跨文化商务沟通第06章共48页
演示文稿跨文化商务沟通
• 种族歧视。包括直言不讳地将所有亚洲人贴上诸如 日本佬和苦力的群体标签。
• 规避文化。在亚洲做生意的美国人倾向于成立自己的 俱乐部，并且对彼此就做生意的艰难大吐苦水，而不 是与当地人交往。
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第四页，共29页。
文化冲击是指当人们来到不同于母文化的
文化环境中时所经历的创伤，包括:
- 匮乏的食物 -无法接受的清洁标准
-不同的卫生间设施
-对人身安全的恐惧 -对日常例程的扰乱
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第五页，共29页。
亚洲冲击的五个阶段
• 文化挫败感，包括语言、食物和当地风俗习惯。
• 不愿理解当地人做事方式背后的合理性。美国人总是迅 速地给一种文化行为贴上落后和低效的标签，却不去理 解这种行为的理性基础。
危机或幻想
破灭阶段
调整阶段
接受阶段
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4.1 文化冲击的阶段
• W形曲线：是一种解释返乡阶段中
适应过程的一种理论，该理论提出 返乡过程实际上是另一种形式的U
形曲线，它是对异国文化初始调 整所经历过程的一个重复。通过 综合这两条曲线，W形曲线就此 产生。
第十一页，共29页。
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返乡阶段的问题
• 候选人是否有能力与外国同行取得并保持联 系？
• 处理问题时，候选人是否具备足够的耐心？
• 面对不利局面时，候选人是否能够张弛有度？
第十七页，共29页。
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选拔外派人员
• 白金法则-别人希望你怎么对待他们，你就怎
么对待他们。 • 黄金法则-你希望别人怎么对待你，你就怎么
跨文化商务沟通chapter 6
• Not important
Business Dress
Casual or Not?
Business Scheduling
Cultural Variations
Office hours
Cultures vary in
Lunch period
Business days
The Use of Humor
Assignment
• What is the importance of appropriate etiquette and protocol in intercultural business communication?
Next most IMP.Guest
Cocktail Party
The Goal
• To meet as many people as possible • No body expects to get into deep discussion
Tipping
Gift-giving Etiquette
Chapter 6
Intercultural Business Etiquette and Protocol
Learning Objective
• Understand the importance of appropriate etiquette and protocol in intercultural business communication • Identify cultural differences in naming systems, business card exchange and other initiating business contacts • Understand how cultural differences in social entertainment may affect intercultural business communication • Understand how gift-giving practices vary from culture to culture
跨文化商务沟通 Cross-cultural Communication WK
Functions
The interfacing of the verbal with the nonverbal carries over to the many uses and functions of nonverbal behavior. Functions:
- Repeating - Complementing - Substituting - Regulating - Contradicting
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Culture- Time Orientation
• Value to Time Monochronic vs Polychronic
Monochronic- ONE thing focused One time Using time in linear way
Polychronic- Manage many things together - Change plans easily and always
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Elements- Channel/Medium
LOWEST
HIGHEST
Impersonal Static Media
(flyers, bulletins, generalised
computer reports)
Personal Static Media
(memos, letters, tailored computer Reports)
Nonverbal communication involves all those
nonverbal stimuli in a communication setting
that are generated by both the source and his or her use of the environment and that have
跨文化商务沟通(PPT32页)
Character features
South China: exquisite, euphemistic North China:bold, frank,straightforward
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Islam
Dietary restrictions: • do not eat pork • do not drink • do not eat blood
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Analysis
• The delegators from Dubai belief in Islamism, and have strong religious concepts. Boar is their totem, they are banned from eating pork.
• Chinese people lack of religious conscious and ignore the important factor when they negotiate with Dubai’s company.
