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[广告传媒]英语翻译词汇系列-广告用英文

社论式广告advertorial倡导广告advocacy advertising伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards社会参与co mmunity involvement企业广告corporate advertising企业识别广告corporate identity advertising危机管理crisis management娱乐entertainment展品exhibits特写feature articles内部通报house organ以货代款in kind机构广告institutional advertising游说lobbying前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赞助sponsorship赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience co mposition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share 交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication毛评点gross rating points开机家庭HUT形象移植i magery transfer信息式广告in formercial互相连接interconnect存货inventory地方时间local time赔偿条件make-goods广播电视网networks网外辛迪加o ff-network syndication协办participation basis占位价格preemption rate黄金时段pri me ti me节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station赞助sponsorship点播广播spot announcement点播广播spot radio受众总数total audience总体受众计划total audience plan电视家庭TVHH特高频UHF甚高频VHF广告网络ad networks广告查询ad request横幅广告banner阔幅说明书broadsides手册brochures商业回邮件business reply mail按钮button有线调制解调器cable-modem目录catalogs光驱CD-ROM分类广告Web站classified ad Web site点击率click rate点进率click-throughs编辑名录co mpiled lists小甜饼cookies立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直接电脑Direct PC直邮广告direct-mail advertising折页folders主页ho me pages专属名录houselists内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider插播广告interstitial关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mail-response lists明信片postcards推播技术push technology销售信函sales letters搜索引擎search engines邮简sel f-mailers赞助sponsorship公告书statement stuffersWeb浏览器Web browser网页Web pageWeb电视Web TV万维网World Wide Web广告调查advertising research态度测试attitude tests中心场所测试central location tests混杂测试clutter tests直接提问法direct questioning试验法experi mental method小组讨论focus group正试调查formal research成见效应halo effect深度访问in-depth interview非正式/试调查in formal research查询测试inquiry tests深度调查技术intensive techniques营销信息系统marketing information system, MIS 营销调查marketing research市场markets媒介种类media class媒介调查media research媒介细分media subclass媒介单位media units媒介载体media vehicles产品merchandise讯息message动机motives非概率抽样nonprobability samples观察法observation method事后测试posttesting事前测试pretesting初级信息pri mary data投射法projective techniques定性调查qualitative research定量调查quantitative research随机概率抽样random probability samples回忆测试recall tests信度reliability销售测试sales tests样本sample样本单位sample units二级信息secondary data全面调查survey试验市场test market通用产品代码universal product code母体universe效度validity广告印象advertising impression广告反应曲线advertising response curve 注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index 发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mi xed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide 插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量pri mary circulation清样proo f copy公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership 欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off pro motion套装赠送co mbination offer公司大会与经销商聚会co mpany conventions & dealer meetings 消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer li fetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiu ms拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade pro motion明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告co mparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks消费者保护主义consumeris m版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro argu ments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act 专利patent隐私权privacy rights夸大pu ffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告un fair advertising美国专利与商标署U.S.Patent and Trademark O ffice行为广告action advertising实际消费者actual consumer广告advertising农业广告agricultural advertising作者author自传式讯息autobiographical message知晓广告awareness advertising品牌术branding工商广告business advertising企业对企业广告business-to-business advertising 渠道channel辅助材料collateral materials消费者广告consumer advertising消费者consumer译码decode直接反应广告direct-response advertising戏剧式讯息drama message编码encode农场广告farm advertising反馈feedback全球性广告global advertising商品goods观点ideas形象广告i mage advertising预定消费者i mplied consumer工业时期industrial age工业化时期industrializing age国际广告international advertising地方性广告local advertising营销marketing营销传播marketing communications营销公关marketing PR媒介medium讯息message叙述式讯息narrative message全国性广告national advertising噪音noise非商业广告noncommercial advertising非产品广告nonproduct advertising人物persona人员销售personal selling后工业时期postindustrial age前工业化时期preindustrial age过程process产品product产品广告product advertising专业广告pro fessional advertising公共关系public relations公共关系活动public relations activities公共关系广告public relations advertising受者receiver区域性广告regional advertising常规价格广告regular price-line advertising零售广告retail advertising销售推广sales promotion服务services信源source广告主/出资人sponsor资助性消费者sponsorial consumers目标受众target audience目标市场target market贸易广告trade advertising广告讯息advertising message广告计划advertising plan广告战略advertising strategy自下而上式营销bottom-up marketing传播媒介co mmuniciations media企业目标corporate objectives创意组合creative mix试验调查法empirical research method整合营销传播integrated marketing communication 顾客终身价值lifeti me customer value营销目标marketing objectives营销计划marketing plan营销战略marketing strategy需求一满足式目标need-satisfying objectives目标/任务法objective/task method销售百分比法percentage-of -sales method产品概念product concept关系营销relationship marketing销售定向式目标sales-target objectives市场份额法/广告份额法share-of-market/share-of-voice method形势分析situation analysis利益相关者stakeholderSWOT分析（优势、弱势、机遇与威胁）strength/weakness/opportunity/threat analysis 战术tacics目标受众target-audience自上而下式营销top-down marketing态度attitude品牌兴趣brand interest品牌忠诚brand loyalty企业市场business markets影响中心centers o f influence有意劝服路径central route to persuation认知cognition消费行为consumer behavior消费者决策过程consumer decision making process消费者市场consumer markets文化culture现有顾客current customers详尽可能性模型Elaboration Likelihood Model环境因素environment选择评估evaluation of alternatives评估标准evaluative criteria参考组evoked set交换exchange政府市场government markets习惯habit需要层次hierachy of needs工业市场industrial markets信息性动机in formational motives人际影响interpersonal influences认知learning市场market卖主marketers营销marketing大脑档案mental files动机motivation需要needs被动生成动机negatively originated motives舆论领袖opinion leader集团买主organizational buyers感知perception感知过滤perceptual screens无意劝服路径periphial route to persuasion 个人过程personal processes劝服persuasion生理过滤physiological screens主动生成动机positively originated motives 购后失调学说postpurchase dissonance购后评估postpurchase evaluation潜在顾客prospective customers心理过滤psychological screens参照人群reference groups经销商市场reseller markets选择性感知selective perception自我意识sel f-concept社会阶层social classes刺激stimulus亚文化subculture认知失调学说theory of cognitive dissonance 转换性动机trans formational motives国际市场transnational markets效用utility欲望wants地理人口细分geodemographic segmentation 地理细分geographic segmentation成长期growth stage隐性差异hidden differenees独立品牌individual brand诱导性差异induced differences密集分销intensive distribution引入期introductory phase特许品牌licensed brand市场细分market segmentation营销组合marketing mix成熟期maturity stage全国性品牌national brand网络营销network marketing非人员传播nonpersonal communication人员型服务people-based service显性差异perceptible differences定位position价格因素price element初级需求pri mary demand首要需求趋势primary demand trend私家品牌private label产品概念product concept产品因素product element产品生命周期product life cycle消费心态细分psychographic segmentation消费心态psychographic宣传publicity拉pull拉式战略pull strategy购买时机purchase occasion推入push推式战略push strategy转销商reseller销售推广sales promotion选择性需求selective demand选择性分销selective distribution服务service特别事件special events标准工业分类代码Standard Industrial Classification Codes 目标市场target market目标营销过程target marketing process电话营销telemarketing使用率usage rates用户身份user status垂直营销体系vertical marketing system用量细分volume seg mentation客户主管、客户联络Aes客户策划account planning广告代理公司advertising agency艺术指导art directors美术工作室art studios全国性广告主协会ANA品牌经理brand manager企业对企业广告公司business-to-business agency集中式广告部centralized advertising department分类广告classified advertising清仓广告clearance advertising联合广告cooperative advertising文案copy文案人员copywriters创意工作室creative boutique创意总监creative director分散式体制decentralized system部门式departmental system发展期development stage数字互联媒介digital interactive media直邮广告direct-mail advertising电子媒介electronic media手续费——代理费混合制fee-co mmission combination 外国媒介foreign media全面服务公司fullservice advertising agency普通消费者广告公司general consumer agency全球性卖主global marketers集团式group system横向联合广告horizontal cooperative advertising专属广告公司in-house agency奖励制incentive system独立制作社independent production house独立调查公司independent research company机构广告institutional advertising整合营销传播integrated marketing communications互联广告公司interactive agency国际广告公司international agency国际媒介international media国际化架构international structure地方性广告local advertising地方广告公司local agency维持期maintenance stage经营总监management supervisors差价markup媒介media媒介购买公司media-buying service媒介代理费media co mmission跨国公司multinational corporations全国性广告主national advertiser全国性广告公司national agency户外广告outdoor advertising点point关系预备期prerelationship stage印刷媒介print media印刷厂printers产品广告product advertising区域性广告主regional advertiser区域性广告公司regional agency常规价格广告regular.price-line advertising截留费制retainer system减价广告sale advertising销售推广部sales pro motion department推测性提案speculative presentation直接费制straight-fee system下游公司supplier终结期termination stage交通广告transit advertising纵向联合广告vertical cooperative advertising 网络设计社Web design house广告礼品advertising specialty自动取款机ATM基本巴士单位basic bus展台Booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录Directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品Exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing户外媒介out-of-ho me media车体招贴outside posters包装Packaging奖品Premiu ms产品安插product placement登场Showing看板Spectaculars标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure广告讯息advertising message艺术Art艺术指导art direction艺术家Artist美术总监art director大创意big idea头脑风暴法Brainstorming传播媒介co mmunications media概念化Conceptualization方案人员Copywriter创意纲要creative brief创意总监creative director创意过程creative process创意金字塔creative pyramid创意creative创造creativity感性诉求emotional appeals控险家explorer事实型思维fact-based thinking信息性informational法官judge指定mandatories讯息战略message strategy非文字Nonverbal产品概念product concept理性诉求rational appeals目标受众target audience技巧technical转换性transformational价值型思维value-based thinking文字的verbal形象化visualization战士warrior样片ani matic动画技法ani mation techniques声频audio艾耶1号式Ayer No.1利益式标题benefit headlines正文body copy粗体boldface照相制版camera-ready art表演纲要casting brief结尾close命令式标题command headlines末稿co mprehensive layout/comp演示demonstration设计design技巧式正文device copy对白/独白式正文dialog/monolog copy旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musical co mmercials音乐标志musical logo叙述式正文narrative copy新闻/信息式标题news/information headlines 出镜头on camera拼版paste up摄影师photographers图片说明式正文picture-caption copy方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal生活片段slice of life口号slogans故事板storyboard故事板草图storyboard roughs直截了当式straight announcement直接推销式正文straight-sell copy副标题subhead标题句taglines证言testimonial正文text主题句theme lines小样thu mbnail收尾trial close图形部分visuals旁白voiceover模拟校样analog proof动画ani mation合成片answer print光圈aperture音控台audio console底片base art出血版bleeds蓝线blueline照相排版术camera-ready art字符计算式character-count method 电影摄影师cinematographer截止期closing date色基color key分色color separation连续调continuous tones控制室control room组排copy cast封面纸cover paper青、黄、红、黑印刷CYMK printing 数字媒介digital media数字校样digital proof数码视频效应装置D VE units导演director特排字体display type复制带dubs拷贝dupes电子制作electronic production晒版台纸flats四色印刷four-color process网目凸版hal fone plate网屏hal ftone screen互动电视interactive TV任务夹job jacket出格kerning电脑亭kiosk加空铅leading硬性软片line fil m线画版line plate实景真人live action外景地location制片场lot指令mandatories公共场所mass audience venue母带master tape合成样片mi xed interlock助记手段mnemonic device多媒体演示multimedia presentation正色投影胶片orthographic film透明塑料膜overlay个人场所personal audience venue平台使用费platform licensing后期制作阶段postproduction phase开印前阶段prepress phase预备阶段preproduction phase印刷制作经理print production manager 印刷制作过程print production process 非公开场所private audience venue制片人producer制作阶段production phase复映复播追加酬金residual fee反差套印reverse knockout无衬线字体sans serif最低合同工资scale衬线字体seri f一场session特技special 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传播学英文材料An Introduction to Communication

