商务英语翻译第一讲概述共41页
商务英语翻译ppt课件
the advertising messages with canny scheduling and placement, so that the messages are seen by, and will have an effect on, the people the advertisers face a basic choice: they can have their message seen or heard by many people fewer times, or by fewer people many times. This and other strategic decisions are made in light of tests of the effectiveness of advertising campaigns.
producing the ad message itself, including copy and
artwork, and by the 1920s agencies had come into
being that could plan and execute complete advertising
促销：promotional technique
显著的：pronounced
说服力：persuasive power
推销能力：selling power
被宣传的商品：targeted goods
完整的：integrated
插图：illustration
Advertising genius David Ogilvy, in his book Ogilvy on Advertising, says that on average, five times as
module 1 Business Cards 商务英语翻译教程电子课件(共41张PPT)
Vice-President 副总裁
Vice-Chancellor 副校长
Vice-Manager 副经理
2〕Deputy
Deputy主要用于表示企业、事业(shìyè)及行政部门的副
职。
【例】 Deputy Chairman of the Club 俱乐部副经理
Deputy Planning Director 规划部副主任
MODULE 1
Business Cards
Module 1
第一页，共41页。
目录
1
项目准备
2
项目任务
3
项目训练
Module 1
第二页，共41页。
项目准备
1
名片简介
2
名片翻译技巧
3
名片翻译例析
Module 1
第三页，共41页。
Module 1
名片简介
商务(shāngwù)名片的概念与 结构特点
第九页，共41页。
姓名的翻译
姓名是每一个社会成员的标志和符号，它的社会功能是人们借以相互区别。人们在选择姓名时有着种种原 因和道理，它隐含着一个民族的语言、历史、地理、宗教和文化传统的信息。由于各自历史开展和文化传统的 差异，中西方之间形成了各自不同的姓名体系，这实际上也是一种文化现象。通过对姓名文化的比照研究，可 以对自己的文化有更深的了解，同时对外来文化也有所认识，这将有助于我们在对外交往中相互理解、相互尊 重，减少误会与摩擦，到达双赢。
Administration Staff 行政人员
Administrative Assistant 行政助理
Administrative Clerk 行政办事员
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1商务英语翻译概论
2）According to our customs stipulation, Consular Invoice is required for the imported goods, which should go with the shipping documents when negotiating with the bank.
关于翻译的几种定义 Translation is a process through which information expressed in the source( or: original) language is conveyed in the target language (a process through which information is conveyed from the source language to the target language). It is a communication crossing different languages, different cultures and different societies. 翻译是一门艺术.(Translation is a fine art.)----林语堂 《翻译论》 翻译是一门科学．----董秋斯 Translation consists in reproducing in the receptor language the closest natural equivalent of the source language, first in terms of meaning and second in terms of style.----尤金．奈达
01商务英语翻译课程简介
• Price crash • 削价
• Sale 50% off original price • 按原价的50%销售
• Sale continues in store • 商品继续销价
• Save up to 50% off • 5折大降价
• Save up to 40% • 6折优惠
• Save your money • 贱卖
• As many repairs as you need, free of charge • 随时免费维修
• Ask at the counter for details • 详情问柜台 • Ask inside for details • 详情里面询问 • Special offer • 特价 • Summer price cuts.夏季大削价
• Please leave bags at the counter • 请把包放到柜台
• Out of hours, delivery at … • 下班时，送货到……
• Savings and discounts all around the store • 店内所有商品一律削价处理 • 50% discount on selected items • 部分商品五折
• (3) we need to have adequate knowledge of business English translation skills;
• (4) we need to acquire these translation skills to make them our own.
Week 3
• 11 商务英语词语翻译中的虚实转换法 • 12 商务英语句子中主语及名词的翻译
商务英语翻译第一讲
（询盘） （发盘） （版税） （海损、海损费用）
Case Study
Floating policy is actually a convenient method of insuring goods where a number of similar export transactions are intended.
2.2.2 被动句式
1.Shipment should be made before October; otherwise we are not able to catch the season. 译文： 你们必须十月底之前交货，否则我们就赶不上季节了。 译文：十月底前必须交货，否则我方就赶不上销售旺季了。—礼貌，到位 2.Booking of Shipping space shall be attended to by the Buyer’s Shipping Agency, China National Foreign Trade Transportation Corporation, Beijing, China. 译文： 中国北京对外贸易运输公司将作为买方的运 输代理人洽定舱位。
人们在国际商务活动交往中经常使用的 英语。 要具备商务英语的专业知识 professional knowledge，跨文化交际能力，Interculture competence
§1 Definition of Business English
Business English is a part of ESPs—English for Specific Purposes. Business English involves many areas which are connected with business activities, such as banking, insurance, international finance, international trade, global economy, international logistics, etc.
