跨境电商实务英语完整版
《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
Discussing-Package
Part Two Case Study
Case two： Replying to the Inquiry about Packaging
Dear Martin, 1 . (谢谢您的咨询。) You really have a good taste for goods. The tea set you chose is a
Part Two Case Study
Case one：
Negotiating about Packing Methods
A buyer (B) is talking with a seller (S) about the packing methods of the goods.
B:
ONTENTS
Warming Up Case Study Highlight Information E-Commerce Corner
Part One Warming Up
Ⅰ. Work in pairs and translate the following words and phrases about packaging into Chinese.
1.inner packing
内包装
2.outer packing
外包装
3.be lined with 以……为内衬
4.water-proof 防水的
5. sea transportation
海运
6.cardboard box
纸板盒
7.rough handling
野蛮装卸
8.cushioning material
Part Two Case Study Case two： Replying to the Inquiry about Packaging
《跨境电商实务英语》项目5参考答案
教材册Convincing an OrderPart One Warming UpI . C略）II . If I am a seller, I would like to choose the online chat software Skype. Because it has the following advantages.Firstly, I can make free calls to any Skype user, no matter where they are.Secondly, I can call cell phones and landlines around the world at low rates.Thirdly, I can make one-to-one video calls and even group video calls so that I can communicate with the customer more convenient and efficient.Part Two Case StudyCase 1I The seller expresses his thanks to the buyer firstly and replies to the buyer's inquirypatiently. In order to lead the buyer see more information in detail pages, the seller attaches some pictures.II. I. 我们的假发质量非常好，得到了顾客的一致好评。
2. 我们只使用环境友好型材料，保证符合质量标准。
III.Dear Mrs. Smith,Thank you for your interest in our item. Our throw pillows are of very good quality and have received favorable comments from customers. We only use enviromnentally friendly materials and we can guarantee that the throw pillows are well up to standard. We are looking forward to receiving your order early.Yours sincerely,David1. The seller says "More information about it can be found from the pictures weattached below." to lead the buyer to see more information on detail pages.2. The seller promises that he will arrange the delivery within 24 hours once the buyerplaces an order.II.Dear Miss Jones,Thanks for your interests in our bags. This shoulder bag is the bestseller in our store. The main material is PU and the lining material is polyester. We offer two different colors, white and black. More information about it can be found from the pictures we attached below. We have this item in stock and we will ship it within 24 hours once you place an order.Please contact us if you have any questions.Best regards,DavidCase 3亲爱的贝克先生：非常感谢您的询问。
《跨境电商实务英》教学课件 项目2任务1
感谢您下载平台上提供的PPT作品， 为了您 和熊猫 办公以 及原创 作者的 利益， 请勿复 制、传 播、销 售，否 则将承 担法律 责任！ 熊猫办 公将对 作品进 行维权 ，按照 传播下 载次数 进行十 倍的索 取赔偿 ！
Part Two Case Study Case 1：Product Selection on AliExpress
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Ⅱ. Suppose you are going to upload some products. How will you find out the hottest sale items under the specific categories on AliExpress, Amazon or other platforms?
H. Toys, Kids & Babies
F. Jewelry & Watches I. Beauty, Health & Hair
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（
感谢您下载平台上提供的PPT作品， 为了您 和熊猫 办公以 及原创 作者的 利益， 请勿复 制、传 播、销 售，否 则将承 担法律 责任！ 熊猫办 公将对 作品进 行维权 ，按照 传播下 载次数 进行十 倍的索 取赔偿 ！
Fierce competition
More sellers, more orders
Larger investment, and lower profit
感谢您下载平台上提供的PPT作品， 为了您 和熊猫 办公以 及原创 作者的 利益， 请勿复 制、传 播、销 售，否 则将承 担法律 责任！ 熊猫办 公将对 作品进 行维权 ，按照 传播下 载次数 进行十 倍的索 取赔偿 ！
《跨境电商实务英》参考答案 项目3参考答案
Project 3教材册Task 1 Developing New CustomersPart One Warming UpⅠ. 1. email marketing 2. image marketing3. search engine marketing4. social media marketing5. soft content marketing6. video marketingⅡ. （略）Part Two Case StudyCase 1Ⅰ. 1. The title of the email.2. The email should cover the sender and receiver, the email title, the introduction of yourbusiness and your competitive advantages, your shop link and your sincerity inreceiving a reply.3. First, you should greet the potential buyer. Second, you should introduce your businesssimply. Third, you should show your competitive advantages over other companies.And then attach your shop link. Finally, you should express your sincerity in receivinga reply.Ⅱ. 5 4 2 1 3Case 2Ⅰ.1. No, it’s simple.2. The first thing we need to do is to download the SNS app.3. download app → register one’s account → add friends to list (narrow business scope) →set friend groups → share product information to sellⅡ. 1．你需要做的事情是下载Facebook应用软件，注册账号，（按你的产品与公司信息范围）添加（潜在购买者为）好友。
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
《跨境电商实用英语》全套教学课件Unit 4-Chapter 3 Price Negotiation
PART 2 Passage Reading
In addition, there are some small wholesale customers on the Cross-border E-commerce platform. Many foreign small buyers favor online orders because of the delivery speed, payment after arrival of products, low risk and relatively high security etc. For them, the seller should give special attention and actively follow up with the inquiry. They should negotiate about the wholesale price according to the quantity and try to retain these small wholesale customers, which will bring great advantages to the positive cycle of online stores. On the one hand, the seller can set the wholesale price when publish the product, so that the buyer can click on the Bulk Price button to see the product's default wholesale price.