different cultures, customs and religious belief different thoughts or actions conflicts
2
Types
Verbal behaviors
Different ways of greeting Different responds to praise The main part of considering issues
商务沟通中的跨文化
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1．印度文化
❖ 四大文明古国之一的印度有着鲜明的民族特 色
➢ 官僚主义 ➢ 等级制度——印度自古就有很森严的等级制
度，而且这种与生俱来的等级地位不能像在 中国一样通过考取功名之类的方式得到改变。
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《贫民窟的百万富翁》主角剧照与生活照
商务沟通
——跨文化沟通
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第一节 跨文化沟通概述
❖ “地球村”已不再单单是一个概念性的名 词，转瞬间已成为人们生活的一部分，跨 文化沟通也随之成为人们需要面对的问题。
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一、跨文化沟通是经济全球化发展的要求
❖ 文化：一个群体所共有的价值观和行为准 则的体系。
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文化的基本构成
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2．风俗习惯
❖ 个人空间意识——阿拉伯地区个人距离较小。
❖ 时间观念——在海湾地区，耐心是个重要的 美德。
❖ 宴请——吃饭时，一定要吃很多，以表示你 的感激之情。
❖ 风俗——和其他穆斯林文化一样，左手被认 为是不洁的。吃饭或者给阿拉伯人递东西时， 通常只用右手。
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一、沟通中的美国文化
❖ 生意第一
❖ 平等意识和个人主义
❖ 语言和习俗——很少有美国人的外语非常流 利。所以如果你的英语水平不好，就得雇佣 一名翻译，因为别想指望他们会说很好的中 文。
❖ 谈判风格——干脆利落、不兜圈子
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二、沟通中的英国文化
三、沟通中的阿拉伯人
2020智慧树,知到《跨文化商务沟通》章节测试[完整答案]
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2020智慧树,知到《跨文化商务沟通》章节测试[完整答案]智慧树知到《跨文化商务沟通》章节测试答案见面课：冰山之下--商业广告中的文化价值观1、问题:Culture is like an iceberg. Only a small part of culture is visible. For instance, food, dress, paintings are all apparent to eyes. But a great part of culture is hidden under the water, such as _, , and so on.选项：A:viewsB:attitudesC:architectureD:customs答案: 【views;attitudes;customs】2、问题:Originally Geert Hofsted developed a model that identifies four primary cultural dimensions: _, , Individualism versus Collectivism, ___.选项：A:Power DistanceB:Long- versus Short-Term OrientationC:Uncertainty AvoidanceD:Masculinity versus Femininity答案: 【Power Distance;Uncertainty Avoidance;Masculinity versus Femininity】3、问题:Chinese consumers can be ascribed to the values of conformity and“face”.选项：A:对B:错答案: 【对】4、问题:It”s better for advertisers to realize and take note of the different cultural values and make corresponding adjustments to their advertising appeals.选项：A:对B:错答案: 【对】5、问题:The Americans have the spirit of innovation and risk-taking. They are not willing to cope with uncertainties inherent in life and can tolerate and accept new ideas and strangers.选项：A:对B:错答案: 【错】见面课：商业宣讲实践1、问题:In the presentation of GTech, the first part is to introduce some basic information about GTech.选项：A:对B:错答案: 【错】2、问题:PPT with paragraphs of text significantly decreases the attention of the audience.选项：A:对B:错答案: 【对】3、问题:Keeping your hands in your pockets during the presentation shows your confidence.选项：A:对B:错答案: 【错】4、问题:Images in PPT can distract people”s attention andmake the message less powerful.选项：A:对B:错答案: 【错】5、问题:A subtle nod, smile or placement of your hands can drastically change the meaning of your words.选项：A:对B:错答案: 【对】6、问题:What is the most obvious difference among informative presentation, persuasive presentation, and goodwill presentation? ( )选项：A:the audienceB:the informationC:the purposeD:the language答案: 【the purpose】7、问题:GTech is a __ company ( )选项：A:foodB:technicalC:mediaD:consultative答案: 【food】8、问题:Which is NOT the need of Japanese hospitals on robot nurses? ( )选项：A:error-orientedB:integratedC:autonomousD:error-free答案: 【error-oriented】9、问题:Which can NOT help you identify your audience in preparing a business presentation? ( )选项：A: AgeB:AppearanceC:OccupationD:Interest答案: 【Appearance】10、问题:Which can NOT attract audience”s attention? ( )选项：A:Use a rising intonationB:Stress important wordsC:Use short sentences at the start of a pointD:Keep on talking答案: 【Keep on talking】见面课：跨文化商务谈判模拟1、问题:In some Asian cultures, such as in China and Japan, they will adapt the indirect approach.选项：A:对B:错答案: 【对】2、问题:To the successful negotiations, the two sides must first understand the cultural differences.选项：A:对B:错答案: 【对】3、问题:High-context cultures are relational, collectivist, intuitive, and contemplative.选项：A:对B:错答案: 【对】4、问题:Germans make it very clear about the prices, conditions and ways of acting.选项：A:对B:错答案: 【对】5、问题:According to the negotiating objectives, goals for negotiations can be included:desired goal, acceptable goal and bottom goal.选项：A:对B:错答案: 【对】6、问题:It is appropriate to use your right hand to exchange business cards in Indian cultures.选项：A:对B:错答案: 【对】7、问题:Saudis do require as much personal space as most Western cultures.选项：A:对B:错答案: 【错】8、问题:There should be no more than three colors in business formal attire for men.