毛利率构成分析(精选PPT)

各门店截止7月28日经销毛利率汇总
06
07
08
09
8.83%
4.36%
6.25%
9.16%
9.91%
7.93%
12.86%
13.52%
11.86%
8.88%
15.49%
15.13%
8.16%
9.11%
11.42%
8.47%
7.03%
4.55%
6.46%
8.28%
9.09%
7.08%
10.46%
10.89%
19.29% 17.60%
19.68%
21.48%
9.61% 16.04%
3.89%
4.26%
6.24%
3.47%
2.05%
5.76%
11.17% 15.39%
7.16%
18.01%
9.20% 18.55%
10.52%
7.14%
4.03% 10.10%
11.57%
1.01%
8.17% 12.99%
3.29%
非食品 统计
01 6.10% 8.34% 8.30% 8.41% 5.40% 7.39% 25.43% 0.00% 6.36% 11.76% 2.74% 14.81% 9.67% 16.03% 16.45% 4.00% 12.38% 17.18% 9.68% 13.36% 1.81% 10.82% 8.90%
02 5.48% 8.07% 8.37% 9.28% 4.69% 7.29% 29.60% 0.00% 5.11% 8.10% 2.38% 15.15% 7.91% 16.67% 15.78% 3.52% 12.07% 18.08% 9.10% 14.52% 1.55% 10.94% 8.53%
04 10.14% 13.78% 12.34% 7.92% 9.86% 10.94% 0.00% 3.51% 0.00% 1.82% 2.91% 12.52% 5.14% 19.82% 6.58% 6.80% 14.42% 16.07% 0.00% 5.48% 0.00% 8.67% 9.20%
1.09%
0.00%
1.19%
0.00%
0.00%
8.00% 11.40%
8.58%
5.95%
7.39%
8.50%
8.03%
8.66%
10 6.16% 8.09% 10.49% 9.19% 4.77% 7.68% 13.36% 4.01% 7.80% 7.12% 2.29% 6.33% 5.74% 16.14% 9.39% 0.00% 10.49% 18.43% 14.25% 15.03% 0.00% 14.15% 8.66%
6.65% 8.24%
6.97% 7.19% 10.99% 9.63% 10.13% 4.76% 9.68% 5.83% 10.22% 6.97% 9.47% 6.08%
5月 7.89%
7.16% 8.50%
6.68% 7.92%
6.90% 6.85%
5.85% 5.07% 10.61% 8.61% 8.44% 6.93% 6.99% 4.39% 7.33% 5.22% 7.27% 5.03%
6月 10.18%
9.65% 10.61%
8.74% 9.47%
8.47% 8.99%
8.09% 6.69% 11.82% 11.11% 10.42% 8.64% 9.47% 5.96% 10.85% 8.69% 10.43% 8.72%
7月 10.30%
9.09% 9.71%
8.76% 9.14%
3月 10.88%
9.39% 11.04%
9.65% 10.81%
8.81% 8.25%
8.20% 7.68% 11.60% 10.07% 11.45% 9.43% 11.19% 5.58% 11.99% 9.71% 11.81% 9.42%
4月 9.36%
8.86% 9.87%
7.36% 8.72%
0.00% 25.42%
0.00%
0.00%
0.49%
0.00%
2.61%
2.88%
8.44%
2.66%
10.03%
5.71%
2.02% 10.57%
4.07%
1.25%
1.47%
2.26%
-20.20%
2.27%
12.51% 13.27%
14.14%
19.92%
3.85%
7.84%
2.源自文库0%
6.51%
8.76% 9.08%
8.03% 8.26% 9.82% 8.88% 8.61% 9.18% 7.82% 7.65% 10.11% 8.30% 9.82% 8.78%
每个店和去年各月对比来看，除燕 山7月毛利率比去年同期有所上涨， 其他所有门店所有月份毛利率都是 下降的！
部门 1010 1011 1012 1013 1014 食品 2020 2021 2022 2023 2024 2026 生鲜 3030 3031 3032 3033 3034 3035 3036 3037
门店毛利率结构分析
数据信息部
门店 留营店 槐底店 柏林店 金谈固店 中华店 远洋城店 秦皇岛店 衡水店 北园店 新亚店
各店毛利率现状
1-2月 10.82% 9.47% 11.06% 9.55% 11.54% 9.49% 9.36% 8.83% 7.73% 11.22% 8.06% 7.15% 7.06% 10.86% 9.63% 11.09% 10.29% 12.32% 10.25%
12 2.45% 6.68% 8.09% 8.26% 5.79% 6.14% 23.31% 0.00% 5.01% 11.54% 4.03% 14.78% 7.79% 17.55% 14.94% 3.90% 14.55% 17.43% 9.76% 12.79% 3.25% 11.16% 7.83%
13 8.10% 6.81% 8.12% 8.95% 4.86% 7.29% 12.12% 0.00% 3.69% 7.30% 1.48% 13.13% 5.34% 17.78% 16.92% 4.35% 18.60% 18.40% 10.20% 12.48% 0.37% 12.72% 8.08%
外埠店毛利率水平整体高于 本埠店，尤其是11部门12部门外埠 店毛利率水平整体高于本埠店，尤 其是11部门12部门！
何为合理的毛利率结构
我们都知道一个浅显的道理，将A类敏感商 品的加价率作的低一些，将B类商品的加价 率作的稍高一些，将C类商品的加价率做的 更高些，以此来保证低价印象，同时创造 较高的毛利。