Text One An Introduction to CommunicationI. Words Studyi) New Words:sociology n. 社会学psychology n. 心理学economics n. 经济学politics n. 政治学academic adj. 学院的, 理论的system n. 系统，体系environment n. 环境biological n. 生物学的community n. 团体，社会，社区root n. 根mechanism n. 机制symbol n. 象征means n. 手段，方法preserve v. 保存opposite adj. 相反的，对立的conduct v. 进行，操作gesture n. 姿势，手势facial adj. 面部的pitch n. 声调pattern n. 类型，模式ii) Key Words & Expressions:communication n. 传播journalism n. 新闻学transfer n.& v. 传递，迁移information n. 信息circulation n. 流通，运行，循环，传播convey v. 传送，传递feedback n. 反馈，反应medium n. 媒体，媒介，中介II. Text StudySTUDY PREVIEW communication is an important word in our today’s academic study in journalism, sociology, psychology, economics & politics. It’s also heard more & more often in our daily life. So what iscommunication?Communication:The transfer of social information & the circulation of social information systems.Social:When we say “communication”in our study, we usually mean human communication, not animal communication; a “communication”happening in a society, not in other environments such as natural, physical or biological ones.Why we study “human communication”?Communication is the tool that makes societies possible. It is no accident that communication and community have the same word root. Without communication, there would be no communities; and without community, there could be no communication.The sociologist Charles Cooley called communication “the mechanism through which human relations exist and develop_ all the symbols of the mind, together with the means of conveying them through space and preserving them in time”.Transfer of information:When “communication”happens, information flows from one person to another, and then the receiver may give some feedback to the giver. During this process, the information is shared, and the giver andreceiver can play the opposite role.Also, communication needs some medium, which is something both parts of a communication can understand. For example, two or more people come together, trying to share some information. But they are from different countries and have different life experiences. So if they want to understand one another, they must use some medium such as English language, or even body language.In modern times, words are important tools or media for communication. But communication is not conducted entirely, or even mostly, in words. A gesture, a facial expression, a pitch pattern, a level of loudness, an emphasis, a kiss, a hand on the shoulder, a haircut or lack of one _ all these carry information.Text Two Types of CommunicationI. Words Studyi) New Words:engage v. 使从事于，参加differentiate v. 区别，区分precede v. 领先，在之前，先于prefixe n. 前缀intrasquad adj. （班）内部的intercollegiate adj. 学院间的intimacy n. 亲密，隐私auditorium n. 听众席，观众席，会堂，礼堂define v. 定义，详细说明accomplish v. 完成，实现purpose n. 目的inform v. 告知entertain v. 娱乐persuade v. 说服，劝说，使相信conceive v. 构思，考虑essentially adv. 本质上distinctive adj. 与众不同的，有特色的craft n. & v. 工艺，手艺background n. 背景complex adj. 复杂的device n. 设计，装置，设备printing press n. 印刷机camera n. 照相机recorder n. 录音机singular adj. 单数的plural adj. 复数的ii) Key Words & Expressions:mass media 大众传播媒体mass communication 大众传播intrapersonal communication 自我传播interpersonal communication 人际传播group communication 群体传播audience 受众，观众，听众encode 编码code 代码transmit 传输，传达，传播decode 解码internalize 使内在化II. Text StudySTUDY PREVIEW The communication in which the mass media engage is only one form of communication. One way to begin understanding the process of mass communication is to differentiate it from other forms of communication.Intrapersonal CommunicationWe engage in intrapersonal communication when we talk to ourselves to develop our thoughts and ideas. This intrapersonal communication precedes our speaking or acting.Intrapersonal communication is an exchange of information we have with ourselves, such as when we think over our next move in a video game or sing to ourselves in the shower. Typing into a computer is electronically mediated intrapersonal communication.Interpersonal CommunicationWhen people talk to each other, they are engaging in interpersonal communication. In this simplest form, interpersonal communication is between two people physically located in the same place. It can occur, however, if they are physically separated but emotionally connected, like lovers on cell phones.The difference between the prefixes intra- and inter- is the key difference between intrapersonal and interpersonal communication. Just as intrasquad athletic games are within a team, intrapersonal communication is within one’s self. Just as intercollegiate games are between schools, interpersonal communication is between individuals.Interpersonal communication includes exchanges in which two or more people take part, but the term is usually reserved for situations in which just two people are communicating. Having a face-to-face conversation over lunch and writing a letter to a friend are everyday examples. When interpersonal communication is electronically mediated, as in a telephone conversation, the term point-to-point communication is sometimes used.Group CommunicationThere comes a point when the number of people involved reduces the intimacy of the communication process. That’s when the situation becomes group communication. A club meeting is an example. So is a speech to an audience in an auditorium.Mass CommunicationCapable of reaching thousands, even millions, of people is mass communication, which is accomplished through a mass medium like television or newspapers. Mass communication can be defined as the process of using a mass medium to send messages to large audiences for the purpose of informing, entertaining or persuading.In many respects the process of mass communication and other communication forms is the same: Someone conceives a message, essentially an intrapersonal act. The message then is encoded into a common code, such as language. Then it’s transmitted. Another person receives the message, decodes it and internalizes it. Internalizing a message is also an intrapersonal act.In other respects, mass communication is distinctive. Crafting an effective message for thousands of people of diverse backgrounds and interests requires different skills than chatting with a friend across the table. Encoding the message is more complex because a device is always used-for example, a printing press, a camera or a recorder.One aspect of mass communication that should not be a mystery is the spelling of the often-misused word communication. The word takes no “s” if you are using it to refer to a process. If you are referring to a communication as a thing, such as a letter, a movie, a telegram or a television program, rather than a process, the word is communication in singular form and communication in plural. When the term mass communication refers to a process, it is spelled without the “s”.Review:communication: Exchange of ideas，information.intrapersonal Communication: Talking to oneself.interpersonal Communication: Usually two people face to face.group Communication: More than two people; in person.mass Communication: Many recipients; not face to face; a process.Text Three Components of Mass CommunicationSTUDY PREVIEW Mass communication is the process that mass communicators use to send their mass messages to mass audiences. They do this through the mass media. Think of these as the Five Ms: mass communicators, mass messages, mass media, mass communication and mass audience.Mass CommunicatorsThe heart of mass communication is the people who produce the messages that are carried in the mass media. These people include journalists, scriptwriters, lyricists, television anchors, radio disc jockeys, public relations practitioners and advertising copywriters. The list could go on and on.Mass communicators are unlike other communicators because they cannot see their audience. David Letterman knows that hundreds of thousands of people are watching as he unveils his latest Top 10 list, but he can’t see them or hear them chuckle and laugh. He receives no immediate feedback from his mass audience. This communicating with an unseen audience distinguishes mass communication from other forms of communication. Storytellers of yore told their vocabulary according to how they sensed they were being received. Mass communicators don’t have that advantage, although a studio audience.Mass MessagesA news item is a mass message, as are a movie, a novel, a recorded song and a billboard advertisement. The message is the most apparent part of our relationship to the mass media. It is for the messages that we pay attention to the media. We don’t listen to the radio, for example, to marvel at the technology. We listen to hear the music.Mass MediaThe mass media are the vehicles that carry messages. The primary massmedia are books, magazines, newspapers, television, radio, sound recordings, movies and the web. Most theories view media as neutral carriers of messages. The people who are experts at media include technicians who keep the presses running and who keep the television transmitters on the air. Media experts also are tinkers and inventors who come up with technical improvements, such as compact discs, DVDs, AM stereo radio and newspaper presses that can produce high-quality color.Mass CommunicationThe process through which messages reach the audience via the mass media is called mass communication. This is a mysterious process about which we know far less than we should. Researchers and scholars have unraveled some of the mystery, but most of how it works remains a matters of wonderment. For example, why do people pay more attention to some messages than to others? How does one advertisement generate more sales than another? Is behavior, including violent behavior, triggered through the mass communication process? There is reason to believe that mass communication affects voting behavior, but how does this work? Which is most correct-to say that people can be controlled by mass communication? Or manipulated? Or merely influenced? Nobody has the answer.Mass AudiencesThe size and diversity of mass audiences add complexity to mass communication. Only indirectly do mass communicators learn whether their messages have been received. Mass communicators are never sure exactly of the size of audiences, let alone of the effect of their messages. Mass audiences are fickle. What attracts great attention one day may not the next. The challenge of trying to communicate to a mass audience is even more complex because people are tuning in and tuning out all the time, and when they are tuned in, it is with varying degrees of attentiveness.Review:mass Communicators: Message crafters.mass Message: What is communicated.mass Media: Vehicles that carry messages.mass Audiences: Recipients of mass messages.Text Four Communication ModelsI. Words Studyi) New Words:devise vt. 设计, 发明, 图谋, 作出(计划), 想出(办法)in an attempt to 力图, 试图simplification n.简化imperfect adj.有缺点的, 未完成的, 减弱的illumination n. 照明, 阐明, 启发, 灯彩(通常用复数)mysterious adj.神秘的hobbyist n.沉溺于某种癖好者,嗜某爱好成癖的人automobile n. 汽车scale n. 刻度,衡量,比例facsimile n. 摹写, 传真architect n. 建筑师passerby n. 过路人, 行人plumbing n. 铅工业, 铅管品制造ventilation n. 通风, 流通空气nonetheless adv. 虽然如此, 但是adequately adv. 充分地lay out 摆开, 展示, 布置, 安排, 投资advanced adj. 高级的, 年老的, 先进的switching n. 开关,转换,交换,配电,配电系统,整流diagram n. 图表reference point参考点, 控制点baseline n. 基线narrative adj. 叙述性的Yale n.耶鲁pose v. (使...)摆好姿势, 形成, 引起, 造成channel n. 渠道，途径，方法reservoir n. 水库, 蓄水池dominance n. 优势, 统治be credited as 被誉为describe v. 描写, 记述, 形容, 形容originator n. 创作者,发明人content n. 内容interpretable adj. 能说明的, 能翻译的, 可判断的reverse v. 颠倒, 倒转destination n. 目的地distortion n. 扭曲, 变形, 曲解, 失真originate v. 起源, 发生literally adv. 照字面意义, 逐字地browser n. 浏览器concentric adj. 同中心的unique adj. 唯一的, 独特的ring n. 环simultaneously adv. 同时地resonate v. (使)共鸣, (使)共振gatekeep v. 把关，控制variable n. 变数, 可变物, 变量track v. 追踪，探寻轨迹comprehensive adj. 全面，广泛，能充分理解的ii) Key Words & Expressions:communication model 传播模式narrative model 线性模式system model 系统模式the SMCR model 施拉姆模式concentric circle model 同心圆模式Claude Shannon 香农Warren Weaver 韦弗Harold Lasswell 拉斯韦尔Wilbur Schramm 施拉姆Thomas Bohn 波恩II. Text StudySTUDY PREVIEW Scholars have devised models of the communication process in an attempt to understand how the process works. Like all models, these are simplifications and are imperfect. Even so, these models bring some illumination to the mysterious communicationprocess.Role of Communication ModelsHobbyists build models of ships, planes, automobiles and all kinds of other things. These models help them see whatever they are modeling in different ways. Industrial engineers and scientists do the same thing, learning lessons from models before they actually build something to full scale. Communication models are similar. By creating a facsimile of the process, we hope to better understand the process.A reality about models is that they are never perfect. This reality is especially true when the subject being modeled is complex. An architect, for example, may have a model of what the building will look like to passersby, but there also will be models of the building’s heating system, traffic patterns, and electrical, plumbing and ventilation systems. None of these models is complete or accurate in every detail, but all nonetheless are useful.Communication models are like that. Different models illustrate different aspects of the process. The process itself is so complex that no single model can adequately cover it.Basic ModelTwo Bell telephone engineers, Claude Shannon and Warren Weaver, laid out a basic communication model in 1948. They were working on advanced switching systems. The model, fundamentally a simple diagram,gave them a reference point for their work. That model has become a standard baseline for describing the communication process. The Shannon-Weaver model identifies five fundamental steps in the communication process:○The human stimulation that results in a thought.○The encoding of the thought into a message.○The transmission of the message.○The decoding of the message by the recipient into a thought.○The internalization of the message by the recipient.Narrative ModelYale professor Harold Lasswell, an early mass communication theorist, developed a useful yet simple model that was all words-no diagram. Lasswell’s narrative model poses four questions: Who says what? In which channel? To whom? With what effect?You can easily apply the model. Pick any bylined story from the front page of a newspaper.○Who says what? The newspaper reporter tells a story, often quoting someone who is especially knowledgeable4 on the subject.○In which channel? In this case the story is told through the newspaper, a mass medium.○To whom? The story is told to a newspaper reader.○With what effect? The reader decides to vote for Candidate A or B,or perhaps readers just add the information to their reservoir of knowledge.The SMCR ModelThe classic model that stresses the dominance of the media was developed by Wilbur Schramm (1982), often credited as the founder of mass communication studies. He created what is known as the Source-Message-Channel-Receiver (SMCR) model.The Source-Message-Channel-Receiver(SMCR) model describes the exchange of information as the message passes from the source to the channel to the receiver, with feedback to the source.The source is the originator of the communication.The message is the content of the communication, the information that is to be exchanged.An encoder translates the message into a form that can be communicated-often a form that is not directly interpretable by human senses.A channel is the medium or transmission system used to convey the message from one place to another.A decoder reverses the encoding process.The receiver is the destination of the communication.A feedback mechanism between the source and the receiver regulates the flow of communication.Noise is any distortion or errors that may be introduced during the information exchange.This model can be applied to all forms of human communication, but here we will just illustrate it with mass communication examples. When you are at home watching a television program, the television network (a corporate source) originates the message, which is encoded by the microphones and television cameras in the television studio. The channel is not literally the number on the television dial to which you are tuned, but rather the entire chain of transmitters, satellite links, and cable television equipment required to convey the message to your home. Although we sometimes call a TV set a “receiver,” it is really the decoder and the viewer is the receiver. Feedback from viewers is via television rating services. Electronic interference with the broadcast and the distractions of barking dogs are possible noise components in this situation. The source of a message, which the author encoded with the software she used to compose the page’s content. The channel is the Internet, including the computer that the Web page is stored on, and the network connections between that computer, called a server, and your own. Your computer acts as the decoder. It decodes the message with your browser software (such as Netscape or Internet Explorer), and you are the receiver.In this classic view, mass communication is one-to-many communication,and the mass media are the various channels through which mass communication is delivered. That is, through newspapers, radio, TV, or film, the message is communicated from a single source to many receivers at about the same time, with limited opportunities for the audience to communicate back to the source.Concentric Circle ModelThe Shannon-Weaver model can be applied to all communication, but it misses some things that are unique to mass communication. In 1974 scholars Ray Hiebert, Donald Ungurait and Thomas Bohn presented an important new model-a series of concentric circles with the encoding source at the center. One of the outer rings was the receiving audience. In between were several elements that are important in the mass communication process but less so in other communication processes.The concentric circle model is one of the most complete models for identifying elements in the mass communication process, but it misses many complexities. It takes only one message from its point of origin, but in reality thousands of messages are being issued simultaneously. Audiences receive many of these messages, but not all of them, and the messages are received imperfectly. Feedback resonates back to communicators unevenly, often ill-based. Gatekeeping too is uneven. In short, there are so many variables that it is impossible to track what happens in any kind of comprehensive way.III．Review:Claude Shannon: Devised a basic communication model, with Warren Weaver.Warren Weaver: Devised a basic communication model, with Claude Shannon.basic communication model: Shows sender, encoding, transmission, decoding, receiver.Harold Lasswell: Devised the narrative model.narrative model: Describes process in words, not schematic.Thomas Bohn: Devised the concentric circle model, with Ray Hiebert, Donald Ungurait.concentric circle model: Useful radiating model of the mass communication process.Text Five Fundamentals in the ProcessI. Words Studyi) New Words:fundamental adj.基本的n.基本原则, 基本原理elements n.要素, 元素sequential adj.连续的,有顺序的stimulate v. 刺激, 激励transmission n. 播送, 发射, 传动, 传送, 传输, 转播recipient n. 容纳者, 容器internalize vt. 使内在化stimulin n. 鼓励, 刺激物panorama n. 全景，全景画pictographs n. 象形文字bang v. 重击，发巨响puff n. 一阵喷烟inverse adj. 反转的punk adj. 无用的，朋客acquittal n. 宣判无罪stir v. 搅起，激起ii) Key Words & Expressions:homophyly n. 类似性tabloid n. 小报stimulation n. 刺激encoding n. 编码transmission n. 传递decoding n. 解码internalization n. 内化STUDY PREVIEW Most models for mass communication as well as other communication forms share some fundamental elements. The elements are sequential, beginning with whatever stimulates a person to want to communicate and continuing through encoding and transmission. To complete the communication process, the recipient of the message must decode and internalize it.StimulationBoth the Shannon-Weaver model and the concentric circle model begin with a source who is stimulated to want to communicate a message. The stimulation can result from many things. Emotions can be stimuli, as can something that is sensed. The stimulation can be as diverse as seeing a beautiful panorama or hearing a child cry.EncodingThe second step is encoding. The source puts thoughts into symbols that can be understood by whomever is destined to receive the message. The symbols take many forms-for example, the written word, smoke signalsor pictographs.TransmissionThe message is the representation of the thought. In interpersonal communication the message is almost always delivered face to face. In mass communication, however, the message is encoded so that it is suitable for the equipment being used for transmission. Shannon and Weaver, being telephone engineers in the 1940s, offered the example of the sound pressure of a voice being changed into proportional electrical current for transmission over telephone lines. In technical terms, telephone lines were channels for Shannon and Weaver’s messages. On a more conceptual basis the telephone lines were the media, in the same way that the printed page or a broadcast signal is.DecodingThe receiver picks up signals sent by the transmitter. In interpersonal communication the receiver is a person who hears the message, sees it, or both. An angry message encoded as a fist banging a table is heard and perhaps felt. An insulting message encoded as a puff of cigar smoke in the face is smelled. In mass communication the first receiver of the message is not a person but the equipment that picks up and then reconstructs the message from the signal. This mechanical decoding is necessary so that the human receiver of the message can understand it. As Shannon and Weaver put it: “The receiver ordinarily performs the inverseoperation that was done by the transmitter. ”InternalizationIn mass communication a second kind of decoding occurs with the person who receives the message from the receiving equipment. This is an intrapersonal act, internalizing the message. For this second kind of decoding to work, the receiver must understand the communication form chosen by the source in encoding. Someone who reads only English will not be able to decode a message in Greek. Someone whose sensitivities are limited to punk rock will not understand Handel’s “Water Music.” In other words, the source and the receiver must have enough in common for communication to occur. This common experience, which can be as simple as speaking the same tongue, is called homophyly. In mass communication the encoder must know the audience well enough to shape messages that can be decode accurately and with the intended effect.The audience and how it perceives a message are essential in the mass communication process. This is no better illustrated than in a front-page headline in the National Examiner, a sensationalizing weekly tabloid: “Cops Think Kato Did It!” Brain “Kato” Kaelin was a pal of O. J. Simpson and had been subjected to police interviewing off and on for months before the Simpson murder trial. Kaelin sued the Examiner over the headline. In court, the Examiner said the “it” in the headline didn’trefer to the murders but to possible perjury. The Examiner argued that “it”was explained in a secondary head on Page 1: “…He Fears They Want Him for Perjury. ”A three-judge federal appeals court sided with Kaelin, saying that Examiner readers were likely to infer that the police thought he was a murder. This was despite the fact that the story made it clear that “it” was perjury, not murder, and also despite the secondary Page 1head.The judges noted that the headline came only a week after the widely reported Simpson acquittal and that, in the court’s opinion, people who had followed the trial reasonably could have interpreted “it”to be murder. The decision allowed Kaelin to pursue his $15 million legal action against the Examiner.For mass communicators the lesson is that strict, literal meanings are not always enough. Audience inferences, part of the intrapersonal decoding process, must also be considered.stimulation: Stirs someone to communicate.encoding: Putting something into symbols.transmission: Sending a message.decoding: Translating a symbolic message.internalization: Making sense of a decoded message.homophyly: A coding oneness that makes communication possible.。