选项：A:对B:错答案: 【对】9、问题:In Finland, a gift is not expected on the first visit, but would be expected on a subsequent visit.选项：A:对B:错答案: 【对】见面课：障碍与沟通--跨文化商务案例分析1、问题:What are the reasons for the Toyota Recall Crisis?选项：A:The failure of the public relationsB:A culture of deferenceC:Employee”s LoyaltyD:Communication across cultures答案: 【The failure of the public relations;A culture of deference;Employee”s Loyalty;Communication across cultures】2、问题:When responding to consumer safety issues, the typical Japanese corporation”s response is __.选项：A:Minimization of the problemB:Reluctance to recall the productC:Criticize the team membersD:too little compassion and concern for customers 答案: 【Minimization of the problem;Reluctance to recall the product;too little compassion and concern for customers】3、问题:There are many ways of examining cultural differences and their impact on international management. Culture can affect ____.选项：A:technology transferB:managerial attitudesC:managerial ideologyD:business-government relations答案: 【technology transfer;managerial attitudes;managerial ideology;business-government relations】4、问题:How can the culture of a society directly affect management approaches?选项：A:centralized versus decentralized decision makingB:safety versus riskC:stability versus innovationD:individual versus organization loyalty答案: 【centralized versus decentralized decision making; safety versus risk;stability versus innovation】5、问题:Which statement in the following French culture is not right?选项：A:Social class is important and social interactions are affected by class stereotypes.B:The French may admire or be fascinated with people who disagree with them.C:The French are very status conscious, and they like to provide signs of their status.D:The French focus on good connections, which can result in lower costs for doing business.答案: 【The French focus on good connections, which can result in lower costs for doing business.】6、问题:Which factor needs to be considered when pursuing business in Brazil?选项：A:Physical contact is acceptable as a form of communication.B:Brazilians tend to trust others, so be sure to form a strong relationship before bringing up business issues.C:Appearance is very important, as it will reflect both you and your company.D:Patience is not important.答案: 【Physical contact is acceptable as a form of communication.;Appearance is very important, as it will reflect both you and your company.】第一章1、The belief that your own cultural background, including ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is superior.culturecommunicationethnocentrismsender答案: ethnocentrism2、The total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.intercultural communicationculturebusiness communicationfeedback答案: culture3、A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.ethnocentrismnoisecommunicationhorizontal communication答案: noise4、The communication is within business and administration, aiming at a common objective and profits for both the individuals and organizations.lateral communicationethnocentrismbusiness communicationintercultural communication答案: business communication5、The communication at the same level in an organization. horizontal communicationethnocentrismbusiness communicationlateral communication答案: horizontal communication6、When culture is contrasted with nature, it can be defined as“ life way of a population” in its broad sense, meaning whatcharacterizes the particular way of life of a population.对错答案: 错7、Culture is all men”s medium; there is no aspect of human life that is not touched and altered by culture.对错答案: 对8、The culture shown in an onion consists of two levels;a level of norms and values, or an invisible level of resultant behavior or artifacts of some form.对错答案: 错9、Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports.对错答案: 对10、In the global village, neighbors communicate free oftroubles and difficulties.对错答案: 错11、With the integration of language into the fabric of culture, confusion and dysfunction would reign and the culture would fail.对错答案: 错第二章1、A good mastery of grammar of one language can guaranteea successful communication.对错答案: 错2、Long before writing was developed,we learned to speak first.对错答案: 对3、There should always be an attachment at the end of abusiness memo.对错答案: 错4、A recommendation report is to recommend something to others.