商务英语作业1
Assignment 1
Direction: Translate the following material into Chinese.
Due date: Week 6 (Oct. 10th)
摘抄字：“电子商务研究，2010年6月，卷10 刊2，pp191-208”
电子商务成功的标准：明确的标准最重要
Ramakrishnan Ramanathan
诺丁汉大学商学院，校区，渥拉顿路、诺丁汉、ng8 1bb，英国
摘要：我们在这篇论文里探索电子商务网站在不同的标准中的表现会如何影响顾客在同一网站上的意图。我们的方法基于一个在酒店文献中的统计回归的有趣的用途，在酒店中试图将不同的线索归类如关键的，满意的，不满意的等。我们使用在线评级为这项研究的484个电子商务网站。我们的研究表明，“满意与索赔”是单一的最重要的标准是在线客户的关键。“价格对比”和“退款/退货”是理想的标准。“管理可访问性”、“付款流程”和“隐私体验“是满意因素而“交货”是不满意因素。
关键词：电子商务成功标准；分类；在线评级；顾客忠诚度
Keywords：E-commerce success criteria; Classifications; Online ratings;
Customer loyalty
1. Introduction 引言
2. Literature survey文献调查
2.1 E-commerce success criteria电子商务成功标准
2.2 Literature on classifying customer loyalty criteria in hotels酒店顾客忠诚标准分类文献
3. Data and empirical analysis数据和经验分析
3.1 Data数据
3.2 Empirical analysis经验分析
4. Disscusion探讨
5. Summary and Conclusions总结和结论
(Appendix) （附录）
(Acknowledgement）（致谢）
References参考
电子商务在近些年增长率展示已经表现出一些可观的发展，例如，通过美国人口调查局运输部的贸易，电子商务零售在美国2008年第一季度比前一年同一季度增长了13.6%，但是这个增长相比于2000年第一季度到2001年第一季度的同比增长51%的巨大增长率来说，是很小的。这表明，随着互联网泡沫的加剧，许多电子商务零售商正在考虑发展负责精确的策略来建立顾客忠诚度和销售额。相关利益是使用来自于客户的信息去评价产品和服务用于提高刺激顾客忠诚度和重复购买。运营管理营销文献和管理科学有许多研究有这个重要的课题，在传统和现代电子商务环境中也都是这样。
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题干 — Mr. Taylor, nice to see you again. Welcome to our company. — 选择一项： A. Hello, my name is John Taylor, but just call me John. B. This is John Taylor. C. Thank you, Ms. Lin. I’ve come to see your packing for our woolen gloves. 反馈 你的回答正确 题目3 正确 获得10.00分中的10.00分 标记题目 题干 — When can you effect shipment? I’m worried about late shipment. — 选择一项： A. About in June. B. The shipment won’t be late.
国开学习网商务英语3作业七
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1：— I wonder whether I could accept this discount or not. 答案：Why not consult with your manager? 2：— It’s nice to meet you in my office. 答案： I am here today to discuss the trademark transfer with you. 3：— We are planning to register the trademark of Red Dragon for your new product. 答案：I suggest that you should give it up. 4：— We think $55,000 would be reasonable for transferring our trademark. 答案：Oh, my goodness. 5：— What’s the purpose of your visit today? 答案：I’m intending to ask for your advice on brand design. 6：The question 答案：whether we should use this brand name will be decided by our marketing team. 7：Do you think you could cut it 答案：by 30%? 8：Few people realized the value of a brand, 答案：did they ? 9：For Europeans, red can 答案：stand for danger. 10：I’ve learned 答案：something new 11：It is a fact 答案：that today. his wife, Josephine Dickson, always had some minor accidents. 12：Many companies spend a lot of money and time 答案：registering their trademarks. 13：We’ll let your know when we 答案：make a decision. 14：You are planning to export this product to Europe, ______? 答案：aren’t you 15：You won’t choose this brand name, 答案：will you ? 二、翻译：从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。 1. I am very sorry for coming late, but something urgent came up at the last minute.