外贸英语函电课件unit2
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外贸英文函电Unit2 Establishing business relations
Useful Expressions 讲解
1.How his name is know
1)obtained/heard/learned/indebted your(fax number/business scope/products/E-mail address)from… e.g we have obtained your information from China council for the Promotion of International Trade in Beijing.我们从北京的 中国国际贸易促进委员会那里获悉了贵公司的信息。 2) have one’s name and address from….. e.g we have your name and address from the Commercial Counselor’s Office of your embassy in Beijing and are now writing to you for the establishment of business relation 我们从 贵国驻京使馆商务参赞处获悉贵公司姓名及地址，现特致函与 贵公司建立业务关系
establishingbusinessrelationspartsbusinesslettersdatalineinsidenamecomplimentaryclosesignatureretrospectessentialpartsattentionlinesubjectlinereferencenotationcarboncopynotation抄送postscriptoptionalpartscourtesyconsiderationcompletenessclarityconcisenessconcretenesscorrectnesswritingprinciplesbusinesslettersindentedform缩格式blockedform齐头式modifiedblockedform改良齐头式layoutbusinessletter所谓缩格式信函有以下特征日期靠右具体收信人和事由居中结尾敬语和落款偏右齐头式特征除信头外全部左对齐段落间用空格改良齐头式兼具缩格与齐头的特征案号和日期靠右落款偏右其他全部左对齐envelopaddressingdoinginternationaltradevitalstepestablishbusinessrelationspromotegoodwillpotentialdealers
外贸函电unit2(第三版)ppt课件
Part 1 Basic Knowledge Concerned
3. The Main Contents of a Letter for Establishing Business Relations
Generally speaking, the contents of a letter requesting a business relationship include telling the prospective customers how and where their names and addresses are known, self-introducing, indicating your desire to enter into a business relation, or sometimes making general inquiries and expressing your expectation for cooperation or early reply, etc. While for letters in reply to the letters requesting for a business relation, the contents may include expressing your thanks for the incoming letter, expressing your agreement/desire/wish to establish a business relation with the addressor and indicating the action you are going to take.
Unit 2 Establishing Business Relations
外贸英语函电Unit 2 Establishing Business Relations
From the E-mail sent back by our Toronto Office, we know that you are one of the firms of good standing and reliability in Toronto and are particularly interested in the export of various papers to China.
Unit Two Establishing Business Relations
(建立贸易关系)
国外市场寻找新客户的主要渠道：
❖ Internet ❖ Exhibition and trade fairs ❖ Banks ❖ Advertisements ❖ Chamber of Commerce ❖ Trade directories 行业名录 ❖ Commercial Counselor’s Office 商务参赞处 ❖ Market investigations ❖ Enquires received from foreign merchants ❖ Self-introduction or introduction from his business connections ❖ a branch office or representative abroad
By this letter, we are approaching you with a view to entering into business relations with your company and hope to receive soon your catalog and other printed matters for reference.
Unit Two Establishing Business Relations
(建立贸易关系)
国外市场寻找新客户的主要渠道：
❖ Internet ❖ Exhibition and trade fairs ❖ Banks ❖ Advertisements ❖ Chamber of Commerce ❖ Trade directories 行业名录 ❖ Commercial Counselor’s Office 商务参赞处 ❖ Market investigations ❖ Enquires received from foreign merchants ❖ Self-introduction or introduction from his business connections ❖ a branch office or representative abroad
By this letter, we are approaching you with a view to entering into business relations with your company and hope to receive soon your catalog and other printed matters for reference.
外贸函电UNIT2
Sample letter
Dear Sirs ored your name and address from the website: . We were informed that you are one of the biggest importers of tea in UK and you are now in the market for tea. We take this opportunity to approach you in the hope of establishing business relations with you.
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
enquire into 调查 e.g. The buyer claimed that the goods were damaged in transit, but we must enquire into this matter ourselves. 买方声称货物在运输过程中被损坏了，但是 我们必须亲自调查这件事情。 enquire about 询问关于某事 e.g. They sent us a letter, enquiring about the market condition here. 他们给我们发来了一封信，询问这里的市场 状况。
in compliance with 按照 e.g. In compliance with your request, we are sending you our samples by air. 应你方要求，我们用航空邮件给你们寄去了 我们的样品。 comply (v. ) with 按照，与…相符，遵守，满 足
外贸英语函电-unit2 Establish business relationshipPPT
❖ Eg. Please deal with the order carefully.
❖ 请认真处理这一订单.
.