对错答案: 错5、Which is not verbal communication?Chat with your leaders and colleaguesDiscuss an issue in a groupGreeting with a smileLeave a message答案: Greeting with a smile6、____ refers to anything that distorts the message the source encodes.NoiseMessageSourceContext答案: Noise7、It is a universal truth that language is by culture and in turn it __ culture.influenced, reflectsdisplayed, influencesdetermined, reflectsshaped, influences答案: influenced, reflects8、Why should we take notes during a business call?Listen attentivelyServes as a record to take follow-up actionReport on the call to someone elseReflect on the call答案: Listen attentively,Serves as a record to take follow-up action,Report on the call to someone else9、How can you identify your audience in preparing a business presentation?AgeAppearanceInterestOccupation答案: Age,Interest,Occupation10、Before making a business call, what kind of questionscan you reflect?Do you need to report to your boss?Do you need to get information?Do you want to sell something, or convince the person of an idea?Do you need to ask for the person”s help or support?答案: Do you need to get information?,Do you want to sell something, or convince the person of an idea?,Do you need to ask for the person”s help or support?第三章1、Nonverbal behavior reflects the speaker”s subconciousness.对错答案:A2、Depending on the culture,a smile can indicate joy and amusement, it can also indicate embarrassment.对错答案:A3、Posture is the position in which you hold your body when standing or sitting.对错答案:对4、Intimate distance is most common when friends, old classmates, acquaintances and relativestalk.对错答案:错5、People in __ cultures usually view silence as lack of communication and are generally ____ with it.low context uncomfortablehigh context uncomfortablelow context comfortablehigh context comfortable答案:low context uncomfortable6、Which of the following countries uses high-context language?CanadaGermanyJapanUnited States答案:Japan7、The function of nonverbal signs is sometimes indispensible. For example, placing your index finger to your lips as an alternative to saying“Please calm down so that I can speak” is a case of ____.complementingrepeatingcontradictingsubstituting答案:substituting8、Which statements are correct about nonverbalcommunication?Nonverbal behavior is easily controlledA smile sometimes doesn”t mean a sincere smileNonverbal behavior accounts for much of the meaning we derive from conversation.Nonverbal communication is more than the complement of verbal communication.答案:9、How does nonverbal behavior control the pace or flow of communication?Be silentGesture of stoppingClap handsRaise voice答案:Be silent Gesture of stopping Clap hands Raise voice 10、Which of the countries belong to individualistic culture?ItalyAmericaFranceGreece答案:Italy America France第四章1、Power distance is a conceptual was developed by Hofstede to describethe extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequallythe power of multinational organizationsthe power differential between developed and less developed countriesthe power difference between men and women答案:2、Hofstede”s _ index measures the extent to which the lesspowerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. value orientationcultural dimensionscultural valuespower distance答案:power distance3、These are the most significant studies of cultural values except ___.Hall's High- and Low- Context TheoryKluckhohn and Strodtbeck's five Value Orientations Fons Trompenars”s model of culture with seven dimensions Geert Hofstede's six Cultural Dimensions答案:Fons Trompenars”s model of culture with seven dimensions4、The opinion that everyone has a position and clearly defined privileges is____.a view of hierarchical structure of social relationship a view of group orientation of social relationshipa view of individual orientation structure of social relationshipnone of the above答案:a view of hierarchical structure of social relationship5、Low-context communication is characterized by explicit speaking.对错答案:对6、Chinese culture is high-context in comparison to western culture.对错答案:对7、Cultures with a large power distance are hierarchical cultures.对错答案:对8、At the core of uncertainty avoidance is the idea that the future is predictable.对错答案:错9、Power distance in Hofstede's cultural dimensions is roughly similar to the value Kluckhohn calls hierarchy.对错答案:错10、In a culture emphasizing masculinity, it is more possible for men to play a nurturing role.对错答案:错第五章1、Etiquette is simply showing respect for others.对错答案:错2、Etiquette refers to the guideline for knowing how to behave appropriately in all situations.对错答案:A3、Kiss greeting usually happen between two men in the United States.错答案:错4、It”s OK to write on someone”s business card.对错答案:B5、A handshake should be friendly or respectful gesture, not a show of physical strength. So we should not squeeze other”s hand too hard.对错答案:A6、Before a dish is served, napkins can be placed either on the plate or on the left of forks.