联合利华内部资料2

35%
– Key trading partners: Malaysia, US, Europe, HK, Japan
• Est. 2001 GDP Growth : “small positive or small negative”
Unilever Singapore and CPC/AJI Singapore
S$m
6 5 4 3 2 1 0 -1 1996 -2 -3
1997
1998
1999
2000
LE'01
Supply Chain Key Challenges
• Sustaining High Customer Service levels as we move into the new regional sourcing regime
Unilever Asia Supply Chain Workshop
30 Sept 2001 Singapore
Singapore Key Facts
• Population :
4.018m
– Foreigners
0.8m
• Ethnic Composition :
– Chinese 77%, Malay 14%, Indian 8%
• GDP :
US$92b
• GDP per capita :
US$23k
• Economy :
– Manufacturing
Biblioteka Baidu
25%
• Half in Electronics
– Wholesale & Retail Trade
16%
– Finl, Biz, Transport & Comm Services
5 (9) 3 A lot!
Focusing on Growth on Power Brands
Fueling the Growth
Focusing and Creating Resources for Growth
Price Increases
Overheads Containment
MDC
Volume Growth
NPS S$ (Domestic)
66
64
62
60
58
56
54
52
50
1999 Dove Wall's Lipton Satellite Others 2000 Dove Wall's Lipton Satellite Others 2001
Brands
Brands
TC Trend
Unilever Singapore
TC
SCC savings “Focus”
NPS Trend
Unilever Singapore
S$m
80 70 60 50 40 30 20 10 0
1996
1997
1998
1999
2000 LE'01
Trading Domestic
Delivering the Growth
By Building Power Brands
– Thailand, Malaysia, Indonesia, Korea • No. of Retail Key Accounts : • No. of Retail Distributors : • No. of Ice Cream and Foodservice customers :
S$ 90m S$ 12m (13%) S$ 7.5m 24 / 15 280 / 130 100 / 90 120 3 1
• Developing more efficient distribution infrastructure and processes
• Combined NPS : • Combined TR : • Combined TC : • No. of retail brands (domestic) : • No. of regular retail SKUs (domestic) : • No. of foodservice SKUs : • No. of SKUs (export) : • No. of Sites : • No. of Factories : • Main Suppliers :