外贸函电unit3

Practice
承蒙伊斯威尔Israel Will的布朗公司告知你们公司地址，
现我们想要贵司刺绣亚麻品(embroidered linen)的商 品目录和价目单
Pattern3—reasons for potential market
There is a steady demand here for bicycles of high quality ,as cycling is popular in our country.
Reasons for Enquiry
We are interested in.... We need /are in the market for.... We would like you to……. We have received many enquiries from our
specific enquiries
regular customers:
state only the product name, quality, quantity & price
other customers:
state clearly all necessary trade terms including the name , quality, quantity of commodity, price terms, shipment terms, payment terms, discount, etc.
1.我方市场对自行车有大量需求，请报最优 价并请说明付款条件及在购买数量达到10000 辆以上的时候给予的折扣
How to Write an general Inquiry Letter
a. Source of information b. Reason for Enquiry
First enquiry
Potential market+ Interest+ material +..
bb. Asking for price, discount, and other terms d. Giving references e. Further Business
Practice
1.由于纺织品在我方市场竞争激烈，你方 有必要报最低价(rock-bottom prices) 。
Pattern2--Ask for price with discount
1.Will you please grant us a special allowance on annual total purchases above USD 20,000? This would enable us to maintain the low selling prices that will be an important reason for the
general enquiries(一般询盘)
for general information：information about various goods(new clients)
specific enquiries（具体询盘）
for specific information：information about some specific goods or trade terms
An enquiry
Enquiry
• offer
• First Enquiry • 首次询盘 • Firm offer • 实盘 • Negotiating bank
• negotiate
Enquiries
Definition: A Request for
Information without engagement
Opening Sentences
Source of information
We were given your name by.... You have been recommended to us by....
As we have learned from...,your are manufactures of ....
practice
你们在5月期《好管家》刊登的台灯广告，我们很感兴
趣。 We are interested in the desk lam源自文库s you advertised in the May issue of “good housekeeping”
Pattern2：reasons for---for materials
Note: demand for+ in demand
E.G.: (1)There is large (strong/ great/heavy regular/brisk/steady) demand for……..
We are in the market for wool
Note: market
Dear Mr. CHANG, Thank you for your email and your latest Catalogue. We are much impressed by your HX series. We would like to be appreciated if you could quote us your best prices on CIF Toronto all including 5% commission. Meanwhile we would like to have some samples of the items for our customers. If the samples are satisfactory and your price are competitive, we ‘d certainly be able to place a substantial order. Look forward to hearing from you! ………..
We have seen your ad in ...and we are interested in....
First enquiries to new customers
Information sources + self –introduction 1.we are importers of ＝we are exporters of ＝we are dealers in = we are traders in leading importers/exporters of ××的主要进口/出 口商 E.G.(1) our company is one of the largest importers to ……… (2)we are large dealers in……….
Notes: Discount : 折扣 quantity discount: 数量折扣 cash discount： 现金折扣 The highest discount we can allow (give, make, grant) on this article is 10%.
Practice
growth of our business
Pattern2--Ask for price with discount
2.We shall appreciate if you could make us the best offer for your Children’s Bicycles on CIF New York basis with terms of payment and the largest discount you can allow us.
3. Please quote us your best CIF Shanghai prices, stating the earliest date of shipment. 请报最好的CIF上海价格，注明最早装运期。
Note: quote
1.When quoting=When you are quoting A. quote sb. a price for sth. e.g. This is the best price I quote you. B. quote sth. at + price e.g. The shares are currently being quoted at 54 pence a share. C. quote a price on basis of CIF/FOB
(1) We shall be glad if you will send us your samples. We shall appreciate it if you will send us your samples and brochure. (2)We would like you to send us the catalogue (3)Please send us your catalogue…..
Pattern1--Ask for Price
1.
We will be pleased if you could quote us a price for Printed Shirting on the basis of CIF New York . 如能报印花细布的CIF纽约价当十分感谢。 2. Please make us your lowest quotation for 500 tons of Walnuts.
Notes: sale
The items sell well (readily ) at our end
Your bicycle command a ready sale in our market
Practice
我们专门向小商店供货。此种商店300家以上全部依靠
我们，这些使您的产品在我们这拥有有保证的销路。 We specialize in supplying small stores in rural areas. Over 3,00 of them virtually depend on us, which assure the regular sales.
Asking for quotation-discount or other terms ..
Please send your current / latest catalogue / price list / brochure. Please quote your best / most competitive / lowest price. We shall be glad to receive an offer from you on....
In the market for : 需要 = need
We are trying to find a market for…
Pattern3—reasons for potential market
1.We have an extensive connection (a large distribution/a considerable trade) in this line, they should find a ready sale here
customers for....
We have a considerable demand here for....
Pattern1：reasons for ---interest
（1）We take an interest in various kinds of Men‘s shirts。 （2）We are interested in the Electronic Energy Saving Lamps。 （3）Your textiles are of interest to us。