对错答案:A7、You”re invited to a business dinner. When do you take your napkin from the table and place it on your lap?Open it immediately.Wait for the host to take his or her napkin before takingWait for the oldest person at the table to take his or hers. Wait for all the ladies to take theirs before taking yours if you are a gentle man.答案:Wait for the host to take his or her napkin before taking yours.8、Which of the following behavior is appropriate in a business dinner?Use the napkin to wipe your nose.Cut all the food in your plate into small pieces.Sip from the side of the spoon when eating soup.Use the knife with your right hand.答案:CD9、What are the benefits of humor in the workplace?Humor can reduce stress.Humor can block negative emotions.Humor can help people develop rapport with each other. Humor can help solve problems.答案:ABCD10、In many Asian countries, the way you treat someone”s business card is a reflection of:How serious you are about the outcome of the meeting.How much you respect them as a person.What you think of their country.company and title.答案:ABCD第六章1、In some high-context cultures, public display of emotions is a sign of immaturity and a potential cause of shame to the group.对错答案:A2、Whether an international business negotiation succeeds or not is not only determined by the strategies and skills used in formal negotiation, but also closely related to whether enough careful preparation has been made.对错答案:A3、In the opening phase, the atmosphere is the only factor we should consider.对错答案:错4、Bargaining strength refers to the degree of movement that is possible for each party with respect to individual issues on the agenda.对错答案:错5、In some Asian cultures, they will use communication to encourage harmony, preserve face, and develop ____ relationships.Short-termLong-termMiddle-termShort run答案:Long-term6、The purpose of bargaining is to settle the differences that stand in the way of an agreement. Settling the differences involves____.high-context and low-contextconcession andreappraisaladjustment and compromiseaims and objectives答案:adjustment and compromise7、The proposal should be based on a sound analysis of the buyer”s current situation, taking into account of ____ and ____ within which the transaction takes place.the commercial circumstances, the overall contextthe corporate credit, the bank accounting bookthe manager”s stability, the site selectionthe commercial invoice, the chief negotiator”s ability 答案:the commercial circumstances, the overall context 8、Differences in____, ____, and____ have a profound impact on how successfully the parties are able to negotiate or conduct business transactions.BehavingWays of thinkingManaging conflictHuman resources答案:9、The political system,____, and the counterpart may in some way determine the success or failure of the negotiation. The legal systemThe business systemThe financial systemInfrastructure and logistics system答案:ABCD10、The specific tasks of the opening phase are concluded: To explain the concrete issueTo create suitable atmosphereTo state proposal in opening phaseTodeclare for our intention答案:ABCD。
智慧树知到《跨文化商务沟通》章节测试答案
智慧树知到《跨文化商务沟通》章节测试答案第一章1、The belief that your own cultural background, including ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is superior.culturecommunicationethnocentrismsender答案: ethnocentrism2、The total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.intercultural communicationculturebusiness communicationfeedback答案: culture3、A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.ethnocentrismnoisecommunicationhorizontal communication答案: noiseand profits for both the individuals and organizations.lateral communicationethnocentrismbusiness communicationintercultural communication答案: business communication5、The communication at the same level in an organization.horizontal communicationethnocentrismbusiness communicationlateral communication答案: horizontal communication6、When culture is contrasted with nature, it can be defined as “ life way of a population” in its broad sense, meaning what characterizes the particular way of life of a population.对错答案: 错7、Cul ture is all men’s medium; there is no aspect of human life that is not touched and altered by culture.对错答案: 对8、The culture shown in an onion consists of two levels; a level of norms and values, or an invisible level of resultant behavior or artifacts of some form.错答案: 错9、Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports.对错答案: 对10、In the global village, neighbors communicate free of troubles and difficulties.