商务英语( 第二版 )课文翻译
高级商务英语阅读课文译文第1 课主课文译文新长征“中国制造”这个标记很久以前就不新鲜了，它贴在鞋子上、玩具上、服装上，以及为跨国公司制造的其他商品上，世界各地到处可见。
现在真正新鲜的是以中国品牌出售的中国制造的商品。
目前中国只有为数不多的几家公司拥有足够的财力和管理知识来打造国际名牌；其余的绝大多数公司还在为在国内获得知名度而努力奋斗着。
但是正在海外市场上试水的各大先锋公司，很有可能把事情做大。
一些人认为，在创业精神饱满的本地管理层的协助下，或者在一些想在其产品系列里添加新产品的外国公司的协助下，中国商品在极具竞争力的价格的基础上，若把卖点放在产品质量和异国情调上，那末10 年之内，中国品牌将一个一个地走向全球。
总部在香港的广告公司中国精信（Grey China）的执行董事陈一木丹（Viveca Chan）说：“如果世界上只有一个国家具备创立全球品牌的潜力，那么这个国家就是中国。
”短期之内，中国商品最有希望打入国际市场的当属中草药和特色食品，当然也包括那些体现中国浪漫并具有异国情调的产品，例如化妆品、时装和音乐作品。
中国总部设在上海的泰勒·娜尔森·索福瑞（Taylor Nelson Sofres）市场调研公司的中国区总经理Kevin Tan 说：“与中国相联系的神秘色彩还有许多。
化妆品是种靠形象推销的产品，假如你要做化妆品，你会一下子就发现，中国化妆品来头不小。
”努力走向世界的中国品牌还有一些领导时尚潮头的饮料和啤酒品牌，也包括家用电器等具有品牌潜力的产品，它们都能以竞争性的价格提供高品质的产品。
这些中国品牌中的一部分，最终将会通过合资、兼并和收购的途径走向国际市场。
而对于合资双方中的外国投资者来说，这些品牌则将成为他们更快地进入中国消费市场和销售渠道的载体，同时这些中国品牌也能进一步充实国外投资者在国际市场上已经确立的优质品牌的阵营。
整个20 世纪90 年代，“中国品牌”这个概念一直在发育着，而目前在国内受到的重视更大了。
大学商务英语教材译文
大学商务英语教材译文商务英语是一门与商业领域紧密相关的英语学科，它旨在培养学生在商业环境中使用英语的能力。
下面是一段大学商务英语教材的译文，帮助学生更好地理解和掌握商务英语知识。
Lesson 1: Introduction to Business English第一课：商务英语简介Business English is a specialized area of English language learning that focuses on the language skills needed in various business situations. Intoday's globalized world, the ability to communicate effectively in English is essential for success in the business field. This lesson will provide an overview of the objectives and content covered in this course.Lesson 2: Business Communication第二课：商务沟通Effective communication is crucial in the business world. This lessonwill introduce different types of business communication, such as emails, memos, and reports. Students will learn how to write clear and concise messages, and develop the essential skills needed for effective business communication.Lesson 3: Meetings and Presentations第三课：会议与演示In the business environment, meetings and presentations play a significant role in decision-making and information sharing. This lesson will teach students the language and skills necessary to participate in meetings, conduct presentations, and engage in discussions. Students will also learn how to use visual aids and deliver persuasive presentations.Lesson 4: Negotiations and Contracts第四课：谈判与合同Negotiations are an integral part of conducting business. This lesson will focus on the language and strategies used in negotiations, including bargaining, reaching agreements, and handling conflicts. Additionally, students will study contract terms and conditions, and understand the legal implications of business agreements.Lesson 5: International Business第五课：国际商务In today's global market, understanding international business practices is essential for success. This lesson will explore topics such as international trade, cultural diversity, and business etiquette in different countries. Students will also learn how to communicate and negotiate effectively with international partners.Lesson 6: Marketing and Advertising第六课：市场营销与广告Marketing and advertising are vital components of any business. This lesson will introduce students to marketing strategies, market research,consumer behavior, and advertising techniques. Additionally, students will learn how to create marketing plans and develop effective advertising campaigns.Lesson 7: Business Ethics and Corporate Social Responsibility第七课：商业道德与企业社会责任Ethics and social responsibility are increasingly important in today's business world. This lesson will discuss ethical principles, corporate social responsibility initiatives, and the role of business in society. Students will examine case studies and engage in discussions on ethical decision-making.Lesson 8: Cross-cultural Communication第八课：跨文化交流In a global business environment, effective cross-cultural communication is vital. This lesson will explore cultural differences, communication styles, and strategies for bridging cultural gaps. Students will develop cultural sensitivity and enhance their ability