第1周 商务英语-第一原则第二章组成和格式

Concreteness
1) Use specific rather than general language to give specific information. Compare: This copier saves you both money and time. BH200 Copier makes 60 copies a minute at a cost of one fen a copy. But sometimes generalizing is necessary or preferable for being diplomatic. Compare: Our firm sells clothes for women weighing over 200 pounds. Our firm sells fashions for women with generous figures.
About writing Nhomakorabea
Every piece of writing carries its purpose, let alone business writing. How to make your writing goal accomplished? Make you writing well organized. Present your thesis statement at the beginning. Express your points in topic sentences. A composition= several paragraphs (each has their respective function) Paragraph= several sentence patterns
Every business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader. Thus, business writing has three functions: to inform, to persuade and to entertain. Messages to inform are used to convey the vast amount of information needed to complete the dayto-day operation of the business---explain instructions to employees, announce meetings and procedures, acknowledge orders, accept contracts for services, etc. The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the
Objectives of Business Communication
1) To be understood exactly as we intended; 2) To secure a desired response to what we communicate; 3) To build up and develop goodwill between the sender and receiver of the message.

Paragraphs
Paragraphs


In addition to providing information, some business messages must also influence the reader’s attitude and actions. These messages might include letters promoting a product or service seeking support for ideas and worthy causes presented to supervisors, stockholders, customer/clients, and the others. To secure the desired response, it is necessary to have an adequate knowledge of the English language and an understanding of human nature. The writer should have acquaintance with the particular interest and, if possible, the emotions of the reader. It seems easy enough, for example, to ask payment of a bill, but it is quite difficult to secure payment without offending the reader and losing his or her future patronage. No communication is whollu successful unless it retains the reader’s goodwill.
Conciseness
3) Eliminate redundancy (repetition of language elements) Mr. Li will be here at 8 A.M. in the morning. 4) Leave out irrelevant material Compare: If you had not informed us of damage so promptly, we should/would be unable to do anything for you. However, in your case, we are glad to tell you… Because you were so prompt in informing us of the damage, we are glad to tell you…

Conciseness


Conciseness is saying what you want to say in the fewest words possible without sacrificing the other C qualities. 1) Avoid wordy expressions and statements e.g. “I wish to take this opportunity to thank you for your sincere cooperation.” “Thank you for your sincere cooperation.” 2) Avoid triteness.

To be good where your classmates or other people are bad or afraid to touch.
On Business





How to be a good seller? We are all sellers under some circumstances. We are trying to persuade others to accept our opinions, to understand our feelings, to cheer us up. To make any deal, we should know to deal with people, that is, to handle people’s relationship. We are not only studying English, but also how to be a man, a man of society.
Chapter 1
Classifications and Principles
Definition of Communication
Communication is the sending and receiving of
information, ideas, attitudes and emotions-- either verbal or nonverbal--- that produce a response between people. Business communication is the communication which takes place in the business field.
8C Principles





Completeness Concreteness Conciseness Clarity Correctness Consideration Courtesy Creditability
Completeness

A complete letter should include whatever details are needed to produce the response you want. To achieve the Completeness, you should consider the following suggestions: 1) Try to list all essential points in your letter; 2) Volunteer something extra which, you think, may be of some use to your reader now or in the future; 3) Offer alternatives you are able to give. Maybe you will get a new transaction. 4) Check for the five Ws (who, what, where, when and why) and the H (how).