Business Report Writing
BUSINESS-REPORT商务英语写作
BUSINESS REPORTINCREASING THE DEPARTMENT STORE’S PROFITSFORINCREASING THE DEPARTMENT STORE’S PROFITSPrepared forJohn SmithGeneral Manager HARRODS department storePrepared byPeter AlbertChief advisorTWCBJuly 15, 2013MEMODATE: 07/15/2013TO: John SmithFROM: Peter AlbertSUBJECT: INCREASING PROFITSHere is the report you requested on Jul.12, 2013 on the department store’s profits.Your uneasiness was right. As we only focused on some high-quality products, we can’t expand market share in other aspects, then the profits fell sharply.The solutions to the problem are clear. We need to take some cares in other marketing.•Set up some convenience stores, discount stores and speciality stores as competition did.•Expand foreign retail chains in some economically potent states like China and Japan.•Make transition of service mode to follow the consumer demands.Thank you for giving me the opportunity to work on this assignment. If you have any questions about the report, please call me.Executive SummaryIn the past six months, the profits of Harrods department store’s fell sharply. As a result, several similar famous store groups are now heavily in debt. The report studies the cause of the fell and recommends solutions to the problems.Causes of the fellWe have found three causes relating to the fell:•Market Positioning is inflexible.•The Foreign market didn’t develop well.•Service concept was out of date.Some positions and service concepts are out of date, it’s lower customer satisfaction. We also found that a large number of staff numbers and managers lack awareness to follow with customer’s consumption concept. Harrods department store may start training their staff to keep up with modern customer’s idea.Measures to Increase the Profits•Set up some convenience stores, discount stores and speciality stores as competition did.•Expand foreign retail chains in some economically potent states like China and Japan.•Training staff. Make transition of service mode to follow the consumer demands.Estimates for Implementing the ProposalMost of the expenses of implementing the measures will be on set up new stores and expand foreign retail chains. They are estimated to be 25, 0000 pounds.Table of ContentsExecutive Summary ⅲIntroduction 1 Purpose, Scope, and Challenges 1 Methods 2The Decreasing Profits in Harrods Department Store 2 25% Decreasing compared with 2011 2 Competition’s Average Profits in 2011&2013 2 Major Causes of the Decreasing 3Impact on Harrods Department store 4 More Funds Needed to Increasing Profits 4 Jeopardizing the Harrods’ Brand Reputation 4Methods for Increasing the Profits 5 Three Ways to Increasing the Profits 5The Fund Needed to Carry Out the Measures 6 Conclusions and Recommendations 6Supplementary Parts7 Appendix 7 Bibliography 8Part One IntroductionIn last several months, there’s sharply profits fell showed on the financial reporting form Harrods department store. Our company, TWCB, as requested the solution by Harrods department store’s manager, we immediately looked into the matter and found three problems which may have caused the decreasing. The fiscal third quarter of this fiscal year will end in two months. We will do everything to solve the problems before customers switch and never to return.In this report, I will describe the problems we found in the department store and propose three possible measures to solve them and the estimated cost.1.Purpose, Scope, and Challenges·Purpose: the purpose of this report is to analyze what caused the problem and how can we solve it as soon as possible. The report gives the result of the investigation.·Scope: we immediately formed two teams, one of which checked the department store regularly and the other conducted a survey on customer. The first team hangs around the store for 7 days in a row and constantly does some shopping to see how the service feels like.The second team designed questionnaires collecting customer’s comments on the store. The result was not as bad as we had expected. But the store should do something before it becomes a real problem.·Challenges: the department store has been facing tremendous challenges and pressure as the number of competitions grows at high speed each year. For instance, some customers select one store visit regularly out of ten. Our store is facing increasing competitive pressure.2.MethodsWe conducted the investigation through two methods: interviews and questionnaires. We sent out 1000 questionnaires and 800 customers responded to them. 300 customers chosen randomly from customer questionnaire’s numbers were interviewed.Part TwoThe Decreasing Profits in Harrods Department StoreIn last six months, there’s sharply profits fell showed on the financial reporting form Harrods department store. We did research on the decreasing problem.1.25% Decreasing compared with 2011After the research, we found that under the strategy of Harrods, to offer a wide choice of products and personalized service, the department store has worked well until st year, however, profits fell sharply and results for the first six months of this year have been disappointing. Then we did a comparing with this store’s profits from January to June in 2011 and 2013, there is the chart:petition’s Average Profits in 2011&2013After compared with our own store’s profits in 2011, one of our team did research on our competition’s average profits in 2011&2013. Here is the table (on next page):0.511.522.533.5From the table, we can see that, when Harrods department store ’s profits decreasing sharply in this two year, the competition has grown a lot; it gives us a great competitive pressure at now and future. We need to do something to change the bad situation.3. Major Causes of the DecreasingFrom the research, we can see the major problems which caused the decreasing, and we summarized them as follows:• As we only focused on some high-quality products, we can ’t expandmarket share in other aspects, our market positioning is inflexible.• As economic globalization becomes strong, our foreign marketshould develop more deep and widely.