《商务英语写作》教学大纲

《商务英语写作》教学大纲for 企业用

一、课程的性质、地位和任务

《商务英语写作》是英语专业的专业必修课程。通过该门课程的学习，学生可以全面掌握商务英语写作的基本概念、基本理论、基本技巧，也可以巩固英语专业其它专业课程的学习，是一门实用性很强的课程。

通过本课程的教学，可以培养学生掌握商务英语写作的基础知识，商务英语书信的基本格式和写作技能，了解主要的商务英语写作类型，提高商务英语书面表达能力，为毕业后成为适应社会现代化建设需要的应用型涉外商务工作者打下良好的基础。

通过学习有关商务活动的实用语言材料和实际操练，学生应能独立撰写一般的英语商务函件和简单的商务报告和商务计划书等，意思表达清楚，用词比较准确，无重大语法错误。通过学习，学生能进一步提高基本的听、读、说、写、译的能力。

三、教学章节教学目的、基本内容要求、重点和难点

Chapter 1 Introduction

1.教学目的:

Understand what business writing involves

The major differences between school writing and business writing

Understand the principles of effective business writing

Show awareness of the importance of culture in business communication

2.基本内容要求:

Seven steps in the process of wring

Three principles of business writing

3.重点和难点:

Intercultural Awareness in Business Writing

Ethical issues in business writing

Chapter Two the Layout of Business Letter

1. 教学目的:

Know the essential parts &the optional parts of a Business Letter.

Design and present information in an attractive view.

2．基本内容要求:

The Seven Essential Parts of a Business Letter:

The Optional Parts of a Business Letter

The Layout of the Envelope

3.重点和难点:

Understand the seven essential parts of business

Familiarize the format of typical business correspondence

Know how to write envelop and content of business letters

Chapter 3 Business Correspondence

1.教学目的:

To acquire knowledge including definition of the direct approach/ general structure of good-news and neutral messages;

To enable students to have a further understanding of the direct approach to enquiries and responses to inquiries;

2.基本内容要求:

The definition of the direct approach

The general structure of good-news and neutral messages

The direct approach to enquiries and responses to inquiries

The direct approach to orders using the library and the internet

3.重点和难点:

Understand the different approaches to good news and bad news letter Deal with complaints

Produce letters of persuasion

Produce your own checklist to help you write excellent letters Chapter Four Memos and E-mails

1.教学目的:

Identify the characteristics of memos

Describe memo elements

Know how to write effective memos

Avoid common errors when writing memos

2.基本内容要求:

1. Memos

The definition

The usage of memos

Historical Context (background)

2. Five features of Successful Memos

3. Two components of Memos

4. E-mails& its format

3.重点和难点:

1. Memos & its format

2. E-mails& its format

Chapter Five Meeting Materials

1.教学目的:

Know how to prepare paperwork for a business meeting

Write meeting notices

Prepare agendas

Write meeting minutes

2.基本内容要求:

Meeting Notices

⑴The definition

⑵Nine Principles for Writing Minutes

Meeting Agendas

Minutes

Content of Minutes