Lecture 3 Common Strategies in Business English Translation
TPO-47+听力题目文本——讲座部分(lecture)
1.What is the lecture mainly about?A.The influence of Hernani on later French playsB.The way that Hernani challenged traditional guidelines for playsC.The influence of Shakespeare on Victor Hugo’s playsD.The changing attitudes toward Victo r Hugo’s plays in the nineteenth century2.What is the professor’s opinion of the play Hernani?A.It is too political.B.It is not very creative.C.It is not an artistic success.D.It has been unjustly ignored.3.What feature of A Midsummer Night’s Dream is NOT consistent with neoclassicalprinciples?A.It has several main characters.B.It uses sophisticated language.C.It takes place in more than one location.D.It takes place during a single night.4.Why does the professor mention clowns in plays by Shakespeare?A.To point out that Shakespeare rebelled against neoclassicismB.To reinforce the idea that neoclassical plays were sometimes comicalC.To introduce an aspect of Hernani that French critics objected toD.To illustrate a characteristic of the plays that influenced Hugo5.Why did Hugo invite his friends to the opening of Hernani?A.To include people in the audience who understand his goalsB.To introduce them to a new and different kind of playC.To try maintain a pleasant, comfortable atmosphere in the theaterD.To thank them for supporting his efforts as a playwright6.What does the professor imply about the fights that occurred after performances ofHernani?Click on 2 answers.A.They were partly due to a misunderstanding of Hugo’s opinions.B.They affected a general social conflict in France at the time.C.They occurred because of deeply held literary opinions.D.They prevented other writer from writing romantic plays.1.What does the professor mainly discuss?A.Long-distance seasonal migration of seabirdsB.Two major ways that seabirds navigateC. A seabird that flies far in search of foodD.Reasons why seabirds often live on islands2.According to the professor, what influences an albatross’s choice of an island for nesting?A.Air currents near the islandB.Availability of food on the islandC.Predators inhabiting the islandD.The number of albatross already nesting on the island3.According to the professor, what helps albatross chicks survive despite the fact that theirparents have to fly such long distances to find food?Click on 2 answers.A.Albatross raise only one chick at a time.B.Albatross forage only for foods that are exceptionally rich in nutrients.C.Albatross store large quantities of food in the nest.D.Albatross chicks are adapted to tolerate long intervals without food.4.What does the professor imply about theories that explain how albatross navigate?A.They are based on studies of seabirds in captivity.B.They are based on observation of albatross in the wild.C.They are guesses that are not based on any evidence about birds.D.They have not been confirmed by studies of albatross themselves.5.According to the professor, why do some biologists doubt that magnetite helps birdsnavigate?A.Its magnetic properties are quite weak.B.It is found in young birds that cannot fly yet.C.It is found in all albatross species.D.It is in birds that do not migrate.6.Why does the professor say this:A.To emphasize how wasteful the albatross behavior isB.To encourage students to reflect on how impressive the albatross behavior isC.To signal that she is about to introduce a new topicD.To find out whether the students have understood her explanationsLecture3 (Sports Management)1.W hat does the professor mainly discuss?A.Different types of physical training that athletes might requireB.Strategies for getting a job as the head coach of a sports teamC.Aspects of a coach’s job beyond knowledge about sportsD.Reasons why coaches should focus on winning games2.Based on the survey discussed by the professor, what are the two main areas to whichnew coaches should give more attention?Click on 2 answers.A.Increasing their knowledge of game strategiesB.Improving their organizational skillsC.Building and maintaining strong relationshipsD.Stressing the importance of athletes’ academic studies3.Why does the professor mention pregame meals?A.To emphasize the importance of good nutrient for athletesB.To suggest a good time for coaches to talk about game strategyC.To point out that coaches often spend too much time on schedulingD.To give an example of the need for coaches to be more detail oriented4.What is the professor’s opinion about coaches who focus mainly on strategies for winninggames?A.They should study these game strategies outside the university.B.They should concentrate on the sport they are most interested in.C.They are neglecting other skills that may be more important.D.They will probably become the most successful coaches.5.What does the professor imply about coaches who establish a lot of rules for teammembers?A.They have problems enforcing the rules.B.They rely on rules to avoid having to make decisions.C.They usually relax the rules as they become more familiar with their players.D.They are not popular but they are efficient.6.Why does the professor say this: ?A.To insist that the student needs to remember what he has just been toldB.To acknowledge that her suggestion is not very practicalC.To emphasize how impressed she is by the student’s achievementD.To imply that the student is not yet ready to begin coachingLecture4 (Meteorology)1.What is the lecture mainly about?A.Various kinds of windsB.Theories about recent changes in Earth’s climateC.The role of wind in regulating Earth’s climateD.The role of air in limiting the amount of the Sun’s energy that reaches Earth2.According to the lecture, what creates areas of high pressure and low pressure in theatmosphere?A.The rotation of EarthB.Wind moving from areas over water to areas over landC.Differences in temperature at different places on EarthD.Differences in concentrations of water vapor in different parts of the atmosphere3.According to the professor, what are two reasons why all areas of Earth are not heatedequally during daylight hours?Click on 2 answers.A.Some regions of Earth receive more energy from the Sun than others.B.The amount of energy emitted by the Sun varies in intensity over the course of the day.C.The Sun heats stationary air faster than it heats moving air.D.The Sun heats land faster than it heats water.4.What are two benefits of wind mentioned by the professor?Click on 2 answers.A.It transferred water across EarthB.It shifts heat from some areas of Earth to others.C.It helps maintain a constant rate of evaporation of ocean water.D.It reduces the amount of the Sun’s energy that is absorbed by the ocean.5.What does the professor imply about the heat stored in water vapor?A.The heat is rarely transported by the wind.B.The heat was drawn from the ocean during the evaporation process.C.The heat’s intensity depends on the altitude of the vapor.D.The heat loses energy over time as it is stored in the vapor.6.Why does the professor mean when he says this: ?A.He is pleased that the woman made a good observation.B.He is grateful that the woman has reminded him of a point he neglected to discuss.C.He thinks that the woman has correctly summarized what he just said.D.He thinks that the woman has provided a logical transition to his next point.。
英语演讲与辩论课件Lecture Two
Language Use in Debate
• Precision Vocabulary: Use accurate and specific vocabulary to express one's views and positions, avoiding the use of vague and vague words.
