电子商务概论 英文版 第二版 课件5
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
buy-side e-marketplace A corporate-based acquisition site that uses reverse auctions, negotiations, group purchasing, or any other e-procurement method.
public e-marketplaces Third-party exchanges open to all interested parties (sellers and buyers).
Supply Chain Improvers and Collaborative Commerce
Chapter 5
8
Concepts, Characteristics, and Models of B2B EC
B2B CHARACTERISTICS
Parties to the Transaction: Sellers, Buyers, and Intermediaries
online intermediary An online third party that brokers a transaction online between a buyer and a seller; may be virtual or click-andmortar.
indirect materials Materials used to support production (e.g., office supplies or light bulbs).
MRO (maintenance, repair, and operation) Indirect materials used in activities that support production.
private e-marketplaces Markets in which the individual sell-side or buyside company has complete control over participation in the selling or buying transaction.
10. Describe B2B portals.
11. Describe third-party exchanges.
12. Describe partner relationship management (PRM).
Chapter 5
2
Concepts, Characteristics, and Models of B2B EC
10
Concepts, Characteristics, and Models of B2B EC
Types of Materials Traded
direct materials Materials used in the production of a product (e.g., steel in a car or paper in a book).
Configuration and Customization Benefits and Limitations of Direct
Sales from Catalogs
DIRECT SALES: THE EXAMPLE OF CISCO SYSTEMS
Chapter 5
16
Selling Via Intermediaries and Distributors
Chapter 5
7
Concepts, Characteristics, and Models of B2B EC
Many-to-Many: Exchanges
exchanges (trading communities or trading exchanges) Many-to-many e-marketplaces, usually owned and run by a third party or a consortium, in which many buyers and many sellers meet electronically to trade with each other.
13
One-to-Many: Sell-side E-Marketplaces
SELL-SIDE MODELS AND ACTIVITIES
sell-side e-marketplace A Web-based marketplace in which one company sells to many business buyers from e-catalogs or auctions, frequently over an extranet.
Chapter 5
12
Concepts, Characteristics, and Models of B2B EC
SUPPLY CHAIN RELATIONSHIPS IN B2B VIRTUAL SERVICE INDUSTRIES IN B2B THE BENEFITS OF B2B
Chapter 5
Sell-side Buy-side Exchanges Supply chain improvements and
collaborative commerce
Chapter 5
5
Concepts, Characteristics, and Models of B2B EC
Chapter 5
6
Concepts, Characteristics,
Chapter 5
17
Selling Via Auctions
USING AUCTIONS ON THE SELL SIDE
Revenue generation Cost savings Increased “stickiness” Member acquisition and retention
BASIC B2B CONCEPTS
business-to-business e-commerce (B2B EC) Transactions between businesses conducted electronically over the Internet, extranets, intranets, or private networks; also known as eB2B (electronic B2B) or just B2B.
B2B Sellers Customer Service
Chapter 5
14
One-to-Many: Sell-side E-Marketplaces
Chapter 5
15
One-to-Many: Sell-side E-Marketplaces
DIRECT SALES FROM CATALOGS
strategic (systematic) sourcing Purchases involving long-term contracts that usually are based on private negotiations between sellers and buyers.
Chapter 5
Chapter 5
18
Selling Via Auctions
AUCTIONING FROM THE COMPANY’S OWN SITE
USING INTERMEDIARIES IN AUCTIONS EXAMPLES OF B2B FORWARD AUCTION
Chapter 5
19
One-from-Many: Buy-Side E-Marketplaces and E-Procurement
Chapter 5
1
Learning Objectives
7. Describe B2B aggregation and group purchasing models.
8. Describe other procurement methods.
9. Define exchanges and describe their major types.
Fra Baidu bibliotek
Manufacturers frequently use intermediaries to distribute their products to a large number of buyers.
The intermediaries (known as distributors) usually buy products from many vendors and aggregate them into one catalog from which they sell.
Chapter 5
B2B E-Commerce
Chapter 5
0
Learning Objectives
1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-
and Models of B2B EC
THE BASIC TYPES OF B2B E-MARKETPLACES AND SERVICES
One-to-Many and Many-to-One: Private EMarketplaces
company-centric EC E-commerce that focuses on a single company’s buying needs (many-to-one, or buy-side) or selling needs (one-to-many, or sell-side).
Chapter 5
9
Concepts, Characteristics, and Models of B2B EC
Types of Transactions
spot buying The purchase of goods and services as they are needed, usually at prevailing market prices.
side marketplace, including auctions. 4. Describe the sell-side models. 5. Describe the characteristics of the buy-
side marketplace and e-procurement. 6. Explain how reverse auctions work in B2B.
Chapter 5
3
Concepts, Characteristics, and Models of B2B EC
Chapter 5
4
Concepts, Characteristics, and Models of B2B EC
THE BASIC TYPES OF B2B TRANSACTIONS AND ACTIVITIES
Chapter 5
11
Concepts, Characteristics, and Models of B2B EC
Direction of Trade
vertical marketplaces Markets that deal with one industry or industry segment (e.g., steel, chemicals).
horizontal marketplaces Markets that concentrate on a service, material, or a product that is used in all types of industries (e.g., office supplies, PCs).