对错答案: 错11、With the integration of language into the fabric of culture, confusion and dysfunction would reign and the culture would fail.对错答案: 错第二章1、A good mastery of grammar of one language can guarantee a successful communication.对错答案: 错2、Long before writing was developed,we learned to speak first.对答案: 对3、There should always be an attachment at the end of a business memo.对错答案: 错4、A recommendation report is to recommend something to others.对错答案: 错5、Which is not verbal communication?Chat with your leaders and colleaguesDiscuss an issue in a groupGreeting with a smileLeave a message答案: Greeting with a smile6、____ refers to anything that distorts the message the source encodes.NoiseMessageSourceContext答案: Noise7、It is a universal truth that language is by culture and in turn it __ culture.influenced, reflectsdisplayed, influencesdetermined, reflectsshaped, influences答案: influenced, reflects8、Why should we take notes during a business call?Listen attentivelyServes as a record to take follow-up actionReport on the call to someone elseReflect on the call答案: Listen attentively,Serves as a record to take follow-up action,Report on the call to someone else9、How can you identify your audience in preparing a business presentation?AgeAppearanceInterestOccupation答案: Age,Interest,Occupation10、Before making a business call, what kind of questions can you reflect?Do you need to report to your boss?Do you need to get information?Do you want to sell something, or convince the person of an idea?Do you need to ask for the person’s help or support?person of an idea?,Do you need to ask for the person’s help or support?第三章1、Nonverbal behavior reflects the speaker’s subconciousness.对错答案:A2、Depending on the culture,a smile can indicate joy and amusement, it can also indicate embarrassment.对错答案:A3、Posture is the position in which you hold your body when standing or sitting.对错答案:对4、Intimate distance is most common when friends, old classmates, acquaintances and relativestalk.对错答案:错5、People in __ cultures usually view silence as lack of communication and are generally ____ with it.low context uncomfortablehigh context uncomfortablehigh context comfortable答案:low context uncomfortable6、Which of the following countries uses high-context language?CanadaGermanyJapanUnited States答案:Japan7、The function of nonverbal signs is sometimes indispensible. For example, placing your index finger to your lips as an alternative to saying “Please calm down so that I can speak” is a case of ____.complementingrepeatingcontradictingsubstituting答案:substituting8、Which statements are correct about nonverbalcommunication?Nonverbal behavior is easily controlledA smile sometimes doesn’t mean a sincere smileNonverbal behavior accounts for much of the meaning we derive from conversation.Nonverbal communication is more than the complement of verbal communication.答案:9、How does nonverbal behavior control the pace or flow of communication?Gesture of stoppingClap handsRaise voice答案:Be silent Gesture of stopping Clap hands Raise voice10、Which of the countries belong to individualistic culture?ItalyAmericaFranceGreece答案:Italy America France第四章1、Power distance is a conceptual was developed by Hofstede to describethe extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequallythe power of multinational organizationsthe power differential between developed and less developed countriesthe power difference between men and women答案:2、Hofstede’s _ index measures the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally.value orientationcultural dimensionscultural valuespower distance答案:power distance3、These are the most significant studies of cultural values except ___.Hall's High- and Low- Context TheoryKluckhohn and Strodtbeck's five Value OrientationsFons Trompenars’s model of culture with seven dimensionsGeert Hofstede's six Cultural Dimensions答案:Fons Trompenars’s model of culture with seven dimensions4、The opinion that everyone has a position and clearly defined privileges is____.a view of hierarchical structure of social relationshipa view of group orientation of social relationshipa view of individual orientation structure of social relationshipnone of the above答案:a view of hierarchical structure of social relationship5、Low-context communication is characterized by explicit speaking.对错答案:对6、Chinese culture is high-context in comparison to western culture.对错答案:对7、Cultures with a large power distance are hierarchical cultures.对错答案:对8、At the core of uncertainty avoidance is the idea that the future is predictable.对错答案:错9、Power distance in Hofstede's cultural dimensions is roughly similar to the value Kluckhohn calls hierarchy.