跨境电子商务英语UnitCrossBorderECommercePayment
通用的跨境电子商务英语词汇
Product: 产品Merchandise: 商品Goods: 货物Item: 物品Offer: 提供Sale: 销售Promotion: 促销Stock: 库存
商品与销售英语词汇
Logistics: 物流Supply chain: 供应链Distribution: 配送Transportation: 运Warehouse: 仓库Cargo: 货物Express delivery: 快递配送
物流与供应链英语词汇
客户咨询与回复
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Order: 订单
Processing order: 处理订单
Confirming order: 确认订单
Delivering goods: 配送货物
Tracking shipment: 跟踪运
Following up: 跟进
订单处理与跟进
We will send you an invoice with the payment details.
We look forward to your prompt payment.
The payment terms are net thirty days.
付款与结算英语例句
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02
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03
跨境电子商务支付
跨境支付是指不同国家或地区的交易双方进行货币支付、结算等金融活动。
跨境支付的定义
跨境支付按照支付方式可分为线上支付和线下支付，其中线上支付包括电子支付工具如国际信用卡、PayPal等，线下支付包括传统跨境支付方式如西联汇款等。
跨境支付的分类
跨境支付的定义与分类
《跨境电商实用英语》全套教学课件Unit 2-Chapter 3 Amazon Platform(B2B)
PART 2 Passage Reading
The characteristic of Amazon Business is that the products are directly sold by or sellers from third-party platforms. Amazon believes that as a businessonly platform, the new site will be able to improve the relationship between Amazon and those sellers who only do business with companies, helping the platform to provide a wider range of products.
With already more than 2 million products, Amazon Business will replace . Meanwhile, Amazon Business will also take over ’s commercial, industrial and scientific departments. It is reported that Amazon Business may take the existing business as the starting point, and will make a great leap forward in the field of B2B e-commerce market.
PART TWO
Passage Reading
PART 2 Passage Reading
《跨境电商实用英语》全套教学课件Unit 2-Chapter 6 E-commerce Platforms in Different Countries
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading
《跨境电商实用英语》全套教学课件Unit 3-Chapter 3 Product Description
PART 1
Warming-up
Task: Product description is important to a product. Look at the following product description, and discuss with a partner about what information we should include in the product description.
New Words
New Word
1
burst [bɜ:st] n.
a sudden flurry of activity
爆发
e.g.Ⅰ) After hearing the president’s speech, the applause burst from the crowd.
在听e relative words and expressions
4 Understand the procedure of making a good product description on Cross-
border E-commerce platforms
PART ONE
Burst sells are hot products, with high flow, high exposure, large orders and other characteristics. However, burst sells are not the source of profits for shops. Usually, the price of burst sells is low, and the direct impact is that the profit margins are small, even no profit margins. Thus, it is recommended that shops only set 1-2 burst sells per store. Create burst sells by reducing price, increasing discount rates, which will bring a lot of page views and orders in the short term for the shop, as well as promote the sale of other products.
跨境电商实务英语课件Module6Lights
Other Lighting 其它照明
• flash light 闪光灯，手电筒（美 式）
• headlamp/ headlight 头灯，车 头灯
• solar lamp 太阳能灯 • flood light 泛光灯 • lighting string 灯串 • emergency light 应急灯 • stage lamp 舞台灯
• marble stone lamp 云石灯 • utility light 工具灯
Other Lighting 其它照明
• low voltage lamp 低压灯 • artificial lamp 工艺灯 • exposing lamp 曝光灯 • horse race lamp 跑马灯 • hose lamp 软管灯 • candle lamp 蜡烛灯 • compound light lamp 复光灯 • water pipe lamp 水管灯 • oxygen bar light 氧吧灯 • picture lamp 镜画灯
• e环n保vir灯onmental protection lamp • crystal lamp/ light 水晶灯 • curtain lamp 窗帘灯
三防灯 • explosion-proof lamp/ light 防爆灯 • fog-proof light 防雾灯
• track lamp 导轨灯，轨道灯
Otprojection lamp 投射灯，投影灯 • corrosion-proof lamp 防腐灯
• reflector lamp 反射灯 • color-changing lamp 变色灯
• shock-proof lamp 防震灯
• ice bar lamp/icicle light 冰条灯 • tri-proof light (防水、防尘、防腐)
《跨境电商实用英语》全套教学课件Unit 5-Chapter 1 Disputes and Complaints
B. A seller said, “Receiving a letter of complaint means that the seller's
product or service has room for improvement.” To some extent, it’s worth receiving a complaint.
