Victoria's Secret 成功之路 ppt

VS spend more than $ 60 million on advertising each year.
VS fashion show
Victoria's Secret Hale Waihona Puke Baiduashion show
Victoria's Secret is known for its annual fashion show which is used to promote and market its goods in high-profile settings and it is broadcast live on the internet and TV.
Victoria's Secret
Background
It is an American retailer of bras, panties, sleepwear, hosiery, women's clothing, lingerie, fragrances and beauty product.
Victoria's secret fashion show is already beyond the brand show, to promote women's aesthetic culture.
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Underwear for $2.5 million
Victoria's secret angel
Victoria's secret tend to excavate potential, let them become the brand's exclusive models, and help them establish a modeling career. Each year they will choose a few character, and make a woman feel close models to show the products.
History
Growth
Decelerating Growth leads to Brand Overhaul Strategy change
Founding
1977
1980
1983
Early 2000s 2008
Now
Product lines
bras panties clothing sleepwear swiming wear shoes
It is the largest segment of publiclytraded Limited Brands with sales of over US$5 billion .
It is one of the most famous and sexiest lingerie brands in the world, which alsoknown for its annual fashion show, the Victoria's Secret Fashion Show.