商务英语写作的7C原则(ppt课件)
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请尽快告知，你方希望我方就此事做些 什么? or 请告知，你方希望我方就此事尽 快做些什么？
提示: 违背了“清晰”(Clarity)原则
5
Case Studies (案例分析)
We acknowledge with thanks the receipt of your letter of July 1.
14
例句
As to the streamers sailing from Shanghai to New York, we have bimonthly direct services. (从上海到纽约有直达船) We have two direct sailings every month from Shanghai to New York.
本月我们无法将产品手册寄达贵方。
提示: 违背了“体谅”(Consideration)原则
3
Case Studies (案例分析)
You are requested to make us the most favorable offer, stating origin, packing, detailed specifications, quantity suppliable and the earliest time of shipment.
15
例句
As to the streamers sailing from Shanghai to New York, we have bimonthly direct services. (从上海到纽约有直达船) We have a direct sailing from Shanghai to New York every two months.
简短 (short)
Байду номын сангаас
逻辑 (logical)
准确 (correct)
礼貌 (courteous)
有力
体谅
(forceful) (considerate)
2
Case Studies (案例分析)
We won't be able to send you the brochure this month.
12
例句 Quote us the most reasonable price. (给我方报最合理的价格) Will you please quote us the most reasonable price?
13
Clarity (清晰)
Clarity means your purpose and the words are clear to your readers so that the recipients can interpret your words with the same meaning you have in mind.
请报最优惠价，注明原产地、包装、详 细规格、可供数量和最早船期。
提示: 违背了“礼貌”(Courtesy)原则
4
Case Studies (案例分析)
Please let us know what you wish us to do about this matter as soon as possible.
Comnspidleetreantieosns (完 体整 谅)
9
Consideration means that you prepare the writing with the readers in mind, and try to put yourself in his place to indicate that you are considerate.
8
7C principles
CCCooonnms(s((体pi体i完ddlee谅e谅整trreaa)))nttiieoosnns
CCoouurrtteessyy ((礼礼貌貌))
CCllaarriittyy ((清清晰晰))
Conciseness (简洁)
Correctness (准确)
Concreteness (具体)
微课名称：商务英语写作中的7C原则 所属课程：高级商务英语写作 PPT
1
在商务信函的写作中，我们应遵循哪些原则呢？
正式 (formal)
迂回 (winded)
清晰 (clear)
详尽
具体
(detailed) ( concrete)
笼统 (general)
简洁
完整
(concise) (complete)
7
Case Studies (案例分析)
We have received with thanks your check. The amount has been placed to your credit.
我们已经收到你方支票，谢谢。该笔款 项已汇入你账户贷方。
提示: 违背了“具体”(Concreteness)原则
10
Consideration (体谅)
例句 We allow you a 2% discount for cash payment. (如付现款,我们给九八折) You earn a 2% discount when you pay cash.
11
Courtesy (礼貌)
Courtesy is an important feature of business correspondence. In fact, it is an essential element of any successful communication, whether it is written or spoken.
16
Conciseness means to write the fewest possible words without sacrificing completeness and courtesy. By eliminating unnecessary words, you help make important ideas stand out.
你方7月1日的函收悉。
提示: 违背了“简洁”(Conciseness)原则
6
Case Studies (案例分析)
Because our book is full, so we cannot entertain any more orders.
由于我方订货已满，恕不能接受更多的 订单。
提示: 违背了“准确”(Correctness)原则
提示: 违背了“清晰”(Clarity)原则
5
Case Studies (案例分析)
We acknowledge with thanks the receipt of your letter of July 1.
14
例句
As to the streamers sailing from Shanghai to New York, we have bimonthly direct services. (从上海到纽约有直达船) We have two direct sailings every month from Shanghai to New York.
本月我们无法将产品手册寄达贵方。
提示: 违背了“体谅”(Consideration)原则
3
Case Studies (案例分析)
You are requested to make us the most favorable offer, stating origin, packing, detailed specifications, quantity suppliable and the earliest time of shipment.
15
例句
As to the streamers sailing from Shanghai to New York, we have bimonthly direct services. (从上海到纽约有直达船) We have a direct sailing from Shanghai to New York every two months.
简短 (short)
Байду номын сангаас
逻辑 (logical)
准确 (correct)
礼貌 (courteous)
有力
体谅
(forceful) (considerate)
2
Case Studies (案例分析)
We won't be able to send you the brochure this month.
12
例句 Quote us the most reasonable price. (给我方报最合理的价格) Will you please quote us the most reasonable price?
13
Clarity (清晰)
Clarity means your purpose and the words are clear to your readers so that the recipients can interpret your words with the same meaning you have in mind.
请报最优惠价，注明原产地、包装、详 细规格、可供数量和最早船期。
提示: 违背了“礼貌”(Courtesy)原则
4
Case Studies (案例分析)
Please let us know what you wish us to do about this matter as soon as possible.
Comnspidleetreantieosns (完 体整 谅)
9
Consideration means that you prepare the writing with the readers in mind, and try to put yourself in his place to indicate that you are considerate.
8
7C principles
CCCooonnms(s((体pi体i完ddlee谅e谅整trreaa)))nttiieoosnns
CCoouurrtteessyy ((礼礼貌貌))
CCllaarriittyy ((清清晰晰))
Conciseness (简洁)
Correctness (准确)
Concreteness (具体)
微课名称：商务英语写作中的7C原则 所属课程：高级商务英语写作 PPT
1
在商务信函的写作中，我们应遵循哪些原则呢？
正式 (formal)
迂回 (winded)
清晰 (clear)
详尽
具体
(detailed) ( concrete)
笼统 (general)
简洁
完整
(concise) (complete)
7
Case Studies (案例分析)
We have received with thanks your check. The amount has been placed to your credit.
我们已经收到你方支票，谢谢。该笔款 项已汇入你账户贷方。
提示: 违背了“具体”(Concreteness)原则
10
Consideration (体谅)
例句 We allow you a 2% discount for cash payment. (如付现款,我们给九八折) You earn a 2% discount when you pay cash.
11
Courtesy (礼貌)
Courtesy is an important feature of business correspondence. In fact, it is an essential element of any successful communication, whether it is written or spoken.
16
Conciseness means to write the fewest possible words without sacrificing completeness and courtesy. By eliminating unnecessary words, you help make important ideas stand out.
你方7月1日的函收悉。
提示: 违背了“简洁”(Conciseness)原则
6
Case Studies (案例分析)
Because our book is full, so we cannot entertain any more orders.
由于我方订货已满，恕不能接受更多的 订单。
提示: 违背了“准确”(Correctness)原则