• Clear Expression: Maintain fluent and clear language, allowing the other party and audience to accurately understand their own viewpoints and arguments.
要点二
Addressing the challenges of globalization
With the accelerated development of globalization, English speaking and debating skills have become important skills for international communication and cooperation. This course aims to help students adapt to the challenges of globalization and enhance their international competitiveness.
Opening statement
Attract the audience's attention, establish a connection with them, and lay a solid foundation for the speech.
国际商务课件 Lecture 5 Strategy Choices
Porter’s Value Chain
International expansion may allow reconfiguration of the value chain to increase profitability by developing global synergies
Dorothy Hawkins June 2014
This week
We will look at more analysis tools to assist with making decisions on the available strategic choices within an international context.
Question Marks low share of a fast-growing market. Need more cash than they can generate themselves to keep up with the market.
Dorothy Hawkins June 2014
• Technical economies: related to an increase in the size of the plant or production unit.
• Non-technical (enterprise) economies: related to an increase in the size of the enterprise (business unit) as a whole.
GOVERNMENT
CHANCE
Dorothy Hawkins June 2014
Business English (Listening Text and Answers)
Key points of shorthand
Use abrasions and acronyms
Familiarize yourself with common abrasions and acronyms used in business English to quickly grasp key points
Business English (Listening Text and Answers)
contents
目录
• Listening skills and strategies • Common Business Scene Listening
Training • Listening Text Types and Analysis • Answer Analysis and Exam Skills • Simulation testing and practical
02
Common Business Scene Listening Training
Business conferences
Opening remarks
Welcome and introduction of the conference theme and objectives
Keynote speeches
Lecture texts
Educational content
Delivered by an expert in a field, focusing on improving knowledge or skills
exercises • Summary, Review, and Extension
01
Listening skills and strategies
Lecture_3
Compensation 1 • I’m a specialist in pay and benefits. Compensation and remuneration are formal words used to talk about pay and benefits, especially those of senior managers. Compensation package and remuneration package are used especially in the US to talk about all the pay and benefits that employees receive. For a senior executive, this may include share (stock) options: the right to buy the company’s shares at low prices. There may be performance-related bonuses if the manger reaches particular objectives for the company.
Why do you work?
• • • • Monetary incentives? Self-fulfillment? Socialization? Sense of recognition?
Unpredictability of HUMAN NATURE
New Words in this Unit
Wages Salary Benefits
• My name’s Peter and I’m a hotel manager in Venice. I get paid a salary every month. In summer we’re very busy, so we work a lot of extra hours, or overtime; the money for this is quite good. Working in a hotel, we also get nice perks, for example free meals!
[北科大]通用学术英语2 Unit1 Mini-lecture
![[北科大]通用学术英语2 Unit1 Mini-lecture](https://img.taocdn.com/s3/m/4d46e480bcd126fff6050b6e.png)
Questions on mini-lectures in Unit1Mini-lecture11.What are the two types of writing in terms of their purposes?Persuasive and informative.2.What is the purpose of persuasive and informative writing respectively?Persuasive writing's purpose is to argue and influence thought.Informative writing's purpose is to convey information and educate its audience.3.What is a thesis?A thesis is a proposition or claim that is central to any piece of academic writing.4.What is the process of constructing a thesis?The process of constructing a thesis leads from the literature research, through the introduction, and finally to the thesis statement.5.What are the features of a thesis statement?The thesis statement is made in the introduction of the writing, following the contextualization. Usually it is short as one or two sentences.6.What is a hypothesis in scientific writing?Hypothesis is a proposed solution to an unexplained phenomenon.7.What is the relationship between the independent variable and the dependent variable?A change of the independent variable will have an effect on the dependent variable.8.What are the two ways of writing a scientific hypothesis and when are they used?Use an ‘if…then’ statement when there is an independent and dependent variable.Use a null hypothesis if it is unclear whether or not the relationship exists.9.What is the difference between aims and objectives? An d where are they usually stated in a paper?The aims of a project are its ultimate goals what the project hopes to achieve in its completion. The aims may be general, but they should be expressed clearly and concisely.The objectives are the steps that you will take to achieve the aims of the research. Each objective should be specific.They usually stated at the beginning of the paper, or implied in the introduction10.What does the S.M.A.R.T acronym mean when defining the objectives?Specific, measurable, achievable, realistic, time-constrained.Mini-lecture211.What are the steps that you can take to ensure responsive reading?Pause: Pause at the end of each section to ensure you understand each section before progressing further.Make notes: The process of note-taking allows you to gather your thoughts and arrange them in a clear and coherent way.Highlight: Before you make notes, highlight the key points of the text.12.What questions can you ask to help you identify literature gaps when you research a topic? What is the current trend in research?What is the generally accepted view on this topic?What questions remain to be answered?Mini-lecture313.What strategies are recommended to help you identify the main idea of a presentation?Pay attention to the beginning or the end of a lecture and focus on the language clues.Listen for repetition or other clues(a change in the speed of or tone of speech) if the mainidea or thesis statement is not explicitly stated.Mini-lecture414.What is the common way of developing a thesis?A commom way to develop a thesis is to begin by considering the topic of the essay, and then turn the topic into a thesis by narrowing down to a viewpoint or perspective.15.What is a sub-thesis?A sub-thesis is considered as a mini-thesis that will be used as the controlling idea of each section or paragraph.16.What are the questions you should ask to ensure that your thesis is effective and clear?Is there an argument?Is there a conuter-argument?Is it rational?Is it specific?Does it declare its reasoning?Mini-lecture517.Where is the old and new information presented in a sentence?The new information is at the end of sentences and the old information is at the beginning of sentences.18.What is often used to maintain the focus of a sentence?The passive voice.。
工商管理专业MBALectureStrategic+Managementlecture+one03ppt课件
10
A summary model of the elements
The Environment
Culture and Stakeholders expectations
5
A Basic Model
• Strategic Analysis
• Strategic Choice
Strategy Implementation
6
Strategic Choice
• Generating strategic options
Generic strategy; Strategic direction Appropriate methods
Strategic Management: Lecture One
Introduction to Strategy Dr Ita O’Donovan
What are we talking about?