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❖ Transact . V 办理；处理；做交易
❖ Eg. This sort of business can only be transacted in private.
❖ 这种事只能私下处理 ❖ Transaction n. 处理；业务；交易
❖ 香港贸易公司已将贵公司名称及地址转交我方，兹 去函与你联系，愿与你方建立贸易关系。
❖ 4. We’d like to thank you for your letter of June 7offering your services and should be glad to discuss the possibility of expanding trade with you.
求 ❖ 4. a range of 一系列，一整套
.
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❖ 5. Meet your interest ❖ 满足你方兴趣；使你方满意 ❖ 6. specific enquiry 具体询盘 ❖ 7. quotation 报价 ❖ 8. in the meantime 与此同时
❖ 9. the conclusion of the first transaction between
.
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❖ 18. especially adv 特别,尤其(表强调) ❖ 19.develop economy 发展经济 ❖ 20.be confident that… 对…有信心/确信(后接
从句) ❖ be confident of (in)… (后接名词) ❖ 21.order n. 订单 ❖ big orders 大量订单
外贸英语函电课件 unit two
❖结尾敬语仅仅是结束信函的礼貌方式。它 放在低于信的正文最后一行的两行或四行 处。它应当与称呼相配。
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9. The Signature (签名)
❖所有的信函必须署名，不署名的信函没有 权威性。一封信应当手写签名，并且要用 墨水，紧接着是打印的名字，对读者来说， 要字迹清楚一些──有时人们手写签字很难 看（读）清，然后紧跟他的头衔或职务。
❖四式。
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II. The Layout of a Business Letter (书信格式)
❖1. The Basic Format of a Business Letter:（信的 基本版式）
❖ 见P40
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2. Letter Styles（书信格式）
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❖ 续页头包括三个部分： ❖● the number of the sheet 页码 ❖● the name of your correspondent ❖● the date of the letter 信的日期
客户的名称
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8. The Complimentary Close (结尾敬语)
❖c.c. Mr. J. Cooper（抄送J. Cooper先生）
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13. Postscript (附言)
❖ 在商务书信中，附言只不过是吸引读者对作者想 要强调的一点的注意。如果你在信中忘记了某内 容，请勿使用附言，反之重写此信吧。有些写信 人偶尔在他们打印的用手写的附言信件里来增加 个人的接触。附言至少应当低于其他栏目的两格， 使之与信笺左下边齐平。
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9. The Signature (签名)
❖所有的信函必须署名，不署名的信函没有 权威性。一封信应当手写签名，并且要用 墨水，紧接着是打印的名字，对读者来说， 要字迹清楚一些──有时人们手写签字很难 看（读）清，然后紧跟他的头衔或职务。
❖四式。
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外贸英语函电
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II. The Layout of a Business Letter (书信格式)
❖1. The Basic Format of a Business Letter:（信的 基本版式）
❖ 见P40
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2. Letter Styles（书信格式）
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❖ 续页头包括三个部分： ❖● the number of the sheet 页码 ❖● the name of your correspondent ❖● the date of the letter 信的日期
客户的名称
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8. The Complimentary Close (结尾敬语)
❖c.c. Mr. J. Cooper（抄送J. Cooper先生）
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外贸英语函电
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13. Postscript (附言)
❖ 在商务书信中，附言只不过是吸引读者对作者想 要强调的一点的注意。如果你在信中忘记了某内 容，请勿使用附言，反之重写此信吧。有些写信 人偶尔在他们打印的用手写的附言信件里来增加 个人的接触。附言至少应当低于其他栏目的两格， 使之与信笺左下边齐平。
外贸英语函电 (2) ppt课件
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精品资料
• 你怎么称呼老师？ • 如果老师最后没有总结一节课的重点的难点，你
是否会认为老师的教学方法需要改进？ • 你所经历的课堂，是讲座式还是讨论式？ • 教师的教鞭 • “不怕太阳晒，也不怕那风雨狂，只怕先生骂我
笨，没有学问无颜见爹娘 ……” • “太阳当空照，花儿对我笑，小鸟说早早早……”
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⑴Letterhead: (Letter-head, Heading) 信头
①含义：是写信人的名称和地址，以及电话、传真
号码、电子邮箱、网址及经营业务等。 ②位置：一般商号都有已经印制好的信头；若没有
，应将其打印在信笺的正上方或右上方。 ③ 要 求 ： 先写公司名称，再写公司地址，地址应按
从小到大的顺序写。 e.g. Senda Shoes Company 82 Jian Guo Street Beijing 100006, China
Faithfully yours,
Gentlemen: → Yours truly, / Truly yours,
Note: 只有第一个单词的第一个首字母需要大写。
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⑺Signature: 签名
①含义：发信人的签名。 ②位置：在“complimentary close”下，平左混右 ③ 要求：由发信人公司名称、负责人手写签名、负责 人打印签名、发信人职位构成。 e.g. GENERAL TRADING CO., LTD.