• Our strategy is good, but it didn ’t pay attention to nowadaysshopping fashion. Service concept was out of date.We must take concrete measures to solve all the problems.Impact on Harrods Department storeThe decreasing of the profits not only made damage to the economic interests of Harrods department store, it wills also jeopardizing the Harrods’ brand reputation and then when we need more funds to increase the profits will be very hard.1.More Funds Needed to Increasing ProfitsIndeed to increasing the department store’s profits, we should do a lot of research and work. To make a perfect solution, all the projects will spend a lot of money to get the most accurate answer. During the whole things, we will cooperate with many famous companies on investigation or doing business expanding. To make sure everything is moving on schedule and is within the budget, we will make an accurate expense, and expect to complete the project without exceeding the budget.2.Jeopardizing the Harrods’ Brand ReputationWith the result of our questionnaire, we can see that: among the 800 customers, 650 are employees and rests of them are teenagers and senior citizens. In the employees group,25% of them with an annual income of 100, 0000£or more, and others annual income is about 30, 000 to 80,000£. The high income group didn’t show any unsatisfactory to the service and product. But in the middle income group, many of them want value for money and to feel they have got a bargain and services which make life easier or save time, which they think Harrods can’t serve well.Methods for Increasing the ProfitsThe working team has worked out methods to increase the profits of the department store. We will depend on marketing positioning, foreign market, and training new service concept as our main approaches to our customers.Three Ways to Increasing the Profits•To attract customers we will rebuild our department store to make a place for some discount goods. And in other city area, like communities and shopping mall, we will set up some convenience stores, discount stores and speciality stores as competition did. But as the long history and special brand charm we has, our stores will be very different from others. We will develop a new message to our potential customers, that “Luxury culture also can be an Approachable culture.” The message together with pictures showing features of our new stores will be advertised in the local papers, magazines, and our new catalogs.•Although HARODDS is a successful department store in London and has many chain stores in New York and Italian, we can’t ignore the mega consumer market in some Asian countries, like China and Japan.These countries own a large consumer population, which makes them consumer markets with great potentials. So we should try to connect with those local business men to expand our foreign retail chains and develop foreign markets.•With a survey shows that: as the English population ages, older groups will provide opportunities for sales growth.And nowadays the English consumers want value for money and to feel they have got a bargain. Britain is moving from a luxury culture to a convenience culture. People want services which make life easier or save time. So the old service concept was out of date, we should do a series of trainings to improve staff’s awareness of the shopping fashion andtheir competence in competing in the market. The training mainly focuses on how to serve customer in a pleasant way. Then most of potential customers will switch to our stores.Part FiveThe Fund Needed to Carry Out the MeasuresThe estimated costs for the measures are summarized below:Training staff 5, 0000£Rebuild department store& 12,0000£Set up new storesExpanding foreign retail chains 8,0000£Part Six Conclusions and RecommendationsAlthough problems exist, great business potential is waiting to be exploited. We have calculated that all the measures should bring an increase in profits by 23% in three months. Under a improved service concept and create a more comfortable shopping environment, Harrods can remain high in profitability and offset the threats.The Office has worked out three recommendations:·Set up a committee (composed of store’s managers, customer representatives and government staff) to monitor the service. ·Carry out training for the store’s staff and managers.·Advertise the feature changes of the store on the local news papers.Part Seven Supplementary PartsAppendixQUESTIONNAIRE OF THE HARRODS’GOODS AND SERVICES This questionnaire is designed for Harrods department store’s problems and future improvement on its goods and services. And we’d like to collect your feedback. You do not have to write your name on them. You are asked to fill in scales and write constructive suggestions to improve it. We appreciate your time and efforts very much!Select your answers as follows: 5 is a highly positive response to a particular question.1 is a highly negative response.Use a blue/black pen or HB pencil to mark your answers.1.Do you often shop at Harrods department store? 5 4 3 22.Was the shopping environment comfortable? 5 4 3 2 13.Was the staff’s attitude approachable? 5 4 3 2 14.Can you always found favorite product at there? 5 4 3 2 15.How good were the goods and service? 5 4 3 2 16.Overall, how did the store compare with the others? 5 4 3 2 17.Which do you have more desire to buy?a. Luxury goodsb. Convenience goodsc. Luxury goods with discountd. Convenience goods with discount8.In which store would you like to buy?a. Department storesb. Discount storesc. Specialty storesd. Convenience stores9.If you may choose freely, would you like to shop at Harrods?a. Yesb. NoFor question 10-11, please write any other comments and suggestions that might be helpful and constructive. WE appreciate your time and efforts very much.10. What kind of activity you would like to join?11. Any comments to Harrods?Thanks again for your participation!BibliographyLevitt, S. D., & Dubner, S. J. (2005). Freakonomics: A rogue economist explores the hid den side of everything. New York: William Morrow.Lucas, Stephen E. "Public Speaking." Encyclopedia of Rhetoric. Ed. Thomas O. Sloane. New York: Oxford University Press, 2001. 640-47.。
Unit 7 - Business Report Writing
4. Writing Procedures
• I. Defining the problem with a purpose statement
• A good report problem in business or administration meets the following criteria:
3. Common Business Reports
• i. • ii. Memo reports; Letter reports;
• iii. Agenda, minutes, and itinerary (旅程安排); • iv. Proposals; • v. Personnel evaluations; • vi. Progress reports; • vii. Investigation reports; • viii. Feasibility reports.
• Conclusions summarize points made in the body and recommendations are action items to solve the problem. These sections are combined if they are short. • The conclusion section is most widely read part of the report. • No new information should be added in conclusions. • Number the conclusions and recommendations if necessary.