{A; B; C} 答案：子问题1：B; 子问题2：C; 子问题3：A; 子问题4：C 二、听力理解：请听下面的对话，根据对话内容从 A、B、C 三个选项中选出一个最佳选项。 1. Why did John pay a visit to Miller?{A; B; C} 答案：子问题1：C; 子问题2：A; 子问题3：B; 子问题4：C; 子问题5：A 二、完形填空：阅读下面短文，从 A、B、C 三个选项中选出能填入空白处的恰当选项。 When you go shopping and want to buy some clothes，you should think about which kind of 答案：子问题1：A; 子问题2：B; 子问题3：C; 子问题4：C; 子问题5：A 二、阅读理解：阅读下面的短文，根据文章内容从 A、B、C 三个选项中选出一个最佳选项。 Earle Dickson worked for a company manufacturing gauze and tape called Johnson & 子问题1：B; 子问题2：C; 子问题3：C; 子问题4：B; 子问题5：A 二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为 T，错误为 F。 Brand refers to names, logos and slogans. For example, Nike is known for its slogan _Just do it_ 答案：子问题1：F; 子问题2：T; 子问题3：F; 子问题4：T; 子问题5：F
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作业名称：商务英语口语第2次作业作业总分：100 通过分数：60 起止时间：2016-5-10 至2016-6-8 23:59:00 标准题总分：100 详细信息：题号:1 题型:单选题（请在以下几个选项中选择唯一正确答案）本题分数:3.85 内容: 音频文件请至课程网站“Text”部分查看 国开04009商务英语1任务6参考答案 说明：如果课程题目是随机的，请按CTRL+F在题库中逐一搜索每一道题的答案 题目1：— What if he still doesn't pay up? — : If it's a small amount we write it off as bad debt. For larger sums we… ; I've got to hurry. ; I have already done that. 标准答案：If i t's a small amount we write it off as bad debt. For larger sums we… 题目2：—The senior managers need the results from last month straight away, so I can’t stop to talk. I’ve got to hurry. — : Go slowly. ; Stay longer. ; Ok, see you later. 标准答案：Ok, see you later. 题目3：—Hello, Sally. What’s the matter with you? You look worried. — : What shall I do if a customer doesn’t pay up on the due date? ; Yeah, that’s true. It requires great attention. ; Don’t mention it. 标准答案：What shall I do if a customer doesn’t pay up on the due date? 题目4：He didn’t seem to any actions. : make ; do ; take 标准答案：take 题目5： your check is received within a week we shall have no alternative. : Unless ; As ; If 标准答案：Unless 题目6：二、阅读理解：阅读下面的对话，选择合适的内容将对话补充完整。 1. Rewrite the following sentences to make them concise and effective. 1)The plant is successful in terms of production. The plant has high production. 2)We wish to acknowledge receipt of your letter of July 5. Please write to me before July 5. 3)We are informed that similar goods of American origin have been sold here at a level about 30% lower than you. Similar American original goods have been sold here at a level about 30% lower than yours. 4)He will fly to Germany next week for the purpose of meeting Mr. Stwartz in person. 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Can you tell me a little more about the four branch offices? 反馈 正确答案是：Could you tell me how your company is actually organized? 题目3 Your T shirts found a ready market in the eastern part of our country ______ 2014. 选择一项： A. on B. in C. at 反馈 正确答案是：in 题目4 Sometimes a situation will_______a direct style of management. 选择一项： A. call up B. call for Follow-up Practice 1.Review and discussion questions 1)What are trade terms? Why are they used in international trade? 2)What are the differences between FOB and CFR? 2.Give the full names of the following terms and then match the trade terms under Incoterms 2000 with their Chinese equivalents. a. EXW( ) 1. 