Wholesale Supplies Co., Ltd. <英用“股份有限公司”，美用Inc.> 481 University Ave. <是avenue的简称> Toronto 2, Canada
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⑷Salutation: 称呼
精品资料
• 你怎么称呼老师？ • 如果老师最后没有总结一节课的重点的难点，你
是否会认为老师的教学方法需要改进？ • 你所经历的课堂，是讲座式还是讨论式？ • 教师的教鞭 • “不怕太阳晒，也不怕那风雨狂，只怕先生骂我
笨，没有学问无颜见爹娘 ……” • “太阳当空照，花儿对我笑，小鸟说早早早……”
15
⑴Letterhead: (Letter-head, Heading) 信头
①含义：是写信人的名称和地址，以及电话、传真
号码、电子邮箱、网址及经营业务等。 ②位置：一般商号都有已经印制好的信头；若没有
，应将其打印在信笺的正上方或右上方。 ③ 要 求 ： 先写公司名称，再写公司地址，地址应按
从小到大的顺序写。 e.g. Senda Shoes Company 82 Jian Guo Street Beijing 100006, China
Faithfully yours,
Gentlemen: → Yours truly, / Truly yours,
Note: 只有第一个单词的第一个首字母需要大写。
22
⑺Signature: 签名
①含义：发信人的签名。 ②位置：在“complimentary close”下，平左混右 ③ 要求：由发信人公司名称、负责人手写签名、负责 人打印签名、发信人职位构成。 e.g. GENERAL TRADING CO., LTD.
Wholesale Supplies Co., Ltd. <英用“股份有限公司”，美用Inc.> 481 University Ave. <是avenue的简称> Toronto 2, Canada
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⑷Salutation: 称呼
《外贸英语函电》PPT课件 (2)
两种产品之间分配？第二，又 如何分配计算各型号月末完工产品本钱和月末在产
品本钱？第三，分配时，应 该采用什么方法？
为此，需要明确本钱核算的原理与方法 。
?新编本钱会计?第4章 本钱核算的原理与方法
第5章 产品本钱的计算
【案例引导】 某企业为一家生产普通民用家具的企业，设 有四个根本生产车间，分别为配料车间、加 工车间、组装车间和涂装车间。产品由四个 车间加工完成。配料车间生产的零件经过加 工车间继续加工成部件，组装车间负责将零 部件组装成成品，漆装车间进展烤漆。该企 业生产的普通民用家具市场成熟，销售稳定， 为了寻找新的利润增长点，企业决定生产高 档办公家具，按照客?新户编本订钱会单计?生第5章产产个品本性钱的化计算家具。 那么，企业会计人员对办公家具的本钱核算
500元，人工费用600元，制造费用200元。月末 22×1.75型号完工产品190个，
第在产4章品40本个钱；月核末算28的×1原.7理5型与号方完工法产品136个，
在产品69个。 作为会计人员势必要考虑三个问题：第一，本月累
计的原材料费用、人工费用 和制造费用如何在22×1.75型号和28×1.75型号
的本钱核算处理如下：
借：生产本钱——根本生产本钱 468 000
贷：原材料——ABS材料
468 000
借：生产本钱——根本生产本钱 650 000
贷：应付职工薪酬——工资
ห้องสมุดไป่ตู้
650 000
上述关于原材料和职工工资的本钱核算正确吗？
为此，需要明确本钱核算的账户和本钱核算的程序。
?新编本钱会计?第3章 本钱核算的账户和程序
为此，需要了解本钱核算的一般原那么和根本要
求。
?新编本钱会计?第2章 本钱核算的原那么和要求
品本钱？第三，分配时，应 该采用什么方法？
为此，需要明确本钱核算的原理与方法 。
?新编本钱会计?第4章 本钱核算的原理与方法
第5章 产品本钱的计算
【案例引导】 某企业为一家生产普通民用家具的企业，设 有四个根本生产车间，分别为配料车间、加 工车间、组装车间和涂装车间。产品由四个 车间加工完成。配料车间生产的零件经过加 工车间继续加工成部件，组装车间负责将零 部件组装成成品，漆装车间进展烤漆。该企 业生产的普通民用家具市场成熟，销售稳定， 为了寻找新的利润增长点，企业决定生产高 档办公家具，按照客?新户编本订钱会单计?生第5章产产个品本性钱的化计算家具。 那么，企业会计人员对办公家具的本钱核算
500元，人工费用600元，制造费用200元。月末 22×1.75型号完工产品190个，
第在产4章品40本个钱；月核末算28的×1原.7理5型与号方完工法产品136个，
在产品69个。 作为会计人员势必要考虑三个问题：第一，本月累
计的原材料费用、人工费用 和制造费用如何在22×1.75型号和28×1.75型号
的本钱核算处理如下：
借：生产本钱——根本生产本钱 468 000
贷：原材料——ABS材料
468 000
借：生产本钱——根本生产本钱 650 000
贷：应付职工薪酬——工资
ห้องสมุดไป่ตู้
