跨文化商务沟通第06章共48页
演示文稿跨文化商务沟通
• 种族歧视。包括直言不讳地将所有亚洲人贴上诸如 日本佬和苦力的群体标签。
• 规避文化。在亚洲做生意的美国人倾向于成立自己的 俱乐部，并且对彼此就做生意的艰难大吐苦水，而不 是与当地人交往。
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第四页，共29页。
文化冲击是指当人们来到不同于母文化的
文化环境中时所经历的创伤，包括:
- 匮乏的食物 -无法接受的清洁标准
-不同的卫生间设施
-对人身安全的恐惧 -对日常例程的扰乱
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第五页，共29页。
亚洲冲击的五个阶段
• 文化挫败感，包括语言、食物和当地风俗习惯。
• 不愿理解当地人做事方式背后的合理性。美国人总是迅 速地给一种文化行为贴上落后和低效的标签，却不去理 解这种行为的理性基础。
危机或幻想
破灭阶段
调整阶段
接受阶段
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4.1 文化冲击的阶段
• W形曲线：是一种解释返乡阶段中
适应过程的一种理论，该理论提出 返乡过程实际上是另一种形式的U
形曲线，它是对异国文化初始调 整所经历过程的一个重复。通过 综合这两条曲线，W形曲线就此 产生。
第十一页，共29页。
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返乡阶段的问题
• 候选人是否有能力与外国同行取得并保持联 系？
• 处理问题时，候选人是否具备足够的耐心？
• 面对不利局面时，候选人是否能够张弛有度？
第十七页，共29页。
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选拔外派人员
• 白金法则-别人希望你怎么对待他们，你就怎
么对待他们。 • 黄金法则-你希望别人怎么对待你，你就怎么
跨文化商务沟通chapter 6
• Not important
Business Dress
Casual or Not?
Business Scheduling
Cultural Variations
Office hours
Cultures vary in
Lunch period
Business days
The Use of Humor
Assignment
• What is the importance of appropriate etiquette and protocol in intercultural business communication?
Next most IMP.Guest
Cocktail Party
The Goal
• To meet as many people as possible • No body expects to get into deep discussion
Tipping
Gift-giving Etiquette
Chapter 6
Intercultural Business Etiquette and Protocol
Learning Objective
• Understand the importance of appropriate etiquette and protocol in intercultural business communication • Identify cultural differences in naming systems, business card exchange and other initiating business contacts • Understand how cultural differences in social entertainment may affect intercultural business communication • Understand how gift-giving practices vary from culture to culture
跨文化商务沟通 Cross-cultural Communication WK
Functions
The interfacing of the verbal with the nonverbal carries over to the many uses and functions of nonverbal behavior. Functions:
- Repeating - Complementing - Substituting - Regulating - Contradicting
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Culture- Time Orientation
• Value to Time Monochronic vs Polychronic
Monochronic- ONE thing focused One time Using time in linear way
Polychronic- Manage many things together - Change plans easily and always
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Elements- Channel/Medium
LOWEST
HIGHEST
Impersonal Static Media
(flyers, bulletins, generalised
computer reports)
Personal Static Media
(memos, letters, tailored computer Reports)
Nonverbal communication involves all those
nonverbal stimuli in a communication setting
that are generated by both the source and his or her use of the environment and that have
跨文化商务沟通(PPT32页)
Character features
South China: exquisite, euphemistic North China:bold, frank,straightforward
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Islam
Dietary restrictions: • do not eat pork • do not drink • do not eat blood
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Analysis
• The delegators from Dubai belief in Islamism, and have strong religious concepts. Boar is their totem, they are banned from eating pork.
