英语函电课件1
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国际商务英语函电课件ppt
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
新编国际商务英语函电教学资料lesson1PPT课件
请报给我方3000个咖啡机的最低价。
Please make us the best quotation for 3000
pcs of coffee makers./ Please quote us the
best price for 3000 pcs of coffee makers.
我们感谢你们对男士衬衫的报价。
We shall appreciate it if you can send us the
latest samples.
.
6
v. quote 报价
quotation
• to make sb a quotation for sth
• to quote sb (a price) for sth
• Now translate the following sentences:
as (you) requested at your request
.
10
interest
• interest n. 兴趣 sb. take /have interest in sth. sth. be of interest to sb.
• Now translate the following sentence: •我们对你们的童车感兴趣。 •美国的客户对我们的男式衬衫有兴趣。
.
4
interested
adj. 有兴趣的 • 某人对某物感兴趣：
sb. be interested in sth sb. find sth interesting • 某物令某人感兴趣 sth. be interesting to sb. sth. be of interest to sb. sb. take interest in sth.
商务英语函电1PPT课件
6
-
Essentials of Business Letter-writing
7 c's principles
--Clarity (use simple, plain language, avoid wordy expressions which are likely to create misunderstanding)
International Business Communication
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1
Session One Course Introduction &Unit One
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2
Course Introduction
International Business Communication is a course to help you get familiar with The layout(格式） Special terms and expressions(主要内容） Certain writing techniques used in different steps of international trade.(写作 技巧） ---Unlike other theory-oriented courses, this one focuses mainly on practice.
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4 The Salutation
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• Messrs is not used in the following cases: • --When an individual is addressed: • The Chief Accountant • Edvard Collins& Co. Ltd. • --When the company name is impersonal: • Cabinet Industrial Co. • --When a coutesy title is already included: • Dr. H. Willis& Co.Ltd. • --When the title begins with "the" • The Robinson Furniture Co.
外贸函电完整ppt课件
完整版PPT课件
3
• 缩写：
– 除了少数国际商业界确认的缩写，如CIF、FOB等外， 应尽量避免使用缩写，尤其是机构或组织名称，最好写 出它的全部字母。
• 数字：
– 不同国家的人对某些数字的表达方式不一样，例如：英、 美两国对billion的理解不一样。所以最安全的办法是数字 和文字同时使用，例如：
– In the event that you speak to Mr. Wood in regard to production,ask him to give consideration to the delivery schedule.
– If you speak to Mr. Wood about production,ask him to consider the delivery schedule.
a门牌号码街路名c县州名及邮政编码d国名businessletterattentionline写信人有时希望所发信件能够迅速递交经办人或经办部门办理可在封内地址下一行和称呼上一行加上经办人姓名
unit 1 business letter writing
• Principles of good communication
完整版PPT课件
20
Unit 2 establishing business relations
• Structure of a start letter
Source of information
We learned from the commercial counselor’s office of our embassy in your country that you are interested in Chinese handicraft.
外贸英语函电1PPT优秀课件
dissatisfaction. ▪ （肯定）：也许在下一次，即可向贵方邮寄所需货物。 ▪ Perhaps next time we can send you what you require. ▪ （否定）：非常抱歉，我方此次无法满足贵方要求。 ▪ We regret our inability to serve you at this time.
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
1
▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
1
▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
英语函电课件
(2) to an anonymous official in the company (position known) Sales Manager Office Systems Pty Ltd 124 Oak Street Chatswood NSW 2067 Australia
(3) to a company (only company known) Messrs, Kato & Co., Ltd 2 Nichome, Ginza Nishi Chuo--ku, Tokyo Japan
-over-
Sample 1
Sample 2
Sincerely yours,
Yours sincerely,
(Miss) Lois B. Kawecki
Lois B. Kawecki
Robert Mack
Mrs. Robert Mack
Date
Judge which you think are the correct forms of date in the business letter (may be sent by e-mail) 1. September 1st, 2007 2. September 1 2007 3. 1 September 2007 4. Sept. 1, 2007 5. 9/15 2007 6. 15/9, 2008
5)………………………………………………………………………………………………………………………… …………………………………………………………………..