A sample title page
An Analysis of the High School Drop-out Patterns of Canadian Students Prepared for Mr. Andy Brown Director The Department of Education Columbus, OH 43210 Prepared by Julia Taush MW Consulting Services July 28, 2011
商业报告英语作文
商业报告英语作文Here's a business report written in English, following the given requirements:The first thing that catches my attention in our latest sales data is the surge in online sales. Customers are clearly embracing the convenience of shopping from their couches. It's like a revolution in retail, and we need to ride this wave. We should invest more in our online platform, make it more user-friendly, and maybe even offer some exclusive deals for online shoppers.On the other hand, our brick-and-mortar stores are seeing a decline in footfall. It's not all bad news, though. We've noticed that customers who visit our stores tend to spend more. So, maybe we can focus on providing a more personalized shopping experience in our stores, something that online shopping can't quite replicate.Our marketing team has been doing a great job withsocial media. The engagement rates on our posts are through the roof! It's a great way to connect with our customers and build brand loyalty. We should keep up the good work and maybe even explore some paid advertising。
business report范文考试
business report范文考试以下是一份关于企业业务报告的范文,供您参考:标题:XXXX年度业务报告一、概述XXXX年,我们公司在业务方面取得了显著的成绩。
通过全体员工的努力,我们实现了销售收入和利润的稳步增长,进一步巩固了市场地位。
二、销售业绩1. 销售额:XXXX年度,公司实现销售额达到XX万元,同比增长XX%。
2. 销售渠道:我们通过线上和线下渠道进行销售,线上渠道销售额占比达到XX%。
3. 客户群体:我们的客户群体主要包括个人消费者和中小企业。
个人消费者占比达到XX%,中小企业占比达到XX%。
4. 新客户开发:我们积极开发新客户,本年度新增客户数量达到XXX家,同比增长XX%。
三、产品创新1. 新产品推出:我们成功推出了XXX款新产品,受到市场欢迎。
2. 产品研发:公司加大了产品研发投入,本年度研发投入占销售额的比例达到XX%。
3. 技术创新:我们持续进行技术创新,取得XXX项专利,提升了产品的技术含量和市场竞争力。
四、市场营销1. 营销活动:我们组织了XXX场营销活动,有效提升了品牌知名度和销售额。
2. 广告宣传:我们加强了广告宣传力度,通过多种媒体进行宣传推广。
3. 社交媒体营销:我们充分利用社交媒体进行营销,吸引了大量潜在客户。
五、团队建设1. 员工培训:我们加强了员工培训工作,提高了员工的业务素质和服务水平。
2. 团队文化:我们注重团队文化建设,提高了员工的凝聚力和归属感。
3. 人才引进:我们积极引进优秀人才,优化了团队结构。
六、未来展望未来,我们将继续加强销售业绩、产品创新、市场营销和团队建设等方面的工作,争取实现更加辉煌的业绩。
同时,我们将密切关注市场变化和竞争态势,不断调整和优化经营策略,以适应不断变化的市场环境。
Business Report Writing
III. The report-writing process reportLastly, write the executive summary. The purpose is to present the main body of the report in summarized form so that the main facts can be digested quickly if the reader is in too much of a hurry to read the whole report. e.g.
III. The report-writing process reportFirst, be sure of the Terms of reference of the report you are writing. Basically, this means knowing why you are writing the report. Your terms of reference will be stated using: The purpose of this report is to... investigate, evaluate The objective of this report is to… recommend, analyze, to… The aim of this report is to… to… feedback, estimate, etc
A Report Presents information/data/research Uses numbered headings and sub-headings subUses short, concise paragraphs and bullet-points列 bullet-points列 表 Will contain a conclusion Followed by recommendations and/or appendices Is meant to be read quickly by the reader Uses graphics (tables, graphs) May have an executive summary概述 ,摘要 or abstract
BUSINESS REPORT WRITING1
The ultimate purpose of any report is to provide the foundation for decisions to be made and actions taken.
Layout
Both routine or non-routine business reports have the same structural parts: head, introduction, middle, end and bottom. Five parts incorporate more specific components, which are determined by the subject, the purpose, the information to be used.