• Chinese people lack of religious conscious and ignore the important factor when they negotiate with Dubai’s company.
different cultures, customs and religious belief different thoughts or actions conflicts
2
Types
Verbal behaviors
Different ways of greeting Different responds to praise The main part of considering issues
商务沟通中的跨文化
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1．印度文化
❖ 四大文明古国之一的印度有着鲜明的民族特 色
➢ 官僚主义 ➢ 等级制度——印度自古就有很森严的等级制
度，而且这种与生俱来的等级地位不能像在 中国一样通过考取功名之类的方式得到改变。
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《贫民窟的百万富翁》主角剧照与生活照
商务沟通
——跨文化沟通
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第一节 跨文化沟通概述
❖ “地球村”已不再单单是一个概念性的名 词，转瞬间已成为人们生活的一部分，跨 文化沟通也随之成为人们需要面对的问题。
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一、跨文化沟通是经济全球化发展的要求
❖ 文化：一个群体所共有的价值观和行为准 则的体系。
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文化的基本构成
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2．风俗习惯
❖ 个人空间意识——阿拉伯地区个人距离较小。
❖ 时间观念——在海湾地区，耐心是个重要的 美德。
❖ 宴请——吃饭时，一定要吃很多，以表示你 的感激之情。
❖ 风俗——和其他穆斯林文化一样，左手被认 为是不洁的。吃饭或者给阿拉伯人递东西时， 通常只用右手。
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一、沟通中的美国文化
❖ 生意第一
❖ 平等意识和个人主义
❖ 语言和习俗——很少有美国人的外语非常流 利。所以如果你的英语水平不好，就得雇佣 一名翻译，因为别想指望他们会说很好的中 文。
❖ 谈判风格——干脆利落、不兜圈子
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二、沟通中的英国文化
三、沟通中的阿拉伯人
2020智慧树,知到《跨文化商务沟通》章节测试[完整答案]
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2020智慧树,知到《跨文化商务沟通》章节测试[完整答案]智慧树知到《跨文化商务沟通》章节测试答案见面课：冰山之下--商业广告中的文化价值观1、问题:Culture is like an iceberg. Only a small part of culture is visible. For instance, food, dress, paintings are all apparent to eyes. But a great part of culture is hidden under the water, such as _, , and so on.选项：A:viewsB:attitudesC:architectureD:customs答案: 【views;attitudes;customs】2、问题:Originally Geert Hofsted developed a model that identifies four primary cultural dimensions: _, , Individualism versus Collectivism, ___.选项：A:Power DistanceB:Long- versus Short-Term OrientationC:Uncertainty AvoidanceD:Masculinity versus Femininity答案: 【Power Distance;Uncertainty Avoidance;Masculinity versus Femininity】3、问题:Chinese consumers can be ascribed to the values of conformity and“face”.选项：A:对B:错答案: 【对】4、问题:It”s better for advertisers to realize and take note of the different cultural values and make corresponding adjustments to their advertising appeals.选项：A:对B:错答案: 【对】5、问题:The Americans have the spirit of innovation and risk-taking. They are not willing to cope with uncertainties inherent in life and can tolerate and accept new ideas and strangers.选项：A:对B:错答案: 【错】见面课：商业宣讲实践1、问题:In the presentation of GTech, the first part is to introduce some basic information about GTech.选项：A:对B:错答案: 【错】2、问题:PPT with paragraphs of text significantly decreases the attention of the audience.选项：A:对B:错答案: 【对】3、问题:Keeping your hands in your pockets during the presentation shows your confidence.选项：A:对B:错答案: 【错】4、问题:Images in PPT can distract people”s attention andmake the message less powerful.选项：A:对B:错答案: 【错】5、问题:A subtle nod, smile or placement of your hands can drastically change the meaning of your words.选项：A:对B:错答案: 【对】6、问题:What is the most obvious difference among informative presentation, persuasive presentation, and goodwill presentation? ( )选项：A:the audienceB:the informationC:the purposeD:the language答案: 【the purpose】7、问题:GTech is a __ company ( )选项：A:foodB:technicalC:mediaD:consultative答案: 【food】8、问题:Which is NOT the need of Japanese hospitals on robot nurses? ( )选项：A:error-orientedB:integratedC:autonomousD:error-free答案: 【error-oriented】9、问题:Which can NOT help you identify your audience in preparing a business presentation? ( )选项：A: AgeB:AppearanceC:OccupationD:Interest答案: 【Appearance】10、问题:Which can NOT attract audience”s attention? ( )选项：A:Use a rising intonationB:Stress important wordsC:Use short sentences at the start of a pointD:Keep on talking答案: 【Keep on talking】见面课：跨文化商务谈判模拟1、问题:In some Asian cultures, such as in China and Japan, they will adapt the indirect approach.选项：A:对B:错答案: 【对】2、问题:To the successful negotiations, the two sides must first understand the cultural differences.选项：A:对B:错答案: 【对】3、问题:High-context cultures are relational, collectivist, intuitive, and contemplative.选项：A:对B:错答案: 【对】4、问题:Germans make it very clear about the prices, conditions and ways of acting.选项：A:对B:错答案: 【对】5、问题:According to the negotiating objectives, goals for negotiations can be included:desired goal, acceptable goal and bottom goal.选项：A:对B:错答案: 【对】6、问题:It is appropriate to use your right hand to exchange business cards in Indian cultures.选项：A:对B:错答案: 【对】7、问题:Saudis do require as much personal space as most Western cultures.