(6)
Yours faithfully,
J Amstrong
(7) J Amstrong Sales Manager
世纪商务英语——外贸函电课件unit(1)
Inquiries from regular customers may be very simple in content, in which only the name and/or specifications of the commodity will be mentioned. Other inquiries may include great details such as the name of the commodity, quality, specifications, quantity, terms of price, terms of payment, time of shipment, packing method, etc. required by the buyer so as to enable the seller to make proper offers.
5
h LOGO
Part One
3. The Main Contents of a Letter for Inquiry
A general inquiry usually includes the following contents: (1) Telling addressees the source of information and making a brief self-
introduction (2) Indicating the intention of writing the letter, i.e. to ask for a catalogue,
(2) Specific Inquiries: If the importers intend to purchase goods of a certain specification, they may ask the exporter to make an offer or a quotation for specific goods. That is a specific inquiry.
5
h LOGO
Part One
3. The Main Contents of a Letter for Inquiry
A general inquiry usually includes the following contents: (1) Telling addressees the source of information and making a brief self-
introduction (2) Indicating the intention of writing the letter, i.e. to ask for a catalogue,
(2) Specific Inquiries: If the importers intend to purchase goods of a certain specification, they may ask the exporter to make an offer or a quotation for specific goods. That is a specific inquiry.
国际商务函电课件(英文版)1
blank
❖ Unsolicited sales letter
----to gather facts about your product or service;
----to identify several selling features that will fulfill specific customer needs;
It won’t cost you an arm and a leg either. A Great Wall computer can be yours today for under USD1,000.
It must be clear,definite, complete and final. If the buyer accepts, then it is a contractual obligation.
---Non-firm offer is a quotation subject to final confirmation and is not legally binding. The seller can withdraw it anytime before the buyer accepts it.
It approximates a “yes-but” declaration.
❖ Trade Promo your product in two ways: physical description and psychological description;
Solicited sales letter ---an answer to an inquiry
Specimen letter Dear Mr. Hamilton, Thanks for your recent letter, and your
❖ Unsolicited sales letter
----to gather facts about your product or service;
----to identify several selling features that will fulfill specific customer needs;
It won’t cost you an arm and a leg either. A Great Wall computer can be yours today for under USD1,000.
It must be clear,definite, complete and final. If the buyer accepts, then it is a contractual obligation.
---Non-firm offer is a quotation subject to final confirmation and is not legally binding. The seller can withdraw it anytime before the buyer accepts it.
It approximates a “yes-but” declaration.
❖ Trade Promo your product in two ways: physical description and psychological description;
Solicited sales letter ---an answer to an inquiry
Specimen letter Dear Mr. Hamilton, Thanks for your recent letter, and your
实用商务英语函电课件Unit 1
An introduction to the course –Objectives
1. to know the standard layout, typing forms and writing principles of business English letters;
2. to be able to develop new customers/clients and exploit new markets;
• 本课程主要学习商务英语的语言点及信函的翻译 和拟写技巧，因此，学生要学习1) 外贸书信的标 准格式和打印格式；2) 每一个贸易环节的信函实 例、实用的表达式、常用的外贸术语和词汇以及 主要的装运单据等，如：建立贸易关系；询盘、 报盘、回复、还盘、下单；接受或拒绝订单、报 盘等；业务成交；货物的发运、保险、包装； 支 付、审证；索赔和理赔；填制主要单证；3）信函 的翻译和写作及主要单证的填制。
• 1) the standard layout, typing forms and writing principles of business English letters;
An introduction to the course –Contents
• 2) representative letter examples, useful expressions, popular business terms and business terminology and major shipping documents as well as every step of international business, such as establishing business relations; making enquiries, making offers, replies, counteroffers; placing orders; accepting orders, offers, or declining them; concluding business；
《国际商务英语函电》课件-unit_1_信函写作1
2020/6/11
4
What are the functions of all business letters?
▪ 1) To ask for and give a reply to an enquiry, offer, order or complaint.
▪ 2)To keep a record of all the important facts for ready reference.
