外贸英语函电课件unit 1

Form（格式）
The main aim of designing a letter is to make the letter not only pleasing to the eye, but also convenient to be typed.
1.Full Block Form 2.Modified Block Form with Indented Style 3.Modified Block Form 4.Simplified Form
Structure（结构）
1 Letter head 2 Reference and date 3 Inside name and address 4 Attention line 5 Salutation 6 Subject line 7 Body 8 Complimentary close 9 Signature 10Enclosure 11Carbon copy notation 12postscript 信头 编号和日期 封内名称和地址 经办人 称呼 事由 正文 结尾敬辞 签名 附件 抄送 附言
Address in English
Mr. Francis Jones (收发信人姓名) 105 Hilltop Rd． (门牌号及街道名) Charlottesville (城镇名) Virginia 22086 (州或国家分区名及邮政编码) USA (国名)
Dr Philip Shaw (收发信人姓名) Language Centre (系或部门名) University of Newcastle (大学或公司名) Newcastle upon Tyne (城镇名) Nel7Ru (邮政编码) England，UK (国家分区及国名)
Full Block Form
Full Block Form译作“平头式”. 译作“平头式” In the full block form, every part of a letter is typed from the left margin, i.e..
the Head Line Reference Date Inside Name and Address Salutation Body of the Letter Complementary Close Signature Enclosure
Reference and Date
Reference may include a file number, departmental code or the initials of the signer followed by the typist of the letter. These are marked “our ref:” and “your ref:” to avoid confusion. They are typed immediately below the letter head. The date should always be typed in full and not abbreviated. The forms of dates are as follows: U.K. : 15 August, 2002(not 02); U.S. : August 15, 2002 ! Avoid typing dates in figures lest confusion.
Mr. C. E. Eckersley/ Messrs. William & Werner The London Export Corporation 6 and 7 Clifford Street London, W. 1, England
Attention Line
Attention line is used when the writer of a letter addressed to an organization wishes to direct the letter to a specific individual or section of the firm. It generally follows the inside address.
Modified Block Form with Indented Style
In the full block form, it is convenient to be typed with a typewriter but the layout is not so beautiful, so some businessmen use a modified block form with indented（缩进的） style,
Postscript
If the writer wishes to add something he forgot to mention of for emphasis, he may add his postscript two spaces below the carbon copy notation.
e.g.
P.S. The samples will be mailed to you tomorrow.
Try to avoid P.S. since it may suggest that the writer failed to plan his letter well before he typed it.
The Carbon Copy Notation
When copies of the letter are sent to others, type “c. c.” below the signature at the left margin.
e.g.
c. c. Mr. G Well c. c. The Sales Department
e.g.
Yours faithfully, The Overseas Co., Ltd. (Signature) W.Black President
Enclosure
If something is enclosed, note it below the siຫໍສະໝຸດ Baidunature.
e.g.
Enclosures 4 samples Encl. Price List
Inside Name and Address
The name and address of the receiver is typed at the left-hand margin about two to four spaces below the date. It appears exactly the same way as on the envelope. e.g.
Letter Head
Letter head includes the sender’s name, postal address, telephone number, fax number and E-mail address, etc. e.g.
Mr.xxx (or the name of an organization) 136 Huai’an Road East, Shijiazhuang, 050031,Hebei, China Tel: (0311)8678904 Fax:(0311)8678008 E-mail:xyz@sjzue.edu.cn
Signature
It is common to type the name of the writer’s firm or company immediately below complimentary close. Then the person who dictates the letter should sign his name , by hand and in ink, below it. The name of the signer is usually typed below the signature, and followed by his job title or position.
International Business Correspondence
in English
Jiajuan
jjdaisy80@163.com
Unit 1
Business Letter Writing
Layout of Business Letter
商业信函格式设计
1. Structure 2. Form 3.Addressing Envelopes
e.g. Dear sir(s), Dear Mesdames, Gentlemen:(冒号而非逗号)
Subject Line
Subject line is actually the general idea of a letter.
Body of the Letter
Main part of the letter. It expresses the writer’s idea, opinion, purpose and wishes, etc.. For very short letters you may adopt double linespacing except for your correspondent’s name and address for which single line-space should always be used. If there has been previous correspondence, the reply letter will refer to it in the first paragraph. The writer’s plans, hopes and expectations will be expressed in the last paragraph.
译作“改良缩进式” 译作“改良缩进式”.
the Head Line Reference Date Inside Name and Address Salutation Body of the Letter Complementary Close Signature Enclosure
The General Structure of a Business Letter
Letter Head Reference Date Inside Name and Address Salutation Subject Line
Body of the Letter
Complementary Close Signature Enclosure Postscript
e.g.
Attention: Mr. Smith Attention: The Sales Manager
Salutation
Salutation is the complimentary greeting with which the writer opens his letter. It is usually typed three spaces below the inside address of the attention line.
Complimentary Close
Complimentary close is merely a polite way of ending a letter. It is in keeping with the salutation.
Formal: Dear sir(s), Gentlemen: Less formal: Dear Mr. Henry,(:) Yours faithfully, Truly yours, Yours sincerely, (or sincerely yours,)