传媒英语重点翻译

英译汉McLuhan’s writings and speeches were filled with puns and aphorisms to the point of being cryptic,but his classic Understanding Media is really fairly clear about what he meant by “the medium is the message”He wrote:”The effects of technology do not occur at the level of opinions or concepts,but alter sense ratios or patterns of perception steadily and without resistance.”麦克卢汉的文章及演说充满了双关语和警句，表现出神秘的特点，但他的杰作《理解媒介》一书讲得却很明白，清楚地指出了他所谓的“媒介即讯息”的意思。

他写道：“虽然技术的效果并未在意见或观念的层次上发挥作用，但却逐渐地且不可避免地改变了“感官作用的比例”或理解的形式(p.18)。

Print ,Mcluhan says,emphasized vision.In turn,it influenced our thinking,making it linear,sequential,regular,repeated,and logical.it allowed human beings to separate thought from feeling.It led to specialization,and technology,but it also led to a sense of alienation and individualism.On the societal level,print led to the possibility of nations and the rise of nationalism.麦克卢汉说，印刷媒介强调的是视觉，因此，它影响了我们的思考，使得思想变成线性的，连续的，规则的，重复的和逻辑的。

大学体验英语1单元前听力和课后翻译

Hi, welcome to our college. You will spend at least four years here. College days will be the golden years of your life. There are many opportunities for you to explore the unknown and you can experience a lot. You can make lifelong friends; you can enjoy various kinds of ac tivities; you can develop your personal interests; and you will meet some outstanding scholars . Keep a good balance and lay a solid foundation. There are many doors to your dreams. You decide how many you can open.The Internet is really an ocean of information and a1.handy tool for communication. You can find almost anything you want. Google , for example, may 2.serve you just fine. You can also communicate with whomever you wish to online. If you want to explore cloning technology, find a discussion group; if you want to share opinions on how to improve your English,a query on BBS or enter a 5.chatroom . Many colleges and millions of students are now 6.taking advantage of online learning programs. Peter Drucker predicted, “Thirty years from now the big university campuses will be relics... It’s as large a change as when we first got the printed book〞 .TGIF (Thank God it’s Friday)! What’s your time gig? What’s your spare time gig? clubs and societies?Sports ? Basketball ? Come on, guys! We are the best of CUBA! (I love this game!) Prefer to stay in the dorm listening to .music ? What’s that? Michael Learns to Rock or Backstreet Boys?time again. Meet people and make new friends. Oh? You’d rather just hang out? You won’t be bored anyhow .How do you understand the idea of living on your own? You may have felt very much 1.on your own when you left home to enter college. A free bird out of its 2. cage , now, eh? Is it really so? Think again. Are you able to the tuition by yourself? Can you really take care of all your 4.dailyneeds? “I sure can. It’s a snap,〞some might say. “Just find a 5. part-time job, and everything will be OK.〞Others may find 6.traditional college life quite safe and convenient. Are you ready to take the risk?What are your key sources of information? Do you get most of your information by talking to other people?People could already do that in the Stone Age. When the printing press was invented several hundred years ago, .written sources became important to anyone who could read. Now we read magazines and newspapers as much as we read books. But we also get a lot of information from electronicsources. Radio is not yet 100 years old, television has only been popular for about 50 years, and the .Internet is younger than all the students in this class. Yet these are some of our favorites. What you’re your favorites ? How many different sources of information do you use in a typical day?The modern Olympics occur every four years. This is one of the biggest and most important.events in the world. Volunteers contribute greatly to its success. They offer attendants in various ways, such as transportation, catering, ticket sales, room , etc. Have you had any previous as a volunteer, perhaps only locally? Are you do any volunteering when the Olympics come to Beijing? If so, what kind of volunteer work would you prefer?1.自从有了挪动后，他再也没有给朋友写信了。

传媒与广告英语词汇大全

传媒与广告英语词汇大全传媒（Media）广告（Advertising）数字媒体（Digital Media）媒体策划（Media Planning）媒体购买（Media Buying）大众传媒（Mass Media）新媒体（New Media）传媒经济学（Media Economics）传媒伦理（Media Ethics）传媒研究（Media Studies）传媒产业（Media Industry）传媒学（Media Science）互动传媒（Interactive Media）媒介效果（Media Effect）传媒监管（Media Regulation）传媒传播（Media Communication）信息传播（Information Transmission）传媒科技（Media Technology）传媒趋势（Media Trend）广告业务（Advertising Business）广告策略（Advertising Strategy）广告创意（Advertising Creativity）广告代理（Advertising Agency）广告公司（Advertising Company）广告宣传（Advertising Promotion）广告投放（Advertising Placement）广告预算（Advertising Budget）广告效果（Advertising Effect）品牌广告（Brand Advertising）电视广告（Television Advertising）广播广告（Radio Advertising）印刷广告（Print Advertising）户外广告（Outdoor Advertising）互联网广告（Internet Advertising）社交媒体广告（Social Media Advertising）市场营销（Marketing）市场调研（Market Research）市场定位（Market Positioning）市场份额（Market Share）市场竞争（Market Competition）目标市场（Target Market）消费者行为（Consumer Behavior）品牌意识（Brand Awareness）市场推广（Marketing Promotion）营销策略（Marketing Strategy）营销推广（Marketing Campaign）市场营销经理（Marketing Manager）广告推广经理（Advertising Manager）传媒专业（Media Major）广告设计师（Advertising Designer）传媒工作者（Media Practitioner）广告教育（Advertising Education）媒体监测（Media Monitoring）广告投资（Advertising Investment）传媒创新（Media Innovation）广告媒体（Advertising Medium）传媒渠道（Media Channel）传媒咨询（Media Consulting）广告传媒（Advertising Media）传媒法规（Media Regulations）媒体行业（Media Sector）传媒职业（Media Career）传媒管理（Media Management）广告展览（Advertising Exhibition）广告效果评估（Advertising Evaluation）传媒招聘（Media Recruitment）媒体素养（Media Literacy）广告宣传片（Advertising Commercial）传媒发展（Media Development）传媒传播学（Media Communication）广告文案（Advertising Copy）传媒道德（Media Ethics）广告标语（Advertising Slogan）传媒交流（Media Exchange）广告费用（Advertising Costs）传媒课程（Media Courses）广告排名（Advertising Ranking）传媒市场（Media Market）广告媒体投放（Advertising Media Placement）传媒商务（Media Business）广告投放时间（Advertising Schedule）传媒专业学位（Media Professional Degree）广告宣传活动（Advertising Campaign）传媒领域（Media Field）广告传媒行业发展（Advertising and Media Industry Development）总结：以上是传媒与广告英语词汇的大全，涵盖了传媒和广告领域的相关术语和名词。

传媒常用英文单词

传媒常用英文单词汇编Aaccredited journalist n. 特派记者advertisement n．广告．advance n．预发消息；预写消息Academy Award 奥斯卡金像奖audience rating 收视率authoritative information 官方消息affair n．桃色新闻；绯闻anecdote n．趣闻轶事assignment n．采写任务attribution n. 消息出处，消息来源Bback alley news n. 小道消息back grounding n．新闻背景Bad news travels quickly. 坏事传千里。

banner n．通栏标题beat n．采写范围blank vt. "开天窗"body n. 新闻正文boil vt．压缩(篇幅)box n. 花边新闻brief n. 简讯bulletin n．新闻简报byline n. 署名文章Ccaption n．图片说明caricature n．漫画carry vt．刊登cartoon n．漫画censor vt. 审查(新闻稿件)，新闻审查chart n．每周流行音乐排行版clipping n．剪报column n．专栏；栏目columnist n．专栏作家continued story 连载故事;连载小说contributing editor 特约编辑contribution n．(投给报刊的)稿件;投稿contributor n．投稿人copy desk n．新闻编辑部copy editor n．文字编辑correction n．更正(启事)correspondence column读者来信专栏correspondent n.驻外记者；常驻外埠记者cover vt．采访;采写cover girl n. 封面女郎covert coverage 隐性采访;秘密采访crop vt．剪辑(图片)crusade n．宣传攻势cut n．插图 vt．删减(字数)cut line n．插图说明Ddaily n．日报dateline n．新闻电头deadline n．截稿时间dig vt．深入采访；追踪(新闻线索)；“挖”(新闻)digest n．文摘Eeditorial n．社论editorial office 编辑部editors notes 编者按exclusive n．独家新闻expose n．揭丑新闻；新闻曝光extra n．号外eye-account n．目击记;记者见闻Ffaxed photo 传真照片feature n．特写；专稿feedback n．信息反馈file n．发送消息；发稿filler n．补白First Amendment (美国宪法)第一修正案(内容有关新闻、出版自由等) five "Ws" of news 新闻五要素flag n．报头;报名folo (=follow-up) n．连续报道Fourth Estate 第四等级(新闻界的别称)freedom of the Press 新闻自由free-lancer n．自由撰稿人front page 头条front row seat 首席记者full position 醒目位置GGood news comes on crutches. 好事不出门。

