跨文化交际-unit 4 language and culture
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– Red Nose Day
• Red Nose Day refers to a day on which an appeal is made for donations for research into sudden infant death syndrome, marked by the distribution of plastic red noses to donors.
颜色词 Color Words
• Red 红
– redneck
• Used as a disparaging term for a member of the white rural laboring class, especially in the southern United States. 红脖子，乡下 佬：对属于农村劳动阶层，特别是美国南方这 一阶层白人的贬称
Chapter 4 Language and Culture
Main contents:
1 Color Words
2 How to talk about the world in different cultures pp. 121-135
3 Problems found in translating across cultures pp. 136-142
颜色词 Color Words
• Red 红
– RED is also associated with certain emotions. • to become red-faced 脸红（embarrassment） • to see red 激怒，突然发怒（to be made angry, to become angry suddenly） • waving a red flag 某事能迅速激怒某人 –e. g. The mere mention of his hated cousin’s name was like waving a red flag in front of him. • 你红光满面。 You look so healthy and full of pep.
• Red Nose Day 第一次举行这个节日是在1988 年2月5日，是英国一个比较喜剧性的慈善日。 在这一天，被认为一向缺乏幽默感的英国人忽 然童心大发，很多人“乔装打扮”，把头发染 红，戴上滑稽的红鼻子，全然没有了平日的严
颜色词 Color Words
• Red 红 – Red Light District
• a neighborhood where prostitution and other businesses in the sex industry flourish 红灯区
颜色词 Color Words
• Red 红
– Some Westerners take RED as an evil omen (不祥之兆) or RED for danger (危险), stemming from the spirits of bullfighters (斗 牛士).
• One who is regarded as having a provincial, conservative, often bigoted sociopolitical attitude. 红脖子：被认为是持 有狭隘保守，经常是有偏见的社会政治观点的 人
颜色词 Color Words
• Red 红
颜色词 Color Words
• Red 红
– RED is the color associated with revolution and socialism (革命和社会主义). • 红卫兵 • The English word Red with a capital “R”, is often used as a synonym for a communist, usually in a derogatory sense. • 又红又专 both socialist minded and professionally qualified • 一颗红心 as loyal to the Party, having socialist virtues
4 Sapir-Whorf Hypothesis: linguistic relativity
颜色词 Color Words
• Red 红
– The color RED is usually associated with celebrations and joyful occasions (喜庆场 合). This is true in English-speaking countries as well as in China. • red-letter days 纪念日，喜庆的日子（反义 词：black-letter day 倒霉的一天） • paint the town red 狂欢 • roll out the red carpet for 隆重地欢迎某人 • 红双喜 double happiness written in red • 开门红 to begin well, to make a good start
• RED further develops to be the synonym for political radical. Furthermore, RED has some extended meanings, such as cruelty, disaster, trivial formalities, etc.
Βιβλιοθήκη Baidu
颜色词 Color Words
• Red 红 – 有上述意思的一些例子： • red alert: alarming in emergency • a red battle: a cruel battle in which a lot of lives have been lost • be caught red-handed: be caught on site • have red hands: commit a murder • red ideas: revolutionary concepts
• Red Nose Day refers to a day on which an appeal is made for donations for research into sudden infant death syndrome, marked by the distribution of plastic red noses to donors.
颜色词 Color Words
• Red 红
– redneck
• Used as a disparaging term for a member of the white rural laboring class, especially in the southern United States. 红脖子，乡下 佬：对属于农村劳动阶层，特别是美国南方这 一阶层白人的贬称
Chapter 4 Language and Culture
Main contents:
1 Color Words
2 How to talk about the world in different cultures pp. 121-135
3 Problems found in translating across cultures pp. 136-142
颜色词 Color Words
• Red 红
– RED is also associated with certain emotions. • to become red-faced 脸红（embarrassment） • to see red 激怒，突然发怒（to be made angry, to become angry suddenly） • waving a red flag 某事能迅速激怒某人 –e. g. The mere mention of his hated cousin’s name was like waving a red flag in front of him. • 你红光满面。 You look so healthy and full of pep.
• Red Nose Day 第一次举行这个节日是在1988 年2月5日，是英国一个比较喜剧性的慈善日。 在这一天，被认为一向缺乏幽默感的英国人忽 然童心大发，很多人“乔装打扮”，把头发染 红，戴上滑稽的红鼻子，全然没有了平日的严
颜色词 Color Words
• Red 红 – Red Light District
• a neighborhood where prostitution and other businesses in the sex industry flourish 红灯区
颜色词 Color Words
• Red 红
– Some Westerners take RED as an evil omen (不祥之兆) or RED for danger (危险), stemming from the spirits of bullfighters (斗 牛士).
• One who is regarded as having a provincial, conservative, often bigoted sociopolitical attitude. 红脖子：被认为是持 有狭隘保守，经常是有偏见的社会政治观点的 人
颜色词 Color Words
• Red 红
颜色词 Color Words
• Red 红
– RED is the color associated with revolution and socialism (革命和社会主义). • 红卫兵 • The English word Red with a capital “R”, is often used as a synonym for a communist, usually in a derogatory sense. • 又红又专 both socialist minded and professionally qualified • 一颗红心 as loyal to the Party, having socialist virtues
4 Sapir-Whorf Hypothesis: linguistic relativity
颜色词 Color Words
• Red 红
– The color RED is usually associated with celebrations and joyful occasions (喜庆场 合). This is true in English-speaking countries as well as in China. • red-letter days 纪念日，喜庆的日子（反义 词：black-letter day 倒霉的一天） • paint the town red 狂欢 • roll out the red carpet for 隆重地欢迎某人 • 红双喜 double happiness written in red • 开门红 to begin well, to make a good start
• RED further develops to be the synonym for political radical. Furthermore, RED has some extended meanings, such as cruelty, disaster, trivial formalities, etc.
Βιβλιοθήκη Baidu
颜色词 Color Words
• Red 红 – 有上述意思的一些例子： • red alert: alarming in emergency • a red battle: a cruel battle in which a lot of lives have been lost • be caught red-handed: be caught on site • have red hands: commit a murder • red ideas: revolutionary concepts