2020/6/11
9
1）Heading or Letterhead (信头)
信头对于任何信件来说都是重要的组成部分， 商业信函和官方公函尤其如此。
一般社交信函的信头包括发信人的姓名、地址、 邮政编码、电话号码、电传及传真号码以及email地址等，置于信笺右上角。
大多数商业信函和官方公函的信头一般采用社 交信函的信头，多数是专业设计的，且是已事 先印制好的信头（printed heading）,进行联系 时最好使用印有本公司或单位信头的信笺，
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封内地址可采用齐头式（block style），也可 采用缩进式（indented style）,齐头式较为普 遍，但采用缩进式时，信函的其他部分也必须 都采用缩进式。
缩进式
Mrs. Miriam Schwarts
1280 Coleman Avenue
Omaha, Nebraska, U.S.A. 68014 如果信函时写给公司而不是个人的话，则应先
Salutation:
__________________________________________ _____________________B_o_d_y__________________ __________________________________________ __________________________________________ __________________________________________
外贸英文函电课件
• 3. 这些纸箱铺有塑料衬里,防潮性能良 好。事实上,这些箱子是纸板做成的,在装 卸和贮存过程中能引起特别的注意。因 此,衬衫装在这样的纸箱内不像那些装在 木箱内的货物容易被潮湿外贸所英文侵函电 蚀。
• 4. Since cartons are comparatively light and compact, they are more convenient to handle in loading and unloading. Besides, they are not likely to be mixed with wooden cases while in transport or storage, so that the rate of breakage is lower than that of wooden cases.
Sample letters
• Sample letters（1） • Sample letters（2） • Sample letters（7） • Sample letters（8）
外贸英文函电
Sample letters
Letter-(1)
外贸英文函电
Words And Expressions
外贸英文函电
• kraft-paper bag 牛皮纸袋
• jute [dʒuːt] bag 麻袋
• gunny bag
麻袋
• sack
布袋
• paper bag
纸袋
• straw [strɔː] bag 草袋
外贸英文ær(ə)l] 鼓形桶
• In 1989, Kuwait was exporting 1.5 million barrels of oil a day.
• 4. Since cartons are comparatively light and compact, they are more convenient to handle in loading and unloading. Besides, they are not likely to be mixed with wooden cases while in transport or storage, so that the rate of breakage is lower than that of wooden cases.
Sample letters
• Sample letters（1） • Sample letters（2） • Sample letters（7） • Sample letters（8）
外贸英文函电
Sample letters
Letter-(1)
外贸英文函电
Words And Expressions
外贸英文函电
• kraft-paper bag 牛皮纸袋
• jute [dʒuːt] bag 麻袋
• gunny bag
麻袋
• sack
布袋
• paper bag
纸袋
• straw [strɔː] bag 草袋
外贸英文ær(ə)l] 鼓形桶
• In 1989, Kuwait was exporting 1.5 million barrels of oil a day.
Unit 1 Modern Business Letters《外贸英语函电》PPT课件
（A）
（1）
Jameson & Sons Ltd.
34 Madison Square
Melbourne E.C.2.
Australia
Tel：…
Fax：…
E⁃mail：…
January 25，20_
Our Ref.No.…
Your Ref.No.…
（2）China National Light Industrial Products Import & Export Corp.
connection with our not clearing our account which was outstanding as at
the end of June.
Please accept our profuse apologies.We were unable to settle this matter
associated with business，its activities require human
beings to interact with and react to each other；to
exchange information，idea，plans and proposals；to
letters help the writers as much as the readers，and will probably
mean an earlier reply.
Text B
The Language of Modern Business Letters
Nowadays，more and more people like to do business through a fax machine
（1）
Jameson & Sons Ltd.
34 Madison Square
Melbourne E.C.2.
Australia
Tel：…
Fax：…
E⁃mail：…
January 25，20_
Our Ref.No.…
Your Ref.No.…
（2）China National Light Industrial Products Import & Export Corp.
connection with our not clearing our account which was outstanding as at
the end of June.
Please accept our profuse apologies.We were unable to settle this matter
associated with business，its activities require human
beings to interact with and react to each other；to
exchange information，idea，plans and proposals；to
letters help the writers as much as the readers，and will probably
mean an earlier reply.
Text B
The Language of Modern Business Letters
Nowadays，more and more people like to do business through a fax machine
高教社2023国际商务英语函电教学课件chapter 1
– don't simply accept whatever changes the program recommends. • Re-reading the second day
– have a friend or colleague lቤተ መጻሕፍቲ ባይዱok it over
The written word is a part of a company's permanent record.
be formal.
• name, title and gender • ways of finding out:
– ask someone who does know – visit its Website to get background on the company and study it before you
Instructions of Business Writing
• Know your readers • Think before write • Get it organized • Ask for feedback • Proofreading and revising • Save a copy • Practice makes perfect
：a key element of being professional
• Take a global view of the document first. • Read aloud
– If something doesn't sound right, it probably isn't. • Use WPS carefully
skills.