新时代职业英语传媒英语教学课件Unit6

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1.Warming Up
Task 2 Work in pairs and complete the following tasks.
1
Do you know the world-renowned broadcasting organizations in the table below? Search for relevant information and fill out the table.
2.Reading
原文
●为互联网制作音频和视频流媒体广播；
●在信号故障情况下，处理紧急抢修和替代节目；
●对各种播送硬件和软件进行维护、安装和故障排除；
●挑选和筛选来自不同地点的馈源，以播送广播或电视节目及商业广告。
职业发展
可能的雇主包括电台和电视台及其广播网络、广播设备公司和互联网传播供应商。许多广播技术员一开始在小规模市场或小型电台电视台工作，在积累必要的经验和技能后，他们常服务于更大、薪水更高的电台或电视台。如果广播技术员能不断学习，确保掌握最新的自动化系统、计算机和电子学方面的知识，就能在就业市场保持竞争力。
Unit 6 Radio and Television Broadcasting
UNIT 6 Contents
1.Warming Up 3. Unit Project
2.Reading 4. China Moments
1. Warming Up
1.Warming Up
Task 1 Match the words or phrases (1–8) with their Chinese translations (A– H).

教师用书massmedia传媒英语词汇解释课文及课后翻译（中传研究生用）Unit_2

Unit 2N ewspaperContents:Keys for ExercisesTranslationSupplementary ReadingPart One Keys for ExercisesI.Please answer the following questions based on the article：1. Not paid subscription，but profit from ad.2. If the newspaper gives a satisfactory account of that which we think we know，our business，our church，our party，it is fairly certain to be immune from violent criticism by us.3. Beyond experience: international and national news; within experience: local news.4. Weekly ，alternative paper，，religious paper，general newspaper，specialized paper etc.5. A variety of features.6. Through news agencies.7. Go outside the field of general news and to the dazzling levels of society，to scandal ，and crime，to sports，pictures，actresses, advice to the lovelorn, highschool notes, women’s pages, buyer’s pages, cooking receipts, chess, whist, gardening comic strips, thundering partisanships. 8. Triangle relationship: newspaper depend upon indirect taxation levied by his advertisers upon his readers, the patronage of the advertisers depends upon the editor’s skill in holding together an effective group pf customers.9. Signed correspondents，executives，men with a knack and flavor of their own.II. T ranslationA.Translate the following paragraph into Chinese.1. 对于期刊的出版发行来说，最接近协议的做法便是在一定时间内的预定，但我相信，这对一家大都市的日报来说并非重要的经济因素。

关于人和传媒的英语句子

关于人和传媒的英语句子第一篇：Mass media is a very important communication tool, through which information can be transmitted to the furthest places in the world. They enable us to communicate with each other and help us overcome the obstacles of time and speed. The various functions of mass media are as follows: second, mass media mainly persuade us through advertisements.As we can see, newspapers, magazines and TV are full of various colorful and persuasive advertisements, which lure us to buy their products. Mass media brings us entertainment, and television and radio provide us with various kinds of daily Programs, movies, books, magazines, etc. have brought us daily entertainment.Mass media will become more and more important in the future. Their functions will be greatly expanded at a very fast speed. Here are just a few examples.中文翻译：大众传媒是一种非常重要的传播工具，信息通过它传递到世界最遥远的地方，它们使我们能够相互交流，帮助我们克服时间和速度的障碍。