TABLE OF CONTENTS
Title Page ------ ------ ------ ------ ------ ------ ------ ------ i Table of Contents ------ ------ ------ ------ ------ ------ ---ii Summary ------ ------ ------ ------ ------ ------ ------ ------ -1 Introduction ------ ------ ------ ------ ------ ------ ------ -----2 Investigation of Existing System ------ ------ ------ --- 3 Disadvantage of System ------ ------ ------ ------ ------ 14 Preliminary Overview of New System ------ ------ ---16 Conclusion ------ ------ ------ ------ ------ - ------ ------ ----20 Recommendations ------ ------ ------ ------ ------ ------ -- 21 Appendices ------ ------ ------ ------ ------ ------ ------ ------ 31
英语作文如何撰写商务报告
英语作文如何撰写商务报告商务报告是商业领域中非常重要的一种文书,它用于向公司管理层、股东或合作伙伴传达关键信息和决策建议。
撰写商务报告需要一定的技巧和结构,以确保清晰、准确地传达信息。
下面是一篇以网上下载最多的商务报告范文为参考的高质量仿写:Title: How to Write a Business Report。
Introduction:In the fast-paced world of business, effective communication is essential for success. One of the most common forms of business communication is the business report. A well-written business report can provide valuable insights, inform decision-making, and drive business growth. In this essay, we will discuss the key components and techniques for writing a business report, drawinginspiration from one of the most downloaded templates available online.1. Understanding the Purpose:Before diving into the writing process, it's crucial to understand the purpose of the business report. Is it to analyze market trends, present financial data, or propose a new strategy? Clearly defining the purpose will guide the entire report-writing process and ensure that the content remains focused and relevant.2. Research and Data Collection:Once the purpose is established, the next step is to gather relevant information and data. This may involve conducting market research, analyzing financial statements, or gathering input from various stakeholders. In the downloaded template, extensive market research was conducted to analyze consumer preferences and industry trends, providing a solid foundation for the report's recommendations.3. Structuring the Report:A well-structured report is key to effectivelyconveying information. Typically, a business reportincludes an executive summary, introduction, methodology, findings, analysis, conclusions, and recommendations. Each section serves a specific purpose and contributes to the overall coherence of the report. By following the structure outlined in the template, writers can ensure that their report flows logically and is easy to navigate.4. Writing Style and Tone:The writing style and tone of a business report should be professional and objective. Avoid using jargon or overly technical language that may confuse readers. In the downloaded template, the language used is clear and concise, making complex concepts accessible to a wide audience. Additionally, the tone remains neutral, presenting information impartially and allowing readers to form their own conclusions.5. Visual Presentation:Incorporating visual elements such as charts, graphs, and tables can enhance the readability and impact of a business report. Visuals can help illustrate key points, highlight trends, and simplify complex data. The template utilized in the downloaded report includes visually appealing graphs and charts that effectively complement the written content, making the information more engaging and easier to understand.6. Review and Revision:Before finalizing the report, it's essential to review and revise the content for accuracy, clarity, and coherence. Check for any errors in grammar, spelling, or punctuation, and ensure that the information is presented in a logical manner. In the downloaded template, thorough proofreading and editing were conducted to ensure the quality and professionalism of the final report.Conclusion:In conclusion, writing a business report requirescareful planning, research, and attention to detail. By following the key components and techniques outlined in the most downloaded templates available online, writers can create high-quality reports that effectively communicate information and drive business success. Whether analyzing market trends, presenting financial data, or proposing strategic initiatives, a well-written business report can be a valuable tool for decision-making and achieving organizational goals.。
BUSINESS REPORT WRITING2
Causes for complaint:
Unfinished hotels----10%of those who went to Greece Food---5%of those in Spain Delays at dock/airport-----2% of intercontinental flights Rudeness (one complaint from Italy!) Cost---a few from up-market hotels on south Coast?" Value for money”
Although X is faster than Y, it is not quite as flexible. Despite the fact that X is not quite as good as Y in terms of ----, it is just as flexible as Y. Even though X is not quite as Y,X is almost as powerful as Y.
Customer Questionnaire (2000 issued,1607 retuned) Levels of satisfaction with holiday
Very satisfied56%
Satisfied 31%
Disappointed12%
Very disappoined1%
Of those customer who were" very disappointed”15 were on a coach tour of European cities which was delayed for24 hours by a dock-strike; all passengers received compensation. Letters of praise were received from several customers: Efficiency, politeness, value for money, ”superb” hotels.
商务报告英文作文模板
商务报告英文作文模板英文:When it comes to writing a business report, there are a few key elements that should be included. First, it's important to have a clear and concise executive summarythat outlines the main points of the report. This should be followed by an introduction that provides background information and sets the context for the report.Next, the body of the report should be divided into sections that address each of the key issues or topics that are being discussed. Each section should include relevant data, analysis, and conclusions. It's also important to use clear and concise language and to avoid jargon or technical terms that may be unfamiliar to the reader.Finally, the report should conclude with a summary of the key findings and recommendations. This should be followed by any appendices or supporting materials thatwere used in the research process.Overall, the key to writing a successful business report is to be clear, concise, and focused on the key issues at hand.中文:写商务报告时,需要包含几个关键要素。
商务报告英文作文模板
商务报告英文作文模板Title: Business Report Writing Template。
Introduction。
Business reports are an essential part of corporate communication. They are used to convey important information, analyze data, and make recommendations. Writing an effective business report requires a specific format and structure. In this article, we will provide a template for writing a business report, including the key sections and their content.Title Page。
The title page should include the title of the report, the name of the author, the date of submission, and the name of the recipient or organization. It should be simple and professional, with clear and legible font.Table of Contents。
The table of contents should list all the sections and subsections of the report, along with their page numbers. This helps the reader to navigate the report and find specific information easily.Executive Summary。
商务报告英文范文
商务报告英文范文Business Report。
To: [Recipient’s Name]From: [Your Name]Date: [Date]Subject: Quarterly Performance Report。
Introduction。
The purpose of this report is to provide an overview of the company’s performance for the past quarter. The report will cover key financial indicators, sales performance, marketing initiatives, and an analysis of the company’s overall performance. This information will be used to make informed decisions and develop strategies for the upcoming quarter.Financial Performance。
The company’s financial performance for the past quarter has been strong. Total revenue increased by 10% compared to the same period last year, reaching a total of $5 million. This growth can be attributed to a combination of factors, including an increase in sales volume and improved pricing strategies. Additionally, the company’s operating expenses were effectively managed, resulting in a 15% increase in net profit.Sales Performance。
实用职场英文写作教程Unit 9 Business Reports-精选文档
• III. Supplemental Parts(正文后的补充部分)
•
•
9) Appendix (附录、附件)
与正文相关的但不包括在正文中的内容,比如,调查问卷,情况介绍,表格样例,电 脑打印件,统计公式。专有名词列表可以放在附录中,也可以单独成为一个补充的部 分。
•
10) References/Bibliography (参考资料,文献目录)
• 调查过程(Procedure/Proceedings/Method) • 调查结果(Finding) • 结论(Conclusions): • 建议(Recommendations)
• 附录(Appendices)
• 文献目录(Bibliography)
•
如下面表格所示:
Figure 1
短篇非正式报告纲要(Skeleton of a short and informal report) To:×××× Transmittal information From:×××× State the Problem to be dealt with Date:×××× Subject:×××× Content: Explain the Background andMethods used Present Research Results and other data Provide your Analysis of the available data Give your Conclusion or conclusions
Unit
09
Business Reports
商务报告
• Business reports play an important role in business practice as most major or decisive actions are based on business reports. If reports are well written, solutions can be expected to draw in a wise way. The purpose of a report is to inform someone of the findings of a research and to provide a basis for decision-making. Its length ranges For any report---whether formal or informal--- assessing the readers’ needs is essential. Writing business reports is thus an important practical writing ability both within and outside companies.
