7-ELEVEn

Big Gulp
Big Bite
Service Specialties
• • • • • • • Automated money orders Copiers Fax machines Automatic teller machines (ATMs) Phone cards Lottery tickets …
• Evaluation system
• To face to intense competition
• To gain three-way wins- customers, vendors, 7-Eleven • To cooperate with competitive vendors
• Thus to meet customers’ need better
Customers’ Needs
The main customers can be classified into three groups: A The students Age: mainly focused on 7-18. Features: A lack of money conception, easily influenced, excessive curiosity and zeal for cosmetics B Office ladies and gentlemen Age: mainly between on 20-40 Features: Financially independent, most are singles and often stay up late, less care about the price, in a regular demand for cosmetics C Housewives Features: sensitive to the price, especially the price of rice, edible oil and salt, etc. in a need of skincare products
• …
Franchising Awards
• 1997 Franchisor of the Year • 2008 Franchisor of the Year • 7-Eleven was awarded 'Franchisor of the Year' by the Franchise Council of Australia. • 2009 Awarded Franchisor of the Year for 2nd Consecutive Year
• Big Gulp, Big Bite, Slurpee ,etc. Other brands:
• • • • • •
Big Eats 7-Eleven Convenience Card Bakery Dream Donuts. Movie Quik 7-Eleven Speak Out Wireless Citgo
A Promising Market in Cosmetic Industry
Cosmetics industry has a share of 135 billion dollars in the global market.
• Ada & Jessie Inc. as a competitive manufacturer and seller of cosmetics • Its main focus in Australia and India-limited market share • Products reaching limited groups of customers
1946: 7 a.m. to 11 p.m.
Now: A 24-hour schedule
7-ELEVEn Concept
• Fresh, high quality products
• Everyday fair prices • Speedy transactions • A clean, safe and friendly shopping environment • Meeting the needs and preferences of local customers
global distribution of consumption of cosmetics products
Europe
27% 26% 34%
North America Asia
13%
Africa, Latin America, Australia
• Fives years’ contract • A discount of 20% on Ada & Jessie Inc.’s quotation sheet • A sponsorship for USD 500 million for their product promotion per year. • A professional training for cosmetic knowledge for our appointed employees from all over the world.
Geographic presence
Large coverage around the world --economies of scale
Strategic store locations --convenient, obvious, easily reached
Strong brands
Portfolio of brands:
Key People
Joseph M. DePinto, President/CEO
Toshifumi Suzuki, Chairman
Darren Rebelez, EVP/COO
History
• • • • 1927 foundation 1952 100th store opening 1954 Store outside of Texas 1962 A 24-hour schedule in Austin, Texas • 1963 7-Eleven entered into franchising • 1971 Entry into the European market
7-ELEVEn
--ＡＬＷＡＹＳ ＯＰＥＮ
World’s largest operator, franchisor, licensor of convenience stores, as well as independent gasoline retailers. Locations: +38000
Origins
1927 Southland Ice Company
The first known convenience store ： a brainstorm of John Jefferson Green
A New Naபைடு நூலகம்e: 7-ELEVEn
Shifted to 7-Eleven, Inc. after approval by shareholders on April 28, 1999.
Efficient Logistics
• Efficient logistics system7-Eleven electronic purchasing and distribution model.
Wide range of products and services
• Sorts of daily consumer goods : +1000 • Particular groups- specific services, ex. noncash payment system.
Parent: Seven & I Holdings Co., Ltd. Headquarters: Dallas, Texas, U.S. Founded: in 1927 Employees: 24,515 (2009 NA) Serving about six million customers each day
• Capacity • Commitment • Character
Core Values
• • • • • Quality Speed selection value safe and pleasant environment
Products Specialties
Slurpee Beverage
History
• • • • • • • • • 1984 ATMs introduced to convenience stores 1997 Retail Information System rollout begins 1999 7-Eleven, Inc. 2002 $10,000,000,000 in revenue 2005 subsidiary of Seven-Eleven Japan 2006 acquisition 2007 marketing sponsorship program 2008 7-Select. 2009 purchase of New England Pantry chain
Mission
To consistently serve the changing needs of customers for their convenience.
Vision
To be the best retailer of convenience.
Culture
Three “Cs.” of Servant Leadership
• • • • •
Geographic presence Strong brands Franchise system Efficient Logistics Wide range of products and services
• Competitive price • Effective and various promotions • Responding to a changing marketplace
Competitive price
Majority of the goods at 7-Eleven Store are low prices due to low cost of operations.
Promotions
Promotional activities
Ads commercials, internet, mobile advertising
We Want…
We Are Willing to Offer…
• A 20 square meters’ stand with a sales person for the products in each 7-eleven store. • Another USD 200 million, a total of USD 700 million to the products’ global promotion, including commercials, brochures, newspapers and free gifts, etc. • Your products will reach customers through our distribution system and sales networks to the largest extend.
Management of Change
• A mature system for information collection • Prompt responding
"I could get what I wanted • I could find it quickly and easily • I got fast service • I got friendly service • It was good value for money."