4. Do save the document for future reference and don't modify it before re-sending it to
– have a friend or colleague lቤተ መጻሕፍቲ ባይዱok it over
The written word is a part of a company's permanent record.
be formal.
• name, title and gender • ways of finding out:
– ask someone who does know – visit its Website to get background on the company and study it before you
Instructions of Business Writing
• Know your readers • Think before write • Get it organized • Ask for feedback • Proofreading and revising • Save a copy • Practice makes perfect
：a key element of being professional
• Take a global view of the document first. • Read aloud
– If something doesn't sound right, it probably isn't. • Use WPS carefully
skills.
4. Do save the document for future reference and don't modify it before re-sending it to
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(海量营销管理培训资料下载)
6. Format (1)Full block form (2)Modified block form (3)semi-block form
(海量营销管理培训资料下载)
GUIDANCE ASSOCIATES
Text: Communicating in International
Business
(《国际商务函电》陆墨珠) Grading:There will be a final term test
which will have a weight of 70%,the homework 20%, presentation 10%.
(海量营销管理培训资料下载)
The business writing style We have for acknowledgement your
inst., letter of 5th inst., and are appreciative of your information. At the moment, we are interested in tape recorders from your company. Would you pleased be kind enough to send us photographs and a price list of the same. looking forward to hearing from you in the near future, we remain. yours faithfully,
(海量营销管理培训资料下载)
Know the strategy and the followings
The objectives of communication; Whom will you communicate with; The cultural difference between two countries;
(海量营销管理培训资料下载)
(5)Concreteness a.To make the message specific; b.don't try to write in a literary style; e action rather than camouflaged verbs; (6)Correctness (7)Completeness a.provide all necessary information; b.Answer all questions asked; c.give something extra, when desirable;
(海量营销管理培训资料下载)
(8)the signature _______________________ typed name e.g. ________________________ G. Manager, Alice Brown
Others: c.c. (carbon copy): c/o: care of Encl: enclosed (Encl 3 catalogue) p.s.: postscript used in informal letter
(海量营销管理培训资料下载)
Example1(answers): " Thank you for your information in your letter dated 5th August 1999. We are very interested in your tape recorders, It will be highly appreciated if you could send us photographs and a price list of the same. Looking forward to hearing from you soon. sincerely yours,
Communication (1)is a Two-way process; (2)is circular; (3)is divided into two categories: Verbal Nonverbal(NVC)
(海量营销管理培训资料下载)
Importance Getting the job you want; Boosting your chances for promotion; Helping you get things done; Benefiting your own business; Advancing you socially; Ensuring your future; Enhancing your other skills;
1695 Avenue of the Americas New York, N.Y. 10023 Mr. James Johnson Jones Corporation 1234 7th Avenue, Tanpza, Florida 33606 May 3,19 Gentlemen, Re: The business letter The body Yours truly, ________________ signature (海量营销管理培训资料下载)
Unit 2. Inquiring and Replies
1. Establishing business relationship Useful expression: (1)We learn from your letter of April 1 that you are interested in establishing business relations with us for the purchase of our tools. (2)Having had your name and address from the Commercial Counselor's Office of our Embassy in the U.K., we avail ourselves of this opportunity to write to you and see if we can establish business relations with you.
(海量营销管理培训资料下载)
4.The principles of good Communication(7C's) (1)Consideration (2)Courtesy (3)Clarity (4)Conciseness (5)Concreteness (6)Correctness (7)Completeness
(海量营销管理培训资料下载)
Outline
1. Introduction 2. Enquiries and Replies 3. Offers and Sales Letters 4. Orders and Acknowledgments 5. Transport 6. Payment and Settlement of Accounts 7. Complaint and Adjustment 8. Consignment, Barter and Compensation Trade 9. Joint Venture and Leasing 10. 10. Agency (海量营销管理培训资料下载)
Communicatiojuan
Department of International Economics and Trade Nankai University
Email: juanxie@
Course Outline
(海量营销管理培训资料下载)
5. Structure or Layout (total 8 parts) (1)the letterhead; include the sender's name and address. (2)Date and reference; Ame and British style (3)inside address; including the title, name, and full address of the person or business concerned. (4)salutation; (5)subject;
(海量营销管理培训资料下载)
Learning Objectives
practical writing and communication skills; the characteristics of effective models of business and technical communications; to write business letters, memos, instructions, some business application and certificate in business procedure; the contract format used in different terms of trade
(海量营销管理培训资料下载)
(6)the body; refer to the format (7)the complimentary close e.g. Looking forward to; with my best wishes/regards; Best wishes; Common close: yours faithfully,/truly Personal and friendly closes:yours sincerely, Formal close: yours respectfully,/very respectfully yours,
Unit 1.Introduction
1.How can you understand the communication? 2.The Importance of communication 3.How will you do to be an effective communicator?