大学传媒英语教材译文

大学传媒英语教材译文现代社会日益发展，传媒行业的重要性与日俱增。

而大学传媒英语教材的翻译工作则显得尤为重要。

本文将为大家提供一份质量高、准确度又高的大学传媒英语教材译文。

第一章：导论在这一章中，我们将了解到传媒在当代社会中扮演的重要角色以及相关概念的介绍。

大学传媒英语教材的译文应该准确表达出这些概念的含义。

为此，我们需要将重点放在对中文特定概念的正确翻译上，确保语义的准确传达。

第二章：传媒与社会这一章将探讨传媒与社会之间的相互关系。

语言的运用在此处非常重要，译文应该通过恰当的翻译方式，清晰地表达原文中所包含的观点和论述。

同时，还需要保持段落的连贯性，以确保读者能够准确理解原文的内容。

第三章：传媒伦理与道德在传媒行业中，伦理与道德问题是无法回避的。

为了准确翻译本章内容，译文需要保持中文与英文的语义相符，并对伦理与道德问题进行适当的论述和解释。

在涉及到具体案例或引用外文时，也需要正确处理好相关内容的翻译。

第四章：传媒与传播理论这一章将介绍传媒与传播理论的相关概念及其发展历程。

在翻译过程中，我们需要注重对专有名词的准确翻译，并确保章节标题和子标题的翻译与原文一致。

此外，译文中的语句结构需要简洁明了，以便读者更好地理解。

第五章：广告与宣传广告与宣传是传媒领域的重要组成部分。

在翻译广告与宣传相关内容时，我们需要注重创意的表达，以确保译文能够有效传达原文中的意图和效果。

同时，为了增加阅读的趣味性，可以适当运用修辞手法和引用相关案例。

第六章：新闻与报道新闻与报道是传媒英语教材中的另一个重要主题。

在翻译这一章时，我们需要注意保持新闻的客观性和准确性。

译文要遵循新闻写作原则，并确保对关键信息的准确传达。

此外，为了准确表达特定语境下的意义，适当运用术语翻译是必要的。

第七章：媒体效应研究媒体效应研究是现代传媒学的重要领域之一。

在翻译这一章时，我们需要对相关概念和理论进行准确的传达，并确保译文中的句子逻辑清晰，表达准确。

新闻传媒英语专业词汇

传播 Communication内向/自我传播 Intrapersonal Communication人际传播 Interpersonal Communication群体传播 Group Communication组织传播 Organization Communication大众传播 Mass Communication单向传播 One-Sided Communication双向传播 Two-Sided Communication互动传播 Interactive Communication媒介 Media大众传播媒介 Mass Media新媒介 New Media 新闻洞 News Hold 新闻价值 News Value传播者 Communicator主动传播者 Active Communicator受传者/受众/阅听大众 Audience受众兴趣 Audience Interest受众行为 Audience Activity信息 Information 信号 Signal 讯息 Message 信息熵 Entropy 冗余/冗余信息 Redundancy传播单位 Communication Unit奥斯古德模式 Osgood Model编码 Encode 解码 Decode 信源 Source传播的数学理论 Mathematical Theory of Communication传播渠道 Communication Channel有效传播 Effective Communication传播效果 Effects知识沟 Knowledge-Gap使用与满足模式 Uses and Gratifications Model使用与依从模式 Uses and Dependencys Model口传系统 System of Oral Communication地球村 Global Village内爆 Implosion全球化 Globalization 本土化 Localization 数字化 Digitalization 电子空间 Cyber Space文化帝国主义 Culture Imperialism跨文化传播 Intercultural Communication守门人 Gatekeeper新闻采集者 News Gatherers 新闻加工者 News Processors模式 Model有线效果模式 Limited Effects Model适度效果模式 Moderate Effects Model强大效果模式 Powerful Effects Model子弹论 Bullet Theory两级传播模式 Two-Step Flow Model多级传播模式 Multi-Step Flow Model沉默的螺旋模式 Spiral of Silence Model劝服传播 Persuasive Communication议程设置模式 the Agenda-Setting Model时滞 Time Lag最合适效果跨度 Optimal Effects Pan时间跨度 Time Span公众舆论 Public Opinion选择性接触 Selective Exposure选择性注意 Selective Attention选择性理解 Selective Perception选择性记忆 Selective Retention可信性提示 Credibility Heuristic喜爱提示 Liking Heuristic共识提示 Consensus Heuristic意识形态 Ideology霸权 Hegemony权力话语 Power Discourse视觉文本 Visual Text 文本 Text 超级文本 Hypertext 结构主义 Constructionism解构主义 Deconstructionism文化工业 Culture Industry大众文化 Mass Culture文化研究 Cultural Studies符号学 Semiotics/Semiology 符号 Sign能指与所指 Signified/Signifier非语言符号 Nonverbal Sign非语言传播 Nonverbal Communication意指 Signification话语理论 Theories of Discourse文化期待 Culture Expectations文化批判 Culture Criticizing范式 Paradigm叙事范式 Narrative Paradigm强语境 High Context 弱语境 Low Context功能理论 Functionalism话语分析 Discourse Analysis传播的商品形式 the Commodity Forms of Communication受众商品 Audience Commodity商品化 Commodification 空间化 Spatialization 结构化 Structuration 媒介集中化 Media Conglomeration传媒产业 Media Industry注意力经济 Attention Economy媒介竞争 Media Competition传媒英语专业词汇accredited journalist n. 特派记者advertisement n．广告．advance n．预发消息；预写消息affair n．桃色新闻；绯闻attribution n. 消息出处,消息来源back alley news n. 小道消息back grounding n．新闻背景body n. 新闻正文boil vt．压缩篇幅box n. 花边新闻brief n. 简讯bulletin n．新闻简报byline n. 署名文章contribution n．投给报刊的稿件;投稿contributor n．投稿人copy desk n．新闻编辑部correspondent n.驻外记者；常驻外埠记者cover vt．采访;采写covert coverage 隐性采访;秘密采访daily n．日报dateline n．新闻电头deadline n．截稿时间dig vt．深入采访；追踪新闻线索；“挖”新闻digest n．文摘editorial n．社论editorial office 编辑部editor's notes 编者按exclusive n．独家新闻expose n．揭丑新闻；新闻曝光extra n．号外feature n．特写；专稿feedback n．信息反馈folo =follow-up n．连续报道Fourth Estate 第四等级新闻界的别称freedom of the Press 新闻自由hard news 硬新闻;纯消息headline n．新闻标题；内容提要hearsay n．小道消息highlights n. 要闻hot news 热点新闻human interest 人情味in-depth reporting 深度报道interpretative reporting 解释性报道inverted pyramid 倒金字塔写作结构investigative reporting 调查性报道journalism n．新闻业;新闻学journalist n．新闻记者lead n．导语libel n. 诽谤罪makeup n. 版面设计man of the year 年度新闻人物,年度风云人物mass communication 大众传播学mass media 大众传播媒介master head n．报头;报名media n.媒介,媒体morgue n．报刊资料室news agency 通讯社news clue 新闻线索news peg 新闻线索,新闻电头newsprint n．新闻纸news value 新闻价值nose for news 新闻敏感obituary n．讣告periodical n．期刊pipeline n．匿名消息来源popular paper 大众化报纸；通俗报纸press n．报界；新闻界press conference 新闻发布会;记者招待台press law 新闻法profile n. 人物专访；人物特写proofreader n．校对员pseudo event 假新闻quality paper 高级报纸；严肃报纸quarterly n．季刊readability n．可读性reader''s interest 读者兴越reject vt．退弃稿件remuneration n. 稿费;稿酬reporter n．记者rewrite vt. 改写稿件,改稿round-up n．综合消息scandal n．丑闻scoop vt.“抢”新闻 n．独家新闻sensational a．耸人听闻的；具有轰动效应的sex scandal 桃色新闻sidebar n．花絮新闻slant n．主观报道；片面报道slink ink “爬格子”soft news 软新闻source n．新闻来源；消息灵通人士spike vt．退弃稿件；“枪毙”稿件stone vt．拼版story n．消息;稿件;文章stringer n．特约记者;通讯员subhead n．小标题；副标题supplement n．号外;副刊;增刊timeliness n．时效性;时新性update n．更新新闻内容,增强时效性watchdog n.&vt.舆论监督weekly n．周报wire service n．通讯社报业相关词汇英语daily 日报morning edition 晨报evening edition 晚报quality paper 高级报纸popular paper 大众报纸evening paper 晚报government organ 官报part organ 党报trade paper 商界报纸Newspaper Week新闻周刊the front page 头版,第一版bulldog edition 晨版article 记事headline 标题banner headline 头号大标题byline 标题下署名之行dateline 日期、发稿地之行big news 头条新闻hot news 最新新闻exclusive news 独家新闻scoop 特讯feature 特写,花絮criticism 评论editorial 社论review,comment 时评book review 书评topicality 时事问题city news 社会新闻public notice 公告flash-news 大新闻extra 号外news blackout新闻管制yellow sheet 低俗新闻newspaper office 报社publisher 发行人proprieter 社长bureau chief, copy chief 总编辑editor-in-chief 总主笔editor 编辑, 主笔newsman, newspaperman, journalist新闻记者distribution 发行circulation 发行份数newsstand, kiosk 报摊newspaper agency 报纸代售处newsboy 报童subscription rate 报费newsprint新闻用纸Fleet Street 舰队街periodical 期刊pre-dated 提前出版的world news 国际新闻home news 国内新闻news agency 新闻社editor 编辑commentator 评论员reporter, correspondent, journalist 记者resident correspondent 常驻记者specialcorrespondent 特派记者editorial, leading article 社论feature, feature article 特写news report, news story, news coverage 新闻报导editor’s note 编者按editing 编辑工作editor 编辑者央视部分栏目名称英译初探－传媒行业焦点访谈 Topics in Focus新闻调查 News Probe新闻30分 News in 30 Minutes春节联欢晚会 Spring Festival Gala Evening泰晤士报 Times每日电讯报 The Daily Telegraph卫报 The Guardian金融时报 The Financial Times每日快报 The Daily Express每日邮报 The Daily Mail每日镜报 Daily Mirror。

纸业专业英语词汇翻译（M3）_新闻传媒英语词汇