对错答案:错10、In a culture emphasizing masculinity, it is more possible for men to play a nurturing role.对错答案:错第五章1、Etiquette is simply showing respect for others.对错答案:错2、Etiquette refers to the guideline for knowing how to behave appropriately in all situations.错答案:A3、Kiss greeting usually happen between two men in the United States.对错答案:错4、It’s OK to write on someone’s business card.对错答案:B5、A handshake should be friendly or respectful gesture, not a show of physical strength. So we should not squeeze other’s hand too hard.对错答案:A6、Before a dish is served, napkins can be placed either on the plate or on the left of forks.对错答案:A7、You’re invited to a business dinner. When do you take your napkin from the table and place it on your lap?Open it immediately.Wait for the host to take his or her napkin before taking yours.Wait for the oldest person at the table to take his or hers.Wait for all the ladies to take theirs before taking yours if you are a gentle man.答案:Wait for the host to take his or her napkin before taking yours.8、Which of the following behavior is appropriate in a business dinner?Use the napkin to wipe your nose.Cut all the food in your plate into small pieces.Sip from the side of the spoon when eating soup.Use the knife with your right hand.答案:CD9、What are the benefits of humor in the workplace?Humor can reduce stress.Humor can block negative emotions.Humor can help people develop rapport with each other.Humor can help solve problems.答案:ABCD10、In many Asian countries, the way you treat someone’s business card is a reflection of:How serious you are about the outcome of the meeting.How much you respect them as a person.What you think of their country.company and title.答案:ABCD第六章and a potential cause of shame to the group.对错答案:A2、Whether an international business negotiation succeeds or not is not only determined by the strategies and skills used in formal negotiation, but also closely related to whether enough careful preparation has been made.对错答案:A3、In the opening phase, the atmosphere is the only factor we should consider.对错答案:错4、Bargaining strength refers to the degree of movement that is possible for each party with respect to individual issues on the agenda.对错答案:错5、In some Asian cultures, they will use communication to encourage harmony, preserve face, and develop ____ relationships.Short-termLong-termMiddle-termShort run答案:Long-term6、The purpose of bargaining is to settle the differences that stand in the way of an agreement. Settling the differences involves____.high-context and low-contextconcession andreappraisaladjustment and compromiseaims and objectives答案:adjustment and compromise7、The proposal should be based on a sound analysis of the buyer’s current situation, taking into account of ____ and ____ within which the transaction takes place.the commercial circumstances, the overall contextthe corporate credit, the bank accounting bookthe manager’s stability, the site selectionthe commercial invoice, the chief negotiator’s ability答案:the commercial circumstances, the overall context8、Differences in____, ____, and____ have a profound impact on how successfully the parties are able to negotiate or conduct business transactions.BehavingWays of thinkingManaging conflictHuman resources答案:9、The political system,____, and the counterpart may in some way determine the success or failure of the negotiation.The legal systemThe business systemThe financial systemInfrastructure and logistics system答案:ABCD10、The specific tasks of the opening phase are concluded: To explain the concrete issueTo create suitable atmosphereTo state proposal in opening phaseTodeclare for our intention。
跨文化商务沟通ppt课件
跨文化商务沟通
1．树立正确的文化观
2．提炼不同文化的共同价值观，进行跨文化 创新
跨文化商务沟通
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第十章 跨文化商务沟通
（四）跨文化沟通策略 1．发展双向沟通 2．努力实现文化认同 （1）文化上求同存异 （2）沟通中相互适应 （3）思维上消除定势
跨文化商务沟通
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第十章 跨文化商务沟通
（五）跨文化商务沟通中消除文化差异劣势的 策略
特点：其管理理念具有很强的全球视野， 公司员工的民族属性被淡化，这顺应了经济全 球化和文化融合的取向，更容易被各方接受。
跨文化商务沟通
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第十章 跨文化商务沟通 第二节 跨文化商务沟通中
的语言沟通和非语言沟通
人们的沟通沟通方式，包括语言沟通和非 语言沟通。除了语言以外，还使用非语言交际 方式，如手势、身势、眼神、面部表情、服饰、 对于时间和空间的利用等等，在这一领域，文 化同样起着重要的支配作用。
跨文化商务沟通
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第十章 跨文化商务沟通
（五）跨文化商务沟通
跨文化商务沟通是个新的概念，是不同文 化背景的经营管理者之间的沟通。跨文化商务 沟通由跨文化、沟通和商务三个变量组合而成， 这三个变量相互作用，有机组合，产生整合效 应。
二、跨文化商务沟通的模式与特点
要做好跨文化商务沟通，可以选择的模式 主要有：
跨文化商务沟通
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第十章 跨文化商务沟通
跨文化沟通与国际商务礼仪PPT
05 国 际 商 务 礼 仪 的 具 体 表 现
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提高跨文化沟通与礼仪的 技巧
PART 01
单击编辑章节标题
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PART 02