to work in multicultural teams.Lesson 9: Job Interviews and Resume Writing第九课：求职面试与简历撰写Preparing for job interviews and writing effective resumes are crucial skills for successful career development. This lesson will provide tips and techniques for job interviews, including how to answer common interview questions and make a positive impression. Students will also learn how to write professional resumes and cover letters.Lesson 10: Business Case Studies第十课：商业案例分析Business case studies provide practical insights into real-life business scenarios. This lesson will examine various case studies and encourage students to analyze and solve business problems. Students will apply their knowledge of business English in simulated business situations.Conclusion结语This university-level business English textbook provides students with comprehensive knowledge and practical skills necessary to excel in the business field. By mastering the language and strategies taught in this course, students will be well-equipped to communicate effectively and succeed in their future careers.。
商务英语翻译(第一讲)
writing should be of the same character as that of the original)。
3. 译文应和原作同样流畅（A translation should have all the
ease of the original composition)。
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四. “功能对等”（Functional Equivalence) 奈达 美国
商务英语翻译
第一讲 商务英语翻译概论
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第一节：综述
一. 商务英语定义 商务活动所涉及的许多领域如：技术引进、对外贸易、招商引资、对外劳务
承包与合同、国际金融、涉外保险、国际旅游、海外投资、国际运输等，所 使用的英语统称为商务英语（Business English）。
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二.商务英语的特点
商务英语是英语的一种社会功能变体，是专门用途英语（English for Specific Purposes)中的一个分支，具有独特的语言现象和表现内容。
原文与译文在信息内容、说话方式、文体、风格、语言、文化、社会
因素等各方面达到对等。
五. “语义翻译”、“交际翻译” –纽马克，英国
以原语文本为中心， 以译语文化读者为中心
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商务翻译基本标准 1. 原文与译文语义信息对等 语义信息包括：表层语义信息（surface structure semantic message)
（评析：此为一则广告，该广告中“await,be,manor,elegant,residence” 等均是正式语汇，代替了口语体的wait,is,house,nice,place. 选择较为文 雅的用词烘托出商品的高贵品质，满足这类商品消费者讲究身份、追求上乘 的心理。 以“恭候、企盼、宅邸、高雅的住宅”在语体色彩及风格上尽量与 原文对应。）
商务英语笔译课件(1)完整版
词汇words and phrases句法syntax ['sintæks]sentence structure文体style英音：[stail]词义的选择（Choice of Meanings）词义的引申（extension）[iks'tenʃən]词义的转换（conversion）：[kən'və:ʃən]视角转换法（Shift of Perspectives）[pə'spektiv]增减法（Amplification & Pruning ）['pru:niŋ]重复法（Repetition）[,repi'tiʃən]否定句式（negation）[ni'geiʃən]比较句式（comparative）[kəm'pærətiv]被动句式（passive）：['pæsiv]定语从句（attributive clause）：[ə'tribjutiv]商号与名片Trade Names Business Card商务广告商标与品牌商标（trademark）和品牌(Brand) [brænd]商务信函1. 词义的选择（Choice of Meanings）countdown英音：['kauntdaun]n倒计时fallout英音：['fɔ:laut]n辐射性落尘,economy英音：[i'kɔnəmi]n节约,节省, 经济;经济情况;经济结构, (客机的)经济舱(=economy class), orientation英音：[,ɔ:rien'teiʃən]n定位,定向, 东方meat英音：[mi:t]n【古】食物,餐食liquor英音：['likə]n液体烈性酒figure英音：['figə]income英音：['in,kʌm]pound英音：[paund]n英镑[C]一，词义的选择（Choice of Meanings）（一）根据汉语的表达习惯确定词义1. a low figure 小数目2.workers on low incomes低收入工人3. The simplest way to succeed in business is to buy low and sell high.生意成功最简单的途径就是贱买贵卖。
英语商务翻译PPT课件
增词法
（一）增补同义词
英语有一词多义的特点，同一个词可以同时与若干个词 进行搭配，相互修饰、制约，语言仍自然流畅。
汉语在词的搭配方面相对严谨，同一个词通常不能同时 与多个词搭配。
根据汉语词的搭配习惯和英语词汇的一词多义的特点， 我们应采用增补同义词的技巧，这样才能使译文既准确达意， 又照顾到汉语的语言习惯。
例3.The shipper shall be liable for all damage caused by such goods to the ship and/or cargo on board.
译文：如果上述货物对船舶和（或）船上其他货 物造成任何损害，托运人应付全责。
在上例中，be liable for 属于程式化的套语， 也是商务英语遣词造句的典型模式，要做好商 务英语翻译，熟练掌握这些程式化的套语是不 可或缺的。
我们非常感谢你们在我贸易代表团访问贵国期 间给予的盛情款待，感谢你们在业务洽谈中给 予的密切配合。
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凝练翻译法
• 减词法(Pruning) • 减词法是指将原文中需要、而译文中又不需要的词语省去。减省的词语应是 那些在译文中保留下来反而使行文累赘啰嗦、且不合汉语语言表达习惯的词 语。 • 减词一般用于以下两种情况：一是从语法角度进行减省；二是从修饰角度进 行减省。
5辆丰田牌汽车，20台日立牌电视机和30台施乐牌 复印机早已备妥待运，但因你方信用证延迟到达， 货物不能按期装运。
原文中Toyota，Hitachi，Xerox都为世界知名品牌， 在翻译时要按汉语的习惯用法把他们的产品名称补充完 整，才能使译文具体明了。
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重复法（Repetition）
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