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When managers make dicidions they must think of their environment, the
environments as follows:
☐Internal –company culture, functional relationships, reward and
measurement system
☐External – competitive, economic, legal, and political environments Resources – all assets(资产) a firm can bring to bear, including:
people,
technology,
infrastructure,
materials,
money.
Success strategies consist of:
1. A clearly communicated goal to help customers succeed
2. A clear understanding of downstream requirements
3.Investment in customer-valued capabilities
4.Training provided to customers
5.Resources shared with customers
When cost performance improves, companies:
⏹Increase market share
⏹Increase scale economies
⏹Improve profitability
⏹Invest in future capabilities
Customers seek value in terms of:
⏹Quality
⏹Cost
⏹Flexibility
⏹Delivery
⏹Innovation
Cost Leadership– ability to deliver at a cost below competitors 成本导向
Differentiation– ability to deliver some unique value which reduces price sensitivity 差异化Systems thinking requires that companies and their employees understand their place in the larger chain. Therefore, the following must be addressed:
⏹Establish the Core Goal
⏹Define System Boundaries
⏹Determine Interrelationships
⏹Determine Information Requirements
⏹Perform Trade-Off Analysis
⏹Consider System Constraints
Systems thinking is the holistic process of considering both the immediate local outcomes and the longer-term system-wide ramifications 枝of decisions. It requires:
⏹ A Holistic View 整体思维
⏹Information Availability and Accuracy 有效信息
⏹Cross-Functional and Interorganizational Teamwork 部门协作
⏹Measurement
⏹Systems Analysis
Each process consists of a set of flows and value-added activities,as following Information Flow
⏹Physical Flow
⏹Financial Flow
New Product Development “Design for”could consider:
⏹Design for Manufacturability – ease of production
⏹Design for Purchasing – support the product from the existing supply base
⏹Design for Logistics – ease of distribution
⏹Design for Environment – minimize environment impact
⏹Design for Disassembly – disassemble, recycle, and reuse
⏹Design for Reuse – new design using existing parts
NPD New product development
Target Cost must include:
⏹Cost of Development
⏹Cost of Materials
⏹Labor
⏹Logistics
⏹Packaging
⏹Equipment
⏹Utilities
⏹Sales and Marketing Expense
SCOR Mode l(supply chain operations reference model)
Elements of the SCOR Model
Plan
Source
Make
Deliver
Return
Transportation Modes
⏹Trucks
⏹TL
⏹LTL 卡车零担(货物)
⏹Rail
⏹Carload
⏹Intermodal 联合运输
Air
⏹Package Carriers
⏹Water
⏹Pipeline
EOQ