选项：A:对B:错答案: 【错】8、问题:There should be no more than three colors in business formal attire for men.选项：A:对B:错答案: 【对】9、问题:In Finland, a gift is not expected on the first visit, but would be expected on a subsequent visit.选项：A:对B:错答案: 【对】见面课：障碍与沟通--跨文化商务案例分析1、问题:What are the reasons for the Toyota Recall Crisis?选项：A:The failure of the public relationsB:A culture of deferenceC:Employee”s LoyaltyD:Communication across cultures答案: 【The failure of the public relations;A culture of deference;Employee”s Loyalty;Communication across cultures】2、问题:When responding to consumer safety issues, the typical Japanese corporation”s response is __.选项：A:Minimization of the problemB:Reluctance to recall the productC:Criticize the team membersD:too little compassion and concern for customers 答案: 【Minimization of the problem;Reluctance to recall the product;too little compassion and concern for customers】3、问题:There are many ways of examining cultural differences and their impact on international management. Culture can affect ____.选项：A:technology transferB:managerial attitudesC:managerial ideologyD:business-government relations答案: 【technology transfer;managerial attitudes;managerial ideology;business-government relations】4、问题:How can the culture of a society directly affect management approaches?选项：A:centralized versus decentralized decision makingB:safety versus riskC:stability versus innovationD:individual versus organization loyalty答案: 【centralized versus decentralized decision making; safety versus risk;stability versus innovation】5、问题:Which statement in the following French culture is not right?选项：A:Social class is important and social interactions are affected by class stereotypes.B:The French may admire or be fascinated with people who disagree with them.C:The French are very status conscious, and they like to provide signs of their status.D:The French focus on good connections, which can result in lower costs for doing business.答案: 【The French focus on good connections, which can result in lower costs for doing business.】6、问题:Which factor needs to be considered when pursuing business in Brazil?选项：A:Physical contact is acceptable as a form of communication.B:Brazilians tend to trust others, so be sure to form a strong relationship before bringing up business issues.C:Appearance is very important, as it will reflect both you and your company.D:Patience is not important.答案: 【Physical contact is acceptable as a form of communication.;Appearance is very important, as it will reflect both you and your company.】第一章1、The belief that your own cultural background, including ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is superior.culturecommunicationethnocentrismsender答案: ethnocentrism2、The total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.intercultural communicationculturebusiness communicationfeedback答案: culture3、A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.ethnocentrismnoisecommunicationhorizontal communication答案: noise4、The communication is within business and administration, aiming at a common objective and profits for both the individuals and organizations.lateral communicationethnocentrismbusiness communicationintercultural communication答案: business communication5、The communication at the same level in an organization. horizontal communicationethnocentrismbusiness communicationlateral communication答案: horizontal communication6、When culture is contrasted with nature, it can be defined as“ life way of a population” in its broad sense, meaning whatcharacterizes the particular way of life of a population.对错答案: 错7、Culture is all men”s medium; there is no aspect of human life that is not touched and altered by culture.对错答案: 对8、The culture shown in an onion consists of two levels;a level of norms and values, or an invisible level of resultant behavior or artifacts of some form.对错答案: 错9、Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports.对错答案: 对10、In the global village, neighbors communicate free oftroubles and difficulties.对错答案: 错11、With the integration of language into the fabric of culture, confusion and dysfunction would reign and the culture would fail.对错答案: 错第二章1、A good mastery of grammar of one language can guaranteea successful communication.对错答案: 错2、Long before writing was developed,we learned to speak first.对错答案: 对3、There should always be an attachment at the end of abusiness memo.对错答案: 错4、A recommendation report is to recommend something to others.