Chapter 5
20
One-from-Many: Buy-Side E-Marketplaces and E-Procurement
public e-marketplaces Third-party exchanges open to all interested parties (sellers and buyers).
Supply Chain Improvers and Collaborative Commerce
Chapter 5
8
Concepts, Characteristics, and Models of B2B EC
B2B CHARACTERISTICS
Parties to the Transaction: Sellers, Buyers, and Intermediaries
online intermediary An online third party that brokers a transaction online between a buyer and a seller; may be virtual or click-andmortar.
indirect materials Materials used to support production (e.g., office supplies or light bulbs).
MRO (maintenance, repair, and operation) Indirect materials used in activities that support production.
private e-marketplaces Markets in which the individual sell-side or buyside company has complete control over participation in the selling or buying transaction.
10. Describe B2B portals.
11. Describe third-party exchanges.
12. Describe partner relationship management (PRM).
Chapter 5
2
Concepts, Characteristics, and Models of B2B EC
10
Concepts, Characteristics, and Models of B2B EC
Types of Materials Traded
direct materials Materials used in the production of a product (e.g., steel in a car or paper in a book).
Configuration and Customization Benefits and Limitations of Direct
Sales from Catalogs
DIRECT SALES: THE EXAMPLE OF CISCO SYSTEMS
Chapter 5
16
Selling Via Intermediaries and Distributors
Chapter 5
7
Concepts, Characteristics, and Models of B2B EC
Many-to-Many: Exchanges
exchanges (trading communities or trading exchanges) Many-to-many e-marketplaces, usually owned and run by a third party or a consortium, in which many buyers and many sellers meet electronically to trade with each other.
13
One-to-Many: Sell-side E-Marketplaces
SELL-SIDE MODELS AND ACTIVITIES
sell-side e-marketplace A Web-based marketplace in which one company sells to many business buyers from e-catalogs or auctions, frequently over an extranet.
Chapter 5
12
Concepts, Characteristics, and Models of B2B EC
SUPPLY CHAIN RELATIONSHIPS IN B2B VIRTUAL SERVICE INDUSTRIES IN B2B THE BENEFITS OF B2B
Chapter 5
Sell-side Buy-side Exchanges Supply chain improvements and
collaborative commerce
Chapter 5
5
Concepts, Characteristics, and Models of B2B EC
Chapter 5
6
Concepts, Characteristics,
Chapter 5
17
Selling Via Auctions
USING AUCTIONS ON THE SELL SIDE
Revenue generation Cost savings Increased “stickiness” Member acquisition and retention
BASIC B2B CONCEPTS
business-to-business e-commerce (B2B EC) Transactions between businesses conducted electronically over the Internet, extranets, intranets, or private networks; also known as eB2B (electronic B2B) or just B2B.
B2B Sellers Customer Service
Chapter 5
14
One-to-Many: Sell-side E-Marketplaces
Chapter 5
15
One-to-Many: Sell-side E-Marketplaces
DIRECT SALES FROM CATALOGS
strategic (systematic) sourcing Purchases involving long-term contracts that usually are based on private negotiations between sellers and buyers.
Chapter 5
Chapter 5
18
Selling Via Auctions
AUCTIONING FROM THE COMPANY’S OWN SITE
USING INTERMEDIARIES IN AUCTIONS EXAMPLES OF B2B FORWARD AUCTION
Chapter 5
19
One-from-Many: Buy-Side E-Marketplaces and E-Procurement
Chapter 5
1
Learning Objectives
7. Describe B2B aggregation and group purchasing models.
8. Describe other procurement methods.
9. Define exchanges and describe their major types.
Fra Baidu bibliotek
Manufacturers frequently use intermediaries to distribute their products to a large number of buyers.
The intermediaries (known as distributors) usually buy products from many vendors and aggregate them into one catalog from which they sell.
Chapter 5
B2B E-Commerce
Chapter 5
0
Learning Objectives
1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-
and Models of B2B EC
THE BASIC TYPES OF B2B E-MARKETPLACES AND SERVICES
One-to-Many and Many-to-One: Private EMarketplaces
company-centric EC E-commerce that focuses on a single company’s buying needs (many-to-one, or buy-side) or selling needs (one-to-many, or sell-side).
Chapter 5
9
Concepts, Characteristics, and Models of B2B EC
Types of Transactions
spot buying The purchase of goods and services as they are needed, usually at prevailing market prices.
side marketplace, including auctions. 4. Describe the sell-side models. 5. Describe the characteristics of the buy-
side marketplace and e-procurement. 6. Explain how reverse auctions work in B2B.
Chapter 5
3
Concepts, Characteristics, and Models of B2B EC
Chapter 5
4
Concepts, Characteristics, and Models of B2B EC
THE BASIC TYPES OF B2B TRANSACTIONS AND ACTIVITIES
Chapter 5
11
Concepts, Characteristics, and Models of B2B EC
Direction of Trade
vertical marketplaces Markets that deal with one industry or industry segment (e.g., steel, chemicals).
horizontal marketplaces Markets that concentrate on a service, material, or a product that is used in all types of industries (e.g., office supplies, PCs).
Chapter 5
20
One-from-Many: Buy-Side E-Marketplaces and E-Procurement