1.双十一的由来

1.双十一的由来：

随着社会的演变人们通常把11月11日戏称为“光棍节”，近几年光棍节更多的被大众称之为“双十一”，原因在于阿里巴巴集团的光棍节促销活动把“光棍节”变成了“双十一购物狂欢节”。

With the rapid development of society, in China people begins to call the date Nov.11th as Singles' Day, especially during the recent years it has been known as Double 11, for the reason that the promotion of Alibaba Group turned the Singles' Day into a purchasing carnival.

根据阿里巴巴集团发布的数据，2012年11月11日，支付宝的总销

售额达到191亿元，是2011年总销售额的三倍多。其中天猫商城达

成了132亿元，业绩同比增长了约293%。淘宝则完成59亿元，同比增长了204%。

According to the data from Alibaba Group, the total sale of Alipay on the day Nov.11, 2012 turned out to be 19.1 billion yuan, which is three times of the year 2011. Among it T-Mall occupied 13.2 billion, which is about a 293 percent year-on-year growth. While Taobao occupied the rest 5.9 billion, about 204 percent growth.

光棍节由带有草根调侃气息的节日转型为电商购物狂欢节，其成功是有目共睹的，而这其中蕴含的营销理念令人深思。

The transformation of Singles' Day from a grass-rooted festival

to a E-Business purchasing carnival is absolutely quite a success that the marketing concept concealed is really worth of deep thinking.

The origin of the double eleven. 双十一的来源

Double eleven, is also in November 11th, there are four Arabia digital "1" shape of the four pillars of smooth stick this day date in singles, and has a single meaning in Chinese, so's Day is an offbeat holiday singles, this day was designated as "singles day" (One "s Day) however, this day is called the big day. Singles Day is produced in the campus, and through the Internet and other media, and gradually formed a hoodlum Festival culture.

With the development of electronic commerce, we see the electronic commerce industry rapid development momentum, most enterprises have to enter the online sales platform, e-commerce has become an indispensable marketing channels, the face of endless business "price war", businesses will look in the November 11th "singles day", each big large electronic commerce web site the general will use this day to carry out a number of large-scale discount promotion activities, to increase sales. This day has become the electronic commerce industry promotion day, consumer frenzy of shopping, collective Fengqiang Carnival Festival, we usually call the shopping carnival.

"11.11 shopping Carnival" began in 2009, this year is the fourth year. As the largest annual spending spree, 11.11 is a very good opportunity, so that consumers can understand the Internet has so many good brand, good commodity. Double eleven not only discount sales, businesses need to develop stronger electric capacity, the rhythm of the marketing strategy can make big promotion success. Do some optimizations in the marketing communication level, in order to promote the development of business. This day is called the shopping carnival, many businesses have launched discounted promotional activities. In the day to day sales high, can be called classic retail market.