mixipap 代铝盖用纸（聚酯复合纸，商业名称）mixture 混合物mode of operation 操作方式model 模型物model substance 模型物质modern stock maker 内循环精磨机modification 变性，改性modified cellulose 变性纤维素modified starch 变性淀粉modifier 调节剂，改良剂modify 改性，变性；调节modifying treatment 调节处理module 模数；组件，模块；存贮体modulus 模数，模量modulus of elasticity 弹性模数modulus of rigidity 刚性模数modulus of rupture 破裂模数modulus of shearing 剪切模数mog oak (quercus pedunculata) 复橡，英国栎moist 湿的，湿润的moist calendering 湿压光moist free 不含水分的，无水的moistener 增湿器，润湿器moistening 润湿moisture 水分moisture barrier 防潮衬层moisture content 水分含量moisture control 水分控制moisture expansivity 润胀率moisture free weight 无水重量moisture meter 水分测定仪moisture pickup 吸湿量moisture proof 防潮moisture proof carton 防潮纸盒纸板moisture proofness 防潮性moisture regain 回潮，吸湿moisture resistance 防潮性（能）moisture resisting coating 防潮涂布moisture set ink 快干油墨moisture setting 风干处理moisture test 水分测定moisture vapor transmission 透汽率moisture welts 湿边molar heat capacity 克分子热容mold 塑模；造型，翻砂；霉菌mold felt 圆网造纸机用毛毯mold resistance 抗菌性能moldability 造型性能；塑模性能molded products 模制品molded pulp package 模压纸浆块molded pulp products 模压纸浆制品molding 塑模；造型；翻砂molding machine 铸模机；制模机molectron 集成电路；组合件molecular hond 分子键molecular distillation 分子蒸馏molecular link 分子键molecular sieve 分子筛molecular structure 分子结构molecular transposition 分子重排molecular weight 分子量molecule 分子monitor 监测器，监控器；监测monitoring 监测；监控monitoring point 监测点，检测点monocotyledon 单子叶植物monocyclic terpene 单环萜（烯）monofilament 单丝monolayer 单层monomer 单体monophase 单相monorail 单轨monosaccharide 单糖monose 单糖monoterpene 单萜烯monotype machine 自动铸字机monsize 强化松香胶montan wax 褐煤蜡monterey pine (pinus radoata d.don) 辐射松montmorilionite 蒙脱石，蒙脱土（酸性白土之一种）mordant 媒染的；媒染剂mordanting bath 浸色浴morphological characteristics 形态特征morphology 形态学mortar 研钵，乳钵；灰泥mother liquor 母液motor 电（动）机motor excitation 电机励磁motor generator (set) 电动机发电组mottle 斑点；色调不匀称（纸病）mottle color 花斑着色；（漂白浆）色调欠匀称（纸病）mottled finish 花斑光滑加工mottling 花斑mo(u)ld 模型；圆网mo(u)ld felt 下毛毯mo(u)ld machine 圆网造纸机mountain-elm (ulmus montana with.) 山榆mountain hemlock (tsuga mertensiana sarg.) 美国西部铁杉mountain mahogany （taxus brevifolia nutt.) 短叶紫杉mountain-maple (acer spicatum l.) 山槭mountain-pine (pinus montana mill.) 中欧山松mountain spruce (picea engelmanoii) 恩式云杉mountain weymouth pine (pinus monticola dougl.) 美国五叶松mountain white pine 美国五叶松mounting 支架；安设mounting test 吸收性能试验movable wire frame 移动式网案moving coil instrument 动圈式仪表，磁电式仪表moyno pump 轴流泵mucic acid 粘酸，半乳糖二酸mucilage 粘质；胶水mud 白泥mud agitating tank 白泥搅拌槽mud agitator 白泥搅拌器mud filter 白泥过滤机，真空洗渣机mud storage tank 白泥贮槽muffle 消声器；罩muffle furnace 隔焰炉mugho pine (pinus mugl var. muphus zenari.) 欧洲山松mulberry (morus) 桑（属）mullen 耐破度muller 研磨机multi-band dryer 多带干燥室kmulti-cellular suction roll 蜂窝型真空辊，蜂巢式真空辊multi-component coating 多组分涂布multi-cylinder board machine 多圆网纸板机multi-cylinder machine 多圆网造纸机multi-cylinder washer 多圆鼓洗涤机multi-effect evaporator 多效蒸发器multi-filament 复丝multi-foil 脱水板组，案板组multi-former mf式压力上浆圆网成形器multi-fourdrinier machine 多长网造纸机multi-jet condenser 多喷嘴冷凝器multi-jet (cylinder)former 双流浆均压力成形圆网机multi-knife chipper 多刀削片机multi-layer 多层multi-layered ray 多层髓线multi-lith 胶版印刷机multi-motor drive 多电机传动multi-pass exchanger 多程换热器，多程热交换器multi-ply 多层multi-shear cutting 多剪切裁切multi-stage pump 多级泵multi-strand log haul-up 横向拉木机multi-vat (board)machine 多圆网造纸机multi-wire machine 多网造纸机multiple bedplate beater 多底刀打浆机multiple blade circular saw 多刀圆锯multiple blade unit 多刀装置multiple coating 多层涂布multiple deck chip screen 多层木片筛multiple deck dryer 多层烘缸multiple effect evaporator 多效蒸发器multiple phase structure 多相结构multiple ply former 多层纸页成形器multiple ply dheet 多层纸页multiple saw slasher 复式锯木机multiple stage washer 多段洗涤机multiple table wasner 多层平板洗涤机multiple use 万能multiple weave cotton dryer felt 多层棉织干燥帆布multiplex (head) box 多段网前箱muultipress wet machine 多段压榨湿抄机multiroll beater 多辊打浆机multiserial ray 多层髓线multistage beating 多段打浆multistage bleaching 多段漂白multistage settling tank 多段澄清槽multistage washing 多段洗涤multiwall paper bag 多层纸袋multiwall paper sack 多层纸袋municipal waste 城市垃圾，城市废料municipal waste water 城市废水muriatic acid 盐酸murray pine (pinus contorta loud.) 山地松murray cascade evaporator 管式圆盘蒸发器m paper 次品纸macaroni paper 通心粉包装纸machine coated paper （纸）机上涂布纸machine creped paper （纸）机上皱纹纸machine finish(ed) paper （纸）机上光泽纸machine finish cover paper 双面光封皮纸machine glazed paper 有光纸machine made paper 机制纸magazine paper (for printing imitation) 画报印刷纸magnetic ink character reader paper 磁性墨水文字阅读器用纸magnetic phonographic recording paper 磁带录音纸magnetic recording paper 磁性录音带纸magnetically sensitive recording paper 磁感记录纸magnetized paper 磁性纸manifold paper 打字纸manila paper 马尼拉纸，高强度纸张manila drawing paper 淡黄色图画纸manila rope paper 马尼拉纸绳纸map paper 地图纸marbled paper 大理石花纹纸maritime(chart) paper 海图纸market paper 商品包装纸masking paper 复面纸；遮蔽纸massey paper 机上涂布纸match(box) paper 火柴盒纸match book cover paper 火柴本封面纸match label paper 火柴盒用商标纸matrix paper 字型纸matrix tissue paper 字型薄纸matt paper 无光泽纸matt art paper 无光泽美术纸matt coated paper (for printing) 无光泽印刷涂布纸mechanical paper 含磨木浆的纸张mechanical deckle edge paper 机械加工切边的纸张medicated paper 加药品的纸张medium fine printing paper 中等质量印刷纸mellow paper 调湿纸张metachromtype paper 变色纸metal fiber paper 金属纤维纸；金属箔纸metal foil body paper 金属箔纸原纸metallic paper 金属（涂布）纸metallized paper 拟金属纸meter paper 仪表用纸m.f. paper 双面光纸m.g. paper 有光纸m.g. offset paper 单面胶版印刷纸m.g. wrapping paper 鸡皮纸mica paper 云母纸mica base paper 云母带原纸mica coated paper 云母涂布纸micr paper 磁性墨水文字阅读器用纸microfilm enlargement positive 微胶卷放大纸microsphere paper 松厚纸middle fine printing paper 中等质量印刷纸mildew proof paper 防霉纸millimeter paper 座标纸mimeo paper 复写纸mimeograph paper 复印纸mimeotype stencill paper 打印蜡纸mineral fiber paper 矿物纤维纸mixed paper 杂废纸modified paper 变性纸moist recording paper 湿式记录纸；渔群探测记录纸；河海探深记录纸moist proof paper paper paper paper paper paper paper 防潮纸mold resistant paper 防霉纸monotype paper 自动铸字机用纸morocco paper 莫尔斯电报纸mother of pearl paper 贝壳纸mothproof paper 防虫纸，防蛀纸mottled paper 灰衬纸，花岗石纹纸mould paper 字型纸mould-made paper 仿手工纸mould resistant paper 防霉纸mounting paper 裱画纸mulch paper 育苗纸mulch base paper 育苗原纸multicolor printing paper 彩色印刷纸multigraph paper 油印纸multiplier paper 复写纸multi-wall bag kraft paper 多层牛皮袋纸munition paper 弹药包装纸music paper 乐谱纸music lithograph paper 乐谱石版印刷纸music printing paper 乐谱纸magnefite process 亚硫酸镁法（制浆）magnesium sulfite process 亚硫酸氢镁法（制浆）manufacturing process 生产过程，生产方法mason explosion process mason高压蒸汽爆破法制浆masonite process mason高压蒸汽爆破法制浆matheison process matheison二氧化硫还原法制二氧化氯mechano-chemical process 机械化学法（制浆）melt blowing process (for nonwovens) （无纺布）热熔高速空气喷制法membrane process （废水处理）薄膜技术milk of lime process 石灰乳法（吸收系统）mitscherlich process 亚硫酸盐慢煮方法monosulfite process 中性亚硫酸盐法制浆morterud process morterud亚硫酸盐间接加热蒸煮mosco & moscon pulping process m.m.超薄木片汽相蒸煮法moxy process 多硫化物硫酸盐法multistage process 多段处理magnefite pulping 亚硫酸镁法制浆magnesium base multistage pulping 亚硫酸镁法分级蒸煮magnesium base sulfite pulping 亚硫酸镁法制浆mechanical pulping 机构落地制浆monosulfite pulping 中性亚硫酸盐法制浆multistage pulping 分级蒸煮macerated straw pulp 浸渍草浆magnefite pulp 亚硫酸镁法纸浆manila pulp 马尼拉麻浆market pulp 商品浆mechanical(wood) pulp 机械木浆，磨木浆mechanical straw pulp 机械覃浆mechano-chemical pulp 机械化学浆molded pulp 模制用浆moulding pulp 铸型纸用浆monosulfite pulp 中性亚硫酸盐浆marx (conical) saveall 锥底白水回收塔machine glazed tissue 邮封纸m.g. tissue 邮封纸manifold tissue 打字纸mitsubishi 日本三菱公司。