对错答案: 错5、Which is not verbal communication?Chat with your leaders and colleaguesDiscuss an issue in a groupGreeting with a smileLeave a message答案: Greeting with a smile6、____ refers to anything that distorts the message the source encodes.NoiseMessageSourceContext答案: Noise7、It is a universal truth that language is by culture and in turn it __ culture.influenced, reflectsdisplayed, influencesdetermined, reflectsshaped, influences答案: influenced, reflects8、Why should we take notes during a business call?Listen attentivelyServes as a record to take follow-up actionReport on the call to someone elseReflect on the call答案: Listen attentively,Serves as a record to take follow-up action,Report on the call to someone else9、How can you identify your audience in preparing a business presentation?AgeAppearanceInterestOccupation答案: Age,Interest,Occupation10、Before making a business call, what kind of questionscan you reflect?Do you need to report to your boss?Do you need to get information?Do you want to sell something, or convince the person of an idea?Do you need to ask for the person”s help or support?答案: Do you need to get information?,Do you want to sell something, or convince the person of an idea?,Do you need to ask for the person”s help or support?第三章1、Nonverbal behavior reflects the speaker”s subconciousness.对错答案:A2、Depending on the culture,a smile can indicate joy and amusement, it can also indicate embarrassment.对错答案:A3、Posture is the position in which you hold your body when standing or sitting.对错答案:对4、Intimate distance is most common when friends, old classmates, acquaintances and relativestalk.对错答案:错5、People in __ cultures usually view silence as lack of communication and are generally ____ with it.low context uncomfortablehigh context uncomfortablelow context comfortablehigh context comfortable答案:low context uncomfortable6、Which of the following countries uses high-context language?CanadaGermanyJapanUnited States答案:Japan7、The function of nonverbal signs is sometimes indispensible. For example, placing your index finger to your lips as an alternative to saying“Please calm down so that I can speak” is a case of ____.complementingrepeatingcontradictingsubstituting答案:substituting8、Which statements are correct about nonverbalcommunication?Nonverbal behavior is easily controlledA smile sometimes doesn”t mean a sincere smileNonverbal behavior accounts for much of the meaning we derive from conversation.Nonverbal communication is more than the complement of verbal communication.答案:9、How does nonverbal behavior control the pace or flow of communication?Be silentGesture of stoppingClap handsRaise voice答案:Be silent Gesture of stopping Clap hands Raise voice 10、Which of the countries belong to individualistic culture?ItalyAmericaFranceGreece答案:Italy America France第四章1、Power distance is a conceptual was developed by Hofstede to describethe extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequallythe power of multinational organizationsthe power differential between developed and less developed countriesthe power difference between men and women答案:2、Hofstede”s _ index measures the extent to which the lesspowerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. value orientationcultural dimensionscultural valuespower distance答案:power distance3、These are the most significant studies of cultural values except ___.Hall's High- and Low- Context TheoryKluckhohn and Strodtbeck's five Value Orientations Fons Trompenars”s model of culture with seven dimensions Geert Hofstede's six Cultural Dimensions答案:Fons Trompenars”s model of culture with seven dimensions4、The opinion that everyone has a position and clearly defined privileges is____.a view of hierarchical structure of social relationship a view of group orientation of social relationshipa view of individual orientation structure of social relationshipnone of the above答案:a view of hierarchical structure of social relationship5、Low-context communication is characterized by explicit speaking.对错答案:对6、Chinese culture is high-context in comparison to western culture.对错答案:对7、Cultures with a large power distance are hierarchical cultures.对错答案:对8、At the core of uncertainty avoidance is the idea that the future is predictable.对错答案:错9、Power distance in Hofstede's cultural dimensions is roughly similar to the value Kluckhohn calls hierarchy.对错答案:错10、In a culture emphasizing masculinity, it is more possible for men to play a nurturing role.对错答案:错第五章1、Etiquette is simply showing respect for others.对错答案:错2、Etiquette refers to the guideline for knowing how to behave appropriately in all situations.对错答案:A3、Kiss greeting usually happen between two men in the United States.错答案:错4、It”s OK to write on someone”s business card.