business-report-writing
Business Report Writing TipsIf you have a job that requires you to prepare business reports of one type or another, it is important that you understand the best way to create and pull together the most effective business reports possible. Through this article, you are provided business report writing tips that will allow you to impress your superiors and colleagues.Concise and Direct Writing is KeyThe first tip that you need to appreciate and come to utilize when it comes to business report writing is keeping your documents concise and direct. What this means is that when it comes to preparing a business report, don't beat around the bush. Don't use unnecessary, excess language.The bottom line is that when it comes to business report writing quantity does not trump quality. In the realm of business report writing, you most definitely do not get more “points” for making a report longer than it absolutely needs to be to get the message across.In this day and age, people simply do not have the time to spend reading long reports. You will develop a strong reputation for professionalism and intelligence by preparing reports that cut right to the chase and provide vital information in the least amount of space.Use Standard Language When PossibleMany individuals who are charged with writing business reports whip out the thesaurus as they prepare to go to work. These people think that they will impress the powers that be by using “big words” rather than using direct and standard language.The reality is that when you are preparing a business report, you should use standard and even basic language whenever possible. The only time when you should use “big words” (so to speak) is when you are preparing some sort of technical document that requires the use of specialized words.The fact that you should use standard and basic words when you write a business report does not mean that you should not write well. The point that you need to understand is that positive writing techniques do not involve the use of inappropriately complicated language.Don't Over WriteAs mentioned a moment ago, you need to keep your writing concise and direct. What some mistakes people make, when it comes to business report writing, is that they repeat and then repeat again points that have already been appropriately made in a business report.Another problem that occurs when it comes to business report writing is including information that has nothing to do with the topic of the report itself. Writers do this for many reasons: to add length to a report, to demonstrate to a superior how knowledgeable a writer is, and so forth.The bottom line recommendation is that you absolutely should never over write a business report. Do not add materials and information that are not absolutely necessary to convey vital and absolutely necessary information.Prepare an OutlineBefore actually beginning the task of writing a business report, prepare a thorough and comprehensive outline. By developing an overall and comprehensive outline, you will be better able to make certain that you include all of the items that need to be addressed in a particular business report.One point that you will want to understand when it comes to developing an outline is that the outline itself is not something set in concrete. You need to be able to be flexible when you start doing your actual report writing. The outline is a basic road map to help you make certain that you completely cover the issues that need to be addressed. However, as you go about actually writing a report, you will likely come up with points that need to be included within the business report itself.Take the Time to ReviseDon't fall into the trap of thinking that you only have to do one draft of a business report. Those individuals who have done the best when it comes to business report writing are those same people that will spend the time to revise and re-draft. By taking the time to revise and re-draft, you will be able to eliminate many of the business report writing problems that commonly can occur and that have been discussed previously in this article.Edit ... Edit ... and Edit Some MoreOnce you have all of the words to your business down on paper (or saved to your computer disk), you are not yet done with your efforts. You still have a very important step to take, to make certain that you write the best business report possible. You need to closely and completely edit your business report. You simply cannot bypass the editing process. Many people do – but they do it at their own peril. Odds are that when you begin editing your business report, you will find mistakes. In fact, odds are that you might even find some significant mistake or mistakes in the business report. In the end, it can be extremely detrimental if you present a business report that contains errors that you should have caught through an editing process.A Second Set of EyesA final pointer that may be helpful to you when it comes to preparing an impressive business report is having a second set of eyes take a look at what you have done. Even if you revise and then thoroughly edit your business report, because you have spent so much time with it, you may miss something. Therefore, if you really want to be absolutely certain that you prepare the very best of business reports, have someone you trust – and who understands the issues you are addressing – read and review (and double check) your work.Final ThoughtsBy following the tips, pointers and suggestions that have been outlined for you in this article, you will be in a position to prepare better business reports. Of course, the net result for you of preparing better business reports is career advancement and the development of a reputation of a very capable professional.___________________________________________________________________________________This article was supplied to you by – Proofreading & Editing Specialists。
商务报告英语范文
商务报告英语范文Business Report。
Title: Analysis of Market Trends and Consumer Behavior。
Introduction。
The purpose of this report is to provide an analysis of current market trends and consumer behavior in order to assist in the development of effective marketing strategies. This report will examine the key factors influencing consumer behavior and identify the latest trends in the market. By understanding these factors, businesses can better anticipate consumer needs and preferences, and tailor their marketing efforts to meet these demands.Key Factors Influencing Consumer Behavior。
