论电子商务与消费者权益保护

郑州电力职业技术学院

毕业论文

2013届电子商务专业一班级

题目论电子商务与消费者权益保护姓名韩冬至学号20103237

指导老师姚静职称助教

2013年5月 15日

内容提要

电子商务是源于计算机网络技术的发展，产生了与传统商务交易模式所不同的新的商务模式。概括地说，电子商务就是利用现代电子技术，基于互联网进行的各种经济活动。电子商务这种新型的商务活动突破了时空、地域的限制，彻底改变了传统商务的交易方式。随着互联网的普及，电子商务也随之走进了千家万户。电子商务因方便、快捷的特点日益受到广大消费者的喜爱，电子商务进而得到迅速的发展。但电子商务在给经营者提供巨大商机、为消费者带来空前便利的同时，也给消费者的合法权益带来巨大的影响。

由于交易方式发生根本性的变化，电子商务中出现了许多过去未曾有过的消费者权益保护问题。如电子商务交易带来的虚假广告；电子商务交易的开放性带来的人身安全、财产安全、隐私安全等方面的问题；电子商务交易主体难以认定以及不对等带来的消费者选择权和公平交易权的侵害等。本文通过对电子商务与消费者权益保护关系的论述，对电子商务中消费者保护存在的问题提出了有益的建议。

关键词

电子商务；消费者权益保护；立法建议

Abstract

Electronic commerce is developing in the computer network technology,Produced with the traditional business mode of different new business model.Generally speaking,E-commerce is the use of modern electronic technology,Various economic activities are based on internet.This new type of e-commerce business activities breaking the time, geographical restrictions, completely changed the traditional business transactions. With the popularization of Internet, e-commerce has entered thousands of households. Electronic commerce because of convenience, more and more by the vast number of consumers, e-commerce and obtained the rapid development. But the electronic commerce for operators to provide enormous business opportunities, to bring the unprecedented convenience to consumers at the same time, it brings enormous influence to the legitimate rights and interests of consumers.

Due to the change of transaction way of fundamental, many problems in the past has not been the consumer rights and interests protection in electronic commerce. Such as false advertising of electronic commerce brings; bring open electronic commerce transactions personal safety, property safety, security and privacy issues; e-commerce transaction subjects and not difficult to identify the consumer choice and even bargain rights violations. This article through to the electronic commerce and the protection of consumer rights and interests relation discussion, useful suggestions on the existing consumer protection in e-commerce

Keywords

Electronic Commerce;The protection of consumer rights and interests;Legislative proposals

目录

一、关于电子商务与消费者 (1)

（一）电子商务的概念和特征 (1)

（二）我国电子商务的发展现状和趋势 (2)

（三）电子商务中的消费者 (4)

（四）电子商务与消费者权益保护的关系 (6)

二、电子商务中消费者权益保护存在的问题 (6)

（一）网络消费者的知情权履行问题 (6)

（二）网络支付安全问题 (7)

（三）网络消费合同履行问题 (8)

（四）网络消费者隐私权的保护问题 (9)

（五）网络消费者公平交易权的保障问题 (9)

三、对电子商务中保护消费者权益的建议 (9)

（一）完善现行的法律体系 (9)

（二）加强健全社会信用制度 (10)

（三）加强消费者隐私权的保护和个人数据的保护 (10)

（四）加强网络消费者知情权和公平交易权的保护 (11)

四、结束语 (11)

五、致谢 (12)

六、参考文献 (12)