对错答案:B5、A handshake should be friendly or respectful gesture, not a show of physical strength. So we should not squeeze other”s hand too hard.对错答案:A6、Before a dish is served, napkins can be placed either on the plate or on the left of forks.对错答案:A7、You”re invited to a business dinner. When do you take your napkin from the table and place it on your lap?Open it immediately.Wait for the host to take his or her napkin before takingWait for the oldest person at the table to take his or hers. Wait for all the ladies to take theirs before taking yours if you are a gentle man.答案:Wait for the host to take his or her napkin before taking yours.8、Which of the following behavior is appropriate in a business dinner?Use the napkin to wipe your nose.Cut all the food in your plate into small pieces.Sip from the side of the spoon when eating soup.Use the knife with your right hand.答案:CD9、What are the benefits of humor in the workplace?Humor can reduce stress.Humor can block negative emotions.Humor can help people develop rapport with each other. Humor can help solve problems.答案:ABCD10、In many Asian countries, the way you treat someone”s business card is a reflection of:How serious you are about the outcome of the meeting.How much you respect them as a person.What you think of their country.company and title.答案:ABCD第六章1、In some high-context cultures, public display of emotions is a sign of immaturity and a potential cause of shame to the group.对错答案:A2、Whether an international business negotiation succeeds or not is not only determined by the strategies and skills used in formal negotiation, but also closely related to whether enough careful preparation has been made.对错答案:A3、In the opening phase, the atmosphere is the only factor we should consider.对错答案:错4、Bargaining strength refers to the degree of movement that is possible for each party with respect to individual issues on the agenda.对错答案:错5、In some Asian cultures, they will use communication to encourage harmony, preserve face, and develop ____ relationships.Short-termLong-termMiddle-termShort run答案:Long-term6、The purpose of bargaining is to settle the differences that stand in the way of an agreement. Settling the differences involves____.high-context and low-contextconcession andreappraisaladjustment and compromiseaims and objectives答案:adjustment and compromise7、The proposal should be based on a sound analysis of the buyer”s current situation, taking into account of ____ and ____ within which the transaction takes place.the commercial circumstances, the overall contextthe corporate credit, the bank accounting bookthe manager”s stability, the site selectionthe commercial invoice, the chief negotiator”s ability 答案:the commercial circumstances, the overall context 8、Differences in____, ____, and____ have a profound impact on how successfully the parties are able to negotiate or conduct business transactions.BehavingWays of thinkingManaging conflictHuman resources答案:9、The political system,____, and the counterpart may in some way determine the success or failure of the negotiation. The legal systemThe business systemThe financial systemInfrastructure and logistics system答案:ABCD10、The specific tasks of the opening phase are concluded: To explain the concrete issueTo create suitable atmosphereTo state proposal in opening phaseTodeclare for our intention答案:ABCD。
智慧树知到《跨文化商务沟通》章节测试答案
智慧树知到《跨文化商务沟通》章节测试答案第一章1、The belief that your own cultural background, including ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is superior.culturecommunicationethnocentrismsender答案: ethnocentrism2、The total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.intercultural communicationculturebusiness communicationfeedback答案: culture3、A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.ethnocentrismnoisecommunicationhorizontal communication答案: noiseand profits for both the individuals and organizations.lateral communicationethnocentrismbusiness communicationintercultural communication答案: business communication5、The communication at the same level in an organization.horizontal communicationethnocentrismbusiness communicationlateral communication答案: horizontal communication6、When culture is contrasted with nature, it can be defined as “ life way of a population” in its broad sense, meaning what characterizes the particular way of life of a population.对错答案: 错7、Cul ture is all men’s medium; there is no aspect of human life that is not touched and altered by culture.对错答案: 对8、The culture shown in an onion consists of two levels; a level of norms and values, or an invisible level of resultant behavior or artifacts of some form.