Consumer behavior is influenced by a variety of factors, including psychological, social, and cultural factors. Understanding these factors is essential for businesses to effectively market their products and services. One of the key psychological factors that influence consumer behavior is motivation. Consumers are motivated to make purchasing decisions based on their needs and desires. By understanding what motivates consumers, businesses can better position their products and services to meet these needs.Social factors also play a significant role in influencing consumer behavior. Consumers are influenced by the opinions and behaviors of others, including family, friends, and peers. Social media has also become a powerful influencer of consumer behavior, as consumers often turn to social media platforms for product recommendations and reviews. Businesses can leverage social media to engage with consumers and build brand loyalty.Cultural factors, including values, beliefs, and traditions, also influence consumer behavior. Consumers from different cultural backgrounds may have different preferencesand expectations when it comes to products and services. Businesses must be sensitive to these cultural differences and tailor their marketing efforts accordingly.Latest Trends in the Market。
商业报告作文模板英文
商业报告作文模板英文Title: Business Report Writing Template。
Introduction。
In today's business world, the ability to write effective and professional business reports is essential for success. Whether it's a quarterly financial report, a market analysis, or a project update, being able to communicate information clearly and concisely is crucial. In this business report writing template, we will outline the key components of a successful business report and provide tips for creating a polished and impactful document.1. Executive Summary。
The executive summary is a brief overview of the entire report, highlighting the key findings, conclusions, and recommendations. It should be concise and to the point, providing busy executives with a quick snapshot of the report's main points. The executive summary should be written last, after the rest of the report has been completed, to ensure that it accurately reflects the content of the report.2. Introduction。
业务汇报英文版
业务汇报英文版Business ReportDate: 2024-01-24To: [Recipient's Name]From: [Your Name]Subject: Business ReportDear [Recipient's Name],I hope this email finds you well. I am writing to provide you with an update on our recent business activities.1. Sales Performance:Our sales team has been working diligently to achieve our targets for the quarter. I am pleased to report that we have exceeded our sales goals by 10%. This can be attributed to a combination of effective marketing strategies and excellent customer service.2. New Product Launch:We recently launched a new product line aimed at catering to the growing demands of our target market. The initial response has been very positive, with a significant increase in inquiries and pre-orders. Our marketing team is actively promoting the new products through variouschannels to further boost sales.3. Customer Satisfaction:Maintaining high levels of customer satisfaction is one of our top priorities. We conducted a customer survey last month, and I am pleased to inform you that 90% of our customers expressed satisfaction with our products and services. We will continue to focus on improving our customer support and addressing any issues promptly.4. Operational Efficiency:Efficiency plays a crucial role in our overall performance. Over the past few months, we have implemented several process improvements to streamline our operations. As a result, we have seen a significant reduction in production costs and an increase in productivity. We will continue to identify areas for improvement and implement strategies to optimize efficiency.5. Market Trends:Staying updated with market trends is essential for our business growth. Our research team constantly monitors industry developments, consumer preferences, and competitor activities. Based on our analysis, we have identified emerging trends that could present new businessopportunities. We are actively exploring these possibilities to stay ahead of the competition.6. Future Plans:Looking ahead, we have ambitious plans for expansion and diversification. Our strategic planning team is currently working on identifying potential markets and evaluating new product ideas. We aim to leverage our strengths and capitalize on market opportunities to drive sustainable growth.If you have any further questions or require additional information, please do not hesitate to contact me. Thank you for your continued support and I look forward to discussing our progress in more detail during our next meeting.Best regards,[Your Name][Your Designation/Position][Company Name]。
unit 8 business report writing
Components of business reports --letter (formal) Title fly (not a must) Title page Letter of transmittal Executive summary Table of contents Body Appendix Bibliography
Example 1
There are many operation problems, which has direct connection with the mode of single property right. If we do not reform the ownership on a deeper level and mode of property rights, it is very difficult to form bank capital operation system to adapt to the need of market economy. Besides, the Four State Banks should strengthen business cooperation, streamline government organs, train the personnel and build up inner control system, etc. 我国国有银行运营中的很多问题,在很大程度上都与其单一 的产权构成方式直接相关,因此,若不在更深层次上进行所有 制改革,改变其产权模式,适应市场经济需要的银行资本运营 机制将难以构造。除此之外,四大国有银行之间还应当加强 业务合作和创新,精简机构和人员,搞好人员培养,建立和健 全内控制度等。
business report wrting
