Lesson 15 Business Research 旅游管理专业英语PPT课件
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favorable environment than physical sciences. ❖Advancement of business research in the scientific arena.
Understand
❖He will need to understand how to identify quality information and to recognize the solid, reliable research on which his highrisk decisions as a manager can be based.
❖ The number and power of the tools used to conduct research have increased, commensurate with the growing complexity of business decisions.
Data mining
❖ The quality of theories and models to explain tactical and strateΒιβλιοθήκη Baiduic results is improving.
Factors
❖ Government continues to show concern with all aspects of society, becoming increasingly aggressive in protecting these various publics.
❖It is the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
Business research
❖ A systematic inquiry that provides information to guide business decisions.
❖It describes the concept of discovering knowledge from database.
❖The idea behind data mining is the process of identifying valid, novel, useful, and ultimately understandable patterns in data.
Data warehousing
❖It organizes large volumes of data into categories to facilitate retrieval, interpretation, and sorting by end-users.
❖It provides an accessible archive to support dynamic organizational intelligence applications.
2. Business Research
❖To do well in such an environment, what does a manager need to understand?
❖Definition of research. ❖Business research operates in a less
❖ The explosive growth of company sites on the World Wide Web and company publications via desktop and electronic publishing have brought the prospect of extensive new arrays of information — but information quality is
Reporting
❖It may be made only to provide an account or summary of some data, perhaps the generalization of some statistics.
❖It calls for knowledge and skill with information sources and gatekeepers of information sources.
❖The researcher attempts to describe or define a subject, often by creating a profile of a group of problems, people or events.
Explanatory
❖It goes beyond description and attempts to explain the reasons for the phenomenon that the descriptive study only observed.
Less favorable environment
❖Research methods and findings cannot be patented, and sharing findings often results in a loss of competitive advantage.
❖Physical research is normally conducted under controlled laboratory conditions; business researches seldom do.
❖There are mainly four types of studies: reporting, descriptive, explanatory, and predictive. Any of it can be called research.
❖Research & Business research.
❖The researcher uses theories or at least hypotheses to account for the forces that caused a certain phenomenon to occur.
Predictive
❖If we can provide a plausible explanation for an event after it has occurred, it is desirable to be able to predict when and in what situations the event will occur.
❖In business research, prediction is found in studies conducted to evaluate specific courses of action or to forecast current and future values.
Research
❖ Computer advances have allowed businesses to create the architecture for data warehousing, electronic storehouses where vast arrays of collected, integrated data are ready for mining.
❖ More knowledge exists in every field of management.
❖ Global and domestic competition is more vigorous, with many businesses downsizing to refocus on primary competencies, reduce costs, and make competitive gains.
Business Research
Lesson 15
Contents
1 Business Environment 2 Business Research 3 Characteristics of Business Research 4 Management and Research
THE END
❖Such a study usually requires little inference or conclusion drawing.
Descriptive
❖It tries to discover answers to the questions who, what, when, where, and sometimes how.
❖Others from mergers, trade policies, protected markets, technology transfers, and macroeconomic savings-investment issues.
Factors
❖ There are more variables to consider in every decision.
Factors
❖ The power and ease of use of today’s computer have given us the capability to analyze data to deal with today’s complex managerial problems.
❖Consisting in systematic observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses.
Definition of research
1. Business Environment
❖Changes in the business environment. ❖Factors which characterize the complex
business decision-making environment.
Changes
❖Social and political mandates of national public policy, explosive technology growth, and continuing innovations in global communications.
increasingly suspect.
Factors
❖ Workers, shareholders, customers, and the general public are demanding to be included in company decision making.
❖ Organizations are increasingly practicing data mining, learning to extract meaningful knowledge from volumes of data contained within internal databases.
❖These skills requires understanding of scientific method.
Scientific method
❖A method of procedure that has characterized natural science since the 17th century.
Understand
❖He will need to understand how to identify quality information and to recognize the solid, reliable research on which his highrisk decisions as a manager can be based.
❖ The number and power of the tools used to conduct research have increased, commensurate with the growing complexity of business decisions.
Data mining
❖ The quality of theories and models to explain tactical and strateΒιβλιοθήκη Baiduic results is improving.
Factors
❖ Government continues to show concern with all aspects of society, becoming increasingly aggressive in protecting these various publics.
❖It is the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
Business research
❖ A systematic inquiry that provides information to guide business decisions.
❖It describes the concept of discovering knowledge from database.
❖The idea behind data mining is the process of identifying valid, novel, useful, and ultimately understandable patterns in data.
Data warehousing
❖It organizes large volumes of data into categories to facilitate retrieval, interpretation, and sorting by end-users.
❖It provides an accessible archive to support dynamic organizational intelligence applications.
2. Business Research
❖To do well in such an environment, what does a manager need to understand?
❖Definition of research. ❖Business research operates in a less
❖ The explosive growth of company sites on the World Wide Web and company publications via desktop and electronic publishing have brought the prospect of extensive new arrays of information — but information quality is
Reporting
❖It may be made only to provide an account or summary of some data, perhaps the generalization of some statistics.
❖It calls for knowledge and skill with information sources and gatekeepers of information sources.
❖The researcher attempts to describe or define a subject, often by creating a profile of a group of problems, people or events.
Explanatory
❖It goes beyond description and attempts to explain the reasons for the phenomenon that the descriptive study only observed.
Less favorable environment
❖Research methods and findings cannot be patented, and sharing findings often results in a loss of competitive advantage.
❖Physical research is normally conducted under controlled laboratory conditions; business researches seldom do.
❖There are mainly four types of studies: reporting, descriptive, explanatory, and predictive. Any of it can be called research.
❖Research & Business research.
❖The researcher uses theories or at least hypotheses to account for the forces that caused a certain phenomenon to occur.
Predictive
❖If we can provide a plausible explanation for an event after it has occurred, it is desirable to be able to predict when and in what situations the event will occur.
❖In business research, prediction is found in studies conducted to evaluate specific courses of action or to forecast current and future values.
Research
❖ Computer advances have allowed businesses to create the architecture for data warehousing, electronic storehouses where vast arrays of collected, integrated data are ready for mining.
❖ More knowledge exists in every field of management.
❖ Global and domestic competition is more vigorous, with many businesses downsizing to refocus on primary competencies, reduce costs, and make competitive gains.
Business Research
Lesson 15
Contents
1 Business Environment 2 Business Research 3 Characteristics of Business Research 4 Management and Research
THE END
❖Such a study usually requires little inference or conclusion drawing.
Descriptive
❖It tries to discover answers to the questions who, what, when, where, and sometimes how.
❖Others from mergers, trade policies, protected markets, technology transfers, and macroeconomic savings-investment issues.
Factors
❖ There are more variables to consider in every decision.
Factors
❖ The power and ease of use of today’s computer have given us the capability to analyze data to deal with today’s complex managerial problems.
❖Consisting in systematic observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses.
Definition of research
1. Business Environment
❖Changes in the business environment. ❖Factors which characterize the complex
business decision-making environment.
Changes
❖Social and political mandates of national public policy, explosive technology growth, and continuing innovations in global communications.
increasingly suspect.
Factors
❖ Workers, shareholders, customers, and the general public are demanding to be included in company decision making.
❖ Organizations are increasingly practicing data mining, learning to extract meaningful knowledge from volumes of data contained within internal databases.
❖These skills requires understanding of scientific method.
Scientific method
❖A method of procedure that has characterized natural science since the 17th century.