Long tail effect 长尾效应
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Long tail effect
——张丽芬
Outline
1 2 3 4
Definition Origin AppliLeabharlann Baiduation
Conclusion
1
Definition
Statistical meaning: Products in low A larger share of demand or that have population rests within a low volume the tailsales of a probability distribution. can return a lot of
Chris Anderson
Application
Online business（网上交易）
Mass media (大众传媒)
3
Micro-finance （小额贷款）
Application
About halt of Amazon's profits come from obscure books that are not available in physical stores.
profits through Economicmarketing meaning : reducing Products in low and distribution costs. demand or that have a
low sales volume
Origin
2
1946 Has been studied by statisticians Has been used in the finance and insurance business 1950s Studied by Benoî t Mandelbrot 2004 Was popularized by Chris Anderson
3
Hits
Long tail
Limited
3
kinds Large demands of each kind
Various kinds Limited demandsof each kind
profits
<
profits
The long tail is a potential market , and the distribution and sales channel opportunities created by the Internet often enable businesses to tap that market successfully. Long tail 3 Hits
Conclusion
Long tail can also bring investors a large scale of profits. Long tail effect is not always applicative.
4
Thank you
!
——张丽芬
Outline
1 2 3 4
Definition Origin AppliLeabharlann Baiduation
Conclusion
1
Definition
Statistical meaning: Products in low A larger share of demand or that have population rests within a low volume the tailsales of a probability distribution. can return a lot of
Chris Anderson
Application
Online business（网上交易）
Mass media (大众传媒)
3
Micro-finance （小额贷款）
Application
About halt of Amazon's profits come from obscure books that are not available in physical stores.
profits through Economicmarketing meaning : reducing Products in low and distribution costs. demand or that have a
low sales volume
Origin
2
1946 Has been studied by statisticians Has been used in the finance and insurance business 1950s Studied by Benoî t Mandelbrot 2004 Was popularized by Chris Anderson
3
Hits
Long tail
Limited
3
kinds Large demands of each kind
Various kinds Limited demandsof each kind
profits
<
profits
The long tail is a potential market , and the distribution and sales channel opportunities created by the Internet often enable businesses to tap that market successfully. Long tail 3 Hits
Conclusion
Long tail can also bring investors a large scale of profits. Long tail effect is not always applicative.
4
Thank you
!