650 000
上述关于原材料和职工工资的本钱核算正确吗？
为此，需要明确本钱核算的账户和本钱核算的程序。
?新编本钱会计?第3章 本钱核算的账户和程序
为此，需要了解本钱核算的一般原那么和根本要
求。
?新编本钱会计?第2章 本钱核算的原那么和要求
外贸英语函电 Chapter 2 ppt
Chapter 2
Lead- Learning Components of
Formats of
Envelope
in Objectives Business Letters Business Letters
Letterhead e.g. Senda Shoes Company 82 Jian Guo Street Dongcheng District Beijing 100006, China Telephone: 010-6
Chapter 2
Lead Learning Components of
Formats of
Envelope
- in Objectives Business Letters Business Letters
salutation
Complimentary close
Formal
Less Formal
Chapter 2
Lead- Learning Components of
Formats of
Envelope
in Objectives Business Letters Business Letters
Date lines: e.g. 25th March 2013 March 25th,2013 25 March 2013 March 25, 2013
Paragraph one-----Put “you” into the letter. Begin with
information that catches the reader’s attention or refer to the previous correspondence if there is one.
Unit 2Establishing Business Relations《外贸英语函电》PPT课件
transferred to us for attention.As the items mentioned in it fall within the scope of our business activities，we shall be pleased to enter into direct business relations with you.We have learned that you are one of the leading importers and wholesalers of Electric and Electronic Machinery and Equipment in Thailand.We are exporters of the same lines of business，having a business background of some 40 years，and are now particularly interested in exporting to your country Electronic Products of all types.
We are confident that we shall be able to give you big orders if you would cooperate with us on delivery，price and quality.
We look forward to establishing a friendly relationship with you soon. Yours faithfully，
In the meantime，we hope you will tell us the name of your bank prior to the conclusion of the first transaction between us.
We are confident that we shall be able to give you big orders if you would cooperate with us on delivery，price and quality.
We look forward to establishing a friendly relationship with you soon. Yours faithfully，
In the meantime，we hope you will tell us the name of your bank prior to the conclusion of the first transaction between us.
函电unit2市公开课一等奖省赛课微课金奖PPT课件
❖ Anyway, to establish business relations with prospective dealers is very important, especially for some newly established firms.