传媒英语视频英语及翻译

Unit 01 School life单位01学校生活Clip 1 Healthy eating夹1健康饮食Woman 1: The schools are doing it because they’ve got to promote healthy eating and I think it’s the right message. But I think really they should target the parents beforehand, because I think i t’s quite sad for the children to have things in there and then to take them away.女人1:学校正在做它,因为他们必须促进健康饮食,我认为这是正确的信息。

但我真的认为他们应以父母事先为目标,因为我认为它很悲伤的孩子在那里,然后拿走。

Woman 2: I think it’s a good idea. I think children should eat healthy while they’re at school. Treats should be at weekends or after school.女士2:我认为这是一个好主意。

我认为孩子们应该吃健康,而他们在学校。

治疗应该在周末或放学后。

Man 1: So what is allowed in children’s lunch bags? Well, here I have an array of food. Good and bad.男士1:允许孩子们的午餐袋是什么呢?好吧,在这里我有一个数组的食物。

好的与坏的。

Man 2: Sandwiches, pasta, fruit and nuts are fine. Sweets, crisps, fizzy[1] drinks and chocolate though are set to be taken away.男人2:三明治、面条、水果与坚果都很好。

传媒常用英文单词

2023年考研英语翻译真题译文

2023 年考研英语翻译真题解析Television is one of the means by which these feelings are created and conveyed—and perhaps never before has it served so much to connect different peoples and nations as is the recent events in Europe。

译文：电视是引发和传播这些感受的方式之一——在连接不同民族和国家之间的关系方面，电视以前或许还从来没有像在欧洲最近发生的大事中那样，起过如此重大的作用。

In Europe, as elsewhere multi-media groups have been increasingly successful groups which bring together television, radio newspapers, magazines and publishing houses that work in relationship to one another.翻译：在欧洲，就像其它地方一样，各传媒集团越来越成功，整合了电视台，电台，报社，杂志社和出版社，并使之相互合作This alone demonstrates that the television business is not an easy world to survive, in a fact underlined by statistics that show that out of eighty European television network, no less than 50% took a loss in 1989.翻译：仅仅这一切就足以证明，电视行业绝非简洁生存的地方，统计数据说明，欧洲 80 个电视网络中，在 1989 年有不少于 50%患病了亏损。

传媒英语翻译

传媒英语翻译Media Translation: 700 WordsMedia plays a significant role in society, as it acts as a powerful tool for spreading information, influencing opinions, and shaping public discourse. In today's digital age, media has become even more pervasive and accessible, reaching a wider audience than ever before. As a result, media translation has become increasingly important in ensuring that content is effectively communicated across different cultures and languages.Media translation involves translating content from one language to another, while maintaining the intended message and tone. It is essential for media professionals to have a strong command of both the source and target languages, as well as a deep understanding of the cultural and social context in which the content is being translated.One of the main challenges in media translation is finding the right balance between fidelity and fluency. Fidelity refers to the accuracy and faithfulness to the original text, while fluency relates to the readability and naturalness of the translation. A good media translator must strike a balance between these two aspects to ensure that the final product is both accurate and engaging for the target audience.Another challenge in media translation is dealing with cultural and linguistic nuances. Different languages often have unique ways of expressing concepts and ideas, and it is important for media translators to find equivalent expressions that convey the samemeaning. Additionally, cultural references and idiomatic expressions can pose difficulties in translation, as they may not have an equivalent in the target language. Here, translators can employ strategies such as localization or adaptation to ensure that the content resonates with the target audience.Furthermore, media translators need to be aware of the ethical considerations that come with their job. Media is a powerful tool that can shape public opinion, and mistranslation or misinterpretation of content can have serious consequences. Translators must be mindful of potential biases or misrepresentations in the original text and strive to provide an accurate and unbiased translation.In addition to traditional media, such as newspapers, magazines, and television, media translation now also encompasses online content and social media. With the rise of digital platforms, media is consumed and shared at an unprecedented rate. As a result, media translators must keep up with the evolving language and trends in the digital sphere, as well as the specific challenges that come with translating content for online platforms.Overall, media translation is an essential aspect of global communication and cultural exchange. It allows for the dissemination of information across different languages and cultures, fostering understanding and dialogue. As the media landscape continues to evolve, media translators will continue to play a crucial role in bridging linguistic and cultural gaps, ensuring that content is accurately and effectively conveyed to a diverse audience.。

传媒英语怎么说

传媒英语怎么说推荐文章渥太华用英语怎么说热度：文莱用英语怎么说热度：上学用英语怎么说热度：景点用英语怎么说热度：粗鲁用英语怎么说热度：传媒，就是传播各种信息的媒体。

传播媒体或称“传媒”、“媒体”或“媒介”，指传播信息资讯的载体，即信息传播过程中从传播者到接收者之间携带和传递信息的一切形式的物质工具。

那么，你知道传媒的英文怎么说吗?传媒的英文释义：media传媒的英文例句：对新闻传媒和新闻事业进行管理，是传媒发展中的一个重要问题。

The management is very important in the development of news and media.号外是一种颇有价值的纸质传媒。

The extra edition is a kind of the valuable paper media.香港大众传媒是有责任推进民众参与选举。

The mass media has the responsibility to encourage public participation.这个观念被大众传媒广泛地宣传，大众广泛接受。

