商业计划书中英文

目录Contents

第一章摘要 (1)

Chapter I Description 1 第二章公司介绍 (2)

Chapter II Brief Introduction to the Company 2 第三章商业发展计划 (7)

Chapter III Business Development Program 4

一、南非投资环境 (7)

1. Investment Environment of South Africa 4

二、投资计划 (9)

2. Investment Program 4

三、人员培训计划 (14)

3. Personnel Training Program 6

四、企业的发展趋势 (18)

4. Development Trend of the Enterprise 8 第四章公司管理 (23)

Chapter IV Management 11

一、组织管理结构图 (23)

1. Schetch of Organizing and Management Structure 11

二、人力资源 (24)

2. Human Resources 11

三、管理体系 (36)

3. Management System 16 第五章市场分析 (41)

Chapter V Market Analysis 19

一、市场需求情况 (41)

1. Market Demand 19

二、市场的确定 (44)

2. Target Market 20

三、市场营销计划 (46)

3. Marketing Program 21

四、竞争者情况和市场占有额 (48)

4. Competitors and Market Share 22 第六章生产过程 (50)

Chapter VI Process of Production 23

一、原料供应商情况 (50)

1. Situation of Suppliers 23

二、产品制造过程的描述 (53)

2. Description on Process of Manufacture 24

（一）预处理工序的制作过程 (55)

1) Process of Preliminary Treatment 24

（二）钢化工序的制作过程 (59)

2) Process of Tempering

（三）夹层工序的制作过程 (61)

3) Process of Laminating 27 第七章财务计划 (65)

Chapter VII Financial Program 29

一、财务管理 (65)

1. Financial Management 29

二、资金的来源、使用及回收期预测 (65)

2. Estimation on Source and Use of Fund and Payoff Period 29

三、财务成果预测 (66)

3. Estimation on Financial Outcome 29 第八章结论 (70)

Chapter VIII Conclusion 32

摘要

Chapter I Description

这份《商业计划书》是南非旭日安全玻璃有限公司为在南非建厂而制作的一份文件。

This business program is specially compiled for Rise Safety Glass Co., Ltd of South Africa to set up a manufacture factory in the country.

这份文件主要阐述了在南非建厂的战略目标和投资计划。从财务状况、管理体系、产品销售渠道，人力资源诸方面分析了企业优势。文件从市场信息诸方面考察了市场的需求空间和竞争者的情况，策划了应对措施。文件针对财务方面，从资金的分期投入到回收和资金收支平衡及利润分配诸方面都做了预测。

This document mainly elaborates strategic target and investment program of setting up a factory in South Africa. Advantages of the company are analyzed in terms of financial situation, management system, sales channel, and human resources etc. The margin of market demand is investigated as well as the situation of competitors, corresponding measures are also programmed. In financial aspect, forecast is made from periodic input of investment to payoff term thereof, balance between expenses and receipts, distribution of profits and so on.

这份“商业计划书”是对在南非投资建厂运作程序的一份指导性文件。

This Business Development Program is a guideline document on setting up a factory in South Africa.