Business Report Writing业务报告Business report:l Play a crucial rolel Major & decisive actions are based l A device to exchange information:–Reporting to upper management–Giving instruction to divisions–Putting forward proposals–Presenting result of investigationl Solutions are made according to it –Data collected thoroughly–Analysis done perceptively–Comment made correctlyA formal report is made of:l Title flyl Title pagel Letter of Transmittall Executive summaryl Table of contentsl Bodyl Appendixl BibliographyThe letter of Transmittal l Placed after the title pagel To the person submitted tol Carrying brief information on –How the report has been worked out –Personal view pointl Not a part of the reportl It is about the reportl P188Executive Summaryl Abstract of the reportl Sum up main ideasl Clear to the reader at first sight l About 5~10% of the reportl Aimed to present:–Facts based on–Ways for collecting facts–Conclusion drawn–ViewpointsTable of Contents:l Chaptersl Sectionsl Pagesl E.g. P189Appendix:l Documents as reference for the report –Questionnaires–Charts–Audition figuresBody Writing(正文)Body parts includes:l Introductionl Illustrationl Discussionl Conclusionl SuggestionIntroductionl Inform the receiverl Why the report is writtenl Brief & clearl General ideas are containedl In this report I present the data collected for improving our new series productionl Following your memorandum of 27 April we carried out a small study of staff views in 3 selected departmentsExercise: The introductions adapted are not well done. Try to revise them.l In this report I present the information, which may not be true, very helpful for you before you make any decision for your investment in ABC Company, anyhow I don't think that investment will be a wise one as you can see from my report that some of its performance records could prove their poor management, however you are the person to have the last word.l In this report I present the information you want to have before deciding whether or not to invest in ABC Company.l The report summarizes the collection-series research. You gave us instruction on February 15 and since then we have been engaged in that job. It has not been easy but we have managed to do it. Now you could see from this report that our last report sent to you on April 5 was very correct.l This report summarizes the collection –series research you authorized on February 15. It confirms the findings reported in the preliminary report sent to you on April 5.Illustration (陈述)l How information is based onl The way to collect informationl Source of informationl Phrases:–Although the current statistics show that…–Having made a close of the survey, I found…–Our research reveals…l Exercises P193 task 3 task 4Discussionl Analysis on the collected factsl Key part of the reportl Basis of a sound conclusionl Should be made as objective as possible l Reason the factors, results & possiblemeasuresl P193~194Exercises: try to understand the reportl Let-out: consumel Full milk: 全脂奶l Skimmed milk:脱脂奶l Yogurt: 酸奶Conclusion:l Based on the analysis of the factsl In conclusion, it seems important to draw the board’s attention to possible difficulties which the rapidinstallation of coffee machine could bringl To sum upl In my opinionl Based on the discussion …l P195 Task 6Suggestion:l Own point of viewl For strategy makingl I’d like to make the following recommendations…l My opinion for your reference is …l I strongly hope…l P196 task 7Homework:l Try to combine the components of the milk report and make a complete oneHow to write a Routine Report日常事务报告A routine report is:l Presented to upper management l Regularly or irregularlyl On sales or productionl Usually in letter forml P198 examplesMain components:l Start with a summary as introductionl Presenting the major problem as illustration l Discussing the problemsl Making conclusion on the discussionl Recommendation or evaluationl P200 task 5 try to understand the reportl P203 better exampleAn investigation report调查报告Investigation report:l Made on the instruction or commissionl Made on a close survey or investigationl As objective as possiblel May offer supporting details for future strategy or decisionl E.g. P205l We carried out the survey in the aspect of…l We interviewed with…l Following your instructionExercises:l P207 rearrange the following under three subtitles:–Findings–Conclusion–Recommendationl Task 10 complete the report and try to understand itHow to write a Feasibility Report可行性报告Feasibility report:l Evaluate a program or a strategyl Based on a close study of the program l Full consideration on advantages anddisadvantagesl Offer crucial help in businessl E.g. P214Components:l Introductionl Analysisl Alternativesl Evaluationl Conclusionl RecommendationIntroductionl Review of the background of the report l Presentation of what is to be discussed l This reports sets out to examine the…l This report assesses the feasibility of…l In this report we make an overview of…l Example P216 task 11Which is better for introduction of a feasibility report?l The management of company is considering a reform of the bonus and paying bonuses to professional staff on an individual basis throughout the year immediately following bonus-worthy events or conditions. In this way the bonus would be kept separate from salary consideration, and the reward would more closely relate to the event or condition.This report presents an evaluation of the feasibility of the reform of bonus program.l As the management of the company is considering a reform of the bonus payment program, we have made a study of staff's viewpoints about that and talked with the representatives of the union. The following is our findings and recommendationl First one is betterl Second one sounds more like an introduction of an investigation reportAnalysis:l Centered on careful examination and discussion on:–Causes–Results of the present problem–Complexity of the problem–P217 task 12 revise the following sentencesAlternativel The ways likely to solve the problem l Should be in detailsl Objectivel Concise and persuasivel P219Evaluationl Careful study and assessment on each alternativel Offer advantages and disadvantages as many as possiblel P 220 Task 13 very good oneP 226 keysConclusionl Made based on the previous analysis and discussion l I have chosen…l ABC is the choice I’d like to make in this report…l P221 task 14Recommendationl Not a mustl If you have, you may l P221 task 15Exercisesl Try to tell the tone of the following sentences, Neutral or Formal:l This report describes findings from a recent exploratory visit Shanghai and Guangdong Province, and makes recommendations regarding the options Ultradine has. l Neutrall The purpose of this report is to describe findings from a recent exploratory visit to Shanghai and Guangdong Province, and to make recommendations regarding the potential for UItradine operations in these areas.l formall Two factories in each of the above regions were visited in order to assess the potential for UItradine products in these areas.l formall We visited two factories in each of these two regions so that we could assess the potential for Ultradine products in these areasl neutrall The study shows that although we do not regard China as a priority market development for 200-, itl is certainly important for long-term penetration of the Asia market.l Neutrall It can be concluded from the study that although China is not regarded as a priority