The idea is widely propagated by the mass media and widely believed.传媒产业是信息社会里最活跃、变动最频繁的产业部门。

Media industry is the most active department in this information society.这个工厂投产的新机器广获传媒报道。

The launch of their new machines in this factory received much media coverage.因此，他们开始利用大众传媒来为他们做宣传。

So they started using mass media to do the shouting for them.这篇文章剖析了传媒对男同性恋者的描述。

新闻传播学专业英语教程(第二版)第十二单元

Economic Foundation of Mass Media公共媒体的经济基础John VivianThe mass media are expensive to set up and operate. The equipment and facilities require major investment. Meeting the payroll requires a bankroll. Print media must buy paper by the ton. Broadcasters have gigantic electricity bills to pump their messages through the ether.To meet their expenses, the mass media sell their product in two ways. Either they derive their income from selling a product directly to mass audience, as do the movie, record and book industries, or they derive their income from advertisers who place advertisements for mass audiences that the media provide, as do newspapers, magazines, radio and television. In short , the mass media operate in capitalistic environment, and, with few exceptions, they are ill business to make money.Advertising Revenue. Advertisers pay the mass media for access to potential customers. From print media, advertisers buy space. From broadcasters, they buy time.Generally, the more potential customers a media company can deliver to advertisers, the more advertisers are charged for time or place. CBS had 40 million viewers for the 1996 Super Bowl, and it charged $1.3 million for a 30-second commercial. A spot on a daytime program, with a fraction of the Super Bowl audience, typically goes for $ 85,000. Time magazine, claiming a 4.6 million circulation, charges $ 138,200 for a full-page advertisement. If Time’s circulation were to plummet, so would its advertising rates. Although there are exceptions, newspapers, magazines, television and radio support themselves with advertising revenues.Book publishers once relied solely on readers for revenue, but that has changed. Today, book publishers charge for film rights whenever Hollywood turns a book into a movie or a television program. The result is that publishing houses now profit indirectly from the advertising revenue that television networks pull in from broadcasting movies.Movies too have come to benefit from advertising. Until the 1950s, movies relied entirely on box-office receipts for profits, but movie makers now calculate what profits they can realize not only from “movie-house traffic” but also from recycling their movies through advertising-supported television and home videos. The home video aftermarket, in fact, now accounts for the lion’s share of movie studio income. Today, movie makers even pick up advertising directly by charging commercial companies to include their products in the scenes they shoot.Circulation Revenue. While some advertising-supported mass media, such as network television, do not charge their audiences, others do, Wall Street Journal readers pay 75 cents a copy at the newsrack(新闻源阅读器), Rolling Stone costs $3.95. Little if any of the newsrack charge or even subscription revenue ends up with the Wall Street Journal or Rolling Stone. Distribution is costly, and distributors all along the way take their cut. For some publications, however,subscription income makes the difference between profit and loss.Direct audience payments have emerged in recent years in broadcasting. Cable subscribers pay a monthly fee. Audience support is the basis of subscription television like commercial-free HBO. Noncommercial broadcasting, including the Public Broadcasting Service and National Public Radio, relies heavily on viewer and listenercontributions. Record makers,movie makers and book publishers depend on direct sales to the consumer.Besides advertising and circulation revenue, some media units derive income from other sources, including donations.Audience Donations. Audience donations are important to some media operations. Public radio and television stations, which carry no advertising, solicit their audience for contributions. On-air fund drives, usually running one week twice a year, raise as much as 30 percent of many stations budgets. Why do listeners and viewers cough up $50 or more for public-stations programming when there is so much free media available? On their fund drives, the stations emphasize their heavy emphasis on public affairs and high-brow cultural content, which is hard to find in advertising-supported media. The stations then state, quite frankly, the continuance of the programming is dependent on volunteer contributions. The pitches take many tacks, some of dubious logic, some guilt trips, and some carrying an implied threat.Even so, they raise significant funding:◇”You pay for your newspaper, so why not your news from NPR?”◇”Do your share. Don’t leach（被过滤）on your neighbors’contributions.”◇”If we don’t receive your pledge, we may not be able to continue the quality of programming you’ve come to expect.”Private Support. The Christian Science Monitor, which maintains an expensive staff of foreign correspondents, has lost money for 30 years. Neither advertising norsubscription income is sufficient to meet expenses. In recent years, the Monito r has been in red $12 million to $16 million a year. The losses were made up as always by the Christian Science Church（基督教科学会）, which sees part of its mission as providing quality news coverage of world affairs. Similarly, the Unification Church of the Reverend Sun Myung Moon（牧师）underwrites the money-losing Washington Times.Private support, largely from philanthropic organizations, helps keep the Public Broadcasting Service and National Public Radio on the air. The Federal Communications Commission does not allow PBS, NPR or their affiliate stations to accept advertising.Many limited-circulation publications are supported by organizations that seek to influence limited audience. Corporations like Exxon produce classy magazines geared for opinion leaders--state legislators, municipal officials and college professors. Special interest groups such as the trucking industry, religious denominations and professional groups produce ad-free publications and video productions to promote their views.Government Subsidies. The idea of government support for the mass media might seem contrary to the democratic ideal of a press that is fiercely independent of government, if not adversarial. The fact, however, is that Congress has provided as much as $286 million a year in tax-generated dollars for a quasi-government agency, the Corporation for Public Broadcasting, to funnel to the nation’s noncommercial television and radio system. Buffers are built into the structure to prevent governmental interference in programming. The buffers seem generally to have worked. Some states, including Minnesota, New Mexico and Wisconsin, provide state tax dollars for noncommercial broadcasting.Government dollars also constitute a small portion of mass media advertising revenue. State legislatures appropriate money to buy television and broadcast time, as well as newspaper and magazine space, to promote tourism and to attract new industry. The Defense Department buys space in publications for recruiting troops. TheU.S.Postal Service promotes its services through advertising. Newspapers and magazines benefit from discount postal rates, a kind of government subsidy.Some states require regulated industries,such as insurance companies, to buy space in the state’s newspapers to publicize their financial reports. Although these reports, called legal advertisements or legals, are in tiny agate type, the same size as classified ads, the fees from them are important income for many publications. Some publications also have an indirect subsidy from school boards and other government units that are required by law to publish their minutes and sometimes budgetsand other documents. These too are called legals.Auxiliary Enterprises. Many media companies have non-media enterprises that generate income that can relieve the profit pressure on their media operations. For years, the Chicago Tribune made handsome profits selling newsprint from its Canadian paper factories. Such auxiliary enterprises can tide the media properties through lean times. In 1997, the Public Broadcasting System decided to exploit its brand name by stepping up the marketing of PBS products and services. Many PBS and NPR affiliates issue catalogs with T-shirts, tapes, toys and trinkets that are spin-offs公共媒体的经济基础公共媒体的成立和运营是昂贵的。

传媒英语参考答案大全

传媒英语参考答案大全传媒英语参考答案大全随着全球化的加速发展，传媒行业在当今社会中扮演着越来越重要的角色。

无论是新闻、广告、电影还是社交媒体，传媒英语已经成为了不可或缺的一部分。

在这个信息爆炸的时代，人们对于传媒英语参考答案的需求也越来越大。

本文将为您介绍一些常见的传媒英语参考答案，帮助您更好地理解和应用这些词汇和短语。

一、新闻英语参考答案1. Headline（标题）：The headline of a news article is a concise and attention-grabbing summary of the main story. It aims to capture the reader's interest and provide a glimpse into the content of the article.2. Breaking news（突发新闻）：Breaking news refers to the latest and most important news stories that are happening in real-time. These stories are often unexpected and have a significant impact on society.3. Exclusive interview（独家采访）：An exclusive interview is an interview that is granted to only one news organization or journalist. It provides unique insightsor information that is not available elsewhere.4. Press conference（新闻发布会）：A press conference is a formal meeting where a spokesperson or public figure addresses the media and answers their questions. It is often used to make important announcements or clarify information.二、广告英语参考答案1. Target audience（目标受众）：The target audience refers to the specific group of people that an advertisement is designed to reach and influence. It is important for advertisers to understand their target audience in order to create effective and persuasive ads.2. Call to action（号召行动）：A call to action is a statement or instruction that encourages the viewer or reader of an advertisement to take a specific action, such as making a purchase or visiting a website. It is a crucial element in driving consumer engagement.3. Branding（品牌推广）：Branding refers to the process of creating a unique and recognizable image or identity for a product or company. It involves the use of consistent visual elements, such as logos and slogans, to establish a strong brand presence in the market.4. Product placement（植入式广告）：Product placement is a form of advertising where branded products or references are strategically placed within movies, TV shows, or other forms of media. It aims to subtly promote the product and create a positive association with the audience.三、影视英语参考答案1. Plot（剧情）：The plot of a movie or TV show refers to the sequence of events and actions that make up the story. It includes the main conflict, character development, and resolution.2. Cinematography（摄影技术）：Cinematography is the art and technique of capturing and recording images on film or digital media. It involves variousaspects such as camera angles, lighting, and composition to create visually appealing and meaningful shots.3. Soundtrack（原声音乐）：The soundtrack of a movie or TV show is the music that accompanies the visuals. It helps to set the mood, enhance emotions, and create a more immersive viewing experience.4. Box office（票房）：Box office refers to the amount of money that a movie earns from ticket sales. It is often used as a measure of a film's commercial success and popularity.四、社交媒体英语参考答案1. Hashtag（话题标签）：A hashtag is a word or phrase preceded by the '#' symbol that is used to categorize and organize content on social media platforms. It helps users discover and participate in conversations about specific topics.2. Influencer（社交媒体影响者）：An influencer is an individual who has a significant following on social media and can influence the opinions and behaviors of their audience. They often collaborate with brands to promote products or services.3. Viral（病毒式传播）：When something goes viral on social media, it means that it spreads rapidly and extensively among users. This can be a video, meme, or any other piece of content that captures the attention and interest of a large audience.4. Engagement（互动）：Engagement refers to the level of interaction andinvolvement that users have with social media content. It can include likes, comments, shares, and other forms of participation.总结：传媒英语参考答案大全涵盖了新闻、广告、影视和社交媒体等领域常见的词汇和短语。