外贸函电Unit 1
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参见pp.23-27 1.5Notes
1.2 Writing Guide
The structure of business letterspp.4-5 ---Basic components ---Additional components Letterhead, reference, date, inside address, attention line, salutation, subject line, body, complimentary close, signature, IEC block, postcript 参见pp.23-27 1.5Notes
BUSINESS CORRESPONDENCE
Based on 王虹、耿伟主编: 外贸英语函电, 清华大学出版社, 2009年8月第1版，2011年2月第2次印刷。
ห้องสมุดไป่ตู้
BUSINESS CORRESPONDENCE
13 Chapters, 54学分,平均3课时/章 平时成绩40分，其中出勤5分，3次作业+ 期中课堂练习25分，课堂表现10分。 期末考试60分。
The importance of business letters: ---most frequently used form of communication ---to carry out business routine efficiently
1.1 Introduction
Two functions of business letters : ---to ask for and give a reply to an enquiry, order or complaint ---to keep a record of all the important facts for ready reference
1.2 Writing Guide
The formats of a business letter ---blocked format ---semi-blocked format ---indented format 1.5Notes
参见pp.23-27
1.2 Writing Guide
1.3 Letters for example
Letter three Thank you for …, concerning … Please confirm … See sb at the airport
1.3 Letters for example
Letter four
… trade fair will take place from … to … Seek business opportunities Take part in the fair Find it worthwhile to do sth Stand摊位，展位 Make payments付款 Should you require …, pls. contact us.
I have pleasure to tell you that… With great delight I learn that…
Closing sentence
If you need further details, please let us know. Should there be anything else we can do for you, please let us know. Any early reply would be highly appreciated. We would be grateful if you would … We await your good news.
SALUTATION: Dear...?
to a company to a man if you do not know his name to a woman if you do not know her name to a married or unmarried man to a married or unmarried woman to a married woman to an unmarried woman to a friend or someone you know well
1.2 Writing Guide
The essentials of business letter writing 7”Cs”—pp.2-3 Clarity, conciseness, courtesy, Consideration, correctness, concrete, completeness
1.3 Letters for example
Pp.17-22 ---LETTER ONE
Ask for prompt delivery of … … days overdue超过期限 on that date We should appreciate that… It is of utmost importance that … Let down Meet one’s requirements at the time we agreed upon Risk doing sth. Failure to do so will force us to … We sincerely hope that we shall …
Unit 1 Business letters
1.1 1.2 1.3 1.4 1.5 Introduction Writing Guide Letters for Example Words and Phrases Notes and Useful Expressions
1.1 Introduction
Cc---carbon copy P.s.---postscript
1.4 Words, expressions and notes
Pp.22-28
portray及物动词 vt. 1.画像; 描述;描绘；描画；描写 The book portrayed his personal experience. 这本书描绘了他的个人经历。 He portrayed himself as a champion for democracy. 他把自己描绘成民主斗士。 2.扮演（某角色） He portrayed Napoleon in the play. 他在戏里扮演拿破仑。 3.将…描写成；给人以某种印象；表现
参见pp.23-27
Opening sentence
Thank you for your letter dated … Your letter of the 10th, August has been received with thanks. Many thanks for your letter about… In reply to your letter of July 2,…
1. 2. 3. 4. 5. 6. 7. 8. Dear Dear Dear Dear Dear Dear Dear Dear Sir or Madam Sir Madam Mr Smith Ms Smith Mrs Smith Miss Smith John 1. 2. 3. 4. 5. 6. 7. 8. to a company to a man if you do not know his name to a woman if you do not know her name to a married or unmarried man to a married or unmarried woman to a married woman to an unmarried woman to a friend or someone you know well
You need to be familiar with the established layout and practice of business letters
How to leave a good impression on the reader?
Pay attention to paper quality, paper color, paper size and margins. ---never use flimsy paper ---white, the standard color ---size varies from country to country ---document should be centered, leaving at least one-inch margins all around
1.3 Letters for example
LETTER TWO
Will you please send us … We are interested in … We are one of the leading … dealers in … Place regular orders for … quantities Allow sb a special discount Guarantee annual minimum turn-over(营业额） Look forward to …
An effective business letter should…
Be precise, straightforward, relevant and action-centered In a friendly, formal style using plain language Portray you as approachable, caring, effective and professional
SALUTATION (cont.)
Dear Dear Dear Dear Dear Dear Dear Dear Ms Smith John Madam Sir or Madam Sir Miss Smith Mrs Smith Mr Smith
SALUTATION (cont.)