market development for 200-, it is of great importance as a base for long-term penetration of the Asian market.l Formall This report aims to take the temperature of the domestic economy, both among consumers and industry, to make contact with relevant people, and find out the key facts l that will enable the possible business options to be looked intol Neutrall The purpose of this report is to assess the current state of the domestic economy, both at consumer and industry level, to establish relevant points of contact, and ascertain the key facts to enable the possible business options to be explored.l Formall In this report, we aim to take a second look at business options open to us and the costs of those options in relation to Ultradine's planned penetration of the mainland Chinese market. We also want to consider the company's plan for action for the next three year period. l Neutrall The objective of this report is to review business options and entry costs with reference to this corporation's planned penetration of the mainland Chinese market, and to help develop a plan for recommended action for the coming three year period.l FormalMaking the dialogue into a formal reportl"John, can you get that report ready for me by next Thursday?... I want you to present an overview of the Personnel Department: you know, structure and organisation --you get idea..."l The purpose of this report is to give an overview of the structure and organisation of the Personnel Department.l"Jane. Don't forget the weekly sales report is due on Friday--usual sort of thing –product progress update, survey of week's events in the market. Look forward to seeing it on my desk on Friday then.“l The objective of this sales report is to present an update of product progress, and to survey the week's events in the market.l“Peter, I read your report night-very interesting. I particularly liked the part where you presented the results of your interviews --I‘d never have guessed that the man in the street would prefer to see less rather than more television. Also,your findings as regards favorite program type were quite eye-opening.“l The aim of this reports is to investigate television viewing preferences among the publicl"Lorna. That report you sent me yesterday. Are you sure you can conclude from your limited evidence that this company should expand into the European market? I mean, surely we need to look at our potential competitors' activities very closely before we can do that with any confidence.“l The purpose of this report is to assess the feasibility of the company's expansion into the European market.。
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B. Health Club At these clubs, stressed business people can relax. Other services will include advice about diet and skin care, a solarium, and sub beds, etc. Amount required: $ 2 million, to finance premises, equipment, staff and promotion.
Primary sources:
experimentation, observation, survey, questionnaires, interview;
Secondary sources:
libraries, online database, and online search engines.
5. Writing Guidelines
I. II. III. IV. V. VI. Identify statements of fact, inference based on fact, and value judgment; Use accurate, reliable and objective sources; Use analogies and comparison to explain and illustrate, but not to prove; Examine all cause-effect statements for completeness and accuracy; Provide adequate documentation; Be specific.
Your own idea for a product or service You have an idea for a product or service. Amount required: at least $ 2 million, to finance development, production, personnel, equipment, launch and marketing costs.
6. Case Study
Johnson Electrical Appliances has been increasing its market share in the far east since it entered the market. Mr. Smith, Director of Sales of the Far East Branch, proposed a promotion report to the head office, suggesting that the company attend the annual NEWTECH Exhibit in the far east thus to further promote their products and enlarge their business in the far east market. Here are the title page and abstract of the report.
1. Types of Reports
I. Long (more than 10 pages) / Short II. Informal (presentation) / Formal (writing) III. Informative (facts) / Analytical (analysis and recommendations) IV. Routine (set, regular) / Task (specific)
Task: Passion Business Investments
Passion Business Investments, headquartered in Beijing, is willing to provide financial support for small self-employment companies run by graduates. Aiming to make a profit from the investments, the investing company is seeking for a promising project in the new market of Asia. Suppose you are financing for your own business. Work out a persuasive reports on the feasibility of your business project.
Hale Waihona Puke C. Bilingual Kindergarten You have background in English teaching. You want to set up a bilingual kindergarten to meet the needs of the consumers who hope that there is a place for their kids to have better care and education. Amount required: $ 5 million, to finance premises, equipment, staff and promotion.
III. Documentation information: within the text; footnote; endnote; bibliographic entry; IV. Interpreting Data; V. Drawing conclusion; VI. Making recommendations.
3. Structures of Formal Reports
I. Prefatory Parts (前言)
Cover Title Page Letter of Authorization Letter of Acceptance Letter of Transmittal Contents Abstract
II. Body
Introduction Text Findings Conclusions Recommendations
III. Supplemental Parts
Appendix Bibliography
4. Writing Procedures
I. Defining the problem II. Gathering information
Work in a team with no more than three members to work out a business report. Present your proposal in class, each member giving his or her part of group presentation. Meanwhile, hand in your written proposal for record. Both your personal performance in the presentation and your team written proposal contribute to your final score.
Unit Nine Business Report
Focus:
Understand the form and function of business reports; Define and examine business reports; Write an abstract on a business report.
Here are some self-employment business proposals for your reference :
A. English Newspaper You need to finance the first edition and launch of a newspaper. Amount required: $2.5 million, to finance production, editorial, office administration, distribution cost and promotion.
2. Common Business Reports
i. Memo reports; ii. Letter reports; iii. Agenda, minutes, and itinerary (旅程安排); iv. Expense reports; v. Personnel evaluations; vi. Progress reports; vii. Investigation reports; viii. Feasibility reports.