6. Format (1)Full block form (2)Modified block form (3)semi-block form
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GUIDANCE ASSOCIATES
Text: Communicating in International
Business
(《国际商务函电》陆墨珠) Grading:There will be a final term test
which will have a weight of 70%,the homework 20%, presentation 10%.
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The business writing style We have for acknowledgement your
inst., letter of 5th inst., and are appreciative of your information. At the moment, we are interested in tape recorders from your company. Would you pleased be kind enough to send us photographs and a price list of the same. looking forward to hearing from you in the near future, we remain. yours faithfully,
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Know the strategy and the followings
The objectives of communication; Whom will you communicate with; The cultural difference between two countries;
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(5)Concreteness a.To make the message specific; b.don't try to write in a literary style; e action rather than camouflaged verbs; (6)Correctness (7)Completeness a.provide all necessary information; b.Answer all questions asked; c.give something extra, when desirable;
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(8)the signature _______________________ typed name e.g. ________________________ G. Manager, Alice Brown
Others: c.c. (carbon copy): c/o: care of Encl: enclosed (Encl 3 catalogue) p.s.: postscript used in informal letter
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Example1(answers): " Thank you for your information in your letter dated 5th August 1999. We are very interested in your tape recorders, It will be highly appreciated if you could send us photographs and a price list of the same. Looking forward to hearing from you soon. sincerely yours,
Communication (1)is a Two-way process; (2)is circular; (3)is divided into two categories: Verbal Nonverbal(NVC)
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Importance Getting the job you want; Boosting your chances for promotion; Helping you get things done; Benefiting your own business; Advancing you socially; Ensuring your future; Enhancing your other skills;
1695 Avenue of the Americas New York, N.Y. 10023 Mr. James Johnson Jones Corporation 1234 7th Avenue, Tanpza, Florida 33606 May 3,19 Gentlemen, Re: The business letter The body Yours truly, ________________ signature (海量营销管理培训资料下载)
Unit 2. Inquiring and Replies
1. Establishing business relationship Useful expression: (1)We learn from your letter of April 1 that you are interested in establishing business relations with us for the purchase of our tools. (2)Having had your name and address from the Commercial Counselor's Office of our Embassy in the U.K., we avail ourselves of this opportunity to write to you and see if we can establish business relations with you.
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4.The principles of good Communication(7C's) (1)Consideration (2)Courtesy (3)Clarity (4)Conciseness (5)Concreteness (6)Correctness (7)Completeness
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Outline
1. Introduction 2. Enquiries and Replies 3. Offers and Sales Letters 4. Orders and Acknowledgments 5. Transport 6. Payment and Settlement of Accounts 7. Complaint and Adjustment 8. Consignment, Barter and Compensation Trade 9. Joint Venture and Leasing 10. 10. Agency (海量营销管理培训资料下载)
Communicatiojuan
Department of International Economics and Trade Nankai University
Email: juanxie@
Course Outline
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5. Structure or Layout (total 8 parts) (1)the letterhead; include the sender's name and address. (2)Date and reference; Ame and British style (3)inside address; including the title, name, and full address of the person or business concerned. (4)salutation; (5)subject;
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Learning Objectives
practical writing and communication skills; the characteristics of effective models of business and technical communications; to write business letters, memos, instructions, some business application and certificate in business procedure; the contract format used in different terms of trade
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(6)the body; refer to the format (7)the complimentary close e.g. Looking forward to; with my best wishes/regards; Best wishes; Common close: yours faithfully,/truly Personal and friendly closes:yours sincerely, Formal close: yours respectfully,/very respectfully yours,
Unit 1.Introduction
1.How can you understand the communication? 2.The Importance of communication 3.How will you do to be an effective communicator?