商务英语写作概述.ppt

调查问卷
20 Business Agreements商务协议
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BUSINESS WRITING 商务英语写作
Unit 1
An Overview of Business Writing
商务写作概述
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Why to improve writing skills？
The ability to write effectively is a valuable
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Tasks of this chapter
Ⅰ. Functions of Business Writing Ⅱ. Criteria for Effective Business Writing Ⅲ. Modern Changes Ⅳ. Basic Patterns of Writing
销售函
10 Invitation and Thank-yo邀u请L函et与te感r谢s 信
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11 Letters of Apology and
Congratulation
道歉信与祝贺信
12 Notice and Announce通m知e与nt通告
13 Memos and Minutes 备忘录与会议记录
14 Preparing resumes 准备简历
15 Letters of Application申请信
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16 Letters of Recommen推da荐t信ion
17 Proposals
意向书
18 Organizing and Prepa报ri告ng Reports
19 Questionnaires
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Every business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader.
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To entertain
To secure the desired response, it is necessary to have an adequate knowledge of the English language and an understanding of human nature.
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I. Functions of Business Writing
Business writing has three functions:
1. To inform 2. To influence 3. To entertain
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To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business.
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6 Letters About Payment and Settlement of Accounts 付款与结帐函
7 Routine Claims and Adju日s常tm投e诉n与t 理赔
8 Persuasive Claims and R说e服fu性s索al赔s与拒绝函
9 Sales Letters
business asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
Байду номын сангаас
The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader.
BUSINESS WRITING
商务英语写作
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Contents
1 An Overview of Business W商务ri写tin作g概述 2 Structure and Style of Bus商in务e信ss函的Le结t构te与rs格式 3 Sales-related Inquiries and询R盘e与p回li复es 4 Orders and Confirmation L订e单tt与er确s认函 5 Letters about Shipment 装运函
e.g. — explain instructions to employees, announce meetings and procedures, acknowledge orders, accept contracts for services, etc.
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The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content.
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To influence
A business message must also influence the reader’s attitudes and actions.
e.g. — letters promoting a product or service and seeking support for ideas and worthy causes presented to supervisors, stockholders, customers/clients, and others.