咨询顾问手册

目录

TABLE OF CONTENTS

背景

Background

本指南旨在为咨询顾问公司和其它商业服务机构提供技术

和方法，使他们能够成功地为中小企业提供咨询服务。This guide is designed to provide consultants and other service providers with techniques and methodologies that will enable them to embark on successful consulting engagements with small/medium size enterprises (SMEs).

这里提供的资料旨在帮助咨询顾问公司能够与中小企业建

立互惠的关系。这些方法不仅可以获得“快速取胜”的效果，还能够促进咨询顾问与客户之间建立长期的关系----这是一种让咨询顾问获得“受信任的顾问”的地位的关系，是一种使双方的知识和资源汇集成一个“知识和资源库”的关系。

The materials provided，aim to enable the consultant to engage with SMEs in a mutually beneficial relationship. While the methodologies used will provide “quick wins，” the materials are designed to facilitate a long-term relationship between consultant and client – a relationship where the consultant earns the status of “trusted advisor” and where the

knowledge and resources of both parties are used to create a “pool of knowledge and resources.”

该项目的目的是改善企业在财务和运营这两方面的业绩。这是通过在企业中实施许许多多小的措施后达到的结果。普通和优秀企业的区别总是体现在这些小事情之中!

The purpose of the program is to improve the performance of the business – both financially and operationally. This will be achieved as a result of the many，many little things that you implement in your business. The difference between and ordinary and extra-ordinary business always lies in these little things!

本项目分为八个模块

The program is split into 8 Modules;

1.了解你的企业

2.Understanding What Business You Are In;

3.了解你的客户，产品和市场

4.Understanding Your Customers，Products and Markets;

5.商业模式

6.The Business Model;

7.员工授权

8.Team Empowerment;

9.市场营销战略计划

10.The Strategic Marketing Plan;

11.企业系统化

12.Business Independence;

13.组织结构，知识，环境管理和技术应用战略

anizational Structure，Knowledge，Environment

Management and Technology Strategies; and

15.反馈与持续改善

16.Feedback and Continuous Improvement.

我们建议你在按月收取客户咨询费的前提上，全面实施本项目。但是，在某些情况下，先提供本项目的部分内容可能更合适，例如，“客户咨询会”，或“优质服务—争创第一”的客户服务培训。

We recommend that you implement the program in its entirety based on the client paying a fixed monthly fee for your services. However in some instances it may be more appropriate to offer just a few aspects of the program，for example，the Customer Advisory Session or the “Exceptional Service –Leading The Pack” customer service training.

本项目旨在了解企业，提出和实施改进措施，提供对企业所有者和员工都有实际意义的培训。本项目旨在使企业业绩得到长期, 显着的改善。

The program is based on exploring the business，generating and implementing improvements and providing practical meaningful training to both the business owners and the team members. It is based on achieving significant long-term business performance improvements.