彩电价格战(英文版)
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The Development of The TV
Industries
1996-2010 年中国彩电产销量
black and
white TV set
Introduction
Steady
stage
Fluctuation stage波动
growth
期
Adjustment and gradually mature stage
4、The fourth time of it. In June of 1998, TCL and Konca reduced their price from 500 to 1000 yuan as a special sale. While the color TV industry gained less 5.2 billion yuan due to reducing price, which brought a bad influence on the financial accumulation and technical progress in color TV industry.
2、The second time of it. On March 26th 1996, Chang Hong color TV first reduced its TV price at 30% on a national scale, which brought a shock to the color TV industry. From that time on, consumers were not unreasonable any more and our civil brand then dominated the market again.
1958 1978 1985 1989 1995 2000 now
Six Major Price war
1、The first time of it. In the early of 1989, government imposed the tax on consumption for TV industry, which made a depressed atmosphere in TV industry, causing color TV production overstocked and a shortage of funds. Chang Hong made a step that they made every color TV sold at a reduced priced of 350 yuan since August 9th. This was the first reduced price for color TV, and Chang Hong became the only winner in the campaign.
General Introduction of the China’s
Color TV Industries
The Chinese TV industry has experienced a high developing process by bringing in the first color TV product line since 1979, and its production has kept a growing speed over 20% annually. Chinese TV industry has established a specific productionmanufacturing system for its 30 years’ development. The production efficiency and production cost has been a high level around the world and become one of Chinese industries which can compete with international enterprises. Chinese color TV industry then blossomed out into some enterprise groups which are dominating the market, well-known and with high-level management, such as Hisense, Chang Hong, Konka and Skyworth.
Price War on Color TV Industries
青岛科技大学 英语103班
Definition of Price War
Price war is a term used in the economic sector to indicate a state of intense competitive rivalry accompanied by a multi-lateral series of price reductions. One competitor will lower its price, then others will lower their prices to match. If one of them reduces their price again, a new round of reductions starts.
3、The third time of it. In 1997, Gao Lu Hua made a push of low priced TV, forcing almost all brands to reduce their price at 15% to 25% and sell low priced production. Besides Gao lu hua, their purpose of reducing price was to force most of enterprises to reduce their profit which should be more reasonable, rather than take over the market. However, the market share of Gao hasn’t been over 5%.
The Development of The TV
Industries
1996-2010 年中国彩电产销量
black and
white TV set
Introduction
Steady
stage
Fluctuation stage波动
growth
期
Adjustment and gradually mature stage
4、The fourth time of it. In June of 1998, TCL and Konca reduced their price from 500 to 1000 yuan as a special sale. While the color TV industry gained less 5.2 billion yuan due to reducing price, which brought a bad influence on the financial accumulation and technical progress in color TV industry.
2、The second time of it. On March 26th 1996, Chang Hong color TV first reduced its TV price at 30% on a national scale, which brought a shock to the color TV industry. From that time on, consumers were not unreasonable any more and our civil brand then dominated the market again.
1958 1978 1985 1989 1995 2000 now
Six Major Price war
1、The first time of it. In the early of 1989, government imposed the tax on consumption for TV industry, which made a depressed atmosphere in TV industry, causing color TV production overstocked and a shortage of funds. Chang Hong made a step that they made every color TV sold at a reduced priced of 350 yuan since August 9th. This was the first reduced price for color TV, and Chang Hong became the only winner in the campaign.
General Introduction of the China’s
Color TV Industries
The Chinese TV industry has experienced a high developing process by bringing in the first color TV product line since 1979, and its production has kept a growing speed over 20% annually. Chinese TV industry has established a specific productionmanufacturing system for its 30 years’ development. The production efficiency and production cost has been a high level around the world and become one of Chinese industries which can compete with international enterprises. Chinese color TV industry then blossomed out into some enterprise groups which are dominating the market, well-known and with high-level management, such as Hisense, Chang Hong, Konka and Skyworth.
Price War on Color TV Industries
青岛科技大学 英语103班
Definition of Price War
Price war is a term used in the economic sector to indicate a state of intense competitive rivalry accompanied by a multi-lateral series of price reductions. One competitor will lower its price, then others will lower their prices to match. If one of them reduces their price again, a new round of reductions starts.
3、The third time of it. In 1997, Gao Lu Hua made a push of low priced TV, forcing almost all brands to reduce their price at 15% to 25% and sell low priced production. Besides Gao lu hua, their purpose of reducing price was to force most of enterprises to reduce their profit which should be more reasonable, rather than take over the market. However, the market share of Gao hasn’t been over 5%.