• Strategy concerned with scope of organisations activities
11
Managing strategic change
Planning and
Allocating resources
Organisation structure and
design
Strategic Management in different contexts
• Small business ( Smes)
• Multinational corporation
businessstrategy企业战略管理英文版(上海财经大学董
• Plan（计划） • Pattern（模式） • position（定位） • Point (观念) • Policy（计谋）
• Design school • Planning school • Positioning school • Entrepreneur school • Resources school
18
Mission
Compete
Develop
19
Profit objective Value objective Managerial objective
Social objective
矿区企业之差异 20
What is the key of strategy
• An French engineer in a French company • 《利家与阿松》中的前田利家 • IBM and Microsoft • The dilemma of innovators
11
• Phase 3：Marketing management
– 1930s to 1950s – Diversified demand, buyer’s market, competition – Market and customer oriented
• Phase 4：strategic management
• Class participation
10％
5
References
• Arthur A. Thompson and A.J. Strickland. Strategic Management: Concepts and Cases. McGraw-Hill companies, Inc. 2001
最新上海财经大学MBA学院商务英语课教学资料
上海财经大学MBA学院商务英语课教学资料Part 1: Understanding Business English Vocabulary1． accept v. 接受，承兑We cannot accept your offer; the price is too high.We believe our price is reasonable. Please do your utmost to accept as it will lead to further business.acceptable adj. 可接受的The offer is not acceptable to them.The quality is acceptable, but the time of shipment is not acceptable.注意acceptable不是肯定接受的意思，因此，接受报盘应说：A. Your offer is accepted.B. Your offer is acceptable.2. accordingly adv. 因此，于是，所以（在句首或句子中间）；按照要求（办、做）（在句尾）Accordingly, we have to ask you to extend your offer 3 days.We have amended the credit accordingly.3．account n. 帐，帐户，帐目；理由，原因；考虑for the account of … (出或收某人的帐) for one’s account (由某人支付)We bought the goods for the account of Messrs. Peterson & Co.The additional charges are to be for your account.4．account v. 解释，说明；占（多少数量百分比）（后接介词for）The sales representatives have to account for all their expenses to the sale manager.Rubber accounts for 70% of their exports.5．advance n. v. 垫款、预付；事先；上涨They must give seven days advance notice of withdrawals from the account.Please do your best to advance shipment.6．affiliate n. 分支机构，联号We have affiliates in all European markets.7．agency n. 代理The company has agencies in all parts of Africa.Your application for sole agency for a period of one year is now under our careful consideration.8．appreciate v. 涨价；感谢（后接名词或动名词作宾语）；意识到，懂得，理解The price has appreciated.Your immediate attention will be appreciated.We shall appreciate it if you will make us a firm offer for 50 tons.appreciation n. 感谢，感激We wish to express our appreciation of (for) your efforts to push the business.9．available a. 可利用的，可供应的，可得到的作定语时，前置后置均可，以后置为普遍We will ship by the first steamer available (or: the first available steamer) next month.This is the only stock available (or: the only available stock).10．award n. 判决，裁决The award of the arbitration is in favour of sellers (buyers).The arbitration award is final and binding on both Parties.award v. 判给，裁决The arbitrators awarded the sellers (buyers) ￡500 as damages.All cost for the arbitration will be awarded against the defendant.11．balance n. 差额，余额We will draw on you for the balance of RMB￥75.We expect to hip the balance of 15 tons by the next steamer available.12．bear v. 负担Extra expenses are to be borne by you.bear out 证实A trial of the goods will bear out our statement.Bear on (upon) 和……有关；对……有影响We are studying all the facts that bear on (upon) this particular case.13. beneficiary n. 受益人The beneficiary of the L/C is to be China National Light Industrial Products Impor & Export Corporation, Nanjing.14．benefit n. 年薪，养老金，保险赔偿费He receives fifty dollars a week as unemployment benefit.15．book n. 账册，记录We are glad that we have put the business to book.[注] put to book 登记入帐=达成交易book v. 把……记载入册；预定We are instructed by our clients to book no more than 100 tons.We have booked shipping space on s.s “…”book with you 从你方买进We are glad that we have booked with you150 bicycles.book your order forWe are glad that we have booked your order for 150 bicycles.16．business n. 商号；事情（可数名词）There are many businesses in this town, engaged in the trade.We have three businesses to talk over with your representative.17．call n. 停靠；需要（用于否定句）For this steamer, Liverpool is not a port of call.There is no call for us to adjust the price.call (at) ph. v. 停靠This steamer will call at your port.call (for) ph. v. 要求，需要The wording of the agreement calls for some revision.The L/C calls for shipment by direct steamer.18．capacity n. 容量；能力，生产（设备）能力The capacity of the vessel is ... tons.The freight space is filled to capacity.19．charge v. n. 收费；把……记入帐册；指控，控告You may charge us the expenses incurred.20．claim n. 索赔；收汇We have already raised a claim against the insurance company for $210 for (on account of) damage in transit.We have not been able to collect our claim on your L/C No. 64.claim v. 索赔Claim RMB￥1,500 for inferior quality21．collect v. 收集；索取；collection n. 托收；托收款We are unable to collect the charges from the buyers.We are collecting this material at the point of origin.The draft has been handed to the bank on (for) clean collection.22. commitment n. 所承诺的事；所承担的责任（按合同应履行者）Owing to heavy commitments, we cannot accept fresh business at present.23．concern n, 商号，公司这里concern与firm, house, company, business等词一般同义。
lecture3[1]
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How to represent this game?
