大学课件-国际市场营销-第六章 (1)
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more social responsibility and that less expensive devices will be invented .
二、Environmental protection campaign 1.Sifuatian In developing countries, primary is the main source of foreign
Chapter6 Natural environment
一.Four trends in the natural environment. The earth‘s raw materials consist of the infinite, the in finite renenable ,and finite nonrenewable.
Infinite resources: air and water polluted air and water shortage and pollution
Finite renewable resources:torests and food must be used wisely forestry companies are reguired to reforest timber lauds in order to protect the soil and to ensure suffieient wood to meet future demand. Finite nonrenewable resources: oil, coal, platinum, zinc, silver, will pose a serous problem as their time of depletion approach and development face an excellent opportunity to develop new substitute materials.
即许多企业采取“可持续发展”战略（sustainable-developing strategy）,注重economic performance and social performance. 三、sustainable development and eco-marketing
From HBR Jan-Feb 1977, author John Maqretta sustainable development is the term for the dual imperative- economic growth and environmental sustainability.
4.Changing role of governments in environmental protection Governments vary in their concern and efforts to promote a clean
environment. The major hopes are that companies around the world will accept
2.Lucreased energy cost The development of alternative sources of energy and more efficient
ways to use energy and the weakening of the oil cartel led to a decline in oil prices by 1986,Lower prices had an adverse effect on the oilexploration industry but considerably improved the income of oil-using industries and customers. 3.Increased pollution levels
2.Legislation Including : international . Country . and regional .
3. Impact of natural environment on international marketing.
A.对企业营销的影响（impact affecting enterprises marketing） B.给企业带来机遇和挑战（opportunities and threats） C. response to Environmental protection campaign
currency. Increasing exports , at the expense of the environment , lead to
degradation of land , deforestation , and other ecological imbalance; while , in developed countries , the extra carbon dioxide emissions results in escalation in global warming.
some industrial will inevitably damage the natural environment. Consumers are willing to pay higher prices for “green” products, this willingness creates a marketing opportunity for alert companies. It creates a large market for pollution-control solutions, such as scrubbers ,recycles centers ,and land fill system . It l源自文库ads to a search for alternative ways to produce and pack age goods that do not cause environmental damage.
二、Environmental protection campaign 1.Sifuatian In developing countries, primary is the main source of foreign
Chapter6 Natural environment
一.Four trends in the natural environment. The earth‘s raw materials consist of the infinite, the in finite renenable ,and finite nonrenewable.
Infinite resources: air and water polluted air and water shortage and pollution
Finite renewable resources:torests and food must be used wisely forestry companies are reguired to reforest timber lauds in order to protect the soil and to ensure suffieient wood to meet future demand. Finite nonrenewable resources: oil, coal, platinum, zinc, silver, will pose a serous problem as their time of depletion approach and development face an excellent opportunity to develop new substitute materials.
即许多企业采取“可持续发展”战略（sustainable-developing strategy）,注重economic performance and social performance. 三、sustainable development and eco-marketing
From HBR Jan-Feb 1977, author John Maqretta sustainable development is the term for the dual imperative- economic growth and environmental sustainability.
4.Changing role of governments in environmental protection Governments vary in their concern and efforts to promote a clean
environment. The major hopes are that companies around the world will accept
2.Lucreased energy cost The development of alternative sources of energy and more efficient
ways to use energy and the weakening of the oil cartel led to a decline in oil prices by 1986,Lower prices had an adverse effect on the oilexploration industry but considerably improved the income of oil-using industries and customers. 3.Increased pollution levels
2.Legislation Including : international . Country . and regional .
3. Impact of natural environment on international marketing.
A.对企业营销的影响（impact affecting enterprises marketing） B.给企业带来机遇和挑战（opportunities and threats） C. response to Environmental protection campaign
currency. Increasing exports , at the expense of the environment , lead to
degradation of land , deforestation , and other ecological imbalance; while , in developed countries , the extra carbon dioxide emissions results in escalation in global warming.
some industrial will inevitably damage the natural environment. Consumers are willing to pay higher prices for “green” products, this willingness creates a marketing opportunity for alert companies. It creates a large market for pollution-control solutions, such as scrubbers ,recycles centers ,and land fill system . It l源自文库ads to a search for alternative ways to produce and pack age goods that do not cause environmental damage.