企业家商业计划培训教程
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Business plan preparation
Training program for Entrepreneurs
AGENDA
• Short introduction to the use of business plans • Preparation guidelines for business plans • Wrap-up
USE OF BUSINESS PLANS
Standard use
• Start-up companies:
– Application for venture capital
– Search for management team members
– Communication with partners, suppliers, …
Impressing by clarity
Convincing by facts
Understandable even for non-experts
Consistent and concise
Not the quantity of analyses, but the clarity and preciseness of the pack are important
• Marketing and sales • Business system • Opportunities and risks
• Product/service • Market and competition
New decision on further proceeding when next milestone is
time
Start-up business plans to be tailored to new venture needs
Source: McKinsey
GENERIC REQUIREMENTS
Constantly adapting
Explanation
Business planning is an iterative and adaptive process that requires constant update and adjustment work
No hype, but factual statements. Enthusiasm will be generated by the investor realizing the opportunity on his own
Those who allocate investment resources rarely are technical experts for the technology used in the proposal
New
New product
• Palm • Smart • Sony Playstation • Rollerblades
New industry
• Direct satellite TV • Netscape • Mobile telephony
Existing industries and businesses
reached
Time
Source: McKinsey
The storyline and all the facts presented must fit together and generate a well rounded impression
Optically compelling
A clear, precise structure is a courtesy to those investing their time in reading the proposal
Existing Existing
New business system
• Dell • Fotolabo • Charles Schwab • FedEx
New
Business system
Source: Planen, gründen, wachsen (McKinsey)
EXAMPLES
New high-growth ventures
• EstablishedΒιβλιοθήκη Baidu developed
businesses for investment decisions
– In-house budget allocations
– External financing
Complications for New Venture projects
• High insecurity concerning
Source: McKinsey
DEVELOPMENT STEPS FOR BUSINESS PLANS
Level of maturity of business idea
Milestones
Completion of financing
Step 3: VC-tailored business plan
• External
evaluation (due
diligence)
• Deal structuring
• Management team • Implementation plan • Financing
Step 2: Rough business plan
Step 1: Idea description
AGENDA
• Short introduction to the use of business plans • Preparation guidelines for business plans • Wrap-up
TYPES OF NEW BUSINESSES
Product/ service
technology, timing, and cash need
• Difficult data situation due
to newness of innovative products
• Necessity of external
know-how transfer
• Lack of skills/motivation/
Training program for Entrepreneurs
AGENDA
• Short introduction to the use of business plans • Preparation guidelines for business plans • Wrap-up
USE OF BUSINESS PLANS
Standard use
• Start-up companies:
– Application for venture capital
– Search for management team members
– Communication with partners, suppliers, …
Impressing by clarity
Convincing by facts
Understandable even for non-experts
Consistent and concise
Not the quantity of analyses, but the clarity and preciseness of the pack are important
• Marketing and sales • Business system • Opportunities and risks
• Product/service • Market and competition
New decision on further proceeding when next milestone is
time
Start-up business plans to be tailored to new venture needs
Source: McKinsey
GENERIC REQUIREMENTS
Constantly adapting
Explanation
Business planning is an iterative and adaptive process that requires constant update and adjustment work
No hype, but factual statements. Enthusiasm will be generated by the investor realizing the opportunity on his own
Those who allocate investment resources rarely are technical experts for the technology used in the proposal
New
New product
• Palm • Smart • Sony Playstation • Rollerblades
New industry
• Direct satellite TV • Netscape • Mobile telephony
Existing industries and businesses
reached
Time
Source: McKinsey
The storyline and all the facts presented must fit together and generate a well rounded impression
Optically compelling
A clear, precise structure is a courtesy to those investing their time in reading the proposal
Existing Existing
New business system
• Dell • Fotolabo • Charles Schwab • FedEx
New
Business system
Source: Planen, gründen, wachsen (McKinsey)
EXAMPLES
New high-growth ventures
• EstablishedΒιβλιοθήκη Baidu developed
businesses for investment decisions
– In-house budget allocations
– External financing
Complications for New Venture projects
• High insecurity concerning
Source: McKinsey
DEVELOPMENT STEPS FOR BUSINESS PLANS
Level of maturity of business idea
Milestones
Completion of financing
Step 3: VC-tailored business plan
• External
evaluation (due
diligence)
• Deal structuring
• Management team • Implementation plan • Financing
Step 2: Rough business plan
Step 1: Idea description
AGENDA
• Short introduction to the use of business plans • Preparation guidelines for business plans • Wrap-up
TYPES OF NEW BUSINESSES
Product/ service
technology, timing, and cash need
• Difficult data situation due
to newness of innovative products
• Necessity of external
know-how transfer
• Lack of skills/motivation/