A. It is often said that customers are always right.
This may not be true, but it is always safe to assume that the customer is right.
跨境电商实务英语-完整版
Women’s Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革( ）腕表正确答案是：机械Our gift to you：15％ off我们送您的礼物：85折优惠正确的答案是“对”。
EMS: ( ）Mail Service（邮政特快专递服务）正确答案是：Express Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（)行李箱正确答案是：加大( ）sale 清仓大甩卖正确答案是：ClearanceAmazon： BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick — fits iPhone 6 plus! — 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程—适合iPhone 6 plus — 60天退款保证）正确答案是：GUARANTEE AliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti—wrinkle spot cream 30ml for free ( )(泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递)正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook， announced with his personal Facebook account that the number of users on Monday （August 24) has reached 10 billion。
跨境电子商务英语UnitCrossBorderECommercePayment
跨境电子商务英语unitcrossborderecommercepaymentxx年xx月xx日CATALOGUE目录•跨境电子商务简介•跨境电子商务支付概述•跨境电子商务支付流程•跨境电子商务支付的支付安全•跨境电子商务支付的案例分析•跨境电子商务支付的未来趋势01跨境电子商务简介Cross-border electronic commerce (Cross-border e-commerce): the electronic commerce activities that involve the purchase, sale, or transfer of goods or services between different countries or regions The transaction object may involve cross-border trade, but the transaction itself is still within the scope of domestic commerceThe continuous growth of global e-commerce transactions and the increasing popularity of cross-border e-commerce have jointly promoted the rapid development of cross-border e-commerce With the continuous maturity of technology and infrastructure, cross-border e-commerce has gradually become an important part of global e-commerceEstablish a factory or production base in the target market to carry out production activities and sales activities locally Establish a cross-border logistics distribution center to provide cross-border logistics services and distribution services for enterprisesDirect foreign in…Cross-border e-co…Cross-border logi…02跨境电子商务支付概述跨境电子商务支付的定义•Cross-border electronic commerce payment refers to the payment solutions and services provided by financial institutions or non-financial institutions for cross-border电子商务交易activities, which cover a wide range of fields such as import and export trade, overseas investment, offshore funds, and tourism.Electronic remittance Credit cardPayPalConvenient SecureThe cross-border electronic commerce paymentis secure. It ensures the security of funds byencrypting sensitive information such as accountnumbers and passwords.03跨境电子商务支付流程客户选择心仪的商品并提交订单。
《跨境电商实用英语(第2版)》完整版教学课件最全ppt整套教程电子讲义(最新)
Letter name: Each of the 26 alphabet letters has a capital and a lower case form. The two forms for each of the 26 letters are shown below. AB C D E F G H I J K LM N O PQ R STUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz
And two little kittens And a pair of mittens And a little toyhouse And a young mouse And a comb and a brush and a bowl full of mus And a quiet old lady who was whispering “hush
Phonics
When sounding consonants, air flow is interrupted or limited by the position of the tongue, teeth or lips. The majority of letters in the alphabet are consonant letters. Most consonant letters have only one sound and rarely sound like their name. B: boy bear ribs gibbon C: candle copper music kick D: duck deer lad ladder F: flower fish fluff sofa G: game get gift logs gun green energy H: hat home high fetch
跨境电商实务英语-完整版
Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革（）腕表正确答案是：机械Our gift to you: 15% off我们送您的礼物：85折优惠正确的答案是“对”。
EMS: ( ) Mail Service（邮政特快专递服务）正确答案是：ExpressRockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱正确答案是：加大( ) sale 清仓大甩卖正确答案是：ClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证）正确答案是：GUARANTEEAliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )（泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递）正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.正确的答案是“错”。
《跨境电商实用英语》全套教学课件Unit 2-Chapter 1 Alibaba
PART 2 Passage Reading
Shipping Delay Refund The order will be shipped by the sellers on time, according to the details of the contract. In case of shipping delay, the buyers will be eligible for a refund. Examples of what’s covered: •The seller fails to ship the goods on time (according to the contract details) •The seller ships the goods, but the delivery is later than the time specified in the contract •The seller ships the goods, but the goods are seized by customs due to seller error
4 Learn words and expressions concerning talking about
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
如何能确保你正在构建一个对你的组织有效的基础？
跨境电商实用英语 英文版整书电子教案完整版教学课件全套ppt教学教程最全课件最新
跨境电商系列教材
跨境电商实用英语
Chapter 1
Concept and Characteristics of Cross - border E-commerce
Unit 1 Overview of Cross-border E-commerce
Unit Goals
After studying this chapter, you are expected to：
PART 1 Warming-up
B. If you make customers unhappy in the physical world, they
might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.