错答案: 错9、Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports.对错答案: 对10、In the global village, neighbors communicate free of troubles and difficulties.对错答案: 错11、With the integration of language into the fabric of culture, confusion and dysfunction would reign and the culture would fail.对错答案: 错第二章1、A good mastery of grammar of one language can guarantee a successful communication.对错答案: 错2、Long before writing was developed,we learned to speak first.对答案: 对3、There should always be an attachment at the end of a business memo.对错答案: 错4、A recommendation report is to recommend something to others.对错答案: 错5、Which is not verbal communication?Chat with your leaders and colleaguesDiscuss an issue in a groupGreeting with a smileLeave a message答案: Greeting with a smile6、____ refers to anything that distorts the message the source encodes.NoiseMessageSourceContext答案: Noise7、It is a universal truth that language is by culture and in turn it __ culture.influenced, reflectsdisplayed, influencesdetermined, reflectsshaped, influences答案: influenced, reflects8、Why should we take notes during a business call?Listen attentivelyServes as a record to take follow-up actionReport on the call to someone elseReflect on the call答案: Listen attentively,Serves as a record to take follow-up action,Report on the call to someone else9、How can you identify your audience in preparing a business presentation?AgeAppearanceInterestOccupation答案: Age,Interest,Occupation10、Before making a business call, what kind of questions can you reflect?Do you need to report to your boss?Do you need to get information?Do you want to sell something, or convince the person of an idea?Do you need to ask for the person’s help or support?person of an idea?,Do you need to ask for the person’s help or support?第三章1、Nonverbal behavior reflects the speaker’s subconciousness.对错答案:A2、Depending on the culture,a smile can indicate joy and amusement, it can also indicate embarrassment.对错答案:A3、Posture is the position in which you hold your body when standing or sitting.对错答案:对4、Intimate distance is most common when friends, old classmates, acquaintances and relativestalk.对错答案:错5、People in __ cultures usually view silence as lack of communication and are generally ____ with it.low context uncomfortablehigh context uncomfortablehigh context comfortable答案:low context uncomfortable6、Which of the following countries uses high-context language?CanadaGermanyJapanUnited States答案:Japan7、The function of nonverbal signs is sometimes indispensible. For example, placing your index finger to your lips as an alternative to saying “Please calm down so that I can speak” is a case of ____.complementingrepeatingcontradictingsubstituting答案:substituting8、Which statements are correct about nonverbalcommunication?Nonverbal behavior is easily controlledA smile sometimes doesn’t mean a sincere smileNonverbal behavior accounts for much of the meaning we derive from conversation.Nonverbal communication is more than the complement of verbal communication.答案:9、How does nonverbal behavior control the pace or flow of communication?Gesture of stoppingClap handsRaise voice答案:Be silent Gesture of stopping Clap hands Raise voice10、Which of the countries belong to individualistic culture?ItalyAmericaFranceGreece答案:Italy America France第四章1、Power distance is a conceptual was developed by Hofstede to describethe extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequallythe power of multinational organizationsthe power differential between developed and less developed countriesthe power difference between men and women答案:2、Hofstede’s _ index measures the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally.value orientationcultural dimensionscultural valuespower distance答案:power distance3、These are the most significant studies of cultural values except ___.Hall's High- and Low- Context TheoryKluckhohn and Strodtbeck's five Value OrientationsFons Trompenars’s model of culture with seven dimensionsGeert Hofstede's six Cultural Dimensions答案:Fons Trompenars’s model of culture with seven dimensions4、The opinion that everyone has a position and clearly defined privileges is____.a view of hierarchical structure of social relationshipa view of group orientation of social relationshipa view of individual orientation structure of social relationshipnone of the above答案:a view of hierarchical structure of social relationship5、Low-context communication is characterized by explicit speaking.对错答案:对6、Chinese culture is high-context in comparison to western culture.对错答案:对7、Cultures with a large power distance are hierarchical cultures.