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Business Knowledge
Channels for Obtaining Information About a New Firm
(1)Banks (2)Chambers of Commerce in foreign countries (国
外商会) (3)Trade Directory（贸易名目） (4)Chinese Commercial Counselor‘s Office in
a wide range of electric fans. 特此奉告，我方经营风扇品种齐全。
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4) to have(owe) one’s name and address from…从……处 得知某人名字和地址
open up establish business relations or build up business connections
4. in compliance with 按照 e.g. In compliance with your request, we are
sending you our samples by air. 应你方要求，我们用航空邮件给你们寄去了 我们样品。 comply (v. ) with 按照，与…相符，恪守，满 足
the quality of their goods. 史密斯先生问询出口商他们产品质量怎样。
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Unit Two Establishing Business Relations(建立贸易关系)
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Business Knowledge
Channels for Obtaining Information About a New Firm
(1)Banks (2)Chambers of Commerce in foreign countries (国
外商会) (3)Trade Directory（贸易名目） (4)Chinese Commercial Counselor‘s Office in
a wide range of electric fans. 特此奉告，我方经营风扇品种齐全。
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4) to have(owe) one’s name and address from…从……处 得知某人名字和地址
open up establish business relations or build up business connections
4. in compliance with 按照 e.g. In compliance with your request, we are
sending you our samples by air. 应你方要求，我们用航空邮件给你们寄去了 我们样品。 comply (v. ) with 按照，与…相符，恪守，满 足
the quality of their goods. 史密斯先生问询出口商他们产品质量怎样。
10/55
Unit Two Establishing Business Relations(建立贸易关系)
编外经贸英语函电与谈判课件U2
Written Style: Business English correspondence is commonly written in a formal writing style that follows standard English grammar and punctation rules
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Managing leverage: identify and use your leverage points to gain an advantage
The Process and Steps of Business Negotiation
Preparation
Gather information: Research the other party, their interests, and any relevant industry information
02
Fundamentals of Business Negotiation
Strategies and Techniques for Business Negotiation
01
Strategies for Successful Negotiation
Long term relationship strategy: foplication of Business English Response in Business Negotiations
The role of economic and trade English coherence
in business negotiations
Communication medium
• Practical operation and simulated negotiation
外贸函电第二版-Unit-02-建立业务关系
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(5)We are writing to introduce ourselves as large dealers in foodstuffs with good connections in the country. 现函告：我公司为食品大经销商，在国内 拥有大批客户。
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We are willing to enter into business relations with you.（我们愿意和贵方建立业务 关系。） （3）表 达写信目 的 We are now writing you for …（我们现写信愿 意……。） We are desirous of …（我方愿意……。） We express our desire to …（我方愿意……。）
(2) We are a stated-owned corporation, engaged in exportation of following articles. 我们是一家国有企业，经营以下商品的出口业务 (3) We are given to understand that you are potential buyers of Chinese Green Tea, which falls in the scope of our business activities. 据了解，贵公司是中国绿茶的潜在买主，而中国绿茶正属 于我们的经营范围。 (4) This corporation handles/deals/specializes in the import and export business of Chinese Silk Goods. 本 公司经营/专营中国丝织品的进出口业务。
We look forward to receiving…（希望早日收 到……。）
(5)We are writing to introduce ourselves as large dealers in foodstuffs with good connections in the country. 现函告：我公司为食品大经销商，在国内 拥有大批客户。
12
We are willing to enter into business relations with you.（我们愿意和贵方建立业务 关系。） （3）表 达写信目 的 We are now writing you for …（我们现写信愿 意……。） We are desirous of …（我方愿意……。） We express our desire to …（我方愿意……。）
(2) We are a stated-owned corporation, engaged in exportation of following articles. 我们是一家国有企业，经营以下商品的出口业务 (3) We are given to understand that you are potential buyers of Chinese Green Tea, which falls in the scope of our business activities. 据了解，贵公司是中国绿茶的潜在买主，而中国绿茶正属 于我们的经营范围。 (4) This corporation handles/deals/specializes in the import and export business of Chinese Silk Goods. 本 公司经营/专营中国丝织品的进出口业务。
We look forward to receiving…（希望早日收 到……。）
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精品课程《外贸函电英语》
Questions
1. Where have you got the information? 2. What is your desire? 3. What is your business scope? 4. How about your financial standing?
精品课程《外贸函电英语》
Yours faithfully,
Text B
精品课程《外贸函电英语》
Dear Sirs, From your letter of May 8, we are glad to learn that you wish to enter into trade relations with this corporation in the line of various papers. In compliance with your request, we are sending you by air a catalog together with a range of pamphlets for your reference.
精品课程《外贸函电英语》
精品课程《外贸函电英语》
If any of the items listed in the catalog meets your interest, please let us have your specific enquiry, and our quotation will be forwarded without delay. In the meantime, we hope you will tell us the name of your bank prior to the conclusion of the first transaction between us.
Unit 2 Establishing Business relations
精品课程《外贸函电英语》
Text A
精品课程《外贸函电英语》
Dear Sirs, From the email sent back by our Toronto Office, we know that you are one of the firms of good standing and reliability in Toronto and are particularly interested in the export of various papers to China.
精品课程《外贸 that we shall be able to give you big orders if you would cooperate with us on delivery, price and quality. We look forward to establishing a friendly relationship with you soon.
精品课程《外贸函电英语》
By this letter, we are approaching you with a view to entering into business relations with your company and hope to receive soon your catalog and other printed matters for reference. Of recent years, we have done much business with the largest and most prominent houses in your district. As is well known to you, the possibilities of importing the foreign products are very great here, especially as we are now developing our economy.
Yours truly,
精品课程《外贸函电英语》
Skill drilling
You are asked to write a letter or send an email to a foreign company for establishing business relations. The letter or the email should cover at least the following points: