商务英语笔译 Chapter 1 Introduction to Business Eng.ppt
商务英语口译unit
Common Vocabulary in Business English Interpretation
Management:
Business Development: xpressions in Business English Interpretation
• Cross cultural Understanding: Interpretation not only involves language translation but also requires an understanding of different cultural backgrounds and practices A good interpreter can help to minimize cultural misunderstandings and enhance cross cultural communication
Business English Interpretation Unit
目 录
• Introduction to Business English Interpretation
• Vocabulary and expression in business English interpretation
Characteristics
Accuracy, fluency, cultural sensitivity, and professionalism are essential characteristics of Business English Interpretation The interpreter must be able to understand the original meaning accurately, maintain a high level of language proficiency, and have a good understanding of cultural differences to avoid misunderstandings
商务英语口译unit1 Passage 1
Passage 1I'm very pleased to have the opportunity to visit your company. Just before I left my country, I learned from a newspaper that China's foreign trade has developed remarkably and exports have increased by a big margin this year. Now china has joined the WTO, I'm sure that you have bright prospects. I'm here to discuss with you the possibility of placing your products in our market.Thank you. I think you'll stand a chance of marketing our goods profitably there. As a matter of fact, the export of our products last year reached a record high and we are trying hard to further improve the quality and design to suint the international market. I'm sure you have seen the exhibits in the showroom. What is it in particular you are interested in?Yes, I have. I'm interested in your garments and embroidered tablecloths. We had an opportunity last evening to review your well-illustrated catalogues. I've seen the exhibits and studied your catalogues. I think some of your items will find a ready market in our country. Here's a list of requirements. I'd like to have your lowest quotations.Thank you for your inquiry. But could you give us a rough idea of the quantity you require so that we can work out the offer? You know, the price varies according to the quantity.OK, I'll do that. Could you give me an indication of the price?Here's the price list.Our prices compare very favorably with those offered by other suppliers. You'll see that from the price list. All the prices are subject to our final confirmation, naturally.Do you quote CIF or FOB?All our prices in the list are on a FOB basis.To tell you the truth, we are greatly surprised at your price. We had expected much lower prices.This year's prices are higher than last year's, but our prices are still very competitive. I don't think you stand a chance of getting better price elsewhere.I'm afraid I can't agree with you there. I can show you other quotations that are lower than yours.When you compare the prices, you must take everything into consideration. Our products are of high quality, while the quotations you get from other sources are for goods of ordinary quality.I agree with you on this point. I grant that yours are of better quality. But still we don't think we can succeed in persuading our clients to buy at such high prices.If I were you, I wouldn't worry about that. Taking everything into consideration, I can assure you that the prices we offer are very favorable. I don't think you'll have any difficulty in pushing sales.Well, maybe... But it really depends on the price. Is there any commission included in your prices?As a rule, we don't allow any commission. But if the order is a sizable one, we'll consider it.You see, I do business on a commission basis. A commission on your prices would make it easier for me to promote sales. Even 1 to 2 percent would help.We'll discuss this when you place your order with us.有机会拜访贵公司，我深感荣幸。
大学核心商务英语口译教程unit (1)
• 第六段-3：The US is the second largest export market of China and its sixth largest source of import, while China is the third largest export destination and the biggest import source of the US, and has been the fastest growing major export market of the US for 7 years in a row.
• 第二段-1：As Vice Minister of Commerce in charge of high-tech trade and export control, I am deeply aware of the significance of this job. Mutual trust is the key to and communication the basis for expanding hightech trade between China and the US.
• 第六段-2：According to Chinese figures, bilateral trade in goods reached US$ 333.7 billion in 2008, quadrupling that of 2001 with an average annual growth rate of 19.5%. The US export to China stood at US$ 81.5 billion, trebling that of 2001 with an average annual growth rate of 15.2%. The two countries are each other’s second largest trading partner.
人民大2023综合商务英语(第1册)(第二版)教学课件综合商务英语B1 U1
Questions on Text A
(3) The profits that a firm earns are dependent on three conditions. What are they? --First, there needs to be a demand for the service that a firm offers. Second, a firm need to attract customers, meaning that they choose a firm instead of their competitors. Third, to earn high profits, a firm need to keep their expenses low.
Questions on Text A
(5) Sequence five factors of production in Text A from the most important one to the least important one, and give reasons for your choice. The most important one is human resources. Human resources are the people who are able to perform work for a business. They may contribute to production by using their physical abilities. The second is natural resources, and it is commonly used by businesses to produce products or services is land.
商务英语综合教程1课文翻译
商务英语综合教程1课文翻译课文一美国来鸿：地铁札记沙希·塔鲁尔张雨晨邵凌译旅美期间，我生活中最大的惊喜之一莫过于纽约地铁了。
实际上，我已经开始逐渐享受它了。
1989年当我第一次搬来纽约时，好心的朋友们提醒我要远离这早已八旬高龄的地铁——不论是在当地居民还是在过往游客中，它都臭名昭著，被公认为是号称“不睡城”的最堵心、最危险的交通工具。
然而，它也是最快速且最经济的交通工具。
怀揣着这个难题，我开始了自己的“纽约客”生涯——自从那时起，我便喜忧参半。
地铁让我们又爱又恨：列车时刻表不可信赖;地铁要么来就来了，要么根本不见踪影;发生故障更是常有的事儿，以至于因地铁被困在隧道里，曾有孕妇不得不在车上生产。
员工数量不多，且其发布的通知常常令人不知所云。
基础设施古老陈旧、摇摇欲坠。
爆裂的管道时不时造成水漫车站，使得交通瘫痪。
城市流浪者们住在站台上，睡在车站长椅上(或地铁车厢里)，增加了乘客的不安全感。
每几个月，报纸上就有类似的恐怖事件报道——又有一位无辜者被随意推到了迎面而来的列车车轮下。
抢劫、强奸和谋杀案件虽不常见，但也时有发生。
不仅如此，脏乱的车厢，涂鸦满布的车站，夏天炼狱般的高温和冬天极地般的严寒，可以控诉的实在是挺多。
《华盛顿邮报》的一位撰稿人称它为“古老陈旧、过时低效且近乎不中用的混合体”。
他还是笔下留情的。
那么，为什么纽约居民们仍然对地铁如此依赖呢?其中一个是经济原因：不论多远，乘客只需花1.5美金就能坐地铁到达纽约城的任何地方。
相比之下，乘坐计程车从纽约联合国总部到位于曼哈顿岛另一边的哥伦比亚大学，则需要花费12美金。
而若是去纽约的所谓外区，如皇后区、布鲁克林区或布朗克斯区——任何需要从曼哈顿岛过桥而至的地方——则需支付多达三倍的价钱。
除此之外，地铁也很快速。
只要25分钟，就能从曼哈顿市中心到达皇后区的法拉盛公园——这里是美网公开赛的举办地;开车的话就需要花费一小时，到达后还需找停车位。
商务英语口译教程Unite1-Unite4课后习题答案(可打印修改) (2)
1.我们认为你方的格力空调在这里会很畅销，希望很快收到你们的样品。
2．贵方若能报优惠价并保证收到订单后四周内交货，我方将定期订购。
3.如能报到岸价，折扣以及发货日期等详细情况，将不胜感激。
4.随函附上我方最新的产品目录及CIF 纽约报价单。
5.关于贵方9月29日的询价信，我方就如下产品报价，以我方最后确认为准。
6. 此盘5天内不接受就作撤销论。
7. 很遗憾，我们的价格和你方还盘之间差距太大，所以恐怕我方不能接受你方还盘。
8. 考虑到我们长期以来的贸易关系和友好合作，我方建议你方能接受保兑，不可撤销即期信用证。
9. 石油价格将在未来一段时间内继续下降。
10. 我们还想指出我们主要以承兑交单方式结账。
Unit1 P91.（我们正打算订购）We are thinking of placing an order for your Flying Pigeon Brand bicycles. We would be very grateful if you could make us an offer for 200 ones with details.2. （上述询价已于）The above inquiry was forwarded to you on Oct. 10, but we haven’t received your reply yet. Your early offer will be highly appreciated.3. （我方的冷冻食品）Our frozen foods have been shipped to many countries where they are received favorably. It would be to your advantage to try out a shipment.4. （很抱歉，贵方）We are sorry to say that the goods required by you are out of stock for the time being. Therefore we are unable to make you an offer at present.5. （我方于两个月前）We sent you our Quotation No. 44 two months ago, but we haven’t received any news from you. It would be advisable if you could make an early decision on this matter.6. （所有报盘都以）All quotations, except firm offers, are subject to our final confirmation. Unless otherwise stated or agreed upon, all prices are without any discount.7.（许多外国电讯）Many foreign telecommunications companies wish to come into the Chinese market such as AT &T, etc. the competition is very keen. I understand some companies are lowering their prices and offering technical assistance and after-sale services.8.（很高兴我们）I’m glad that we have settled the price.9. （我们至多只能再减）The best we can do will be a reduction of another 30 pounds. That’ll be definitely rock-bottom.10. （我们正在仔细研究）We’re now studying your offer carefully, so we hope that you can keep it open till the end of this month.1、我们的还盘与国际市场上的价格一致。
Chapter1商务交际
Chapter1Business Communication商务交际1 GreetingsGreeting a guest问候客户How do you do. 你好How do you do. 你好Where are you from? 你从哪儿来I'm from China. 我来自中国You must be Mr. Lin 你一定是林先生吧Yes. I'm Lin Qing. 是的，我是林清Nice to meet you 很高兴见到你Nice to meet you, too 见到你我也很高兴Greeting an Acquaintance问候熟人Hello! Nice to see you 您好！很高兴见到你Nice to see you, too 见到你我也很高兴What's new? 有什么变化吗Noting new ? 没啥变化How's your work going? 工作如何Same as usual . 还是老样子How's your family. 你的家人好吗Very well, thanks. How about your family? 非常好，谢谢，你的家人也好吧Very well, too 也很好How's business 生意怎么样Couldn't be better. 好得不得了Very good 真棒2. ReceptionReceiving a Guest at the AirportA: How was your flight?旅程怎么样？B: Just wonderful! Good food and good service.棒极了。
可口的食物，优质的服务。
A: Is this your first visit to Yangzhou?这是你第一次来扬州吗？B: Yes. I hope it won’t be my last.不错。
综合商务英语1(已完成)MARKET LEADER unit 1
C) Kiss
Kissing on the hand is a special form to making greetings. In Europe and Latin America, the man general kisses on the hand of the woman on formal occasions.
a) Don not shake hands absent-mindedly;
b) Don not shake hands with the left hand;
c) Don not shake hands while wearing a hat, gloves, or sunglasses;
d) Don not shake hands with your other hand in the pocket;
On most occasions, handshaking is an expression of courtesy and greeting when people meet or say goodbye to each other. Six don’ts should be remembered:
Greetings
I. What’s important about making greetings? 1) Take notice of other people; 2) Be confident to make a good impression; 3) Be polite and genuine;
III. What does it mean to different people?
1) For some, it focuses on vocabulary and topics used in the worlds of business, trade, finance, and international trade;
《商务英语阅读》第二版Chapter1-Why-China-Works-（网上私人独家翻译）.
《商务英语阅读》第二版Chapter1-Why-China-Works-（网上私人独家翻译）.Why China WorksA look at bright spots in the recession begins with Beijing, where state control is looking smart.经济衰退中的一线光明开始于国家宏观调控看起来明智的北京。
The construction site of the China Pavilion, host to the World Expo Shanghai 2010By Rana Foroohar | NEWSWEEKPublished Jan 10, 2009From the magazine issue dated Jan 19, 2009China is the only major economy that is likely to show significant growth this year, because it is the only one that routinely breaks every rule in the economic textbook. In fact, the main reason China is not slowing as fast as the other big five economies is its capacity for macro-control.中国是今年唯一一个可能取得亮丽增长的主要经济体，因为它是世界上唯一一个惯常打破经济教科书每一个原则的国家。
事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它的宏观调控能力。
Why does China's market economic system work? Now that the United States and Europe are moving toward macro-economic control—by nationalizing the banking and car industries, and imposing heavy new regulation on the financial industry—the question has a new urgency.China looks like the one best positioned to navigate what may be the worst global downturn in seven decades.为什么中国市场经济体系奏效？目前，欧美等国正通过银行及汽车业国有化及强制对金融业的管理，走向宏观调控，但问题更加紧迫。
商务英语笔译 Chapter 1 Introduction to Business English Translation
2) 古体词
• We send you herewith two copies of the contract. • 我们随函附上合同一式两份。 • hereunder 以下 • herein 在此 • whereby 借以 • thereafter 之后
3. 一词多义
• Instrument payment • Instrument • Instrument ratification • Instrument control • Instrument acquisition of
初级笔译(preliminary)：
• 考试要求：掌握5000个以上英语词汇，包括3000个基础 英语词汇和2000个商务英语词汇。 • 考试内容设置： • 1英汉句子互译 (10句） • 2英译汉（300字文章）（2篇） • 3汉译英（500字文章）（2篇） • 考试时间：150分钟 • 考试合格标准： • 考试采用百分制计分方式，满分为100分，考试合格标准 为60分。 • 60-70分为合格； • 70-80分为良好； • 80分以上为优秀。
2. Requirements to Business English Translators
1
Chinese & English & Culture
+
2
Knowledge on Business
+
3
Translation Skills
Objectives of this course
• 1. Stylistic features of business English • 2. Criteria of business English translation • 3. Translation techniques of different business texts: • 1) business letters • 2）trademarks
商务英语1-businessenglish_第一单元
商务英语/ 对公众说话/ 01应征面谈Introducing Yourself at an Interview找工作时的面试，正是应征单位决定是否要延揽应征者的依据。
在面试中，除需注意衣装合宜之外，得体出众的谈吐实为关键所在。
怎么样的谈话内容和态度，才能使你脱颖而出呢？英文正文Good morning. It's a pleasure for me to be here in front of you to present myself. My name is Jennifer Wong, and I am a candidate for the position of Overseas Sales Representative.My background and work experience are tailor-made for this position. I studied marketing as an undergrad here in Taiwan, and in 1985, I received my MBA from the University of Texas School of Business. For five years now, I have utilized my skills and knowledge as the Assistant Director of Exports for Magic Kitchen Supplies.Action Appliances is a forward-looking company. I am aware that you are expanding into new markets, particularly in the U.S. Thus you are going to need aggressive, take-charge sales representatives. At Magic Kitchen, during my five years there, we expanded our U.S. market share by 25%. This is just one example of my ability to go out there and sell products.A position with your company would be both a learning experience and a great opportunity. I look forward tobecoming part of the Action team. Thank you.中文翻译↑早安。
外研社新标准商务英语综合教程1
外研社新标准商务英语综合教程1New Standard Business English CourseUnit One: Introduction to Business CommunicationIn this unit, you will learn about the basics of business communication. You will learn about different types of communication tools, the purpose of communication and how to choose the right communication method and message.Communication ToolsBusiness communication can be done in many ways, including verbal and written communication. Verbal communication can happen in person or over the phone, while written communication can be in the form of emails, letters, or memos.Purpose of CommunicationThe purpose of communication is to convey information from one person or group to another. In business, the purpose of communication can be to convey information about a particular product or service, to invite someone to an event or to simply keep people informed about changes in the company.Choosing the Right Method and MessageEffective communication depends on choosing the right method and message for your intended audience. Consider your audience before choosing the method of communication and tailor yourmessage to fit their needs.Unit Two: Business WritingThis unit will focus on writing skills for business. You will learn about formal and informal writing, how to write emails, letters and memos, and how to write an effective business report.Formal and Informal WritingFormal writing is used in professional communication and requires a specific style and tone. Informal writing is used in everyday communication and tends to be less structured and more conversational.Writing Emails, Letters and MemosEmails, letters and memos are all important forms of business communication. In this unit, you will learn the key elements of each type of writing and how to write clear and effective messages.Writing a Business ReportA business report is a formal document that provides information on a particular topic. In this unit, you will learn how to structure a business report, how to collect and analyze data, and how to present your findings effectively.Unit Three: Presentations and Public SpeakingThis unit will teach you how to give effective presentations and become a confident public speaker. You will learn how to structure a presentation, create effective visuals and use body language to convey your message.Structuring a PresentationEffective presentations require careful planning and organization. In this unit, you will learn how to structure a presentation that captures your audience's attention and conveys your message effectively.Creating Effective VisualsVisual aids can enhance the impact of a presentation. In this unit, you will learn how to create effective visual aids that support your message and engage your audience.Using Body LanguageBody language is an important part of communication, especially in public speaking. In this unit, you will learn how to use body language effectively to convey confidence and professionalism.Unit Four: Negotiation SkillsThis unit will teach you the skills needed for successful negotiation in business. You will learn about negotiation styles, techniques and strategies, and how to negotiate effectively with different personalities.Negotiation Styles, Techniques and StrategiesNegotiation requires careful planning and preparation. In this unit, you will learn about different negotiation styles, techniques and strategies that can be used to achieve a successful outcome.Negotiating with Different PersonalitiesEffective negotiation requires an understanding of different personality types. In this unit, you will learn how to identify different personality types and how to adapt your negotiation style to work effectively with each personality type.Unit Five: Cross-Cultural CommunicationIn a global business environment, cross-cultural communication is essential. This unit will teach you how to communicate effectively with people from different cultures and how to avoid common cultural mistakes.Communication Across CulturesDifferent cultures have different communication styles and norms. In this unit, you will learn about different communication styles and how to adapt your own communication style to work effectively with people from different cultures.Avoiding Cultural MistakesCultural differences can lead to misunderstandings and mistakes. In this unit, you will learn how to avoid common cultural mistakes and how to communicate effectively across cultural divides.ConclusionThe New Standard Business English Course is designed to provide you with the skills and knowledge needed to communicate effectively in a business environment. The course covers a range of topics, from business writing and negotiation skills to presentations and cross-cultural communication. By completing this course, you will be well-prepared to communicate confidently and professionally in any business situation.Unit One: Introduction to Business CommunicationCommunication is essential in business, and the ability to communicate effectively can make a significant difference in the success of any endeavor. In Unit One, you will learn about the basics of business communication.The purpose of communication is to convey information from one person or group to another. In business, the purpose of communication can be to convey information about a particular product or service, to invite someone to an event, or to simply keep people informed about changes in the company. Communication can take place verbally or in written form. Verbal communication can happen in person or over the phone, while written communication can be in the form of emails, letters, or memos. Choosing the right method and message for your intendedaudience is essential for effective communication. Consider your audience before choosing the method of communication and tailor your message to fit their needs. For instance, if you are communicating with clients or customers, you may want to use more formal language. In contrast, if you are communicating with colleagues, informal language might be more appropriate.Unit Two: Business WritingEffective writing skills are essential in business. In this unit, you will learn about formal and informal writing, how to write emails, letters, and memos, and how to write an effective business report.Formal writing is used in professional communication and requires a specific style and tone. It is usually used for more official purposes and has a more structured format than informal writing. Informal writing is used in everyday communication and tends to be less structured and more conversational.Emails, letters, and memos are all important forms of business communication. In this unit, you will learn the key elements of each type of writing and how to write clear and effective messages. Writing clear emails is an essential part of business communication, as it is a quick and convenient method of communication. A well-written email can convey your message effectively and make a positive impression on the recipient.A business report is a formal document that provides information on a particular topic. In this unit, you will learn how to structure a business report, how to collect and analyze data, and how topresent your findings effectively.Unit Three: Presentations and Public SpeakingPublic speaking is a crucial skill for business professionals, and the ability to give effective presentations can be a valuable asset. In this unit, you will learn how to structure a presentation, create effective visuals, and use body language to convey your message.Effective presentations require careful planning and organization. In this unit, you will learn how to structure a presentation that captures your audience's attention and conveys your message effectively. The key elements of an effective presentation include an engaging opening, clear objectives, a compelling argument, supportive evidence, and a memorable conclusion.Visual aids can enhance the impact of a presentation. In this unit, you will learn how to create effective visual aids that support your message and engage your audience. The key to creating effective visuals is to keep them simple, relevant, and visually appealing. Body language is an important part of communication, especially in public speaking. In this unit, you will learn how to use body language effectively to convey confidence and professionalism. Effective use of body language can help you connect with your audience and build rapport, making your presentation more effective.Unit Four: Negotiation SkillsNegotiation is an essential part of business, and the ability to negotiate effectively can make a significant difference in the success of any endeavor. In this unit, you will learn about negotiation styles, techniques, and strategies, and how to negotiate effectively with different personalities.Negotiation requires careful planning and preparation. In this unit, you will learn about different negotiation styles, techniques, and strategies that can be used to achieve a successful outcome. By learning how to effectively negotiate, you can better manage conflict, build stronger relationships, and achieve mutually beneficial outcomes.Effective negotiation requires an understanding of different personality types. In this unit, you will learn how to identify different personality types and how to adapt your negotiation style to work effectively with each personality type. By understanding the different communication styles and behavior patterns, you can better navigate the negotiation process and improve your chances of success.Unit Five: Cross-Cultural CommunicationIn today's global business environment, cross-cultural communication is essential. In this unit, you will learn how to communicate effectively with people from different cultures and how to avoid common cultural mistakes.Different cultures have different communication styles and norms. In this unit, you will learn about different communication stylesand how to adapt your own communication style to work effectively with people from different cultures. By understanding cultural differences and adapting your style accordingly, you can better communicate with people from different backgrounds and build stronger relationships.Cultural differences can lead to misunderstandings and mistakes. In this unit, you will learn how to avoid common cultural mistakes and how to communicate effectively across cultural divides. By learning how to navigate cultural differences, you can better understand and engage with people from different cultures, improving your chances of success.ConclusionThe New Standard Business English Course is designed to provide you with the skills and knowledge needed to communicate effectively in a business environment. By completing this course, you will be well-prepared to communicate confidently and professionally in any business situation. With a focus on business writing, presentations and public speaking, negotiation, and cross-cultural communication, this course provides a comprehensive overview of essential skills for success in the workplace.。
商务英语翻译实训chapter 1 Translation of Business Cards[精]
![商务英语翻译实训chapter 1 Translation of Business Cards[精]](https://img.taocdn.com/s3/m/718723e333d4b14e85246844.png)
3. 企业及企业各部门名称的翻译
• 中国企业名称一般由企业注册地址、企业 专名、企业生产对象或经营范围和企业的 性质四部分组成。
3. 企业及企业各部门名称的翻译
• 企业注册地址按地名翻译的原则处理；企 业专名可音译，也可意译，音译时可按汉 语拼音，也可按英语拼写方式；企业生产 对象或经营范围须意译，两个并列成份一 般用符号“&”连接起来，如“中国科学器 材公司”译为China Scientific Instruments & Materials Corporation
• 企业销售的部门 Sales Department 销售部 Marketing Department 营销部 Business Office 营业部 Import and Export Department International Department 国际部 After-sales Department 售后服务部
3. 企业及企业各部门名称的翻译
• 企业服务部门 Accounting Department 财务部 Personnel Department 人事部 Human Resources Department 人力资源部 Advertising Department 广告部 Public Relations Department 公关部 Technology Department 技术部 Training Department 培训部 Customer Service Department 客户服务部 Reception Desk 接待处
