尼尔森零售业研究分析报告

Liner Segment Importance & Growth, National
Ultra Thin/Breathable More Welcome With Importance Increasing
Volume base 7%
18 46% 23.8
MAT %Growth Value base
ON01 DJ02 FM02 AM02 JJ02 AS02 ON02 DJ03 FM03 AM03 JJ03 AS03 ON03
Liner Prod. Segment Importance, Nat.
Value base
17.6 18.8 21.2 19.2 21.4 22.4 23.2 24 25 28.4 28.3 29.3 29.7
Carefree Leading Share Maintain; Small Locals Gained Share Yearly
Volume Share MAT
ON02
CAREFREE 16.9
SOFY
17
ANERLE 9.6
C&B
7.2
WHISPER 3.9
YIMUCAO 1.3
SOFT
1.2
LADY CARE 2.7
Liner UTB Liner UTNB Liner Slim Long Liner Slim Reg.
68.3 68.3 67.2 67.8 67 64.9 64
63.1 61.9 60.4 61.7 60.9 60.2
1.7 1.7 1.6 1.5
1.7 1.7 1.6 1.5 1.4 1.3 1.3 1.3
ON02
CAREFREE 18.6
SOFY
16.9
ANERLE 11.4
WHISPER 5.5
C&B
7.3
YIMUCAO 1.3
LADY CARE 3.7
ABC
2
SOFT
1.1
HAO S.S. 1.5
O.BRAND 30.7
MAT ON03
18.6 16 11.8 5.7 5 3.1 2.8 2.6 2 1.5 30.9
71.4 71.5 71.4 70.6 70.7 66.9 66.0 65.0 64.0 64.0 65.8 64.5 63.4
1.6 1.8 1.6 1.5
1.9 1.9 1.8 1.6 1.0 1.4 1.3 1.4
12.0 10.6 9.4 12.5 91.4.9 11.9 11.0 11.7 12.0 10.0 9.1 8.8 8.6
-2%
21 31% 27.4
Liner UTB Liner UTNB Liner Slim Long Liner Slim Reg.
2%
69.4
64.5
-8%
66.5
61.4
1.8 -8% 1.5 10.8 2% 10.1
MAT ON02 MAT ON03
1.7 -15% 10.8 -9%
91.8.4
BEST
1.6
HAO S.S. 1.7
O.BRAND 36.9
MAT ON03
17.1 15.8 9.6 5.4 4.5 2.9 2.2 1.9 1.8 1.7 37.1
Share Difference
0.2 -1.2
0 -1.8 0.7 1.6
1 -0.8 0.2
0 0.2
Value Share MAT
MAT ON02 MAT ON03
Liner Prod. Segment Importance, Nat.
Volume base
15.0 16.1 17.5 15.4 18.0 19.3 21.1 21.5 22.4 24.0 23.7 25.4 26.2
Liner UTB Liner UTNB Liner Slim Long Liner Slim Reg.
0.1
600
400 164 175 177 190 199 192 185 190 190 191 186 179 184 0.05 200
0
0
ON01 DJ02 FM02 AM02 JJ02 AS02 ON02 DJ03 FM03 AM03 JJ03 AS03 ON03
ห้องสมุดไป่ตู้
Volume Sales(Mil Pcs) Value Sales(Mil.Rmb) Rmb/Pcs
12.4 11.2 10 11.5 91.9.7 11.1 11.2 11.3 11.6 9.8 8.7 8.5 8.5
ON01 DJ02 FM02 AM02 JJ02 AS02 ON02 DJ03 FM03 AM03 JJ03 AS03 ON03
Liner, National Top Brands Share
0.25
1800
1600 1400
0.21 0.21 0.2
0.19
0.19
0.18
0.18
0.18
0.17
0.18
0.18
0.17
0.2 0.17
1200
993 1053 1043 1027 1084 1087 1080 1054 1032 1090 0.15
1000 790 855 880
800
1166..64
1166..34
17.8 15.9
1167..76
17.917 13.414.8
10
10.9 10.4 10.6
9
9
9
9.7 9
9.4 9.6 9.5 10
In Latest Half Year
Top 5 All
25
58.5
57.3
57.2
52.4
56.2
51.6
54
53 53.1 54.6 53.5 49.6 50.3
(Liner Base)
20 15
20.8 16.8
18.9 16.7
1167..84
1156..77
18.8 17.5
18.4 16.5 15.2 15.3
Liner Category Overview
Liner Sales & Price Trend, National
Market Growth Rate Slow Down
%Sales Growth( MAT ON03 vs ON02 )
•+10% - in volume
2000
•0% - in value
Share Difference
-0.1 -0.8 0.4 0.3 -2.4 1.7 -0.9 0.6 0.9
0 0.2
Liner Top Brand Vol. Share Trend, Nat.
Carefree Maintain Leading Share Position And Share Stagnant