浅谈中国跨国公司的跨文化管理战略(翻译)

Discussion on the strategy of cross-cultural management of transnational

corporations in China

Absstact

In the competitive world of the 21st century the stage, along with the deepening of economic globalization and regional economic grouping that States the internationalization of business has become an irreversible trend of the times. Overcoming the modern enterprises in multinational operation strategy by the international public of the difficulty in communication caused by cultural differences, the effective cross cultural management, are the key to its ability to achieve international business success. Now businesses in the world-wide use of resources, the advantages of their own and combine the advantages of the host country, engaged in transnational production and business activities, but also across cultures. Cultural differences leads to cross-culture management of transnational enterprises in China related issues such as thinking. So how to solve the problem of cultural differences, enhance their competitive advantage, based on the world stage is that we have to explore very carefully.

In particular, apart from the introduction this thesis can be divided into the following four parts: Part one: analysis of the concept of cross-cultural management of transnational corporations in China. Definition and measures of cross-culture management.

Part II: points out that China's problems and difficulties encountered in the transnational operation of transnational corporations. Comparing Chinese and Western cultural differences in the value of the enterprise culture, institutional differences in culture and labor policies of the three, effective methods of management.

Part II: points out that China's problems and difficulties encountered in the transnational operation of transnational corporations. Comparing Chinese and Western cultural differences in the value of the enterprise culture, institutional differences in culture and labor policies of the three, effective methods of management.

Part IV: countermeasure and significance of intercultural management, drawing on cross-culture management mode to enhance the management capacity in select cultural coherence partners a way to achieve integration between cultures.

Key words: cultural differences in China multinational cross culture management

catalog

The first chapter Analysis the related concept of cross-cultural management of transnational

corporations in China–––––––––––––––––––––––––––––––––––––––––––––3 Section 1 Definition of cross-cultural management–––––––––––––––––––––––––––––––3 Section 2 Measures of cross cultural management––––––––––––––––––––––––––––––––3

The second dchapter Problems and difficulties encountered by Chinese Multi-National

Corporation in the transnational management––––––––––––––––––––––––––4 Section 1 Problems encountered––––––––––––––––––––––––––––––––––––––––––––4

Section 2 Comparison of Chinese and Western cultural differences–––––––––––––––––4

Section 3 Effective management methods–––––––––––––––––––––––––––––––––––––5

The third dchapter Comparison and analysis of cross-cultural management and Enterprise

competitive advantage–––––––––––––––––––––––––––––––––––––––––––––6 Section 1 Relationship between management and culture as well as Chinese and foreign management under the background of specific cultural characteristics–––––––6 Section2 Cross-cultural management and Enterprise competitive advantage––––––––––6

The fouth dchapte Cross-culture management strategy

Section 1 Problem-solving methods––––––––––––––––––––––––––––––––––––––––––7

Section 2 inclusive of other cultures––––––––––––––––––––––––––––––––––––––––––7

Section3 Cross-culture management of practical significance––––––––––––––––––––––7