跨文化沟通的重要性
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全球化背景下的跨文化交流
跨文化沟通的定义和重要性
全球化背景下的跨文化文化沟通的成功案例和启示
避免文化冲突与误解
跨文化沟通：理解不同文化背景的人们的思维方式和行为习惯 文化冲突：不同文化之间的差异可能导致误解和冲突 误解：由于文化差异，人们对同一事物可能有不同的理解和认知 跨文化沟通技巧：学习并掌握跨文化沟通的技巧和方法，以避免文化冲突与误解
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尊重他人：认真倾 听他人发言，避免 打断或插话
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保持礼貌：使用礼 貌用语，避免使用 粗俗、歧视性语言
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遵守会议规则：按 照会议议程和规则 进行讨论和决策
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及时反馈：对他人 的意见和建议给予 及时回应和反馈
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结束会议：对会议 成果进行总结和确 认，表示感谢和祝 福
商务宴请礼仪
灵活与适应性原则
尊重不同文化 背景和习惯
灵活运用礼仪 规则和技巧
适应不同场合 和情境
保持开放和包 容的心态
PART 05
国际商务礼仪的具体表 现
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商务会议礼仪
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准时出席：尊重他 人时间，避免迟到
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着装得体：根据会 议性质和场合选择 合适的着装
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自我介绍：简洁明 了，突出个人特点 和优势
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着装得体：根据场合选择合 适的着装
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礼貌交谈：注意语言表达， 避免使用过于专业或复杂的
词汇
商务沟通之跨文化沟通中英.ppt
跨文化商务沟通 Chapter 6
business card) Protocols in business workplace (telephone and e-
Moreover, the professional image requires the design to be concise and information-oriented, which means the blackand-white color is preferred.
6.2.1 Etiquette in Initiating Business Credential
While protocol is the customs and regulations dealing with diplomatic etiquette and courtesies expected in official dealings, like contacting and negotiations with persons in various cultures (Chaney & Martin, 2002).
2) Exchanging of Business Card As for exchanging business card, you should master the
appropriate time and graceful etiquette about how to do it. Firstly, when to exchange business card When someone asks for it or you are engaged in a
跨文化商务沟通第06章
6.3 时间观念
在马来西亚和印度尼西亚守时也非常重 要，特别是在与地位高的人见面时守时 显得更重要。
伊拉克的居民也很守时，这点与它的邻 国的文化不同。
印度人很欣赏守时这一习惯，但是他们 自己却未必守时。
在澳大利亚和新西兰，不论是商业会谈 还是社交事务守时都是很重要的。
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6.4 近体学
沟通时互动双方对空间距离的应用称为 近体学。人与人交流时双方所保持的身 体距离与地理距离一样受到文化的严重 影响。
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6.5 眼神
一些文化比其他文化更重视眼神交流。
美国、加拿大、英国和东欧地区的人们 都喜欢直接的眼神交流。
眼神交流并不会持续很长时间，一般一 两秒钟就结束。
在这些国家，眼神交流通常意味着尊敬 和关注。总是回避眼神交流的人会被认 为不安全、不友好、不可信、不尊敬或 者怠慢。
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6.5 眼神
日本人谈话时，把注视区域定在下巴以 下的部位。 中国人和印度尼西亚人也会以眼睛低垂 表示对别人的尊敬。 拉丁美洲和加勒比海的居民以及一些非 洲地区的人们，都通过避免直接的眼神 交流来显示对别人的尊重。
– 双臂在胸前交叉、握拳或双腿交叉表示防御。
– 在别人讲话时不停地看表或者盯着地板、天花板、
窗外表示对谈话不感兴趣或是厌烦。
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手势
竖角手势：抬起拳头，伸出食指和小拇 指。因与得克萨斯大学长角牛队相关而 具有正面的意思，在巴西和委内瑞拉等 地这个手势代表好运，而在意大利这个 手势却是对人的侮辱。这个标识在美国 的不同子文化中意义也不同，其中的一 种含义是恶魔撒旦的象征，表示恶魔之 角。在使用这个手势之前你一定要先确 保对方了解它暗含的意思。
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6.6 嗅觉
美国人很重视个人卫生。其他文化对于自 然气味则有不同的理解，他们认为有气味 是正常的，而以为美国人那样的态度是不 正常的。 记住不同国家地区对待气味的态度差别， 有利于维持和谐的跨文化商业关系，可能 的话，可以采用你开展业务所在国家的卫 生习惯。
跨文化商务沟通课件
类型
价值观差异：不同文化对个体主义与集 体主义、权力距离、不确定性规避等方 面的价值观存在的差异。
文化差异对商务沟通的影响
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沟通障碍
文化差异可能导致沟通误 解、信息传递不畅，增加 商务沟通的难度。
冲突与误解
不同的价值观、沟通方式 和思维方式可能导致双方 产生冲突和误解，影响商 务合作关系。
案例三：跨文化商务团队建设实践分享
团队组建 团队培训 团队协作 成功案例
在组建跨文化商务团队时，注重成员的文化多样性，确保团队 具备跨文化沟通的能力。
通过跨文化培训，提高团队成员对文化差异的认识和尊重，增 强团队凝聚力。
鼓励团队成员分享各自的文化经验和知识，促进团队成员间的 互相学习和成长，提升团队整体绩效。
角色准备
学员需提前了解所扮演角色的文化背景、商务习俗和谈判目标，以便更
好地融入角色并展开有效的沟通。
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教练指导
专业教练将对学员的角色扮演进行观察和指导，帮助学员改进沟通策略
，提高谈判技巧。
小组讨论：分享跨文化商务沟通经验与策略
经验分享
学员将围绕跨文化商务沟通的主题，分享自己在工作或学 习中积累的经验和故事。通过分享，学员可以相互学习、 借鉴成功策略。
• 拓展市场份额：通过有效的跨文化商务沟通，企业 可以更好地开拓国际市场，扩大市场份额。
• 文化差异带来的沟通障碍：不同文化背景下，人们 对沟通方式、时间观念、社交礼仪等方面可能存在 差异，这增加了沟通的复杂性。
机遇
• 汲取多元文化优势：跨文化商务沟通有助于企业汲 取不同文化的优势，提升企业创新能力和竞争力。
跨文化商务沟通的基本原则
尊重文化差异
有效倾听
第十章 跨文化沟通 《商务沟通》
10.4 其他主要国家（地区）文化简介
• 10.4.2 英国文化的特征及如何与英国人沟通 • 1）英国文化的特征
（1）语言与交流 （2）风俗礼仪与生活习惯
10.4 其他主要国家（地区）文化简介
• 2）如何与英国人沟通
• 英国人酷爱动物，虐待动物犯法，所以在英国碰到对方豢养猫、狗之类的宠物，“平等友 好”地对待是良策，切勿表现出讨厌之情，更不可动手去打。但英国人唯独忌讳大象，所 以商品包装忌出现“象”字及其图案。英国人认为“7”是个能带来好运的吉祥数字，而 “13”则是个不吉利的数字，所以商务活动避免13人参加，也不要安排在13日。
10.2 跨文化沟通的主要影响因素
• 2）成见 • 当我们突然进入一种存在我们不熟悉的符号和行为的情境的时候，我们就会经历
一种很强的令人烦恼不安的情境——文化冲击。我们会因此而感到焦虑不安， 甚至茫然不知所措。在这种情况下，成见常常就油然而生了。成见不是不可避免 的，但它常比悬而未决或模棱两可的状态容易接受得多。因为我们大多数人都很 怠惰，不愿意发展了解不同境遇中其他人具备的能力。成见作为我们头脑中的图 像，常常是僵化的、难以改变的，以其作为防卫的机制常常是极为不利的，对于 跨文化沟通的成功进行也是全然无益的。
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CHAPTER
第10章 跨文化沟通
10.1 跨文化沟通的概念
• 10.1.1 文化的概念 • “文化”一词有广义和狭义之分。广义的文化是指人类在社会生活中所创造的一
切，包括物质生产和精神生产的全部内容及其成果；狭义的文化专指文学艺术； 在广义和狭义之间的中间层次的文化是指与政治、经济有别的全部精神生产成果。 例如，有人把文化定义为人类复杂精神生活的整体，包括知识、信仰、艺术、道 德、宗教、风俗以及作为社