play around with the data • Pivot tables with all the account’s data • Actionable results are immediate
user
• Check your media buy: which publisher is overlapping with which
http://PPT模板
Dwell Time
http://PPT模板
• Go beyond interaction • Build brand moments • Measure brand engagement
http://PPT模板
Data Feeds Service
PPT模板下载：PPT模板/moban/
Back to Solutions slide
http://PPT模板
+ Embedded Benchmarks + Graphs
http://PPT模板
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Made visual
Predefined
Back
Custom
• Visual assistance of graphs embedded in reports
What is
Dwell Time?
average number of seconds
the user engaged with the ad
including mouse-on-ad, user initiated expansion,
user initiated video & timed custom interaction
http://PPT模板
Eyeblaster Analytics
http://PPT模板
• Making data actionable • Metrics for real business objectives • Reliability
At the click of a button
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Back
Predefined
Custom
• Full Campaign Summary slide deck in standard PPT format • Visual representation of campaign performance data
Campaign Monitor your window to the campaign
http://PPT模板
One-click Reporting
Back to Solutions slide
http://PPT模板
• Actionable insights at your fingertips • Prepare to impress
” Is there anything you can not do? Digital Design Professional
http://PPT模板
Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
Custom Report Builder & Service
Back
Predefined
Custom
• Select the metrics you need • Mix delivery, engagement and conversion data in one
report
• All delivered in flat Excel • Copy and paste the data to other sources
http://PPT模板
Pain Points
• Overwhelming amount and variety of data
Hard to draw quality conclusions
• Multi-channel campaigns
Offline vs online Digital channels (search , display, mobile) Ad serving platforms
• Selected Eyeblaster benchmarks embedded for comparison
Eyeblaster benchmark sample
http://PPT模板
Custom Report Builder (CRB)
Back to Solutions slide
http://PPT模板
Metrics for Business Objectives
Delivery
Impressions Clicks Unique Site/Publisher overlap
Engagement
Dwell Interaction Expansion Video playback
http://PPT模板
Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
http://PPT模板
Plug-in for Excel
Data Feeds Service
http://PPT模板
Campaign Monitor
Back to Solutions slide
http://PPT模板
• Campaign insights in real time • At-a-glance monitoring of key campaign data
“ We've taken the one-click PowerPoint summary and Excel data and made it our own for the client’s main campaigns this holiday season. We've received great feedback on these results, and it ” takes us far less time to pull everything together. Alexia Paterson, MediaCom, Media Executive
• Freedom to create any report you want, instantly • The real solution to flexibility • A superb new user experience
Mix & Match
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.
http://PPT模板
Hewlett Packard: 2008
“Amazing execution. Clear calls to
action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,.
曲线科技PPT模板
PPT模板
PPT模板
http://PPT模板
Agenda
• Industry Challenges • Eyeblaster Analytics – Key Components • Campaign Monitor • One-click Reporting • Report Generator • Custom Report Builder • Plug-in for Excel • Data Feeds Service
ROI
Cost Conversion tags
Site Overlap
Back to Metrics slide
• Accurately measure unique users by each publisher • When do publishers overlap to deliver multiple impressions to same
Define required format
Define filtering options
http://PPT模板
Your list of custom reports available on-line
Plug-in for Excel
• Advanced analytics for experienced users
http://PPT模板
Stands out in the crowd
• Ease of use complements innovation • Get it ad hoc or scheduled • Significant time saved • Use metrics available only in the CRB • Analysis made easy!
http://Pቤተ መጻሕፍቲ ባይዱT模板
Report Generator
Back to Solutions slide
http://PPT模板
• A complete campaign analysis package • Witness your data come to life
Made to measure
h©ttp2:0//0P8PTE模ye板blaster. All rights reserved
Custom Reporting Service
Back to Solutions slide
Define data structure
Tailored reports built for unique needs
h©ttp2:0//0P8PTE模ye板blaster. All rights reserved
How it Works
Back to Metrics slide
http://PPT模板
Day of the week
On average, weekday Dwell Time is 10 seconds longer than weekends*
Campaign Ready, Set, Go
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Back
Predefined
Custom
• Instant access to Key Performance Indicators • View all campaigns at a glance • Detect problems quickly and easily • Gain control with real-time data
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Back
Predefined
Custom
• 23 predefined reports, grouped into 8 simple categories • For agencies, publishers and creative shops
Back to Solutions slide
http://PPT模板
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Slice and Dice
Predefined
Back
Custom
• Perform exploratory, advanced analysis • Play around with the data • Pivot tables with all the account’s data • Actionable results are immediate
user
• Check your media buy: which publisher is overlapping with which
http://PPT模板
Dwell Time
http://PPT模板
• Go beyond interaction • Build brand moments • Measure brand engagement
http://PPT模板
Data Feeds Service
PPT模板下载：PPT模板/moban/
Back to Solutions slide
http://PPT模板
+ Embedded Benchmarks + Graphs
http://PPT模板
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Made visual
Predefined
Back
Custom
• Visual assistance of graphs embedded in reports
What is
Dwell Time?
average number of seconds
the user engaged with the ad
including mouse-on-ad, user initiated expansion,
user initiated video & timed custom interaction