6
Mike Shor Game Theory & Business Strategy
Representing a Game
PLAYERS Philip Morris No Ad Ad
No Ad
Reynolds Ad STRATEGIES
Mike Shor Game Theory & Business Strategy
Where does this lead us?
We’ve defined the “game” but not the outcome
Mike Shor Game Theory & Business Strategy
2
Equilibrium
The likely outcome of a game when rational, strategic agents interact
If
Philip Morris advertises: If Philip Morris does not advertise:
Mike Shor Game Theory & Business Strategy
9
Dominance
A
strategy is dominant if it outperforms all other choices no matter what opposing players do
Some inequalities are weak (), At least one is strong(>)
By “dominant” we will mean “strictly dominant”
2023年12月大学英语考试真题听力
2023年12月大学英语考试真题听力全文共3篇示例，供读者参考篇12023年12月大学英语考试听力真题Part ASection 1Questions 1-5Listen to a conversation between a student, Jack, and a librarian.Complete the information on the form.You will hear the conversation twice.Now we will start the conversation.Jack: Hi, I am looking for a book called “The Great Gatsby”.Librarian: Sure, it is a classic American novel written by F. Scott Fitzgerald. Let me check if we have it in our library. What is your library card number?Jack: It is 456789.Librarian: Great! We have a few copies available in the fiction section. It’s on the third floor. The call number is PS3511 I9G7. You can find it on the shelves in the literature section.Jack: Thank you so much!Librarian: You’re welcome. Enjoy reading!Questions 1-5:1. Name of the book: The Great Gatsby2. Author: F. Scott Fitzgerald3. Library card number: 4567894. Call number: PS3511 I9G75. Location in the library: Third floor, literature section, fiction shelvesSection 2Questions 6-10Listen to a conversation between two friends, Kate and Mike, about a party.Answer the following questions.You will hear the conversation twice.Now you will hear the conversation.Kate: Hi, Mike. I am planning a party this weekend. Would you like to come?Mike: That sounds like fun! What time does it start?Kate: It starts at 7 p.m. at my place. We’ll have food, drinks, and music.Mike: Great! Can I bring anything?Kate: You can bring some snacks or drinks if you want to. And don’t forget to invite your friends too!Mike: Sure, I’ll bring some chips and soda. Thanks for inviting me!Kate: No problem. See you on Saturday!Questions 6-10:6. What is the party for? A: Kate’s birthday7. When does the party start? B: 7 p.m.8. What should Mike bring to the party? C: Snacks or drinks9. What will be at the party? D: Food, drinks, and music10. Who else should Mike invite to the party? E: His friendsPart BSection 3Questions 11-15Listen to a discussion between a teacher and two students about their group project.Answer the questions below.You will hear the discussion twice.Now you will hear the discussion.Teacher: How is your group project going, Emily and Peter?Emily: We’ve been working on our presentation, but we’re having trouble finding relevant sources for our research.Peter: Yes, we’ve looked at several websites and journals, but the information is not quite what we need.Teacher: Have you checked the university library database? You can find a lot of academic articles and resources there.Emily: No, we haven’t. That’s a good idea. We’ll go to the library this afternoon and search for more materials.Peter: Thank you, Ms. Thompson. We’ll work on it and make sure our project is well-researched.Questions 11-15:11. What are Emily and Peter working on? A: A group project12. What do they need help with? B: Finding relevant sources for research13. Where have they looked for information? C: Websites and journals14. What advice does the teacher give them? D: Check the university library database15. When will they go to the library? E: This afternoonSection 4Questions 16-20Listen to a lecture about time management.Answer the following questions.You will hear the lecture twice.Now you will hear the lecture.Lecturer: Good morning, everyone. Today we will talk about time management skills. One important tip is to prioritize your tasks. Make a to-do list and categorize your tasks into urgent, important, and non-urgent categories. This will help you focuson what needs to be done first. Another tip is to avoid multitasking. It may seem efficient, but it can actually decrease your productivity. Focus on one task at a time and complete it before moving on to the next one. Lastly, learn to say no. If you have too many commitments, it’s okay to decline some of them. Remember, managing your time effectively is essential for success in both your academic and personal life.Questions 16-20:16. What will the lecture be about? A: Time management17. What is one tip for time management mentioned in the lecture? B: Prioritize tasks18. What should you avoid in order to increase productivity? C: Multitasking19. What is another tip for time management given in the lecture? D: Learn to say no20. Why is effective time management important according to the lecturer? E: It is essential for success in academic and personal lifeThat's the end of the listening test for the 2023 December university English exam. Good luck!篇2The 2023 December University English Exam Listening SectionIn the December 2023 University English Exam, the listening section will test students' ability to understand spoken English in a variety of contexts. This section is designed to assess students' listening skills, including their ability to follow lectures, conversations, and discussions.The listening section will consist of multiple-choice questions, where students will listen to a recording and then choose the correct answer from a set of options. The recordings will cover a range of topics, such as academic lectures, campus announcements, and social interactions.To prepare for the listening section of the exam, students should practice listening to a variety of English accents and dialects. They should also work on their listening comprehension skills by listening to English podcasts, watching English-language movies and TV shows, and engaging in conversations with native English speakers.During the exam, students should listen carefully to each recording and take notes as they listen. This will help themremember key details and information when answering the questions. Students should also pay attention to the context of the recording, as this can help them understand the main ideas and themes.Overall, the listening section of the December 2023 University English Exam will challenge students to demonstrate their ability to understand spoken English in real-world situations. By practicing regularly and developing their listening skills, students can improve their performance on this section of the exam and achieve success in their English studies.篇3University English Test (December 2023) Listening SectionPart I: Listening Comprehension (30%)Directions: This section consists of five listening passages. In this section, you will hear the recordings once. After each recording, there will be a series of questions. Select the best answer to each question and mark the corresponding letter (A, B, C, or D) on the answer sheet.Passage 1Questions 1-4You will hear a conversation between a student and a professor.1. What is the main topic of the conversation?A. The student's grades in the class.B. The student's career goals.C. The student's upcoming presentation.D. The student's travel plans for the holidays.2. What does the professor suggest the student do before the presentation?A. Practice with a friend.B. Create visual aids.C. Memorize the script.D. Write a summary.3. Why does the student feel anxious about the presentation?A. The topic is too difficult.B. The class size is large.C. The professor is strict.D. The student hasn't prepared enough.4. How does the conversation end?A. The student thanks the professor for the advice.B. The professor offers to reschedule the presentation.C. The student promises to work harder in the class.D. The professor agrees to review the student's draft. Passage 2Questions 5-8You will hear a radio broadcast about a new art exhibition.5. What is the name of the art exhibition?A. Urban Landscapes.B. Abstract Impressions.C. Nature's Beauty.D. Retro Designs.6. Where is the exhibition located?A. Downtown Gallery.B. City Museum.C. Art Center.D. University Campus.7. What type of art is featured in the exhibition?A. Sculptures and ceramics.B. Paintings and drawings.C. Photography and film.D. Performance art.8. When is the opening reception for the exhibition?A. This Friday at 7:00 pm.B. Next Saturday at 2:00 pm.C. In two weeks on a Monday.D. During the spring festival holiday.Part II: Listening and Note-taking (20%)Directions: This section consists of three mini-lectures. In this section, you will hear each mini-lecture twice. After eachmini-lecture, you will have 30 seconds to summarize the main points and take notes.Mini-Lecture 1: Environmental ScienceMini-Lecture 2: Marketing StrategiesMini-Lecture 3: World HistoryPart III: Listening and Retelling (20%)Directions: This section consists of two longer listening passages. In this section, you will hear each passage twice. After the second listening, you will have 2 minutes to retell the main points in your own words.Passage 1: Interview with a Famous AuthorPassage 2: Panel Discussion on GlobalizationPart IV: Listening and Responding (30%)Directions: In this section, you will hear several questions or statements. After each one, you will have 20 seconds to respond. Think carefully before you speak and make sure your response is clear and well-organized.1. What are the advantages of studying abroad?2. How can technology improve education in the future?3. Do you prefer to work alone or in a team?4. Describe a memorable travel experience you have had.This concludes the listening section of the University English Test for December 2023. Good luck!。
business strategies相关英语
business strategies相关英语Business strategies refer to the plans and tactics that businesses use to achieve their long-term goals.These strategies may include approaches to marketing and sales,operational practices,financial management,and more.The key to an effective business strategy is to align the goals and objectives with a clear understanding of the industry,the competition,and the customers.In this article,we will explore various business strategies and their components that can help businesses succeed and thrive.1.Marketing StrategyTo succeed in today's marketplace,a company must have a clear and compelling marketing strategy.This includes developing a brand positioning,targeting the right audience,and creating messaging that resonates with consumers.A marketing strategy should also include tactics for distributing products or services,such as advertising,public relations,social media,events,and sponsorships.2.Sales StrategyA sales strategy involves identifying and implementing tactics to help businesses sell products or services more effectively.This may include defining sales targets,creating a sales process,and training sales staff to close deals.Additionally,businesses may use technology such as customer relationship management(CRM)tools to track the sales process and improve customer interactions.3.Product Development StrategyA product development strategy is essential for businesses that aim to bring innovative and competitive products or services to market.This strategy may involve researching customer needs,developing new products,or improving existing ones.Additionally,businesses may use product testing and customer feedback to refine their offerings over time.4.Operational StrategyAn operational strategy involves optimizing the management of resources and processes to ensure efficient and effective operations.This may include streamlining production processes, logistics,and supply chain management to reduce costs and increase the speed of delivery.Additionally,businesses may use technology such as enterprise resource planning(ERP)tools to help manage their operations and gain insights into their performance.5.Financial StrategyA financial strategy involves planning and managing finances to achieve long-term goals. This may involve setting budgets,managing cash flow,investing in profitable opportunities,and minimizing debt.Additionally,businesses may use financial reports and analysis to identify areas for improvement and make strategic decisions based on financial data.6.Human Resources StrategyA human resources strategy involves managing the people within a business to achieve success.This may include recruiting and training employees,creating a positive workplace culture, and offering competitive compensation and benefits packages.Additionally,businesses may use performance reviews and employee feedback to improve employee engagement and promote career development.In conclusion,a successful business strategy is a comprehensive approach that takes into account marketing,sales,product development,operations,finance,and human resources.By developing and implementing a strategy that is aligned with clear goals and objectives, businesses can position themselves for long-term success in today's competitive marketplace.。
新视野商务英语视听说(上)第四版授课计划
新视野商务英语视听说(上)第四版授课计划全文共3篇示例，供读者参考篇1New Horizon College English Video-audio-oral Course: My Plan for SuccessAs an English major, the New Horizon College English Video-audio-oral Course is a core part of my studies. This integrated skills course focuses on developing our listening, speaking, reading, writing, and translation abilities through a multi-media approach. Book 4 of the series represents the highest level and covers some seriously advanced content. But with the right strategy, I'm confident I can excel.The textbook itself is quite intimidating at first glance. It's a massive 300+ page tome packed with long passages, complex vocabulary, and extremely technical topics across business, science, culture, and more. Without proper preparation, those readings could easily go over my head. That's why my plan is to thoroughly preview each text before class.I'll start by skimming the title, subheadings, charts, and illustrations to get the gist. Then I'll identify any vocabulary I'munfamiliar with and copy those words into my Anki flashcard app for review. Looking up definitions and example sentences for new terms will give me crucial context. If there are any especially knotty phrases or concepts, I'll do some supplementary research online as well.With that initial work done, I should have enough background knowledge to then go through and read the entire passage slowly and carefully. I'll make annotations as I go, circling keywords and jotting down my own translation notes in the margins. Any sections I still can't fully grasp, I'll mark with a question mark so I can raise those points during the class lecture and discussion.Speaking of class, showing up prepared is only half the battle. I also need to stay engaged during every lesson. Actively listening, taking thorough notes, and volunteering answers whenever possible will solidify my comprehension. If I miss something, I'll raise my hand right away to get clarification rather than letting that gap in understanding persist.When it comes to homework, I won't just rush through it last minute. Instead, I'll set aside dedicated time each week to go through all of the textbook exercises methodically. For the listening activities, I'll use quality noise-cancelling headphonesand repeat each audio clip multiple times if needed until I've transcribed it in full.The speaking tasks will likely be some of the most challenging, pushing me to discuss complex topics with precise vocabulary and smooth delivery. But getting reps in through pair work, presentations, and mock translations will only improve my fluency. I may even set up language exchange sessions with students from other majors to get extra practice thinking on my feet.As for written assignments like essays and reports, I'll go through multiple drafts with heavy self-editing. Running each iteration through grammar and plagiarism checkers will help me identify and correct errors before final submission. I may also book video consultations with my professor during virtual office hours to get their input while I'm revising.Outside of our normal coursework, I'm considering joining some English clubs on campus as well. Being part of a regular conversation group or debate team could really take my practical communications skills to new heights.Finally, throughout this entire process, I'll leverage various study resources and tech tools to maximize my efficiency. In addition to my tried-and-true flashcard app, outlining softwarecould visualize my notes more effectively. Automated transcription services may expedite the listening exercises. And for translation practice, premium dictionaries and corpus databases will be extremely valuable.Overall, successfully completing New Horizon Book 4 is going to require disciplined self-study habits, active engagement during class, meticulous homework efforts, and a willingness to constantly practice across all skills through diverse activities and supplementary resources. It's a heavy workload, no doubt. But I'm motivated and have a clear roadmap to follow. If I execute this plan diligently, I'm confident I can emerge from the course with advanced English proficiency.篇2Course Plan for New Horizon College EnglishVideo-audio-oral Course (Book 4) 4th EditionAs a third-year university student majoring in business, I'm really looking forward to taking the New Horizon College English Video-audio-oral Course this semester. This acclaimed series has helped countless Chinese students like myself improve our English proficiency, especially when it comes to listening, speaking, and understanding authentic business situations.The course materials are divided into 10 units, each covering relevant topics in the business world such as company profiles, business travel, trade, marketing, and workplace communication. Unit 1 kicks off by introducing different types of companies and organizations. I expect to learn plenty of vocabulary related to corporate structures, operations, and culture.In Unit 2, we'll dive into the realm of business travel. As a business professional, traveling for work is almost a certainty these days. This unit will equip me with useful language for booking flights and hotels, navigating airports, handling travel issues, and understanding travel advisories. The dialogues are super practical!Trade is the focus of Unit 3, including international trade practices, customs procedures, shipping, and payments. With China being the world's largest trader of goods, mastering this terminology and grasping the nuances of trade negotiations will be immensely beneficial. I can use what I learn here to explore business opportunities across borders.Unit 4 concentrates on the marketing mix - you know, product, price, place, and promotion. As marketing is a core business function, discussing real-world case studies and analyzing effective marketing campaigns will be really intriguing.I'll learn things like conducting market research, identifying target consumers, and designing promotional strategies.In Unit 5, the spotlight shifts to workplace communication and relationships. This unit covers interpersonal skills like networking, teamwork, business etiquette, and dealing with conflict. With English as the global language of business, it's crucial to communicate adeptly and professionally across cultures. The video clips demonstrating business meetings, negotiations, and client presentations will be invaluable.Units 6 and 7 examine financial management from corporate and personal finance angles. As a future business leader, understanding essential accounting terms, financial analysis, budgeting, and investment planning is a must. These units will build my vocabulary and help me comprehend complex financial data and reports. Very practical information! resources is the topic of Unit 8 - recruiting, training, evaluating performance, and managing personnel. It discusses key HR issues businesses face like staff turnover, diversity, and work-life balance. With the global workforce becoming increasingly mobile, cross-cultural HR management is also emphasized. This unit will offer insights into cultivating a productive and motivated workforce.Unit 9 delves into the world of entrepreneurship and business startups. Having an entrepreneurial mindset is so valued nowadays, so learning about developing a business plan, securing funding, and managing risks will be extremely useful. The case studies on successful entrepreneurs who disrupted industries with innovative ideas should prove really inspirational! Maybe I'll start my own company someday.The final Unit 10 is all about business ethics, social responsibility, and sustainability. As companies face growing scrutiny over their environmental and social impacts, business ethics is becoming a core priority. We'll examine corporate codes of conduct, environmental protection, community engagement, and maintaining a corporate conscience. Discussing ethical dilemmas and analyzing real case studies will give me better decision-making skills as a future business leader.In summary, I have high expectations for this New Horizon course. The combination of textbooks, audio materials, and video resources promises to be incredibly enriching. Through this course, I'll strengthen my business communication abilities while also expanding my knowledge of essential international business concepts. Plus, working on case studies, debates, and presentations will provide plenty of opportunities to practiceexpressing myself in English. I'm ready to take my English skills to new heights!篇3New Horizon Business English Listening & Speaking (Vol. 1) 4th Ed. Course PlanAs an international business student, mastering business English communication skills is crucial for success. The New Horizon textbook is an excellent resource, combining theoretical knowledge with practical application. This course plan outlines my strategy for effectively utilizing the textbook and achieving proficiency in business English listening and speaking.Unit 1: Business Communication BasicsThis foundational unit covers essential elements of business communication, including formal and informal styles, email etiquette, and cultural awareness. Completing the warm-up activities will help me understand the importance of clear and concise communication in the business world.Unit 2: Introducing YourselfIntroducing oneself confidently is a critical skill in networking and job interviews. I will practice the modeldialogues and role-plays, focusing on proper intonation, body language, and professional demeanor. The listening exercises will improve my comprehension of various accents.Unit 3: Making InquiriesLearning to make inquiries politely and effectively is invaluable. I will study the language structures for different types of inquiries, such as requesting information, clarifying details, and following up. The case studies will provide real-world scenarios to apply these skills.Unit 4: Understanding Business ReportsBusiness reports are a common form of communication, and this unit will enhance my ability to comprehend and discuss them. I will learn vocabulary related to data analysis, practice note-taking strategies, and participate in group discussions to interpret report findings.Unit 5: Negotiating EffectivelyNegotiation is a vital aspect of business, and this unit equips me with the necessary language and techniques. I will analyze negotiation strategies, practice persuasive language, androle-play negotiation scenarios. Studying the cultural notes will help me navigate cross-cultural negotiations.Unit 6: Making PresentationsDelivering compelling presentations is an essential skill in the business world. This unit covers organizational strategies, visual aid design, and effective delivery techniques. I will prepare and present a mock business proposal, incorporating feedback from peers and the instructor.Unit 7: Participating in MeetingsMeetings are a common occurrence in the corporate environment, and this unit prepares me to participate actively. I will learn meeting vocabulary, practice turn-taking strategies, and engage in simulated meetings, assuming various roles such as the chairperson or note-taker.Unit 8: Socializing and NetworkingBuilding professional relationships is crucial for career advancement. This unit focuses on small talk, networking etiquette, and navigating social situations. I will participate in role-plays and analyze case studies to develop confidence and cultural awareness in social settings.Unit 9: Telephoning in BusinessTelephoning skills are indispensable in the modern business world. I will learn telephone vocabulary, practice leavingmessages, and conduct mock telephone conversations. The listening exercises will help me understand different accents and contexts.Unit 10: Applying for JobsThis unit equips me with the necessary skills for job hunting, including writing effective resumes and cover letters. I will practice answering common interview questions, conduct mock interviews, and receive feedback for improvement.Unit 11: Understanding Business NewsStaying updated with business news is essential for informed decision-making. This unit enhances my ability to comprehend and discuss business news articles and broadcasts. I will practice note-taking, summarizing, and participating in group discussions.Unit 12: Business Across CulturesOperating in a global business environment requires cultural awareness and sensitivity. This unit explores cultural differences in communication styles, business etiquette, and negotiation tactics. I will analyze case studies, participate in role-plays, and develop strategies for effective cross-cultural communication.Supplementary Activities:Language Lab Practice: I will regularly visit the language lab to practice listening comprehension, pronunciation, and speaking fluency using the accompanying audio and video materials.Business English Club: Joining the Business English Club will provide opportunities for conversation practice, guest speaker events, and networking with like-minded individuals.Industry Immersion: Attending industry events, networking sessions, and job fairs will allow me to apply my business English skills in real-world settings and gain valuable experience.Peer Collaboration: Forming study groups and engaging in peer feedback will enhance my learning experience and provide diverse perspectives on business communication scenarios.Professional Mentorship: Seeking guidance from experienced professionals or alumni will offer insights into industry-specific communication challenges and strategies.By diligently following this course plan and actively participating in supplementary activities, I am confident in developing the necessary business English communication skills to excel in the global marketplace. The New Horizon textbook, combined with practical application and continuousimprovement, will pave the way for a successful career in international business.。
英语作文讲座报道范文大全
英语作文讲座报道范文大全Title: Comprehensive Collection of Sample English Lecture Report Essays。
Introduction:English lecture reports are crucial for students to comprehend various topics and improve their writing skills. Here, we present a comprehensive collection of sample English lecture report essays covering a wide range of subjects. These essays aim to inspire students and provide them with examples to follow in their own writing endeavors.Sample Essay 1: The Importance of Environmental Conservation。
The recent lecture on environmental conservation highlighted the critical need for sustainable practices to preserve our planet. The speaker emphasized the detrimental effects of climate change and urged individuals to takeaction. Through various case studies and statistics, the lecture effectively conveyed the urgency of the situation. It underscored the significance of reducing carbon emissions, conserving natural resources, and protecting biodiversity. Overall, the lecture served as a wake-up call for everyone to prioritize environmental stewardship.Sample Essay 2: Exploring Cultural Diversity Through Literature。
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幻灯片1Lecture 3Common StrategiesinBusiness English Translation幻灯片2视角转化法（S h i f t o f P e r s p e c t i v e）防暴警察1.r i o t p o l i c e反危机法2. crisis law学生还没有到齐。
3. Students are still arriving.4. Don’t stop running.继续跑。
5. Inflation is Target of Bank's New Policy （China Daily 标题）反通货膨胀是银行新政的目标。
6.arms conference裁军会议7. I must confess…不瞒您说，人们会长久记住她的。
8. People will be long forgetting her.幻灯片3在英译汉过程中，我们常常遇到这样一种情况，即原词所表达的并不是其字面意义，而是其字面意义的反义，或者说是对其字面意义的否定，可这种否定又往往不出现否定词，这种情况并不少见，需要用到视角转化法。
作为翻译中的一种变通手段，视点转换指译者在不涉及特殊文化背景因素的情况下，用译语意义替代原语意义，重组原语信息的表层形式，转换表达角度，使译文更符合汉语习惯，更易于被读者接受，更有利于译文预期功能的实现。
如下面这句话常出现在香港的电车门上： Please tender extra fare.（恕不找赎。
）“找赎”乃粤语，相当于普通话中的“找零、找钱”。
如果顺译则为：“请如数缴费。
”但作为无人售票车上的提示语，如果从反面着笔效果会更好。
例如，自学teach oneself；远程教育distance learning。
视点转换技巧除了包括肯定句与否定句之间的相互转换，还包括其他与原文不同或相反的表达角度。
幻灯片4●With the winter coming in, many fashion stores start to sell warmclothes.冬天即将来临，许多商店开始销售寒衣了。
（此处w a r m c l o t h e s不译为“暖和的衣服”，经视角转换后译为“寒衣”，刚好符合汉语的表达习惯，且更简练。
）●Party A shall have a right of first refusal whenever party B wishes to sellany of its shares in the Group.乙方任何时候有意出售其持有之本集团任何股份，甲方一律拥有优先购买权。
（如果把 right of first refusal 刻译成“优先拒绝权”，则有失准确，必须经过视角转换把它译成“优先购买权”才符合行业规范。
）幻灯片5●We offer to take ten percent off if your order is big enough.如果您的订货量足够大的话，我们会给您打九折。
（ take ten percent off 本义为“把价格扣除百分之十”，利用视点转换法可翻译成“打九折”。
）●The supermarket designated quite a few pick-up points in somecomparatively densely populated communities in suburban areas.该超市在郊区人口相对密集的社区设立了好几个上车地点。
（Pick-up points 原义为“接（顾客）的地点”，现在经过视点转换则变为“上车地点”了。
）幻灯片6●The seller determines to sell it at one price.商家决定该产品以不二价销售。
（ at one price 为“只以一种价格”，这样的表达不符合汉语的表达习惯，而用“不二价”则表示出商家不愿同顾客讨价还价的决心。
）●In his 1776 work The Wealth of Nations, Scottish economist Adam Smithproposed that specialization in production leads to increased output.苏格兰经济学家亚当·斯密在其1776年所著的《国富论》中认为，专业化生产会引起产出增加。
（这里，把“生产的产业化”转变为“专业化生产”，把“增加的产出”转变为“产出增加”。
）幻灯片71.W i t h S i l i c o n V a l l e y’s u n b e l i e v a b l e h o u s i n g p r i c e s i n m i n d,I e x p e c t e d t o s e e a m u c h w o r s e h o u s e.由于对硅谷出奇高的房价早有所闻，所以看到房子还过得去，真是出乎我的意料。
2.U r b a n c l e a r w a y.市区通道，不准停车。
3.K e e p u p r i g h t.切勿倒置。
4. Yet they could only get the blood if one of the frightened children would agree to give it.然而，如果这些受惊吓的孩子中无人自愿献血，他们就无法得到血。
幻灯片8增减法（A m p l i f i c a t i o n&P r u n i n g）◆增词法：1)增补同义词2)增补范畴词3)增补产品名称◆减词法文字增补是商务英语翻译中的重要技巧之一。
英语的语言习惯是只要不引起误解便应尽量避免哆嗦。
但如果汉译时未进行一定的文字增补，拘泥于原文形式，机械地对译，反而会影响语义的理解和译文的文体风格。
幻灯片9●In the evening, after the banquets, the concerts and the table tennisexhibitions, he would work on the drafting of the final communiqué.晚上在参加宴会、出席音乐会、观看乒乓球表演之后，他还得起草最后公报。
2. Our product is indeed cheap and fine.我们的产品物美价廉。
● 3. Reading makes a full man; conference a ready man; writing an exactman.读书使人充实，讨论使人机智，写作使人准确。
幻灯片10增词法（一）增补同义词词义英语有一词多义的特点，同一个词可以同时与若干个词进行搭配，相互修饰、制约，语言仍自然流畅。
但汉语在词的搭配方面相对严谨，同一个词通常不能同时与多个词搭配。
根据汉语词的搭配习惯和英语词汇的一词多义的特点，我们应采用文字增补的技巧，这样才能使译文既准确达意，又照顾到汉语的语言习惯。
T h e i n n o v a t i o n o f p r o d u c t s i s o n e o f t h e r e f o r m m e a s u r e s o f t h e S O E s b e c a u s e i t c a n d e c r e a s e l o s s,c o s t a n d b u d g e t.产品的革新是国企改革措施之一，因为它可以减少损失、降低成本并削减预算。
如果直译成：“产品的革新是国企改革措施之一，因为它可以减少损失、成本和预算。
”那么，句中的“减少”和“成本”的搭配就不妥当，所以有必要增补相应的汉语词汇。
幻灯片11●Investor confidence is crucial to the success of our economic system.投资者的信心对于经济体系的成功运行至关重要。
●Both the buyer and the seller are busy at negotiations of business,contract and draft.买卖双方正忙于交易磋商，合约谈判和汇票议付。
如果直译为：“买卖双方正忙于交易，合约和汇票的磋商。
”那么，“磋商”和“合约”及“汇票”的搭配也不准确，因此，需要译者根据汉语的搭配习惯做出增补。
幻灯片12增词法（二）增补范畴词在英译汉过程中考虑到汉语的表达习惯，经常增加的范畴词有：方法、措施、情况、情绪、状态、现象、方面、问题、关系、工作等。
例如：The changes of requirements for the commodities in the market are affected by the internal and external factors.影响市场对商品需求的变化（情况）有内因和外因两方面（的因素）。
如果直译就是：影响市场对商品需求的变化有内因和外因两方面。
但若添加范畴词“情况”、“方面”等来修饰相应的抽象名词，changes和 factors 更加具体、明确，符合汉语的修辞需要。
幻灯片13●The tension in the Middle East has attracted much attention.中东的紧张局势已引起了全世界的广泛关注。
●The terms of the contract must be clear, definite, certain and complete.合同条款必须书写清楚、意思明确、语气肯定、内容完备。
●Unless these issues are addressed as a matter of urgency, the consequentde-motivation of staff will undoubtedly have a negative impact on the performance of the company.除非这些问题作为当务之急得到及时解决，否则员工中随之出现的消极怠工情绪无疑将对公司的整个运营业绩产生负面影响。
幻灯片14c o n f u s i o ns a t u r a t i o nr e c y c l i n gp r e p a r a t i o nm a n a g e m e n tr e d u n d a n c yr e m e d i e ss o l u t i o nm o d i f i c a t i o na d v a n t a g eb ac k w a rd ne s s混乱局面饱和状态废物回收利用准备工作管理部门冗员，多余信息补救措施解决方案修改方案有利地位落后状态.幻灯片15增词法（三）增补产品名称词义对于英文中缺失的产品名称，翻译时有时要根据具体情况增补出来。