跨境电商实用英语(第2版)王琼课后习题含答案译文(2021修订版)
Part Two：Passage ReadingTaskl1. Cross-border C2C (Consumer-to-Consumer) refers to the international business activity of individual sellers in different customs areas, selling products or services to individual buyers through third-party e-commerce platform.2. Cross-border retailer-commerce (B2C and C2C) and cross-border B2B e-commerce3. Let the third-party integrated service platform deal with logistics, customs clearance &commodity inspection and so on, so as to complete the entire Cross-border E-commerce process.Task 21. clearance 5. margin2.refer to3. settlement4. retail6.manufacturer7. divide intomodityTask 31. Please advise the date of shipment as soon as possible.~In terms of quantity； production grew faster than ever before：In terms of science，it’s difficult to explain it.3. When can I get the record of customs clearance?4. You'll probably be able to buy supplemental insurance at an extra cost.5. The complementary of economic structure provides a broad space for tradecooperation.6. The group plans to concentrate on six core businesses.Passage Translation跨境电商的概念及特征跨境电商，是指分属于不同国家的交易主体，通过电子商务手段将传统进出口 贸易中的展示、洽谈和成交环节电子化，并通过跨境物流或异地仓储送达商品、完成交易的一种国际商业活动。
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与其她厂商相比,我们的产品质量上乘。正确答案就是:superior
Among all popular marketing strategies, email marketing, mobile marketing, digital coupons, social media marketing, pay-per-click ads are very useful in cross-border E-commerce field、 Recently, Amazon also launched ( ) Marketing、Influenzer
SNS: Social ( ) Services(社交媒体营销)Network
You will enjoy 40% off for the ( ) shop、 您将享受全场6折的优惠。entire
(在所有的营销手段中,邮件营销、移动设备营销、电子优惠券、社交媒体营销、点击付费广告等在跨境电商中就是比较有效的方式。最近,亚马逊还推出了网红营销方式。)正确答案就是:Influenzer
eBay: 2 Person Camping Tent Double-layer Waterproof Windproof Outdoor ( )(双人野营双层防水防风户外徒步旅行帐篷)正确答案就是:Hiking
You will enjoy 40% off for the ( ) shop、 您将享受全场6折的优惠。
SNS: Social ( ) Services(社交媒体营销)正确答案就是:Network
Twitter feature: the microblogging social website service、 The limitation of each post is 140 words, permeability is very strong, but slow and steady, 5700 posts per second, active users for 560 million、正确的答案就是“对”。
Paypal: the faster, safer way to send money, make an online payment, receive money or set up a ( ) account、(更快,更安全的收付款,网上付款,或设立商业账户的方式)正确答案就是:merchant
Women's Camo Print Light French Terry Shorts 女性( )法国毛圈短裤正确答案就是:迷彩
Mechanical Twist Leather Watch Brown 棕色皮革( )腕表正确答案就是:机械
Our gift to you: 15% off
我们送您的礼物:85折优惠正确的答案就是“对”。
On August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion、正确的答案就是“错”。
为吸引客户,店铺在销货淡季(off-season, slow season)或热销季(in-season, peak season)来临前会推出限时折扣活动,即( ) sale。正确答案就是:flash
Escrow: a financial instrument or an asset held by a third party on behalf of ( ) other parties that are in the process of completing a transaction、(第三方托管)正确答案就是:two
EMS: ( ) Mail Service(邮政特快专递服务)正确答案就是:Express
Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可( )行李箱正确答案就是:加大
( ) sale 清仓大甩卖正确答案ቤተ መጻሕፍቲ ባይዱ是:Clearance
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Instagram, understood by young people, 53% young people use Instagram in USA, mainly aged 18-29 years old, of which men use Instagram more time、确的答案就是“错”。
Grab everything! The semi-annual Sale is still going!
速抢！年终大促销正在火热进行中！正确的答案就是“错”。
真皮手工缝制国际足联许可比赛足球 Genuine leather hand-sewn FIFA ( ) football正确答案就是:approved