The format of envelopes ---blocked style ---indented style ---mixed style
The format of envelopes ---blocked style ---indented style ---mixed style 1.5Notes
1.4 Words, expressions and notes
Approachable Free from 免于，解除，不受。。影响 blemish及物动词 vt. 1.有损…的完美, 玷污 His reputation was blemished by that article. 他的名声被那篇文章玷污了。 名词 n. 1.(身体的)瘢点;伤疤 There wasn’t a blemish on his body. 他身上一块疤也没有。 The police say the suspect has a slight blemish on his left cheek. 警方说嫌犯的左颊上有一小块疤痕。 2.瑕疵, 污点 He was pilloried, but she escaped without blemish. 他受到公众的批评，她却名声未损地得以逃脱。
1.4 Words, expressions and notes
Be bound to …一定要 英美日期表达差异 英文地址表达 称呼 正文段落 结束敬语 签名 其它
1.5 Exercises
1,2,3-in-class discussion 4-homework
1.2 Writing Guide
The structure of business letterspp.4-5 ---Basic components ---Additional components Letterhead, reference, date, inside address, attention line, salutation, subject line, body, complimentary close, signature, IEC block, postcript 参见pp.23-27 1.5Notes
BUSINESS CORRESPONDENCE
Based on 王虹、耿伟主编: 外贸英语函电, 清华大学出版社, 2009年8月第1版，2011年2月第2次印刷。
ห้องสมุดไป่ตู้
BUSINESS CORRESPONDENCE
13 Chapters, 54学分,平均3课时/章 平时成绩40分，其中出勤5分，3次作业+ 期中课堂练习25分，课堂表现10分。 期末考试60分。
The importance of business letters: ---most frequently used form of communication ---to carry out business routine efficiently
1.1 Introduction
Two functions of business letters : ---to ask for and give a reply to an enquiry, order or complaint ---to keep a record of all the important facts for ready reference
1.2 Writing Guide
The formats of a business letter ---blocked format ---semi-blocked format ---indented format 1.5Notes
参见pp.23-27
1.2 Writing Guide
1.3 Letters for example
Letter three Thank you for …, concerning … Please confirm … See sb at the airport
1.3 Letters for example
Letter four
… trade fair will take place from … to … Seek business opportunities Take part in the fair Find it worthwhile to do sth Stand摊位，展位 Make payments付款 Should you require …, pls. contact us.
I have pleasure to tell you that… With great delight I learn that…
Closing sentence
If you need further details, please let us know. Should there be anything else we can do for you, please let us know. Any early reply would be highly appreciated. We would be grateful if you would … We await your good news.
SALUTATION: Dear...?
to a company to a man if you do not know his name to a woman if you do not know her name to a married or unmarried man to a married or unmarried woman to a married woman to an unmarried woman to a friend or someone you know well
1.2 Writing Guide
The essentials of business letter writing 7”Cs”—pp.2-3 Clarity, conciseness, courtesy, Consideration, correctness, concrete, completeness
1.3 Letters for example
Pp.17-22 ---LETTER ONE
Ask for prompt delivery of … … days overdue超过期限 on that date We should appreciate that… It is of utmost importance that … Let down Meet one’s requirements at the time we agreed upon Risk doing sth. Failure to do so will force us to … We sincerely hope that we shall …
Unit 1 Business letters
1.1 1.2 1.3 1.4 1.5 Introduction Writing Guide Letters for Example Words and Phrases Notes and Useful Expressions
1.1 Introduction
Cc---carbon copy P.s.---postscript
1.4 Words, expressions and notes
Pp.22-28
portray及物动词 vt. 1.画像; 描述;描绘；描画；描写 The book portrayed his personal experience. 这本书描绘了他的个人经历。 He portrayed himself as a champion for democracy. 他把自己描绘成民主斗士。 2.扮演（某角色） He portrayed Napoleon in the play. 他在戏里扮演拿破仑。 3.将…描写成；给人以某种印象；表现
参见pp.23-27
Opening sentence
Thank you for your letter dated … Your letter of the 10th, August has been received with thanks. Many thanks for your letter about… In reply to your letter of July 2,…
1. 2. 3. 4. 5. 6. 7. 8. Dear Dear Dear Dear Dear Dear Dear Dear Sir or Madam Sir Madam Mr Smith Ms Smith Mrs Smith Miss Smith John 1. 2. 3. 4. 5. 6. 7. 8. to a company to a man if you do not know his name to a woman if you do not know her name to a married or unmarried man to a married or unmarried woman to a married woman to an unmarried woman to a friend or someone you know well
You need to be familiar with the established layout and practice of business letters
How to leave a good impression on the reader?
Pay attention to paper quality, paper color, paper size and margins. ---never use flimsy paper ---white, the standard color ---size varies from country to country ---document should be centered, leaving at least one-inch margins all around
1.3 Letters for example
LETTER TWO
Will you please send us … We are interested in … We are one of the leading … dealers in … Place regular orders for … quantities Allow sb a special discount Guarantee annual minimum turn-over(营业额） Look forward to …
An effective business letter should…
Be precise, straightforward, relevant and action-centered In a friendly, formal style using plain language Portray you as approachable, caring, effective and professional
SALUTATION (cont.)
Dear Dear Dear Dear Dear Dear Dear Dear Ms Smith John Madam Sir or Madam Sir Miss Smith Mrs Smith Mr Smith
SALUTATION (cont.)
The format of envelopes ---blocked style ---indented style ---mixed style
The format of envelopes ---blocked style ---indented style ---mixed style 1.5Notes
1.4 Words, expressions and notes
Approachable Free from 免于，解除，不受。。影响 blemish及物动词 vt. 1.有损…的完美, 玷污 His reputation was blemished by that article. 他的名声被那篇文章玷污了。 名词 n. 1.(身体的)瘢点;伤疤 There wasn’t a blemish on his body. 他身上一块疤也没有。 The police say the suspect has a slight blemish on his left cheek. 警方说嫌犯的左颊上有一小块疤痕。 2.瑕疵, 污点 He was pilloried, but she escaped without blemish. 他受到公众的批评，她却名声未损地得以逃脱。
1.4 Words, expressions and notes
Be bound to …一定要 英美日期表达差异 英文地址表达 称呼 正文段落 结束敬语 签名 其它
1.5 Exercises
1,2,3-in-class discussion 4-homework