船边交货 b. FAS( ) 2 运费付至 c. FCA( ) 3 目的港船上交货 d. FOB ( ) 4 未完税交货 e. CFR ( ) 5 工厂交货 f. CIF ( ) 6 货交承运人 g. CPT ( )7 运费、保险费付至 h. CIP ( ) 8 装运港船上交货 i. DAF ( ) 9 成本加运费 j. DES ( ) 10 目的港码头交货k. DEQ ( ) 11 完税后交货l. DDU ( ) 12 边境交货m. DDP ( ) 13 成本、保险费加运费 3. Describe the differences and similarities of the following three trade terms and complete the table below. 4.Choose the right answer from each of the following. 1)Incoterms are a standard set of terms and abbreviations developed by __________. A.the International Law Association B.the International Chamber of Commerce C.the United Nations Conference on Trade and Development D.the United Nations Commission on International Trade Law 2)In the international trade practices regarding trade terms, which of the following is the most influencial and widely used? A.Hague Rules B.Warsaw-Oxford Rules C.Revised Amercian Foreign Trade Defenitions 1941 D.Incoterms 第2单元 出口、进口与对等贸易 辨认出口机会 出口面临的一个最大障碍就是信息的匮乏。通常一个公司的产品会有许多需求市场，不过由于许多需求市场都不在本国，基于文化、语言、距离以及时间的不同，公司很难找到这些需求市场。事实上全世界有180多个国家，各个国家之间又有很大的文化差异，这些使得辨认出口机会更加困难了。面对这样复杂以及多样化的市场，企业很多时候在寻找出口伙伴时显得优柔寡断也就不足为奇了。 国际比较 克服出口信息不对称的办法就是尽可能的搜集信息。我们先以德国为例。德国有一些贸易协会、政府代理商以及商业银行为企业牵线搭桥，帮一些小公司寻找出口机会。日本也有类似这样的商业机构，譬如日本国际工商业会社，总是积极地帮出口商寻找出口机会。此外，日本许多公司都是综合商社的分公司。综合商社是日本特有的综合贸易公司，由于办事处遍布全世界，它能够积极不断地为大大小小的分公司提供各种出口信息。日本、德国公司的一个最大优势就是能够为他们的出口企业搜集到世界各地的技术经验、出口信息以及其他资源。 与德国、日本那些竞争对手相比，美国的许多企业在寻找出口机会时就显得有些盲目，在信息搜集上处于劣势。这种差异一部分是历史上的原因。长期以来日本、德国都把对外贸易作为支柱产业，而美国一直到近期还是一个相对自给型的国家，对外贸易在美国经济当中只占据很小的一部分。虽然近两年美国对外贸易在国内经济当中的分量比20年前重了许多，然而美国依然没有一个类似于日本或者德国那样的商业机构帮助出口企业搜集信息。 信息来源 尽管美国处于劣势，美国企业也在不断提高搜寻出口机会的意识。美国商务部及其在全国各地的办公室是美国最大的出口信息源，其下属的两个独立机构——国际贸易局、美国对外商业服务中心都致力于为企业提供智力援助并且积极地帮助企业拓展海外市场。 他们为潜在出口商提供一份“光辉前程”名单，名单上列出了某种行业海外市场潜在经销商的名称、地址及联系方式。此外，美国商务部专门成立了一个针对海外14个主要出口市场的“比较购物服务”中心。企业缴纳很少的费用就可以获得一份某产品目标市场的顾客调查报告，报告不仅提供该产品海外市场的可销售性，而且对竞争者、比较价格、营销渠道以及可能的销售代表人员都作了详尽的描述。调查报告是由美国商务部的官员进行实地考察而得出的。 商务部还会组织一些贸易活动帮助潜在出口商与外界接触，拓展海外市场。在一些大城市举办的国际贸易展览会上，美国商务部也会组织出口企业参展。另外，美国 国开学习网商务英语3作业六答案 一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）题目1 —Don't hesitate to click on our website when you need us. — . Thank you. 选择一项： A. Yeah, I can B. Sure, I will C. Of course, I know 反馈 答案：B 解析：本题考核“提出建议”的交际用语。Don't hesitate to意为“尽管、毫不犹豫”。第一说话人告诉对方，“如有需要，直接点击我们的网站”，听者应该说“我会的”以示礼貌；选项A答非所问；选项C的回答不太礼貌，所以答案是B。 正确答案是：Sure, I will 题目2 — —We offer special services such as personal belongings, express, holiday pick-up and delivery services and so on. 选择一项： A. What kind of special services do you offer? B. How would you offer your special services? C. Why do you offer your special services? 反馈 答案：A 解析：本题考核“询问信息”的交际用语。答语应该是special services的内容，据此推断，第一说话人应该是问对方提供什么样的特殊服务，所以答案是A。 正确答案是：What kind of special services do you offer? 题目3 The manager asked me I could finish my work before the weekend. 选择一项： A. what B. whether C. which 反馈 1：— 答案：Could you tell me whether I can change foreign currency in other banks? 2：— — It arrives by mail, I suppose. 