超市陈列管理培训课件
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environment must be tailored to these characteristics
Transition Zone
In any section of a store, the first product customer see isn’t always going to have an advantage. Sometimes The opposite
• Interception Rate: The number of shoppers who have interaction with an employee (more contact = more sales)
• Waiting time:
Customers don't like that
There are certain physical and common anatomical abilities, tendencies, limitations and needs to all people, and the retail
• The twilight zone: Don’t place anything important at the entrance. It takes some time for the customers to orientate themselves when they enter a store
will happen.
You Need Hands
Customers only has 2 hands. And if they carry a bag only 1: Help them with providing baskets, so they can carry more
Bigger baskets, often means more sales
• The faster we walk, the less we see: Make the customer slow down as soon as possible
• The best place in the store: To the right in the beginning of the store, just when the customer has slowed down (in most western countries)
• Time Spend Rate: The average time shoppers spend in the store (more time = more sales)
• Interception Rate: The number of shoppers who have interaction with an employee (more contact = more sales)
Right-handed takes products from the shelves with the right hand: If you want to push a new product then set the topseller
in the middle and the new product to the right of it
and go forwards, not sideways: That makes it
difficult to see products/signs/windows
to the side
THE STORE ENTRANCE
• On the door to the store: The customer only has time to read 2-3 words
• Waiting time:
Customers don't like that
Change the window decorations often, so the people passing by wants to come in and
browse
Customers have their eyes in front of the head
超市陈列管理培训课件
2020年4月21日星期二
What is Shopping?
I don’t mean what is buying
I think Shopping is more than the simple dutiful acquisition of whatever is absolutely necessary to one’s life.
It’s what we call the “grab and go”
பைடு நூலகம்
Shopping involves using our senses
3 big things that stores alone can offer shoppers
a. Touch, trial or any other sensory stimuli b. Immediate gratification
What Retailers and Marketers don’t know
How to avoid Shoplifting
TThheeSSttoorreeWWininddoowwss
• Conversion Rate: How many of your visitors are buying
c. Social interaction
Butt-Brush Effect
Good Key Performance Indicators for Retail
• Conversion Rate: How many of your visitors are buying
• Time Spend Rate: The average time shoppers spend in the store (more time = more sales)
Transition Zone
In any section of a store, the first product customer see isn’t always going to have an advantage. Sometimes The opposite
• Interception Rate: The number of shoppers who have interaction with an employee (more contact = more sales)
• Waiting time:
Customers don't like that
There are certain physical and common anatomical abilities, tendencies, limitations and needs to all people, and the retail
• The twilight zone: Don’t place anything important at the entrance. It takes some time for the customers to orientate themselves when they enter a store
will happen.
You Need Hands
Customers only has 2 hands. And if they carry a bag only 1: Help them with providing baskets, so they can carry more
Bigger baskets, often means more sales
• The faster we walk, the less we see: Make the customer slow down as soon as possible
• The best place in the store: To the right in the beginning of the store, just when the customer has slowed down (in most western countries)
• Time Spend Rate: The average time shoppers spend in the store (more time = more sales)
• Interception Rate: The number of shoppers who have interaction with an employee (more contact = more sales)
Right-handed takes products from the shelves with the right hand: If you want to push a new product then set the topseller
in the middle and the new product to the right of it
and go forwards, not sideways: That makes it
difficult to see products/signs/windows
to the side
THE STORE ENTRANCE
• On the door to the store: The customer only has time to read 2-3 words
• Waiting time:
Customers don't like that
Change the window decorations often, so the people passing by wants to come in and
browse
Customers have their eyes in front of the head
超市陈列管理培训课件
2020年4月21日星期二
What is Shopping?
I don’t mean what is buying
I think Shopping is more than the simple dutiful acquisition of whatever is absolutely necessary to one’s life.
It’s what we call the “grab and go”
பைடு நூலகம்
Shopping involves using our senses
3 big things that stores alone can offer shoppers
a. Touch, trial or any other sensory stimuli b. Immediate gratification
What Retailers and Marketers don’t know
How to avoid Shoplifting
TThheeSSttoorreeWWininddoowwss
• Conversion Rate: How many of your visitors are buying
c. Social interaction
Butt-Brush Effect
Good Key Performance Indicators for Retail
• Conversion Rate: How many of your visitors are buying
• Time Spend Rate: The average time shoppers spend in the store (more time = more sales)