Translation for International Business
Chapter 1
Translation of Business Cards
大学商务英语教材译文
大学商务英语教材译文商务英语是一门与商业领域紧密相关的英语学科，它旨在培养学生在商业环境中使用英语的能力。
下面是一段大学商务英语教材的译文，帮助学生更好地理解和掌握商务英语知识。
Lesson 1: Introduction to Business English第一课：商务英语简介Business English is a specialized area of English language learning that focuses on the language skills needed in various business situations. Intoday's globalized world, the ability to communicate effectively in English is essential for success in the business field. This lesson will provide an overview of the objectives and content covered in this course.Lesson 2: Business Communication第二课：商务沟通Effective communication is crucial in the business world. This lessonwill introduce different types of business communication, such as emails, memos, and reports. Students will learn how to write clear and concise messages, and develop the essential skills needed for effective business communication.Lesson 3: Meetings and Presentations第三课：会议与演示In the business environment, meetings and presentations play a significant role in decision-making and information sharing. This lesson will teach students the language and skills necessary to participate in meetings, conduct presentations, and engage in discussions. Students will also learn how to use visual aids and deliver persuasive presentations.Lesson 4: Negotiations and Contracts第四课：谈判与合同Negotiations are an integral part of conducting business. This lesson will focus on the language and strategies used in negotiations, including bargaining, reaching agreements, and handling conflicts. Additionally, students will study contract terms and conditions, and understand the legal implications of business agreements.Lesson 5: International Business第五课：国际商务In today's global market, understanding international business practices is essential for success. This lesson will explore topics such as international trade, cultural diversity, and business etiquette in different countries. Students will also learn how to communicate and negotiate effectively with international partners.Lesson 6: Marketing and Advertising第六课：市场营销与广告Marketing and advertising are vital components of any business. This lesson will introduce students to marketing strategies, market research,consumer behavior, and advertising techniques. Additionally, students will learn how to create marketing plans and develop effective advertising campaigns.Lesson 7: Business Ethics and Corporate Social Responsibility第七课：商业道德与企业社会责任Ethics and social responsibility are increasingly important in today's business world. This lesson will discuss ethical principles, corporate social responsibility initiatives, and the role of business in society. Students will examine case studies and engage in discussions on ethical decision-making.Lesson 8: Cross-cultural Communication第八课：跨文化交流In a global business environment, effective cross-cultural communication is vital. This lesson will explore cultural differences, communication styles, and strategies for bridging cultural gaps. Students will develop cultural sensitivity and enhance their ability to work in multicultural teams.Lesson 9: Job Interviews and Resume Writing第九课：求职面试与简历撰写Preparing for job interviews and writing effective resumes are crucial skills for successful career development. This lesson will provide tips and techniques for job interviews, including how to answer common interview questions and make a positive impression. Students will also learn how to write professional resumes and cover letters.Lesson 10: Business Case Studies第十课：商业案例分析Business case studies provide practical insights into real-life business scenarios. This lesson will examine various case studies and encourage students to analyze and solve business problems. Students will apply their knowledge of business English in simulated business situations.Conclusion结语This university-level business English textbook provides students with comprehensive knowledge and practical skills necessary to excel in the business field. By mastering the language and strategies taught in this course, students will be well-equipped to communicate effectively and succeed in their future careers.。
Lecture 1-s商务英语笔译
Translating methods
Literal
translation Free translation
直译：人们关心的是语言层面的技
术处理问题，即如何在保持原语形 式的同时，不让其意义失真； 意译：人们认为语言有不同的文化 内涵和表达形式，当形式成为翻译 的障碍时，就要采取意译。
6.
It is a wise man that never makes a mistake 7. It is a long night that never finds the way. 8. It is a long lane that has no turning.
Topics for presentation
crocodile
1.
from a foreign language to a native language &from a native language to a foreign language 2. Oral translation & written translation 3. Science & technology translation; literature translation; political document translation; practical writing translation 4. The whole translation; the extracting translation; the editing translation
严复的“信”
（faithfulness ）， “达” （expressiveness)， “雅” （elegance）.
严复（1854.1.8—1921.10.27）原名宗光，字
商务英语口译教程答案unit1（...