答案：How does your remittance come? — Besides Bank of China, you can get the money exchanged in Industrial and 3：— Can I exchange foreign currency in Bank of China? 答案：Yes, you can. Bank of China is an authorized foreign exchange bank. 4：— How long does the remittance take from New York? 答案：I ’m not sure. It depends on the mode your partner chose. 5：— — Today ’s rate is listed on the board here. 答案：What ’s the exchange rate today? 6：18 of the EU members have replaced their national currencies by Euro notes and coins 答案：since 7：I ’ll the remittance for you in our records. 答案：check up 8：I ’ll get your RMB for you while you ’re 答案：filling out these forms. 9：If you want to pay 答案：for 10：The question 答案：whether 11：This is a real bank 答案：which something in another currency, you have to change your money we should use this brand name will be decided by our marketing team. is operated by students between 10 and 12 years old. 12：This story is about some American students 答案：who 13：We are an authorized foreign exchange bank and can 答案：convert learnt business skills by operating their 17 kinds of currencies into 14：We ’re sorry to tell you that your remittance 答案：hasn ’t arrived yet. 15：Wherever you go, exchanging money 答案：puts you in touch with international finance. 二、翻译：从以下 A 、B 、C 三个选项中选出与英文最适合的中文翻译。 1. Precious metals such as gold and silver have been used as money.{A; B; C} 答案：子问题 1：B; 子问题 2：C; 子问题 3：A; 子问题 4：B 二、听力理解：请听下面的对话，根据对话内容填入相应的句子或短语。 1. Remittance is the common way of {A; B; C; D; E}. 答案：子问题 1：D; 子问题 2：C; 子问题 3：A; 子问题 4：E; 子问题 5：B 二、完形填空：阅读下面短文，从 A 、B 、C 三个选项中选出能填入空白处的恰当选项。 All children want to have pocket money. Why do their parents just give them a certain 答案：子问题 1：B; 子问题 2：C; 子问题 3：A; 子问题 4：C; 子问题 5：B 二、阅读理解：阅读下面的短文，根据文章内容从 A 、B 、C 三个选项中选出一个最佳选项。 American students learn business skills in school. Here is a story about some American 答案：子问题 1：C; 子问题 2：B; 子问题 3：A; 子问题 4：C; 子问题 5：B 二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为 T ，错误为 F 。 Beads, stones, seashells, paper, precious metals such as gold and silver, base metals such as 答案：子问题 1：F; 子问题 2：F; 子问题 3：T; 子问题 4：F; 子问题 5：T 商务英语作业新编新 HEN system office room 【HEN16H-HENS2AHENS8Q8-HENH1688】 商务英语（3）作业3 (综合测试) 本作业由四部分组成，第一部分：交际用语；第二部分：词汇语法；第三部分：阅读理解；第四部分：写作。建议在90分钟内完成本作业。写作部分要求写在给定的位置上。每次作业满分为100分。 一、交际用语（每题2分，共10分） 1-5题：阅读下面的小对话，选择恰当的答案。 1. ----Can you show me the schedule? ----_________________. A. Don’t worry. I can help you with that B. You won’t miss the plane C. Sure, a tight schedule as usual 2. ----What can I do for you, Madam? ----______ 500 yuan in cash to my son in Beijing University. ’d better remit B. I’d like to remit C. I’d rather remit 3. ----You are right. How do you analyze our weaknesses ----________ we put less emphasis on the overall design. A. I’m afraid B. I tell you C. I see 4. ----I think a bus stop advertisement is a very wise chance to promote our products. ----__________. A. Our products are polular. B. You said it.国开大学商务英语1-6答案
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