对错答案:对8、At the core of uncertainty avoidance is the idea that the future is predictable.对错答案:错9、Power distance in Hofstede's cultural dimensions is roughly similar to the value Kluckhohn calls hierarchy.对错答案:错10、In a culture emphasizing masculinity, it is more possible for men to play a nurturing role.对错答案:错第五章1、Etiquette is simply showing respect for others.对错答案:错2、Etiquette refers to the guideline for knowing how to behave appropriately in all situations.错答案:A3、Kiss greeting usually happen between two men in the United States.对错答案:错4、It’s OK to write on someone’s business card.对错答案:B5、A handshake should be friendly or respectful gesture, not a show of physical strength. So we should not squeeze other’s hand too hard.对错答案:A6、Before a dish is served, napkins can be placed either on the plate or on the left of forks.对错答案:A7、You’re invited to a business dinner. When do you take your napkin from the table and place it on your lap?Open it immediately.Wait for the host to take his or her napkin before taking yours.Wait for the oldest person at the table to take his or hers.Wait for all the ladies to take theirs before taking yours if you are a gentle man.答案:Wait for the host to take his or her napkin before taking yours.8、Which of the following behavior is appropriate in a business dinner?Use the napkin to wipe your nose.Cut all the food in your plate into small pieces.Sip from the side of the spoon when eating soup.Use the knife with your right hand.答案:CD9、What are the benefits of humor in the workplace?Humor can reduce stress.Humor can block negative emotions.Humor can help people develop rapport with each other.Humor can help solve problems.答案:ABCD10、In many Asian countries, the way you treat someone’s business card is a reflection of:How serious you are about the outcome of the meeting.How much you respect them as a person.What you think of their country.company and title.答案:ABCD第六章and a potential cause of shame to the group.对错答案:A2、Whether an international business negotiation succeeds or not is not only determined by the strategies and skills used in formal negotiation, but also closely related to whether enough careful preparation has been made.对错答案:A3、In the opening phase, the atmosphere is the only factor we should consider.对错答案:错4、Bargaining strength refers to the degree of movement that is possible for each party with respect to individual issues on the agenda.对错答案:错5、In some Asian cultures, they will use communication to encourage harmony, preserve face, and develop ____ relationships.Short-termLong-termMiddle-termShort run答案:Long-term6、The purpose of bargaining is to settle the differences that stand in the way of an agreement. Settling the differences involves____.high-context and low-contextconcession andreappraisaladjustment and compromiseaims and objectives答案:adjustment and compromise7、The proposal should be based on a sound analysis of the buyer’s current situation, taking into account of ____ and ____ within which the transaction takes place.the commercial circumstances, the overall contextthe corporate credit, the bank accounting bookthe manager’s stability, the site selectionthe commercial invoice, the chief negotiator’s ability答案:the commercial circumstances, the overall context8、Differences in____, ____, and____ have a profound impact on how successfully the parties are able to negotiate or conduct business transactions.BehavingWays of thinkingManaging conflictHuman resources答案:9、The political system,____, and the counterpart may in some way determine the success or failure of the negotiation.The legal systemThe business systemThe financial systemInfrastructure and logistics system答案:ABCD10、The specific tasks of the opening phase are concluded: To explain the concrete issueTo create suitable atmosphereTo state proposal in opening phaseTodeclare for our intention。
跨文化商务沟通ppt课件
跨文化商务沟通
1．树立正确的文化观
2．提炼不同文化的共同价值观，进行跨文化 创新
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第十章 跨文化商务沟通
（四）跨文化沟通策略 1．发展双向沟通 2．努力实现文化认同 （1）文化上求同存异 （2）沟通中相互适应 （3）思维上消除定势
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第十章 跨文化商务沟通
（五）跨文化商务沟通中消除文化差异劣势的 策略
特点：其管理理念具有很强的全球视野， 公司员工的民族属性被淡化，这顺应了经济全 球化和文化融合的取向，更容易被各方接受。
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第十章 跨文化商务沟通 第二节 跨文化商务沟通中
的语言沟通和非语言沟通
人们的沟通沟通方式，包括语言沟通和非 语言沟通。除了语言以外，还使用非语言交际 方式，如手势、身势、眼神、面部表情、服饰、 对于时间和空间的利用等等，在这一领域，文 化同样起着重要的支配作用。
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第十章 跨文化商务沟通
（五）跨文化商务沟通
跨文化商务沟通是个新的概念，是不同文 化背景的经营管理者之间的沟通。跨文化商务 沟通由跨文化、沟通和商务三个变量组合而成， 这三个变量相互作用，有机组合，产生整合效 应。
二、跨文化商务沟通的模式与特点
要做好跨文化商务沟通，可以选择的模式 主要有：
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第十章 跨文化商务沟通