商务英语口译教程答案unit1（Business English interpretationtutorial answers unit1）Unit1短语口译一1。
从时差综合症中恢复过来2。
周到的安排三.酒店4。
纪念品5。
住宿6。
提取行李7。
办理海关手续8。
行程9。
告别演说10。
适应时差1。
倒时差2。
周到的安排3。
热情好客4。
纪念品食宿5。
6。
提取行李7。
进行海关检查8。
活动安排9。
告别词适应时差10。
B1。
为......设宴洗尘2。
向......告别3。
不远万里来到…4。
很荣幸......5。
久仰大名6。
欢迎词7。
赞美8。
回顾过去展望未来9。
10。
美好回忆1。
举行宴会以纪念…2。
告别…三.一路赶来…4。
感到荣幸…5。
我一直盼望见到你。
6。
致欢迎辞7。
向8致敬。
回头看9。
展望未来10。
幸福的记忆各位嘉宾，女士们，先生们，非常感谢您热情洋溢的欢迎辞。
中国是最早的文明的摇篮和对这个古老国家的访问一直是我的梦想。
这次访问将给我一个极好的机会与老朋友见面并建立新的联系。
我希望再次表示，我非常高兴和荣幸地访问你们伟大的国家和这个可爱的地方。
镇。
我为你因为我的到来在中国为我做的一切心存感激。
作为一个中美合资企业的美国经理两年来，我不得不说中美企业管理实践存在差异。
由于我们的不同，我们比大多数中国同事更直接、更直接。
文化传统。
我不能说我们做生意的方法绝对是优越的。
毕竟，这两种管理方式都有优点和缺点。
近年来，更多越来越多的美国企业高管认识到了更人性化的优点。
中国管理方式。
我很高兴能与你们交换意见和信息，并达成协议。
共同点。
在这一天，我想和大家分享我对这个话题的看法。
来。
谢谢您!尊敬的各位来宾，女士们，先生们：非常感谢你们热情友好的欢迎词中国是最古老的文明发源地之一，访问这个文明古。
国是我多年梦寐以求的愿望。
这次访问使我有机会重见老朋友，结交新朋友。
我为自己能访问贵国和这座美丽的城市，再次表达我的愉快之情和荣幸之感。
Introduction to Business English Translation Busin
Business processes refer to a series of interconnected tasks and activities that are carried out to achieve a specific business objective or goal
Understanding business processes is crucial for translators as it helps them to accurately understand the meaning and context of the source text in the target language
Formality: Business English often requires a formal tone and style, reflecting the severity and professionalism of the subject matter
Cultural Awareness: Understanding cultural differences and adapting translations according to is essential to ensure effective communication
商务英语口译 Unit 1 Passage 3
商务英语口译U n i t1P a s s a g e3-CAL-FENGHAI.-(YICAI)-Company One1Passage 3Yesterday we went through the main ponts of the proposal joint venture. Now you have seen the factory. Shall we discuss technology transfer briefly?Ah, I'm just coming to that. If you want the products to compete successfully on the international market, you'll have to acquire advanced technology.Certainly, the technology to be imported should be advanced and appropriate to China's needs.Excuse me, Mr. Zhao, when you say imported technology, what does the word "technology" refer to?Naturally it doesn't merely refer to industrial property. Know-how is also included.We agree, but the know-how we promise to transfer to the joint venture company is what we are adopting in our production at the moment, and you'll pay for it in the form of royalties apart from a certain initial down payment, right?Yes, and at the same time we also expect that in the duration of the joint venture , you can continue offering us your improved technological expertise.As to the price of technology, the minimum generally accepted is 5% of the sales price of all licensed items made and sold during the term of the agreement, in addition to an initial down payment of USD100,000.I'm afraid both the royalty rate and the initial down payment amount are too high. I'm sure you can understand that the company will have a tough time in the initial stages of cooperation----low yield, possibly unstable quality, high expenses. How could the joint venture bear such a heavy additional load each year This would certainly break the back of the company.The initial down payment cannot be reduced, but we may consider lowering the royalty rate a bit little. In addition, even the sum of USD100,000 hardly covers all the expenses spent on technological information, drawings , personnel training, etc; not to mention the travelling expenses we'll have to pay for this job of technology transfer.Well, it could work if the first two years of production were exempt from royalty and if the rate came down to 3% of the net sales price.How long will the term of agreement be?Generally not longer than 10 years.We will accept your proposal to begin royalty payments in the third production year to show that we want to cooperate."To render good for good", as the Chinese saying goes, we agree to the amount of USD100,000 as the initial down payment. That's a sign of our sincere desire to venture jointly. And what do you say to the 3 % royalty rate.All right. We'll accept it. Mr. Zhao, you see we have been trying to do whatever we can to work closely with you, not only in words but in deeds. Now one more word, since you mentioned quality, we want to have the examples of the first production sent to us in Seoul. Our technical division will make sure that the silk velvet meets the necessary specifications.We'll do that. OK, I think things are quite clear now.昨天我们就合资企业的主要内容进行了讨论。