国际知名咨询公司全套内部培训教程3.ppt
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Great for page constraints
They show spatial relationships They break up monotonous text They convey information quickly Some evaluators focus primarily on graphics
Graphics can and should reinforce the text
Check references for accuracy
Page should look the same upside down (12)
Check spelling/grammar (4)
Proposal Graphics
Organization (2) BБайду номын сангаасlance/Symmetry (6, 10) Appropriate Size (2, 8, 16) Use Shading to Provide Contrast (1, 8)
CONSULTING
Proposal Graphics
More Tips and Pointers
CONSULTING
Proposal Graphics
What Graphics Represent
CONSULTING
Architectures (1-3)
Technical diagrams, network topologies, etc.
Processes and Methodologies (4-9)
Management procedures, testing processes, KPMG methodologies, etc.
Relationships (10-11)
Organizational charts, reporting structures
Statistics and Related Information (12-19)
Proposal Graphics
Action Captions
Effective for conveying a message and reinforcing a theme Should be informative and positive Should tell the reader what to conclude from the graphic, and not serve solely as a title Bad Example: “Project Schedule.” Good Example: “KPMG’s project schedule accelerates delivery by 3 months due to the use of COTS software.”
CONSULTING
Proposal Graphics
Symptoms of Bad Graphics
Too much text (1,4) Too much white space (14, 17, 19) No clear message (1, 3, 4) No clear entry point (1, 3, 4, 9) Excessive use of “red” - sounds an alarm Poor balance/symmetry (19) Poor shading/contrast (2, 9, 17) No consistency (4, 10)
CONSULTING
Consistency
Fonts, shading, shapes, pictures/images, verb tense, capitalization, arrows, titles, clip-art/diagrams, photos
Graphics should be conservative and professional, not flashy
CONSULTING
Proposal Graphics
Graphics Development Process
CONSULTING
Message/Purpose Architecture/Processes/Relationships Flow/Starting Point Placement/Size (Mockup) Draft Graphical Elements Action Caption Review - Is the original message clear? Refine (often go through several iterations) Review again
Creating Effective Proposals
Utilizing Proposal Graphics
CONSULTING
Proposal Graphics
What are Proposal Graphics?
They’re worth 1,000 words when used properly and effectively
Revenue figures Staff breakdown by skill area/degree
Proposal Graphics
Graphical Elements
Background Title Text Boxes Arrows Shading Clip-Art Photos
Action Captions Figure Numbers Maps/Legends Charts Bullets Balloons “Key Features” Illustrations
CONSULTING
Proposal Graphics
Tips and Pointers
Clear Message (12) 5 - 7 Second Test (15) Flow and Entry Point (5)
Left-to-right, top-to-bottom, or center out
They show spatial relationships They break up monotonous text They convey information quickly Some evaluators focus primarily on graphics
Graphics can and should reinforce the text
Check references for accuracy
Page should look the same upside down (12)
Check spelling/grammar (4)
Proposal Graphics
Organization (2) BБайду номын сангаасlance/Symmetry (6, 10) Appropriate Size (2, 8, 16) Use Shading to Provide Contrast (1, 8)
CONSULTING
Proposal Graphics
More Tips and Pointers
CONSULTING
Proposal Graphics
What Graphics Represent
CONSULTING
Architectures (1-3)
Technical diagrams, network topologies, etc.
Processes and Methodologies (4-9)
Management procedures, testing processes, KPMG methodologies, etc.
Relationships (10-11)
Organizational charts, reporting structures
Statistics and Related Information (12-19)
Proposal Graphics
Action Captions
Effective for conveying a message and reinforcing a theme Should be informative and positive Should tell the reader what to conclude from the graphic, and not serve solely as a title Bad Example: “Project Schedule.” Good Example: “KPMG’s project schedule accelerates delivery by 3 months due to the use of COTS software.”
CONSULTING
Proposal Graphics
Symptoms of Bad Graphics
Too much text (1,4) Too much white space (14, 17, 19) No clear message (1, 3, 4) No clear entry point (1, 3, 4, 9) Excessive use of “red” - sounds an alarm Poor balance/symmetry (19) Poor shading/contrast (2, 9, 17) No consistency (4, 10)
CONSULTING
Consistency
Fonts, shading, shapes, pictures/images, verb tense, capitalization, arrows, titles, clip-art/diagrams, photos
Graphics should be conservative and professional, not flashy
CONSULTING
Proposal Graphics
Graphics Development Process
CONSULTING
Message/Purpose Architecture/Processes/Relationships Flow/Starting Point Placement/Size (Mockup) Draft Graphical Elements Action Caption Review - Is the original message clear? Refine (often go through several iterations) Review again
Creating Effective Proposals
Utilizing Proposal Graphics
CONSULTING
Proposal Graphics
What are Proposal Graphics?
They’re worth 1,000 words when used properly and effectively
Revenue figures Staff breakdown by skill area/degree
Proposal Graphics
Graphical Elements
Background Title Text Boxes Arrows Shading Clip-Art Photos
Action Captions Figure Numbers Maps/Legends Charts Bullets Balloons “Key Features” Illustrations
CONSULTING
Proposal Graphics
Tips and Pointers
Clear Message (12) 5 - 7 Second Test (15) Flow and Entry Point (5)
Left-to-right, top-to-bottom, or center out